{"id":161449,"date":"2025-06-16T09:30:00","date_gmt":"2025-06-16T09:30:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161449"},"modified":"2026-07-26T16:21:50","modified_gmt":"2026-07-26T16:21:50","slug":"informe","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/fr\/etat-communications-clients\/chapitre\/informe\/","title":{"rendered":"Ma\u00eetrisez la communication client informative"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Ce que les clients ont besoin de savoir, au moment opportun<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Des confirmations de commande et des mises \u00e0 jour d&rsquo;exp\u00e9dition aux rappels de rendez-vous et aux efforts d&rsquo;accompagnement, votre strat\u00e9gie de transmission de l&rsquo;information a un impact direct sur l&rsquo;exp\u00e9rience client. Ces messages transactionnels tiennent les consommateurs au courant et assurent le bon fonctionnement de votre entreprise. Les experts de Sinch expliquent pourquoi les mises \u00e0 jour clients sont cruciales.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\" class=\"lazy-video-link\" data-lazy-video=\"PKvWI9U1rj4\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 2: Informed\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/PKvWI9U1rj4\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/PKvWI9U1rj4\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=PKvWI9U1rj4\",\n    \"name\": \"The state of customer communications - Pillar 2: Informed\",\n    \"description\": \"From order updates to fraud alerts, timely notifications ensure your customers stay updated with the information they need to know. In this video, we explore the second pillar of exceptional customer communication: keeping people informed.\\n\\nCustomer updates are much different than mass marketing messages. They\\u2019re almost always personal and anticipated. But customers can\\u2019t stay informed if messages never reach them. That\\u2019s why deliverability is so important. Listen in as we talk to a Sinch expert about reaching the inbox.\\nGet more in Chapter 3 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44NJN7w\\n\\n\\ud83c\\udfa5 This is the fourth video in our series covering highlights from the full report. Watch the entire series here: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-21T22:12:54+00:00\",\n    \"duration\": \"PT3M13S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quelle est la meilleure fa\u00e7on de recevoir des messages d&rsquo;information de la part d&rsquo;une entreprise\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;50&quot;,&quot;24&quot;,&quot;12&quot;,&quot;10&quot;,&quot;2&quot;,&quot;1&quot;,&quot;1&quot;]\" data-chart-colors=\"[&quot;#1454a8&quot;,&quot;#1860F0&quot;,&quot;#2977FF&quot;,&quot;#5996FF&quot;,&quot;#85B6FF&quot;,&quot;#A3C8FF&quot;,&quot;#AEB7BD&quot;]\" data-chart-titles=\"[&quot;Juste un email&quot;,&quot;Un email et un SMS&quot;,&quot;Juste un SMS&quot;,&quot;Un email, un SMS et un message vocal&quot;,&quot;Un SMS et un message vocal&quot;,&quot;Juste un message vocal automatis\\u00e9&quot;,&quot;Autre (pr\\u00e9cisez votre r\\u00e9ponse)&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #1454a8\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>50%<\/span> Juste un email            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #1860F0\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>24%<\/span> Un email et un SMS            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #2977FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>12%<\/span> Juste un SMS            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>10%<\/span> Un email, un SMS et un message vocal            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #85B6FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>2%<\/span> Un SMS et un message vocal            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #A3C8FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1%<\/span> Juste un message vocal automatis\u00e9            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #AEB7BD\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1%<\/span> Autre (pr\u00e9cisez votre r\u00e9ponse)            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Comment les consommateurs souhaitent-ils recevoir des messages d&rsquo;information\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Par email, t\u00e9l\u00e9phone ou SMS\u00a0? Existe-t-il une \u00ab\u00a0bonne fa\u00e7on\u00a0\u00bb d&rsquo;envoyer des communications transactionnelles aux consommateurs\u00a0?