{"id":161447,"date":"2025-06-16T09:29:00","date_gmt":"2025-06-16T09:29:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161447"},"modified":"2026-01-30T10:06:14","modified_gmt":"2026-01-30T10:06:14","slug":"engagement","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/fr\/etat-communications-clients\/chapitre\/engagement\/","title":{"rendered":"De l&rsquo;engagement \u00e0 chaque point de contact"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-pt section-hub-mb bg-body shadow-divider\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Des exp\u00e9riences clients engageantes sur tous les canaux de communication<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p class=\"mb-0\">Les communications num\u00e9riques avec les clients sont un composant essentiel d&rsquo;une exp\u00e9rience agr\u00e9able. Mais l&rsquo;attention des consommateurs se m\u00e9rite. Les experts de Sinch vous expliquent comment optimiser vos efforts de marketing en envoyant des campagnes promotionnelles efficaces.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\" class=\"lazy-video-link\" data-lazy-video=\"vfIbJb0Vd6w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 1: Engaged\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vfIbJb0Vd6w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\",\n    \"name\": \"The state of customer communications - Pillar 1: Engaged\",\n    \"description\": \"If it feels like customers and prospects are ignoring your messages, you\\u2019re not alone. But you\\u2019re not powerless either. The key is understanding why you\\u2019re getting ignored and what encourages interaction. In this video, we break down the first pillar of customer communication: keeping people engaged.\\n\\nDiscover an emerging mobile messaging protocol that can help your marketing campaigns stand out from the noise while increasing consumer trust. Get some details on RCS messages and find out why many people prefer them to other options.\\n\\nGet more in Chapter 2 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44xPyHC\\n\\n\\ud83c\\udfa5 This is the third video in our series covering highlights from the full report. 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marques. Les pays o\u00f9 les canaux de messagerie <a href=\"https:\/\/sinch.com\/glossary\/ott-meaning\/\" target=\"_blank\" rel=\"noopener noreferrer\">OTT<\/a> tels que WhatsApp sont populaires l&rsquo;illustrent tr\u00e8s bien.<\/p><p>Nous avons filtr\u00e9 les r\u00e9sultats de la question pr\u00e9c\u00e9dente pour n&rsquo;inclure que les personnes interrog\u00e9es dans les pays consid\u00e9r\u00e9s comme des \u00ab&nbsp;r\u00e9gions essentielles&nbsp;\u00bb pour les utilisateurs de WhatsApp&nbsp;:<\/p><p class=\"mb-0\">\u2022 Inde<br><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Br\u00e9sil<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Royaume-Uni<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Allemagne<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Mexique<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Singapour<br><\/span><span segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\" style=\"font-family: -apple-system, BlinkMacSystemFont, \">\u2022 Espagne<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 text-center pb-4 pb-lg-0\">\r\n                                                    <img decoding=\"async\"  width=\"648.5\" height=\"431.5\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png\" alt=\"Image for \">\r\n                                            <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Pr\u00e8s de 30&nbsp;% des personnes interrog\u00e9es ont choisi \u00ab&nbsp;Autres applications de messagerie&nbsp;\u00bb comme option pr\u00e9f\u00e9r\u00e9e pour les promotions.<\/b>  Par comparaison, un peu plus de 3&nbsp;% des consommateurs am\u00e9ricains interrog\u00e9s dans le cadre de notre enqu\u00eate ont s\u00e9lectionn\u00e9 la m\u00eame r\u00e9ponse. Gardez toutefois \u00e0 l&rsquo;esprit que <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;utilisation de WhatsApp aux \u00c9tats-Unis<\/a> est en hausse.<\/p><p class=\"mb-0\">Pour en savoir plus sur la mani\u00e8re de <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">contacter vos clients au niveau mondial et de communiquer au niveau local<\/a>, consultez notre guide gratuit.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des consommateurs de la g\u00e9n\u00e9ration Z souhaitent recevoir des SMS promotionnels.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des consommateurs des g\u00e9n\u00e9rations Y et Z veulent recevoir des promotions sur les applications de messagerie comme WhatsApp.