{"id":192092,"date":"2026-06-15T15:37:31","date_gmt":"2026-06-15T15:37:31","guid":{"rendered":"https:\/\/sinch.com\/solutions\/marketing-conversationnel\/"},"modified":"2026-06-17T14:46:47","modified_gmt":"2026-06-17T14:46:47","slug":"marketing-conversationnel","status":"publish","type":"solutions","link":"https:\/\/sinch.com\/fr\/solutions\/marketing-conversationnel\/","title":{"rendered":"Marketing conversationnel"},"content":{"rendered":"\r\n
\r\n
\r\n\r\n \r\n
\r\n
\r\n
\r\n
\r\n

Marketing conversationnel<\/p>\r\n \r\n

\r\n Donnez du sens au marketing gr\u00e2ce \u00e0 des conversations en temps r\u00e9el <\/h1>\r\n <\/div>\r\n\r\n

G\u00e9n\u00e9rez un engagement plus \u00e9lev\u00e9 et obtenez plus de prospects qualifi\u00e9s. Avec Sinch, entamer des conversations n’a jamais \u00e9t\u00e9 aussi facile ! <\/p><\/div>\r\n \r\n \r\n \r\n

\r\n \r\n
\r\n Contacter un expert<\/a>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n\r\n \r\n \"Illustration\r\n \r\n \r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n
\r\n \n\r\n
\r\n
\r\n
\r\n Rejoignez plus de 200 000 entreprises, dont 8 des 10 plus grandes entreprises technologiques au monde. <\/div>\r\n <\/div>\r\n
\r\n
\r\n \r\n \r\n Google <\/title>\r\n <\/svg>\r\n <\/div>\r\n
\r\n \r\n \r\n Uber <\/title>\r\n <\/svg>\r\n <\/div>\r\n
\r\n \r\n \r\n PayPal <\/title>\r\n <\/svg>\r\n <\/div>\r\n
\r\n \r\n \r\n Visa <\/title>\r\n <\/svg>\r\n <\/div>\r\n
\r\n \r\n \r\n Albertsons <\/title>\r\n <\/svg>\r\n <\/div>\r\n
\r\n \r\n \r\n Tinder <\/title>\r\n <\/svg>\r\n <\/div>\r\n
\r\n \r\n \r\n First Bank <\/title>\r\n <\/svg>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\n\r\n <\/div>\r\n \r\n \r\n \r\n <\/section>\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n \r\n

Laissez tomber le m\u00e9gaphone : passez au marketing conversationnel\u2028<\/h2>\r\n <\/div>\r\n\r\n\r\n \r\n \r\n
\r\n
\r\n
\r\n \r\n Boostez l’engagement client<\/span>\r\n <\/button>\r\n <\/div>\r\n \r\n\r\n
\r\n

Vos clients veulent discuter. Prouvez que vous \u00eates \u00e0 l’\u00e9coute avec des r\u00e9ponses personnalis\u00e9es en temps r\u00e9el, et regardez l’engagement – ainsi que les conversions – monter en fl\u00e8che. \r\n<\/p><\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n \r\n Simplifiez-vous la vie gr\u00e2ce \u00e0 l’omnicanal<\/span>\r\n <\/button>\r\n <\/div>\r\n \r\n\r\n
\r\n

Rendez la communication avec vos clients aussi simple que de discuter avec des amis. Choisissez le canal qu’ils souhaitent et l’heure qui leur convient – il ne vous reste plus qu’\u00e0 \u00eatre pr\u00eat. <\/p><\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n

\r\n
\r\n \r\n Augmentez les ventes<\/span>\r\n <\/button>\r\n <\/div>\r\n \r\n\r\n
\r\n

Saviez-vous que 50 % des ventes reviennent au vendeur qui r\u00e9pond le premier ? Jackpot. Assurez-vous d’\u00eatre toujours le premier gr\u00e2ce \u00e0 des conversations instantan\u00e9es et personnalis\u00e9es ! <\/p><\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n

\r\n \r\n
\r\n Contacter un expert<\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n
\r\n\r\n \"Image\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n <\/section>\r\n\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n \r\n