<\/p><p>Lorsqu&rsquo;on leur demande de choisir le meilleur canal pour recevoir des messages d&rsquo;information de la part des marques, la moiti\u00e9 des consommateurs choisissent les emails.<\/p><p>Si 12\u00a0% pr\u00e9f\u00e8rent \u00ab\u00a0un simple SMS\u00a0\u00bb pour les messages d&rsquo;information, ils sont deux fois plus nombreux (24\u00a0%) \u00e0 vouloir recevoir \u00e0 la fois un email et un SMS. <b>Pr\u00e8s d&rsquo;un consommateur sur dix d\u00e9clare vouloir recevoir un message sur les trois canaux : email, SMS et voix.<\/b><\/p><p class=\"mb-0\">En r\u00e9alit\u00e9, le bon canal de communication num\u00e9rique d\u00e9pend des pr\u00e9f\u00e9rences du client, ainsi que de la situation et des informations que vous devez transmettre.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"600\" height=\"642\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-3-Chart-2_v2-3.png\" class=\"img-fluid\" alt=\"Image for Transmettre des informations aux diff\u00e9rentes g\u00e9n\u00e9rations\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Transmettre des informations aux diff\u00e9rentes g\u00e9n\u00e9rations<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il existe des divergences d&rsquo;opinion entre les groupes d&rsquo;\u00e2ge lorsqu&rsquo;il s&rsquo;agit de recevoir des messages d&rsquo;information.<\/p><p>Alors que les baby-boomers sont les plus susceptibles de ne vouloir qu&rsquo;un email (54\u00a0%), les consommateurs de la g\u00e9n\u00e9ration Z sont les plus d\u00e9sireux que les informations soient communiqu\u00e9es par email, par SMS et par appel (13\u00a0%).<\/p><p>Comme on pouvait s&rsquo;y attendre, les consommateurs des g\u00e9n\u00e9rations Y et Z \u00e9taient l\u00e9g\u00e8rement plus susceptibles que la moyenne de vouloir recevoir les mises \u00e0 jour clients uniquement par SMS. Toutefois, les baby-boomers sont plus enclins que les g\u00e9n\u00e9rations plus jeunes \u00e0 choisir la combinaison d&rsquo;un email et d&rsquo;un SMS.<\/p><p>Ces chiffres sugg\u00e8rent que, quel que soit l&rsquo;\u00e2ge de votre march\u00e9 cible, une strat\u00e9gie de communication num\u00e9rique multicanale pour informer les clients est tout \u00e0 fait justifi\u00e9e.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quels aspects des messages d&rsquo;information que vous recevez des entreprises n&rsquo;appr\u00e9ciez-vous pas ?<br>(Les r\u00e9pondants ont choisi jusqu\u2019\u00e0 trois options.)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"60\" data-chart-color=\"#5996FF\" data-chart-values=\"[&quot;48&quot;,&quot;31&quot;,&quot;28&quot;,&quot;20&quot;,&quot;20&quot;,&quot;19&quot;,&quot;17&quot;,&quot;9&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Les messages sont trop fr\\u00e9quents\\\/excessifs&quot;,&quot;Les messages sont r\\u00e9p\\u00e9titifs&quot;,&quot;Il est impossible de poser des questions ou d&#039;obtenir de l&#039;aide&quot;,&quot;Les messages ne contiennent pas d&#039;informations en temps r\\u00e9el&quot;,&quot;Les messages n&#039;arrivent pas \\u00e0 temps&quot;,&quot;Les messages arrivent \\u00e0 un moment inopportun&quot;,&quot;Les messages ne sont pas personnalis\\u00e9s&quot;,&quot;Il est impossible de s\\u00e9lectionner mon canal de communication pr\\u00e9f\\u00e9r\\u00e9&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Surcharge d&rsquo;informations\u00a0: les sources de m\u00e9contentement des consommateurs<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comme pour les messages promotionnels, les consommateurs se disent surtout frustr\u00e9s par les communications informatives trop fr\u00e9quentes ou excessives (48\u00a0%).