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">5.5%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des baby-boomers souhaitent recevoir des appels t\u00e9l\u00e9phoniques, ce qui repr\u00e9sente le taux le plus bas de toutes les g\u00e9n\u00e9rations.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">80%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">des baby-boomers souhaitent recevoir des emails promotionnels, ce qui est le taux le plus \u00e9lev\u00e9 de toutes les g\u00e9n\u00e9rations.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">\u00c0 chaque g\u00e9n\u00e9ration son canal<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;\u00e2ge de votre public cible peut \u00e9galement \u00eatre d\u00e9terminant pour d\u00e9velopper une strat\u00e9gie de communication marketing efficace.<\/p><p>Les membres de la g\u00e9n\u00e9ration Z, habitu\u00e9s depuis toujours au num\u00e9rique, sont les plus susceptibles de choisir la messagerie SMS (41&nbsp;%). Mais les g\u00e9n\u00e9rations Z et Y sont tout aussi susceptibles de choisir d&rsquo;autres canaux de messagerie tels que WhatsApp ou Messenger (28&nbsp;%).<\/p><p>Ne faites pas de suppositions. 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class=\"chart-columns-categories-fs\">Les messages sont trop fr\u00e9quents\/excessifs<\/span>`,\r\n                                                    y: 41,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Je re\u00e7ois des messages auxquels je ne me suis jamais inscrit\u00b7e<\/span>`,\r\n                                                    y: 35,\r\n                                                },\r\n                                            \r\n                                                {\r\n                                                    name: `<span class=\"chart-columns-categories-fs\">Les messages ne m'int\u00e9ressent pas<\/span>`,\r\n                                                    y: 33,\r\n                                                },\r\n       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chartInit_block_YmxvY2tfYTNlMDc4ZGQwYmE4YWU0NTAwMGI1NTAwMWM0NmVjN2Y(chartID_block_YmxvY2tfYTNlMDc4ZGQwYmE4YWU0NTAwMGI1NTAwMWM0NmVjN2Y);\r\n            \/\/ }, true);\r\n\r\n            \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Obstacles aux messages promotionnels<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il est clair que les consommateurs sont davantage frustr\u00e9s par des messages marketing fr\u00e9quents ou excessifs, cit\u00e9s dans 41&nbsp;% des cas. Cette source d&rsquo;exasp\u00e9ration n&rsquo;est pas la seule.<\/p><p>Environ un tiers des clients, voire plus, ont \u00e9galement cit\u00e9 les messages non d\u00e9sir\u00e9s et non pertinents. Plus d&rsquo;un quart d&rsquo;entre eux sont m\u00e9contents des offres trompeuses et r\u00e9p\u00e9titives. Le message adress\u00e9 aux marques est clair\u2026<\/p><p class=\"mb-0\"><b>Si vous voulez que les consommateurs s&rsquo;int\u00e9ressent \u00e0 vos communications, \u00e9vitez d&rsquo;en faire trop<\/b>. Misez sur des messages respectueux, utiles et qui apportent une valeur ajout\u00e9e \u00e0 votre marketing.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Offres de livraison gratuite<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Promotions de baisse de prix<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">43%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Points de fid\u00e9lit\u00e9\/r\u00e9compenses<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Codes promotionnels<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Offre de type un offert pour un achet\u00e9<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Pourcentage de r\u00e9duction<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Quels types de promotions suscitent l&rsquo;int\u00e9r\u00eat des consommateurs&nbsp;?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Dans le cadre de notre enqu\u00eate, nous avons demand\u00e9 aux consommateurs d&rsquo;\u00e9valuer l&rsquo;int\u00e9r\u00eat qu&rsquo;ils portaient \u00e0 diff\u00e9rentes offres promotionnelles typiques. Un code de r\u00e9duction est-il plus int\u00e9ressant qu&rsquo;une offre de type un article achet\u00e9, un offert&nbsp;? C&rsquo;est un match nul.<\/p><p>Nous avons mis en \u00e9vidence les six types de promotions qui, selon l&rsquo;\u00e9tude de Sinch aupr\u00e8s des consommateurs, sont consid\u00e9r\u00e9es comme \u00ab&nbsp;<b>tr\u00e8s int\u00e9ressantes<\/b>&nbsp;\u00bb.