{"id":161449,"date":"2025-06-16T09:30:00","date_gmt":"2025-06-16T09:30:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161449"},"modified":"2026-01-30T08:53:51","modified_gmt":"2026-01-30T08:53:51","slug":"information","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/fr\/etat-communications-clients\/chapitre\/information\/","title":{"rendered":"Des communications ma\u00eetris\u00e9es pour informer les clients"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Ce que les clients ont besoin de savoir, au moment opportun<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Des confirmations de commande et des mises \u00e0 jour d&rsquo;exp\u00e9dition aux rappels de rendez-vous et aux efforts d&rsquo;accompagnement, votre strat\u00e9gie de transmission de l&rsquo;information a un impact direct sur l&rsquo;exp\u00e9rience client. Ces messages transactionnels tiennent les consommateurs au courant et assurent le bon fonctionnement de votre entreprise. Les experts de Sinch expliquent pourquoi les mises \u00e0 jour clients sont cruciales.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\" class=\"lazy-video-link\" data-lazy-video=\"PKvWI9U1rj4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 2: Informed\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PKvWI9U1rj4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\",\n    \"name\": \"The state of customer communications - Pillar 2: Informed\",\n    \"description\": \"From order updates to fraud alerts, timely notifications ensure your customers stay updated with the information they need to know. In this video, we explore the second pillar of exceptional customer communication: keeping people informed.\\n\\nCustomer updates are much different than mass marketing messages. They\\u2019re almost always personal and anticipated. But customers can\\u2019t stay informed if messages never reach them. That\\u2019s why deliverability is so important. Listen in as we talk to a Sinch expert about reaching the inbox.\\nGet more in Chapter 3 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44NJN7w\\n\\n\\ud83c\\udfa5 This is the fourth video in our series covering highlights from the full report. 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Existe-t-il une \u00ab&nbsp;bonne fa\u00e7on&nbsp;\u00bb d&rsquo;envoyer des communications transactionnelles aux consommateurs&nbsp;?<\/p><p>Lorsqu&rsquo;on leur demande de choisir le meilleur canal pour recevoir des messages d&rsquo;information de la part des marques, la moiti\u00e9 des consommateurs choisissent les emails.<\/p><p>Si 12&nbsp;% pr\u00e9f\u00e8rent \u00ab&nbsp;un simple SMS&nbsp;\u00bb pour les messages d&rsquo;information, ils sont deux fois plus nombreux (24&nbsp;%) \u00e0 vouloir recevoir \u00e0 la fois un email et un SMS.  <b>Pr\u00e8s d&rsquo;un consommateur sur dix d\u00e9clare vouloir recevoir un message sur les trois canaux&nbsp;: email, SMS et appel.<\/b><\/p><p class=\"mb-0\">En r\u00e9alit\u00e9, le bon canal de communication num\u00e9rique d\u00e9pend des pr\u00e9f\u00e9rences du client, ainsi que de la situation et des informations que vous devez transmettre.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"600.5\" height=\"642.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-3-Chart-2_v2-3.png\" alt=\"Image for Transmettre des informations aux diff\u00e9rentes g\u00e9n\u00e9rations\">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Transmettre des informations aux diff\u00e9rentes g\u00e9n\u00e9rations<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il existe des divergences d&rsquo;opinion entre les groupes d&rsquo;\u00e2ge lorsqu&rsquo;il s&rsquo;agit de recevoir des messages d&rsquo;information.<\/p><p>Alors que les baby-boomers sont les plus susceptibles de ne vouloir qu&rsquo;un email (54&nbsp;%), les consommateurs de la g\u00e9n\u00e9ration Z sont les plus d\u00e9sireux que les informations soient communiqu\u00e9es par email, par SMS et par appel (13&nbsp;%).<\/p><p>Comme on pouvait s&rsquo;y attendre, les consommateurs des g\u00e9n\u00e9rations Y et Z \u00e9taient l\u00e9g\u00e8rement plus susceptibles que la moyenne de vouloir recevoir des mises \u00e0 jour par le biais d&rsquo;un simple SMS. Toutefois, les baby-boomers sont plus enclins que les g\u00e9n\u00e9rations plus jeunes \u00e0 choisir la combinaison d&rsquo;un email et d&rsquo;un SMS.<\/p><p>Ces chiffres sugg\u00e8rent que, quel que soit l&rsquo;\u00e2ge de votre march\u00e9 cible, une strat\u00e9gie de communication num\u00e9rique multicanale pour informer les clients est tout \u00e0 fait justifi\u00e9e.