<\/p><p>De la m\u00eame mani\u00e8re, plus de 30\u00a0% jugent frustrants les messages d&rsquo;information redondants. Ces deux r\u00e9sultats sugg\u00e8rent <b>qu&rsquo;il est possible de surinformer vos clients.<\/b><\/p><p>Non loin derri\u00e8re, pr\u00e8s de 28\u00a0% des clients sont contrari\u00e9s lorsqu&rsquo;ils ne peuvent pas poser de questions en r\u00e9ponse \u00e0 un message transactionnel. Cette conversation bidirectionnelle avec le support <a href=\"https:\/\/sinch.com\/fr\/blog\/qu-est-ce-que-l-ia-conversationnelle-et-comment-cela-fonctionne\/\" target=\"_blank\" rel=\"noopener noreferrer\">ou un chatbot IA<\/a> est possible lorsque les \u00e9changes ont lieu par SMS et sur d&rsquo;autres canaux de messagerie.<\/p><p class=\"mb-0\"><b>L&rsquo;envoi des messages d&rsquo;information en temps opportun est \u00e9galement un facteur cl\u00e9<\/b>. Plus de 19\u00a0% sont frustr\u00e9s lorsque ces communications n&rsquo;arrivent pas \u00e0 temps ou \u00e0 un moment inopportun. De m\u00eame, plus de 20\u00a0% n&rsquo;appr\u00e9cient pas que ces messages ne contiennent pas d&rsquo;informations en temps r\u00e9el.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Quels sont les types de mises \u00e0 jour les plus importants envoy\u00e9s aux clients\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Personne ne sous-estimerait l&rsquo;importance des confirmations de commande, des mises \u00e0 jour d&rsquo;exp\u00e9dition et des notifications de livraison. Ces communications d&rsquo;e-commerce font partie de la vie quotidienne des consommateurs. Mais qu&rsquo;en est-il des mises \u00e0 jour clients en dehors des activit\u00e9s telles que les achats en ligne, la livraison de nourriture et le covoiturage ?<\/p><p>Nous avons demand\u00e9 aux consommateurs d&rsquo;\u00e9valuer l&rsquo;importance des messages d&rsquo;information provenant d&rsquo;autres secteurs, notamment les soins de sant\u00e9 et les services financiers. Il est clair que lorsqu&rsquo;un message contient des informations urgentes ou soumises \u00e0 des contraintes de temps, les consommateurs les consid\u00e8rent comme tr\u00e8s importantes. L&rsquo;importance et l&rsquo;imm\u00e9diatet\u00e9 de ces messages font souvent de la messagerie (SMS, MMS, RCS) un canal de communication id\u00e9al.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/bell-badge.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    57 % des consommateurs d\u00e9clarent que les <b>confirmations de rendez-vous<\/b> sont tr\u00e8s importantes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-pulse.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    59 % des consommateurs jugent tr\u00e8s importantes les <b>notifications de r\u00e9sultats d&rsquo;examens<\/b> par les entreprises de soins de sant\u00e9.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/privacy.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    74 % des consommateurs d\u00e9clarent que les <b>alertes \u00e0 la fraude<\/b> sont un type de message informatif tr\u00e8s important.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/piggy-bank.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    46 % des consommateurs consid\u00e8rent les <b>rappels de paiement<\/b> comme des messages d&rsquo;information tr\u00e8s importants.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Accordez-vous la priorit\u00e9 \u00e0 la d\u00e9livrabilit\u00e9 des emails\u00a0?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Plus de 50\u00a0% des consommateurs souhaitent recevoir des messages d&rsquo;information par email. Cela signifie que vous devez atterrir dans la bo\u00eete de r\u00e9ception et \u00e9viter le spam.<\/p><p><a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">L&rsquo;\u00e9tude Sinch Mailgun<\/a> a r\u00e9v\u00e9l\u00e9 que 71 % des destinataires chercheraient dans leur dossier spam pour trouver un email transactionnel manquant. 16 % suppl\u00e9mentaires le feraient si l&rsquo;information \u00e9tait importante. Ces chiffres t\u00e9moignent de l&rsquo;importance des communications informatives, mais ce n&rsquo;est pas une raison pour ne pas se pr\u00e9occuper de la d\u00e9livrabilit\u00e9.