<\/p><p class=\"mb-0\">Les cadeaux offerts lors de l&rsquo;achat et l&rsquo;acc\u00e8s exclusif \u00e0 de nouveaux produits et fonctionnalit\u00e9s ont \u00e9t\u00e9 jug\u00e9s nettement moins int\u00e9ressants que la livraison gratuite et les baisses de prix.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Qu&rsquo;est-ce qui rend les promotions par messagerie mobile attrayantes&nbsp;?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Si la messagerie mobile est traditionnellement utilis\u00e9e pour discuter avec sa famille et ses amis, elle s&rsquo;av\u00e8re tr\u00e8s utile pour les messages d&rsquo;information des entreprises.  <b>Ces derni\u00e8res se tournent de plus en plus vers les SMS pour proposer aux consommateurs des promotions personnalis\u00e9es, pertinentes et opportunes.  <\/b><\/p><p class=\"mb-0\">Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que les consommateurs ont choisi ces quatre facteurs comme \u00e9tant les principaux moyens d&rsquo;apporter de la valeur aux <a href=\"https:\/\/sinch.com\/blog\/promotional-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS promotionnels<\/a>&nbsp;:<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-bell.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    36&nbsp;% d\u00e9clarent vouloir des <b>mises \u00e0 jour en temps r\u00e9el<\/b> sur les prix et la disponibilit\u00e9.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    27&nbsp;% souhaitent recevoir des <b>recommandations de produits pertinentes<\/b> par texto.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    24&nbsp;% veulent <b>pouvoir poser des questions<\/b> sur les promotions qu&rsquo;ils re\u00e7oivent par SMS ou sur une application de messagerie.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-basket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    18&nbsp;% d\u00e9clarent vouloir <b>acheter ou personnaliser<\/b> des options de produits \u00e0 partir d&rsquo;un SMS ou de l&rsquo;application de messagerie.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  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  \/\/         <\/script>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Attentes en mati\u00e8re de personnalisation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La personnalisation constitue peut-\u00eatre le moyen le plus efficace de rendre une promotion plus pertinente et attrayante. Une <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tude de McKinsey &amp;amp; Co.<\/a> a r\u00e9v\u00e9l\u00e9 que plus de 70&nbsp;% des consommateurs s&rsquo;attendent \u00e0 ce que les marques proposent des options de personnalisation.<\/p><p>Il ne s&rsquo;agit pas seulement d&rsquo;inclure leur nom dans un SMS ou dans l&rsquo;objet d&rsquo;un email. Les clients veulent une exp\u00e9rience promotionnelle vraiment personnalis\u00e9e.<\/p><p><b>Plus de 42&nbsp;% s&rsquo;attendent \u00e0 ce que les promotions correspondent \u00e0 leurs pr\u00e9f\u00e9rences<\/b>. Par ailleurs, 29&nbsp;% s&rsquo;attendent \u00e0 ce que les marques proposent des promotions plus pertinentes en fonction de leur historique d&rsquo;achats.<\/p><p class=\"mb-0\">N&rsquo;oublions pas que pr\u00e8s de 25&nbsp;% des consommateurs d\u00e9clarent pr\u00e9f\u00e9rer ne pas recevoir de messages marketing personnalis\u00e9s.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-82ff4124b5471d31856b3d62d067e9f2\">\r\n            \u00ab&nbsp;En fin de compte, vous voulez offrir une exp\u00e9rience hautement personnalis\u00e9e \u00e0 vos clients et vous pouvez convertir cette demande sur tous les canaux de communication num\u00e9rique que vous utilisez. Les commer\u00e7ants, par exemple, devraient envisager de d\u00e9velopper des exp\u00e9riences personnalis\u00e9es avec le RCS. Nous constatons principalement un impact au niveau de l&rsquo;augmentation des taux de conversion avec le RCS pour les entreprises, qui est consid\u00e9rable.&nbsp;\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Portrait-Jonathan-Bean.png\" alt=\"Photo de Jonathan Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-82ff4124b5471d31856b3d62d067e9f2\">\r\n                        Jonathan Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur g\u00e9n\u00e9ral du marketing, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n    \r\n    \r\n                    <div class=\"position-relative\">\r\n                <div id=\"highcharts_block_YmxvY2tfZWU0ZjRjNGQ2Zjc2ODVkMmZhOTZmNWQ2YTBkOWM0OGM\"><\/div>\r\n            <\/div>\r\n        \r\n        <script>\r\n            (function() {\r\n                \/\/ Init chart\r\n                function chartInit_block_YmxvY2tfZWU0ZjRjNGQ2Zjc2ODVkMmZhOTZmNWQ2YTBkOWM0OGM() {\r\n                    const chartID = \"highcharts_block_YmxvY2tfZWU0ZjRjNGQ2Zjc2ODVkMmZhOTZmNWQ2YTBkOWM0OGM\";\r\n                    const chartContainer = document.getElementById(chartID);\r\n\r\n                    if (!chartContainer) return;\r\n\r\n                    \/\/ Check if chart already existns. 