Essayez quelque chose de bien plus chaleureux que le d\u00e9marchage t\u00e9l\u00e9phonique<\/h2>\r\n <\/div>\r\n\r\n\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n
\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n \r\n
\r\n \n\r\n \r\n
\r\n
\r\n \r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Conversation API <\/h3>\r\n
\r\n Une API unique pour atteindre vos clients sur plusieurs canaux et offrir une exp\u00e9rience mobile hors du commun\u00a0! <\/div>\r\n <\/div>\r\n
\r\n En savoir plus<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/a>\r\n \r\n <\/div>\r\n
\r\n \r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Campagnes <\/h3>\r\n
\r\n Cr\u00e9ez et diffusez des campagnes de messagerie mobile personnalis\u00e9es qui transforment l\u2019exp\u00e9rience avec la marque. <\/div>\r\n <\/div>\r\n
\r\n En savoir plus<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/a>\r\n \r\n <\/div>\r\n
\r\n \r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Chatlayer <\/h3>\r\n
\r\n Faites \u00e9voluer vos conversations gr\u00e2ce \u00e0 de puissants chatbots et voicebots bas\u00e9s sur l’AI. <\/div>\r\n <\/div>\r\n
\r\n En savoir plus<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/a>\r\n \r\n <\/div>\r\n
\r\n \r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Contact Pro <\/h3>\r\n
\r\n D\u00e9veloppez des exp\u00e9riences de service client omnicanales compl\u00e8tes. <\/div>\r\n <\/div>\r\n
\r\n En savoir plus<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/a>\r\n \r\n <\/div>\r\n <\/div>\r\n\n\r\n <\/div>\r\n \r\n \r\n <\/div>\r\n <\/section>\r\n\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n \r\n

Automatique. Personnel. Omnicanal. Oui, volontiers\u00a0!<\/h2>\r\n <\/div>\r\n\r\n\r\n

Interagir avec les clients dans leur vie bien remplie est le d\u00e9fi n\u00b0 1 des sp\u00e9cialistes du marketing. Mais cela n’a pas \u00e0 \u00eatre si difficile\u00a0! Optez pour la conversation, votre \u00e9quipe de vente et vos clients vous remercieront. Faites simple avec Sinch !<\/p><\/div>\r\n \r\n \r\n \r\n

\r\n \r\n
\r\n Contacter un expert<\/a>\r\n <\/div>\r\n \r\n
\r\n Explorer les canaux<\/a>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n
\r\n\r\n \"Image\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n \r\n \r\n <\/div>\r\n <\/section>\r\n\r\n\n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n \r\n

Facilitez le marketing avec des fonctionnalit\u00e9s avanc\u00e9es<\/h2>\r\n <\/div>\r\n\r\n\r\n \r\n \r\n \r\n \r\n <\/div>\r\n <\/div>\r\n
\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n\r\n \r\n
\r\n \n\r\n \r\n
\r\n
\r\n \r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Conversation API <\/h3>\r\n
\r\n Concevez une conversation et envoyez-la sur tous les canaux que vos clients utilisent. Facile\u00a0! Interagissez via SMS, MMS, RCS, WhatsApp, Messenger, Viber, Instagram et bien plus encore. <\/div>\r\n <\/div>\r\n
\r\n En savoir plus<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <\/a>\r\n \r\n <\/div>\r\n
\r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Plus de 125 langues <\/h3>\r\n
\r\n Avec notre plateforme Chatlayer, vous pouvez programmer un chatbot de service client dans une langue \u2013 et l’utiliser instantan\u00e9ment dans 125 autres. G\u00e9nial, non ? <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n
\r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Pr\u00eat pour l’omnicanal <\/h3>\r\n
\r\n Il n’y a pas de solution universelle : vos clients sont des individus avec leurs propres go\u00fbts et leurs canaux pr\u00e9f\u00e9r\u00e9s. Soyez donc disponible sur chacun d’entre eux ! <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n
\r\n
\r\n
\r\n
\r\n
\r\n <\/svg>\r\n <\/div>\r\n \r\n

\r\n Int\u00e9grations faciles <\/h3>\r\n
\r\n Notre priorit\u00e9 est de faire simple. C’est pourquoi nous veillons \u00e0 ce que nos outils fonctionnent parfaitement avec les v\u00f4tres. <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n <\/div>\r\n <\/div>\r\n\n\r\n <\/div>\r\n \r\n \r\n <\/div>\r\n <\/section>\r\n\r\n\n\n \r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n
\r\n
\r\n \"Logo\r\n <\/div>\r\n \r\n
\r\n \r\n
\r\n \u00ab\u00a0Nous nous appuyons sur Sinch et Adobe Campaign pour une communication proactive afin de nous assurer que les clients sachent que Nissan s\u2019occupe d\u2019eux. Au lieu d’\u00eatre r\u00e9actifs, nous pouvons \u00eatre beaucoup plus proactifs en nous basant sur ce que nous savons des besoins de nos clients.\u00a0\u00bb <\/blockquote>\r\n <\/div>\r\n \r\n \r\n \r\n
\r\n
\r\n \r\n
\r\n \r\n Claire Laurent <\/cite>\r\n\r\n Directrice de comptes senior chez Publicis, le partenaire marketing de Nissan<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n\r\n \r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/section>\r\n \n\n\r\n
\r\n
\r\n
\r\n
\r\n
\r\n
\r\n\r\n
\r\n \r\n

Devenez un pro du marketing conversationnel<\/h2>\r\n <\/div>\r\n\r\n <\/div>\r\n
\r\n
\r\n