<\/p><p>L&rsquo;\u00e9tude de Mailgun a \u00e9galement montr\u00e9 que <b>les consommateurs sont susceptibles d&rsquo;avoir des r\u00e9actions n\u00e9gatives lorsque des messages finissent dans le spam.<\/b> 33 % ont d\u00e9clar\u00e9 qu&rsquo;ils trouvaient cela aga\u00e7ant ou frustrant, 10 % perdent confiance dans la marque et 10 % suppl\u00e9mentaires se d\u00e9sinscriraient. <\/p><p class=\"\">Un moyen efficace d&rsquo;am\u00e9liorer vos chances d&rsquo;atteindre la bo\u00eete de r\u00e9ception est de s\u00e9parer le trafic d&#8217;emails transactionnels et promotionnels sur diff\u00e9rents sous-domaines ou adresses IP d&rsquo;envoi. Cependant, <a href=\"https:\/\/www.mailgun.com\/resources\/research\/email-sender-reputation\/\" target=\"_blank\" rel=\"noopener noreferrer\">le rapport de Mailgun sur l&rsquo;\u00e9tat de la d\u00e9livrabilit\u00e9 des emails<\/a> a r\u00e9v\u00e9l\u00e9 que 50 % des exp\u00e9diteurs n&rsquo;utilisent pas cette tactique. Par ailleurs, 13\u00a0% ne savent pas s&rsquo;ils s\u00e9parent le trafic des emails pour des raisons de d\u00e9livrabilit\u00e9.<\/p><p class=\"\"><\/p><small><p class=\"\">* L&#8217;email et l&rsquo;exp\u00e9rience client<br>** \u00c9tat de la d\u00e9livrabilit\u00e9 des emails 2025<\/p><\/small><p class=\"mb-0\"><\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">87 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs consulteraient leur dossier spam \u00e0 la recherche d&rsquo;un email transactionnel manquant. *(en anglais) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">33 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs trouvent aga\u00e7ant ou frustrant que les emails qu&rsquo;ils attendent atterrissent dans les spams. *(en anglais)  <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">10 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs perdraient confiance dans la marque ou se d\u00e9sinscriraient si les messages continuaient \u00e0 arriver dans les spams. *(en anglais) <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">63 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des exp\u00e9diteurs ne s\u00e9parent pas le trafic d&#8217;emails transactionnels et promotionnels (ou n&rsquo;en sont pas s\u00fbrs). ** <\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-67fe196a43701f531c1d17a5169f6f0c\">\r\n            \u00ab L&#8217;email est un canal dont le retour sur investissement \u00e9lev\u00e9 est souvent acclam\u00e9. Cependant, ce ROI diminue \u00e0 mesure que les probl\u00e8mes de d\u00e9livrabilit\u00e9 des emails augmentent. Si vous ne respectez pas les bonnes pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9 des emails, vous finirez en mauvaise posture. Une fois que vous avez investi dans l&rsquo;infrastructure, l&rsquo;authentification et la technologie marketing ad\u00e9quates, concentrez-vous sur le maintien d&rsquo;une bonne hygi\u00e8ne de la liste tout en fournissant des contenus pertinents et de haute qualit\u00e9 aux abonn\u00e9s engag\u00e9s. \u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Portrait-Kate-Nowrouzi.png\" alt=\"Photo de Kate Nowrouzi\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-67fe196a43701f531c1d17a5169f6f0c\">\r\n                        Kate Nowrouzi                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">VP de la d\u00e9livrabilit\u00e9 et de la strat\u00e9gie produit, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Information<\/p>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">La messagerie mobile \u00e0 l&rsquo;\u00e9preuve<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>La bo\u00eete de r\u00e9ception de la messagerie native des smartphones est devenue un lieu de r\u00e9ception familier des messages d&rsquo;information tels que des rappels de rendez-vous. Nous avons demand\u00e9 aux participants \u00e0 l&rsquo;enqu\u00eate de choisir le type de message qu&rsquo;ils pr\u00e9f\u00e9raient pour un rappel de rendez-vous m\u00e9dical\u00a0:<\/p><p>1. Un simple rappel par SMS<br>2. Un rappel par MMS contenant une image de l&#8217;emplacement<br>3. Un message RCS de marque avec des boutons pour confirmer ou reprogrammer<\/p><p class=\"mb-0\">La comp\u00e9tition \u00e9tait serr\u00e9e. Alors que <b>41 % des participants ont choisi le message RCS<\/b>, 40 % ont pr\u00e9f\u00e9r\u00e9 le message MMS avec une image. L&rsquo;image a peut-\u00eatre contribu\u00e9 \u00e0 renforcer o\u00f9 aller pour assister au rendez-vous. N&rsquo;oubliez pas qu&rsquo;un message RCS peut \u00e9galement contenir des images et d&rsquo;autres m\u00e9dias, ainsi que des \u00e9l\u00e9ments de marque, des suggestions d&rsquo;actions et bien d&rsquo;autres choses encore.