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZWMwN2QzYTMzMDJhYzIyNmU3NjFmYWYyOGU4NWM4MDA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZWMwN2QzYTMzMDJhYzIyNmU3NjFmYWYyOGU4NWM4MDA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZWMwN2QzYTMzMDJhYzIyNmU3NjFmYWYyOGU4NWM4MDA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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class=\"chart-columns-categories-fs\">Les messages sont trop fr\u00e9quents\/excessifs<\/span>`,\r\n                                                    y: 48,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Les messages sont r\u00e9p\u00e9titifs<\/span>`,\r\n                                                    y: 31,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Il est impossible de poser des questions ou d'obtenir de l'aide<\/span>`,\r\n                                                    y: 28,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Les messages ne contiennent pas d'informations actualis\u00e9es<\/span>`,\r\n                                                    y: 20,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Les messages n'arrivent pas \u00e0 temps<\/span>`,\r\n                                                    y: 20,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Les messages arrivent \u00e0 un moment inopportun<\/span>`,\r\n                                                    y: 19,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Les messages ne sont pas personnalis\u00e9s<\/span>`,\r\n                                                    y: 17,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Il est impossible de s\u00e9lectionner mon canal de communication pr\u00e9f\u00e9r\u00e9<\/span>`,\r\n                                                    y: 9,\r\n                                                },\r\n                                                               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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Surcharge d&rsquo;informations&nbsp;: les sources de m\u00e9contentement des consommateurs<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comme pour les messages promotionnels, les consommateurs se disent surtout frustr\u00e9s par les communications informatives trop fr\u00e9quentes ou excessives (48&nbsp;%).<\/p><p>De la m\u00eame mani\u00e8re, plus de 30&nbsp;% jugent frustrants les messages d&rsquo;information redondants. Ces deux r\u00e9sultats sugg\u00e8rent qu&rsquo;<b>il est possible de surinformer les clients.<\/b><\/p><p>Non loin derri\u00e8re, pr\u00e8s de 28&nbsp;% des clients sont contrari\u00e9s lorsqu&rsquo;ils ne peuvent pas poser de questions en r\u00e9ponse \u00e0 un message transactionnel. La conversation bidirectionnelle avec le support <a href=\"https:\/\/sinch.com\/fr\/blog\/qu-est-ce-que-l-ia-conversationnelle-et-comment-cela-fonctionne\/\" target=\"_blank\" rel=\"noopener noreferrer\">ou un chatbot aliment\u00e9 par l&rsquo;IA<\/a> est possible lorsque les \u00e9change ont lieu par SMS et sur d&rsquo;autres canaux de messagerie.<\/p><p class=\"mb-0\"><b>Le moment o\u00f9 les messages d&rsquo;information arrivent est \u00e9galement un facteur cl\u00e9<\/b>. Plus de 19&nbsp;% sont frustr\u00e9s lorsque ces communications n&rsquo;arrivent pas \u00e0 temps ou \u00e0 un moment inopportun. De m\u00eame, plus de 20&nbsp;% n&rsquo;appr\u00e9cient pas que ces messages ne contiennent pas d&rsquo;informations en temps r\u00e9el.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Quels sont les types de mises \u00e0 jour les plus importants envoy\u00e9s aux clients&nbsp;?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Personne n&rsquo;ignore l&rsquo;importance des confirmations de commande, des mises \u00e0 jour d&rsquo;exp\u00e9dition et des avis de livraison. Ces communications d&rsquo;e-commerce font partie de la vie quotidienne des consommateurs. Mais qu&rsquo;en est-il des mises \u00e0 jour en dehors des activit\u00e9s telles que les achats en ligne, la livraison de nourriture et les trajets en voiture&nbsp;?<\/p><p>Nous avons demand\u00e9 aux consommateurs d&rsquo;\u00e9valuer l&rsquo;importance des messages d&rsquo;information provenant d&rsquo;autres secteurs, notamment les soins de sant\u00e9 et les services financiers. Il est clair que lorsqu&rsquo;un message contient des informations urgentes ou soumises \u00e0 des contraintes de temps, les consommateurs les consid\u00e8rent comme tr\u00e8s importantes. En raison de l&rsquo;importance et de l&rsquo;imm\u00e9diatet\u00e9 de ces messages, les SMS, les MMS et le RCS ressortent souvent comme les canaux de communication id\u00e9aux.