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-2.png\" alt=\"Image for La messagerie mobile \u00e0 l'\u00e9preuve\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quels canaux les commer\u00e7ants utilisent-ils pour le commerce conversationnel\u00a0?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"80\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;59&quot;,&quot;56&quot;,&quot;45&quot;,&quot;44&quot;,&quot;43&quot;,&quot;4&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Chatbots de messagerie SMS&quot;,&quot;Chatbots sur le site ou l&#039;application&quot;,&quot;Messages directs sur les r\\u00e9seaux sociaux (par exemple, Instagram, TikTok)&quot;,&quot;Assistants vocaux (par exemple, Alexa, Google Assistant)&quot;,&quot;Autres applications de messagerie (WhatsApp, Messenger...)&quot;,&quot;N&#039;utilise pas le commerce conversationnel&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Information dans le commerce de d\u00e9tail<\/p><h3 class=\"h4 mb-0\">Commerce conversationnel<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Notre \u00e9tude a r\u00e9v\u00e9l\u00e9 que 28\u00a0% des consommateurs sont frustr\u00e9s lorsqu&rsquo;ils ne peuvent pas poser de questions pour obtenir plus d&rsquo;informations. La bonne nouvelle, c&rsquo;est que <b>96 % des commer\u00e7ants interrog\u00e9s dans le cadre de notre enqu\u00eate sectorielle d\u00e9clarent utiliser <\/b><a href=\"https:\/\/sinch.com\/blog\/conversational-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">le commerce conversationnel<\/a> pour les communications client bidirectionnelles.<\/p><p>Plus de la moiti\u00e9 d&rsquo;entre eux utilisent des chatbots dans la messagerie SMS et\/ou sur leur site web. En outre, plus de 40\u00a0% d\u00e9clarent utiliser les messages priv\u00e9s sur les r\u00e9seaux sociaux, des canaux OTT comme WhatsApp ou des assistants vocaux num\u00e9riques.<\/p><p class=\"mb-0\">Si l&rsquo;objectif du commerce conversationnel est d&rsquo;engager les consommateurs et d&rsquo;augmenter les ventes, le fait d&rsquo;accompagner cette exp\u00e9rience d&rsquo;informations utiles peut augmenter les conversions.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Feriez-vous confiance \u00e0 un chatbot aliment\u00e9 par l&rsquo;IA pour vous donner des r\u00e9ponses exactes sur le suivi des envois ou les d\u00e9lais de livraison ?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;52&quot;,&quot;26&quot;,&quot;22&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#d3d9de&quot;,&quot;#aeb7bd&quot;]\" data-chart-titles=\"[&quot;Oui&quot;,&quot;Non&quot;,&quot;Je ne sais pas&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>52%<\/span> Oui            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d3d9de\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>26%<\/span> Non            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>22%<\/span> Je ne sais pas            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMATION DANS LE COMMERCE DE D\u00c9TAIL<\/p><h3 class=\"h4 mb-0\">Les acheteurs sont-ils \u00e0 l&rsquo;aise avec le fait d&rsquo;obtenir des informations aupr\u00e8s de l&rsquo;intelligence artificielle ?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;une des nombreuses fa\u00e7ons dont les commer\u00e7ants peuvent tirer parti de l&rsquo;IA est de fournir aux consommateurs des r\u00e9ponses aux questions logistiques de base. Vous vous demandez quand arrivera un colis ? Pourquoi ne pas demander une mise \u00e0 jour \u00e0 un chatbot aliment\u00e9 par l&rsquo;IA\u00a0?<\/p><p>Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que <b>plus de la moiti\u00e9 des consommateurs (52,3 %) feraient confiance \u00e0 l&rsquo;IA pour obtenir des informations simples sur le suivi des commandes et l&rsquo;exp\u00e9dition<\/b>. Environ un quart d&rsquo;entre eux ne se sentiraient pas \u00e0 l&rsquo;aise et 22\u00a0% ne savent pas s&rsquo;ils feraient confiance \u00e0 l&rsquo;IA.<\/p><p class=\"\">La r\u00e9partition par g\u00e9n\u00e9ration montre que les jeunes consommateurs \u00e9taient plus enclins \u00e0 dire \u00ab Oui \u00bb quant au fait de faire confiance \u00e0 l&rsquo;IA pour obtenir des informations sur le commerce de d\u00e9tail.<br><\/p><p>\u2022 <b>G\u00e9n\u00e9ration Z : 67 %<\/b><br>\u2022 <b>Mill\u00e9niaux : 63 %<\/b><br>\u2022 G\u00e9n\u00e9ration X : 54 %<br>\u2022 Baby-boomers : 38 %<\/p><p class=\"mb-0\"><br><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quelle est la probabilit\u00e9 que vous oubliiez ou manquiez un rendez-vous m\u00e9dical si vous ne receviez pas un message de rappel\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;7&quot;,&quot;25&quot;,&quot;21&quot;,&quot;29&quot;,&quot;18&quot;]\" data-chart-colors=\"[&quot;#1860F0&quot;,&quot;#2977FF&quot;,&quot;#5996FF&quot;,&quot;#A3C8FF&quot;,&quot;#C4DCFF&quot;]\" data-chart-titles=\"[&quot;Tr\\u00e8s probable&quot;,&quot;Assez probable&quot;,&quot;Neutre&quot;,&quot;Peu probable&quot;,&quot;Tr\\u00e8s peu probable&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #1860F0\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>7%<\/span> Tr\u00e8s probable            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #2977FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>25%<\/span> Assez probable            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>21%<\/span> Neutre            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #A3C8FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>29%<\/span> Peu probable            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #C4DCFF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>18%<\/span> Tr\u00e8s peu probable            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">information dans le secteur de la sant\u00e9<\/p><h3 class=\"h4 mb-0\">Les avantages des rappels amicaux<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>\u00c0 quel point ces rappels de rendez-vous des prestataires de soins de sant\u00e9 sont-ils importants ? <\/p><p>Environ 25 % des consommateurs nous ont dit qu&rsquo;ils seraient assez susceptibles de manquer un rendez-vous sans message de rappel. Par ailleurs, 7\u00a0% ont admis qu&rsquo;il \u00e9tait tr\u00e8s probable qu&rsquo;ils manquent le rendez-vous, ce qui repr\u00e9sente au total 32\u00a0%.<\/p><p><b>Imaginez que pr\u00e8s d&rsquo;un patient sur trois manque son rendez-vous<\/b>. Reprogrammer et r\u00e9organiser les dates deviendrait un cauchemar organisationnel. <\/p><p class=\"mb-0\">Ces messages d&rsquo;information, souvent envoy\u00e9s par SMS, profitent aussi bien \u00e0 l&rsquo;entreprise qu&rsquo;au destinataire. Dans le domaine des soins de sant\u00e9, les absences peuvent entra\u00eener des pertes de revenus, gaspiller du temps et des ressources, allonger les temps d&rsquo;attente, voire affecter la sant\u00e9 des patients.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Outre les rappels de rendez-vous, souhaitez-vous que les entreprises de soins de sant\u00e9 vous envoient d&rsquo;autres messages en temps utile ou attendez-vous de telles communications\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;55&quot;,&quot;30&quot;,&quot;9&quot;,&quot;6&quot;]\" data-chart-colors=\"[&quot;#2977FF&quot;,&quot;#85B6FF&quot;,&quot;#AEB7BD&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Oui. C&#039;est utile&quot;,&quot;Je veux pouvoir choisir quels rappels seront envoy\\u00e9s&quot;,&quot;Non. C&#039;est trop insistant&quot;,&quot;Non. Je peux g\\u00e9rer ma situation m\\u00e9dicale&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #2977FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>55%<\/span> Oui. C&rsquo;est utile            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #85B6FF\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>30%<\/span> Je veux pouvoir choisir quels rappels seront envoy\u00e9s            