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-badge.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    57&nbsp;% des consommateurs d\u00e9clarent que <b>les confirmations de rendez-vous<\/b> sont tr\u00e8s importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    59&nbsp;% des consommateurs jugent tr\u00e8s importantes les <b>notifications de r\u00e9sultats d&rsquo;examens<\/b> par les entreprises de soins de sant\u00e9.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/privacy.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    74&nbsp;% des consommateurs d\u00e9clarent que <b>les alertes \u00e0 la fraude<\/b> sont un type de message informatif tr\u00e8s important.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/piggy-bank.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    46&nbsp;% des consommateurs consid\u00e8rent les <b>rappels de paiement<\/b> comme des messages d&rsquo;information tr\u00e8s importants.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Accordez-vous la priorit\u00e9 \u00e0 la d\u00e9livrabilit\u00e9 des emails&nbsp;?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Plus de 50&nbsp;% des consommateurs souhaitent recevoir des messages d&rsquo;information par email. Cela signifie que vos messages doivent atterrir en bo\u00eete de r\u00e9ception et \u00e9viter les spams.<\/p><p>L&rsquo;<a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tude Sinch Mailgun<\/a> a r\u00e9v\u00e9l\u00e9 que 71&nbsp;% des destinataires chercheraient dans leur dossier du spam pour trouver un email transactionnel manquant. 16&nbsp;% en plus le ferait si l&rsquo;information \u00e9tait importante. Ces chiffres t\u00e9moignent de l&rsquo;importance des communications informatives, mais ce n&rsquo;est pas une raison pour ne pas se pr\u00e9occuper de la d\u00e9livrabilit\u00e9.<\/p><p>L&rsquo;\u00e9tude de Mailgun a \u00e9galement montr\u00e9 que <b>les consommateurs sont susceptibles d&rsquo;avoir des r\u00e9actions n\u00e9gatives lorsque des messages finissent dans le spam.<\/b> 33&nbsp;% ont d\u00e9clar\u00e9 qu&rsquo;ils trouvaient cela aga\u00e7ant ou frustrant, 10&nbsp;% perdent confiance dans la marque et 10&nbsp;% se d\u00e9sabonneraient.  <\/p><p class=\"\">Un moyen efficace d&rsquo;am\u00e9liorer vos chances d&rsquo;atteindre la bo\u00eete de r\u00e9ception est de s\u00e9parer le trafic transactionnel et le trafic promotionnel \u00e0 l&rsquo;aide de sous-domaines ou d&rsquo;adresses IP d&rsquo;envoi diff\u00e9rents. Cependant, <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">le rapport sur la d\u00e9livrabilit\u00e9 des emails de Mailgun<\/a> a r\u00e9v\u00e9l\u00e9 que 50&nbsp;% des exp\u00e9diteurs ne font pas appel \u00e0 cette tactique. Par ailleurs, 13&nbsp;% ne savent pas s&rsquo;ils s\u00e9parent le trafic des emails pour des raisons de d\u00e9livrabilit\u00e9.<\/p><p class=\"\"><\/p><small><\/small><p class=\"\">* Les emails et l&rsquo;exp\u00e9rience client<br>** La d\u00e9livrabilit\u00e9 des emails en 2025<\/p><p class=\"mb-0\"><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">87%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des consommateurs consulteraient leur dossier du spam \u00e0 la recherche d&rsquo;un email transactionnel manquant. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">33%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des consommateurs trouvent aga\u00e7ant ou frustrant que les emails qu&rsquo;ils attendent atterrissent dans les spams. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">10%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des consommateurs perdraient confiance dans la marque ou se d\u00e9sabonneraient si les messages continuaient \u00e0 arriver dans les spams. * <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs ne s\u00e9parent pas le trafic transactionnel du trafic promotionnel (ou ne sont pas s\u00fbrs de le faire). ** <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-8b791b3dcc83f7ebfd9312c27193fba6\">\r\n            \u00ab&nbsp;L&#8217;email est un canal dont le retour sur investissement \u00e9lev\u00e9 est souvent acclam\u00e9. Cependant, ce retour sur investissement diminue \u00e0 mesure que les probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails augmentent. Si vous ne respectez pas les bonnes pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails, vous finirez en mauvaise posture. Une fois que vous avez investi dans l&rsquo;infrastructure, l&rsquo;authentification et la technologie marketing ad\u00e9quates, concentrez-vous sur l&rsquo;actualisation de votre liste de contacts, tout en fournissant des contenus pertinents et de haute qualit\u00e9 aux abonn\u00e9s engag\u00e9s.