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #AEB7BD\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>9%<\/span> Non. C&rsquo;est trop insistant            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: \"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>6%<\/span> Non. Je peux g\u00e9rer ma situation m\u00e9dicale            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">INFORMATION DANS LE SECTEUR DE LA SANT\u00c9<\/p><h3 class=\"h4 mb-0\">Des attentes concernant d&rsquo;autres rappels en temps opportun<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il existe de nombreux autres messages d&rsquo;information qui contribuent \u00e0 guider l&rsquo;exp\u00e9rience du patient dans le domaine des soins de sant\u00e9. Cela inclut tout, du suivi post-visite et des mises \u00e0 jour sur le renouvellement des m\u00e9dicaments aux rappels pour planifier des soins pr\u00e9ventifs.<\/p><p><b>Pr\u00e8s de 55 % des consommateurs souhaitent ces rappels et affirment qu&rsquo;ils sont utiles<\/b>. En outre, pr\u00e8s de 30\u00a0% souhaitent pouvoir choisir le type de messages d&rsquo;information sur les soins de sant\u00e9 qu&rsquo;ils re\u00e7oivent.<\/p><p class=\"mb-0\">En revanche, environ 15\u00a0% des patients pr\u00e9f\u00e8rent ne pas recevoir ces communications. Veillez donc \u00e0 ce qu&rsquo;ils puissent s&rsquo;inscrire et se d\u00e9sinscrire.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                \u00c0 quelle fr\u00e9quence vous attendez-vous \u00e0 recevoir des informations sur l&rsquo;\u00e9tat de vos comptes de la part de votre institution financi\u00e8re\u00a0?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"40\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;9&quot;,&quot;26&quot;,&quot;29&quot;,&quot;7&quot;,&quot;19&quot;,&quot;10&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Quotidiennement&quot;,&quot;Hebdomadairement&quot;,&quot;Mensuel&quot;,&quot;Trimestriellement&quot;,&quot;Chaque fois qu&#039;il y a une activit\\u00e9 importante sur le compte&quot;,&quot;Seulement en cas de situation urgente&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">information dans les services financiers<\/p><h3 class=\"h4 mb-0\">La fr\u00e9quence de mise \u00e0 jour du compte<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;enqu\u00eate de Sinch montre que 43\u00a0% des consommateurs consid\u00e8rent que les mises \u00e0 jour portant sur le solde d&rsquo;un compte sont au moins assez importantes, tandis que 37\u00a0% affirment la m\u00eame chose concernant les notifications sur leurs objectifs d&rsquo;\u00e9pargne.<\/p><p>Nous avons \u00e9galement appris que les consommateurs sont souvent frustr\u00e9s de recevoir des messages d&rsquo;information trop fr\u00e9quents. Alors, \u00e0 quelle fr\u00e9quence ces clients souhaitent-ils \u00eatre inform\u00e9s sur leurs finances personnelles\u00a0?<\/p><p class=\"mb-0\">Les r\u00e9sultats sugg\u00e8rent que <b>la fr\u00e9quence id\u00e9ale pour ces informations se situe entre des mises \u00e0 jour hebdomadaires et mensuelles.<\/b> Plus de 50\u00a0% des personnes interrog\u00e9es ont choisi l&rsquo;une de ces cadences. Toutefois, il est probablement pr\u00e9f\u00e9rable de laisser les clients choisir la fr\u00e9quence qui leur convient le mieux.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                                            <div class=\"col-md-6 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\" class=\"lazy-video-link\" data-lazy-video=\"GH5JJQJcShI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\" alt=\"How EasyPark Group keeps users informed with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/GH5JJQJcShI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/GH5JJQJcShI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=GH5JJQJcShI\",\n    \"name\": \"How EasyPark Group keeps users informed with RCS\",\n    \"description\": \"Discover how EasyPark Group, a leader in digital parking solutions, leverages Sinch's SMS and RCS (Rich Communication Services) technologies to improve customer experience for millions of monthly users across 20+ countries. \\n\\nIn this video, Alex Keynes, Head of Product for the driver's experience at EasyPark, shares the impact of switching to a single communications partner.