&nbsp;\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Portrait-Kate-Nowrouzi.png\" alt=\"Photo de Kate Nowrouzi\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-8b791b3dcc83f7ebfd9312c27193fba6\">\r\n                        Kate Nowrouzi                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP de la d\u00e9livrabilit\u00e9 et de la strat\u00e9gie produit, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Information<\/p>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">La messagerie mobile \u00e0 l&rsquo;\u00e9preuve<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>La bo\u00eete de r\u00e9ception de la messagerie native des smartphones est devenue un lieu de r\u00e9ception familier des messages d&rsquo;information tels que des rappels de rendez-vous. Nous avons demand\u00e9 aux participants \u00e0 l&rsquo;enqu\u00eate de choisir le type de message qu&rsquo;ils pr\u00e9f\u00e9raient pour un rappel de rendez-vous m\u00e9dical&nbsp;:<\/p><p>1. Un simple SMS de rappel<br>2. Un rappel par MMS contenant une image de l&#8217;emplacement<br>3. Un message RCS de marque avec des boutons pour confirmer ou reprogrammer<\/p><p class=\"mb-0\">La comp\u00e9tition \u00e9tait serr\u00e9e. Alors que <b>41&nbsp;% des participants ont choisi le message RCS<\/b>, 40&nbsp;% ont pr\u00e9f\u00e9r\u00e9 le message MMS avec une image. L&rsquo;image a peut-\u00eatre contribu\u00e9 \u00e0 renforcer o\u00f9 aller pour assister au rendez-vous. N&rsquo;oubliez pas qu&rsquo;un message RCS peut \u00e9galement contenir des images et d&rsquo;autres m\u00e9dias, ainsi que des \u00e9l\u00e9ments de marque, des suggestions d&rsquo;actions et bien d&rsquo;autres choses encore.&nbsp;<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-2.png\" alt=\"Image for La messagerie mobile \u00e0 l'\u00e9preuve\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfYzg3MzYzYjlkNzhiZGJjYzUyMDA2MzliZDY3ZmRmOWM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfYzg3MzYzYjlkNzhiZGJjYzUyMDA2MzliZDY3ZmRmOWM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfYzg3MzYzYjlkNzhiZGJjYzUyMDA2MzliZDY3ZmRmOWM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Information dans le commerce de d\u00e9tail<\/p><h3 class=\"h3 mb-0\">Le commerce conversationnel<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Notre \u00e9tude a r\u00e9v\u00e9l\u00e9 que 28&nbsp;% des consommateurs sont frustr\u00e9s lorsqu&rsquo;ils ne peuvent pas poser de questions pour obtenir plus d&rsquo;informations. 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order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMATION DANS LE COMMERCE DE D\u00c9TAIL<\/p><h3 class=\"h3 mb-0\">Comment les acheteurs r\u00e9agissent-ils aux informations fournies par l&rsquo;intelligence artificielle&nbsp;?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;une des nombreuses fa\u00e7ons dont les commer\u00e7ants peuvent tirer parti de l&rsquo;IA est de fournir aux consommateurs des r\u00e9ponses aux questions logistiques de base. Quand un colis doit-il arriver&nbsp;? Pourquoi ne pas demander une mise \u00e0 jour \u00e0 un chatbot aliment\u00e9 par l&rsquo;IA&nbsp;?<\/p><p>Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que <b>plus de la moiti\u00e9 des consommateurs (52,3&nbsp;%) feraient confiance \u00e0 l&rsquo;IA pour obtenir des informations simples sur le suivi des commandes et l&rsquo;exp\u00e9dition<\/b>. Environ un quart d&rsquo;entre eux ne se sentiraient pas \u00e0 l&rsquo;aise et 22&nbsp;% ne savent pas s&rsquo;ils feraient confiance \u00e0 l&rsquo;IA.<\/p><p class=\"\">La r\u00e9partition par g\u00e9n\u00e9ration montre que les consommateurs plus jeunes sont plus enclins \u00e0 accepter l&rsquo;IA pour obtenir des informations sur le commerce de d\u00e9tail.<br><\/p><p>\u2022 <b>G\u00e9n\u00e9ration Z&nbsp;: 67&nbsp;%<\/b><br>\u2022 <b>G\u00e9n\u00e9ration Y&nbsp;: 63&nbsp;%<\/b><br>\u2022 G\u00e9n\u00e9ration X&nbsp;: 54&nbsp;%<br>\u2022 Baby-boomers&nbsp;: 38&nbsp;%<\/p><p class=\"mb-0\"><br><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-light-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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          \/\/     });\r\n            \/\/ });\r\n\r\n            \/\/ window.addEventListener('resize', function(event) {\r\n            \/\/     const chartID_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA = \"highcharts_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA\";\r\n            \/\/     chartInit_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA(chartID_block_YmxvY2tfZGUzYzVjZWRkNDI2NjAwODk4MDAyZjRhYTRjZTUwNDA);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">information dans le secteur de la sant\u00e9<\/p><h3 class=\"h3 mb-0\">Les avantages des rappels<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>En quoi les rappels de rendez-vous sont-ils importants pour les prestataires de soins de sant\u00e9&nbsp;?  <\/p><p>Environ 25&nbsp;% des consommateurs ont indiqu\u00e9 qu&rsquo;ils seraient quelque peu enclins \u00e0 manquer un rendez-vous sans message de rappel. Par ailleurs, 7&nbsp;% ont admis qu&rsquo;il \u00e9tait tr\u00e8s probable qu&rsquo;ils manquent le rendez-vous, ce qui repr\u00e9sente au total 32&nbsp;%.<\/p><p><b>Imaginez que pr\u00e8s d&rsquo;un patient sur trois manque son rendez-vous<\/b>. Reprogrammer et r\u00e9organiser les dates deviendrait un cauchemar organisationnel.  <\/p><p class=\"mb-0\">Ces messages d&rsquo;information, souvent envoy\u00e9s par SMS, profitent aussi bien \u00e0 l&rsquo;entreprise qu&rsquo;au destinataire. Dans le domaine des soins de sant\u00e9, les absences peuvent entra\u00eener des pertes de revenus, gaspiller du temps et des ressources, allonger les temps d&rsquo;attente, voire affecter la sant\u00e9 des patients.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfNzY4Yzg1NTcyMGQ5NWVlMjlhNmYwZGEwZDU4ODgyZGM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfNzY4Yzg1NTcyMGQ5NWVlMjlhNmYwZGEwZDU4ODgyZGM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfNzY4Yzg1NTcyMGQ5NWVlMjlhNmYwZGEwZDU4ODgyZGM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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C'est utile`,\r\n                                                    y: 55,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Je veux pouvoir choisir quels rappels seront envoy\u00e9s`,\r\n                                                    y: 30,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Non. C'est trop insistant`,\r\n                                                    y: 9,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `Non. 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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMATION DANS LE SECTEUR DE LA SANT\u00c9<\/p><h3 class=\"h3 mb-0\">Des attentes concernant d&rsquo;autres rappels en temps opportun<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il existe de nombreux autres messages d&rsquo;information qui contribuent \u00e0 guider l&rsquo;exp\u00e9rience du patient dans le domaine des soins de sant\u00e9, qu&rsquo;il s&rsquo;agisse du suivi apr\u00e8s une consultation ou d&rsquo;un renouvellement d&rsquo;ordonnance, en passant par les rappels de soins pr\u00e9ventifs.<\/p><p><b>Pr\u00e8s de 55&nbsp;% des consommateurs appr\u00e9cient ces rappels et les jugent utiles.<\/b> En outre, pr\u00e8s de 30&nbsp;% souhaitent pouvoir choisir le type de messages d&rsquo;information sur les soins de sant\u00e9 qu&rsquo;ils re\u00e7oivent.<\/p><p class=\"mb-0\">En revanche, environ 15&nbsp;% des patients pr\u00e9f\u00e8rent ne pas recevoir ces communications. 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order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">information dans les services financiers<\/p><h3 class=\"h3 mb-0\">La fr\u00e9quence de mise \u00e0 jour du compte<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;enqu\u00eate de Sinch montre que 43&nbsp;% des consommateurs consid\u00e8rent que les mises \u00e0 jour portant sur le solde d&rsquo;un compte sont au moins assez importantes, tandis que 37&nbsp;% affirment la m\u00eame chose concernant les notifications sur leurs objectifs d&rsquo;\u00e9pargne.<\/p><p>Nous avons \u00e9galement appris que les consommateurs sont souvent frustr\u00e9s de recevoir des messages d&rsquo;information trop fr\u00e9quents. Alors, \u00e0 quelle fr\u00e9quence ces clients souhaitent-ils \u00eatre inform\u00e9s sur leurs finances personnelles&nbsp;?<\/p><p class=\"mb-0\">Les r\u00e9sultats sugg\u00e8rent que <b>la fr\u00e9quence id\u00e9ale pour ces informations est hebdomadaire ou mensuelle.