\\n\\nBy switching to Sinch for all markets, EasyPark Group simplified their messaging infrastructure without sacrificing a high-quality driver experience.  \\n\\n\\u201cSinch is reliable, their delivery rates are high, and they\\u2019re not taking any shortcuts,\\u201d Alex explained. \\u201cFor us, this is something that we can rely on and that we don't need to spend a lot of time on.\\u201d \\n\\nRead the full case study here: https:\/\/www.sinch.com\/insights\/customer-stories\/how-easypark-group-keeps-20m-monthly-users-informed-sms-and-rcs\/\\n\\n\\n\\n#rcs #customerexperience #verifiedsender\",\n    \"uploadDate\": \"2024-06-13T14:42:30+00:00\",\n    \"duration\": \"PT3M53S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">T\u00e9moignage de client<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Ajouter de la valeur \u00e0 l&rsquo;exp\u00e9rience client gr\u00e2ce aux messages informatifs<\/h3>\r\n\r\n                        <p>L&rsquo;application mobile EasyPark aide les conducteurs du monde entier \u00e0 r\u00e9soudre le probl\u00e8me de la recherche et du paiement du stationnement.<\/p><p class=\"mb-0\">Regardez ce t\u00e9moignage client de Sinch pour d\u00e9couvrir comment les SMS d&rsquo;information am\u00e9liorent l&rsquo;exp\u00e9rience client globale et voir comment EasyPark utilise \u00e0 la fois le SMS et le RCS pour fournir des mises \u00e0 jour importantes \u00e0 ses utilisateurs.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Vous souhaitez relever les d\u00e9fis de la communication et saisir les opportunit\u00e9s\u00a0?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/api.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Conversation API                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Tenez les clients inform\u00e9s en r\u00e9pondant \u00e0 leurs questions et \u00e0 leurs besoins gr\u00e2ce \u00e0 des conversations mobiles bidirectionnelles.<br><br \/>\r\nObtenez une API simple pour vous connecter avec les clients sur plusieurs canaux de messagerie.<br><br \/>\r\nAjoutez facilement de nouveaux canaux lorsque vous le souhaitez.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/?post_type=apis&#038;p=61047\" class=\"btn-arrow fs-sm \" title=\"Conversation API\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Int\u00e9grer l&#8217;email                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Envoyez des emails transactionnels au moment opportun dans la bo\u00eete de r\u00e9ception.<br><br \/>\r\nNous avons con\u00e7u Sinch Mailgun pour les d\u00e9veloppeurs, en fournissant des email APIs de pointe qui simplifient l&rsquo;int\u00e9gration de l&#8217;email pour les exp\u00e9diteurs, quel que soit leur volume.<br><br \/>\r\nDe plus, d\u00e9couvrez une solution de d\u00e9livrabilit\u00e9 des emails compl\u00e8te avec <a href=\"https:\/\/www.mailgun.com\/products\/optimize\/\">Mailgun Optimize.<\/a>                                 <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailgun.com\/\" class=\"btn-arrow fs-sm \" title=\"Int\u00e9grer l'email\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Connectez la technologie et les communications                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch s&rsquo;associe parfaitement aux meilleures technologies de marketing.<br><br \/>\r\nInt\u00e9grez la communication client \u00e0 votre logiciel existant pour envoyer des messages conversationnels et automatis\u00e9s.<br><br \/>\r\nConnectez-vous instantan\u00e9ment \u00e0 votre outil CRM, ERP ou MarTech avec des int\u00e9grations natives dans HubSpot, Salesforce, NetSuite, Zoho, Shopify et plus encore.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/integrations\/\" class=\"btn-arrow fs-sm \" title=\"Connectez la technologie et les communications\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":159672,"template":"","meta":{"_acf_changed":true},"class_list":["post-161449","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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