<\/b> Plus de 50&nbsp;% des personnes interrog\u00e9es ont choisi l&rsquo;une de ces cadences. Toutefois, il est probablement pr\u00e9f\u00e9rable de laisser les clients choisir la fr\u00e9quence qui leur convient le mieux.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\" class=\"lazy-video-link\" data-lazy-video=\"GH5JJQJcShI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" alt=\"How EasyPark Group keeps users informed with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI#VideoObject\",\n   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us, this is something that we can rely on and that we don't need to spend a lot of time on.\\u201d \\n\\nRead the full case study here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-easypark-group-keeps-20m-monthly-users-informed-sms-and-rcs\/\\n\\n\\n\\n#rcs #customerexperience #verifiedsender\",\n    \"uploadDate\": \"2024-06-13T14:42:30+00:00\",\n    \"duration\": \"PT3M53S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">T\u00e9moignage de client<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Ajouter de la valeur \u00e0 l&rsquo;exp\u00e9rience client gr\u00e2ce aux messages informatifs<\/h2>\r\n\r\n                        <p>L&rsquo;application mobile EasyPark aide les conducteurs du monde entier \u00e0 r\u00e9soudre le probl\u00e8me de la recherche et du paiement du stationnement.<\/p><p class=\"mb-0\">Ce t\u00e9moignage d&rsquo;un client de Sinch explique comment les SMS informatifs am\u00e9liorent l&rsquo;exp\u00e9rience globale des clients et comment EasyPark utilise \u00e0 la fois les SMS et le RCS pour fournir \u00e0 ses utilisateurs des mises \u00e0 jour importantes.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Vous souhaitez relever les d\u00e9fis de la communication et saisir les opportunit\u00e9s&nbsp;?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/api.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                API de conversation                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Tenez vos clients inform\u00e9s en r\u00e9pondant \u00e0 leurs questions et \u00e0 leurs besoins gr\u00e2ce \u00e0 des conversations mobiles bidirectionnelles.<br><br \/>\r\nConfigurez une API simple pour contacter vos clients sur plusieurs canaux de messagerie.<br><br \/>\r\nAjoutez facilement de nouveaux canaux lorsque vous le souhaitez.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"API de conversation\" target=\"_blank\">Commencer<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Int\u00e9grez les emails                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Envoyez des emails transactionnels au moment opportun dans la bo\u00eete de r\u00e9ception.<br><br \/>\r\nNous avons con\u00e7u Sinch Mailgun pour les d\u00e9veloppeurs, en fournissant des API d&#8217;emailing de pointe qui simplifient l&rsquo;int\u00e9gration pour les exp\u00e9diteurs, quel que soit leur volume.<br><br \/>\r\nD\u00e9couvrez \u00e9galement la solution de d\u00e9livrabilit\u00e9 des emails compl\u00e8tes de <a href=\"https:\/\/www.mailgun.com\/products\/optimize\/\" target=\"_blank\">Mailgun Optimize<\/a>.                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailgun.com\/\" class=\"btn-arrow fs-sm \" title=\"Int\u00e9grez les emails\" target=\"_blank\">Commencer<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Connectez la technologie et les communications                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch s&rsquo;associe parfaitement aux meilleures technologies de marketing.<br><br \/>\r\nInt\u00e9grez les communications clients \u00e0 votre logiciel existant pour envoyer des messages conversationnels et automatis\u00e9s.<br><br \/>\r\nConnectez-vous instantan\u00e9ment \u00e0 votre outil CRM, ERP ou MarTech avec des int\u00e9grations natives dans HubSpot, Salesforce, NetSuite, Zoho, Shopify et plus encore.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/integrations\/\" class=\"btn-arrow fs-sm \" title=\"Connectez la technologie et les communications\" target=\"_blank\">Commencer<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159673,"template":"","meta":{"_acf_changed":true},"class_list":["post-161449","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tenir les clients inform\u00e9s avec des messages transactionnels - Sinch<\/title>\n<meta name=\"description\" content=\"Veiller \u00e0 ce que les consommateurs restent inform\u00e9s est 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