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campagnes plus attrayantes.<\/p><p>L&rsquo;\u00e9tude de Sinch a r\u00e9v\u00e9l\u00e9 que pr\u00e8s de <b>54&nbsp;% des consommateurs consid\u00e8rent les r\u00e9compenses personnalis\u00e9es et les messages de fid\u00e9lisation comme les plus utiles<\/b>. Ces communications sont personnelles par nature, car elles se rapportent directement aux gains potentiels du client.<\/p><p>De nombreux consommateurs ont \u00e9galement choisi un contenu utile personnalis\u00e9 en fonction de leurs besoins (28&nbsp;%), des recommandations d&rsquo;achat bas\u00e9es sur leurs pr\u00e9f\u00e9rences (24&nbsp;%) et des conseils personnalis\u00e9s sur les produits (23&nbsp;%).<\/p><p class=\"mb-0\">Le r\u00e9sultat&nbsp;? Les messages engageants ne se contentent pas d&rsquo;ins\u00e9rer le nom d&rsquo;un client.  <b>La personnalisation apporte de la valeur lorsqu&rsquo;elle a un but.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Engagement<\/p>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">La popularit\u00e9 des messages mobiles<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body\"><p>Lorsqu&rsquo;un message marketing arrive dans la bo\u00eete de r\u00e9ception mobile native d&rsquo;un client, quel type de communication est le plus susceptible de l&rsquo;int\u00e9resser&nbsp;? Nous avons demand\u00e9 aux participants \u00e0 l&rsquo;enqu\u00eate de choisir entre trois SMS diff\u00e9rents sur les paniers abandonn\u00e9s&nbsp;:<br><br>1. Un SMS de base<br>2. Un message MMS avec une image du produit<br>3. Un message RCS avec une image de marque, une photo et une bouton interactif<\/p><p class=\"mb-0\">Le message RCS sur les paniers abandonn\u00e9s, avec des boutons d&rsquo;appel \u00e0 l&rsquo;action et une image de marque, a remport\u00e9 la palme. <b>54&nbsp;% des consommateurs<\/b> l&rsquo;ont d\u00e9sign\u00e9 comme le message le plus engageant. 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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">L&rsquo;intelligence artificielle pour l&rsquo;engagement dans le secteur de la sant\u00e9<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Alors que 35&nbsp;% des personnes discuteraient volontiers avec un chatbot aliment\u00e9 par l&rsquo;IA d&rsquo;un prestataire de soins de sant\u00e9, 40&nbsp;% ne sont pas \u00e0 l&rsquo;aise \u00e0 cette id\u00e9e et 25&nbsp;% ne sont pas s\u00fbres.<\/p><p>Notre \u00e9tude a r\u00e9v\u00e9l\u00e9 les principales raisons pour lesquelles les consommateurs h\u00e9sitent \u00e0 utiliser l&rsquo;IA dans le domaine de la sant\u00e9&nbsp;:<\/p><p class=\"mb-0\">1. Doutes par rapport \u00e0 l&rsquo;exactitude (64&nbsp;%)<br>2. Sentiment d&rsquo;impersonnalit\u00e9 (43&nbsp;%)<br>3. 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pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">L&rsquo;intelligence artificielle pour l&rsquo;engagement dans les services financiers<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les consommateurs ont eu une r\u00e9action similaire \u00e0 l&rsquo;id\u00e9e d&rsquo;\u00e9changer avec un chatbot aliment\u00e9 par l&rsquo;IA de leur institution financi\u00e8re ou d&rsquo;une marque de finance personnelle.<\/p><p>Alors que 36&nbsp;% accepteraient de recevoir des conseils financiers de la part d&rsquo;un chatbot dot\u00e9 d&rsquo;une IA, 43&nbsp;% refuseraient et environ 21&nbsp;% ne sont pas s\u00fbrs.<\/p><p class=\"mb-0\">Toutefois, l&rsquo;opinion des consommateurs sur l&rsquo;IA \u00e9volue rapidement \u00e0 mesure que ces interactions se banalisent.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  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ps-1 ps-md-6 ps-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Engagement dans le secteur de la sant\u00e9<\/p><h3 class=\"h3 mb-0\">Des conseils personnalis\u00e9s<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les entreprises du secteur de la sant\u00e9 doivent maintenir l&rsquo;int\u00e9r\u00eat des patients et des clients entre les rendez-vous avec les prestataires et les sp\u00e9cialistes.<\/p><p>Pr\u00e8s de la moiti\u00e9 des consommateurs s&rsquo;attendent \u00e0 ce que ces communications soient personnalis\u00e9es en fonction de leur situation et de leurs besoins en mati\u00e8re de soins de sant\u00e9.  <\/p><p>Environ un tiers des personnes interrog\u00e9es ont d\u00e9clar\u00e9 qu&rsquo;elles ne souhaitaient recevoir des conseils personnalis\u00e9s que si elles en faisaient la demande expresse.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-my bg-body\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Contenu de la newsletter par email<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">32%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Messagerie in-app<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">23%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Conseils rapides via SMS ou application de messagerie<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">18%<\/div>\r\n                        <div class=\"content-body\">\r\n                            <p class=\"mb-0\">Webinaires et\/ou quiz interactifs<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pe-1 pe-md-6 pe-lg-7 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Engagement dans les services financiers<\/p><h3 class=\"h3 mb-0\">Fournir des conseils<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comme dans le domaine de la sant\u00e9, pr\u00e8s de <b>la moiti\u00e9 des consommateurs souhaitent que les marques financi\u00e8res leur proposent des communications personnalis\u00e9es<\/b> en fonction de leur situation et de leurs besoins. Mais quels sont les meilleurs moyens d&rsquo;engager les clients et de leur fournir ces conseils&nbsp;?<\/p><p>Selon notre enqu\u00eate, 41&nbsp;% des personnes souhaitent trouver des conseils dans le contenu des newsletters par email. Cependant, environ un tiers d&rsquo;entre elles souhaitent recevoir des messages dans l&rsquo;application, et 23&nbsp;% choisiraient des conseils rapides transmis par SMS ou par une autre application de messagerie.<\/p><p class=\"mb-0\">Pr\u00e8s de 18&nbsp;% sont int\u00e9ress\u00e9es par des webinaires ou des quiz interactifs qui les aident \u00e0 s&rsquo;informer sur les finances personnelles.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-my\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-3 py-7 p-md-9 justify-content-lg-center rounded-lg bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 \">\r\n\r\n                                            <div class=\"col-md-6 col-lg-7 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    <div class=\"col-md-6 col-lg-5 order-1 order-md-1 pe-1 pe-md-6 pe-lg-7\">\r\n                                                    <p class=\"text-uppercase section-caption\">T\u00e9moignage de client<\/p>\r\n                        \r\n                        <h2 class=\"h5 mb-3 mb-lg-4\">Engager les acheteurs de chaussures avec des campagnes RCS<\/h2>\r\n\r\n                        <p>La marque europ\u00e9enne de chaussures Courir a test\u00e9 toutes sortes de campagnes de marketing mobile. Elle a obtenu certains des meilleurs r\u00e9sultats en utilisant le RCS.<\/p><p class=\"mb-0\">D\u00e9couvrez dans cette vid\u00e9o comment la strat\u00e9gie de communication num\u00e9rique de cette marque est pass\u00e9e d&rsquo;un simple SMS \u00e0 une exp\u00e9rience beaucoup plus riche. La transformation des SMS promotionnels a permis d&rsquo;obtenir un <b>retour sur investissement de 137&nbsp;%<\/b> gr\u00e2ce \u00e0 une exp\u00e9rience plus engageante.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section hub-altblock section-hub-py bg-primary-subtle\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h3 mb-0\">Vous souhaitez relever les d\u00e9fis de la communication et saisir les opportunit\u00e9s&nbsp;?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-user.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Messagerie personnalis\u00e9e                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <a href=\"https:\/\/sinch.com\/fr\/engage\/\" target=\"_blank\">Sinch Engage<\/a> facilite la diffusion de campagnes de messagerie multicanales qui capteront l&rsquo;attention de vos clients.<br><br \/>\r\nBoostez votre pile technologique avec des int\u00e9grations de messagerie natives \u00e0 l&rsquo;aide de logiciels tels que Salesforce, HubSpot et Shopify.<br><br \/>\r\nSinch Engage permet de renforcer le marketing, les ventes, le support et m\u00eame les communications internes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/engage\/\" class=\"btn-arrow fs-sm \" title=\"Messagerie personnalis\u00e9e\" target=\"_blank\">Commencer<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Email marketing                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Vous avez besoin d&rsquo;un service d&#8217;emailing con\u00e7u pour offrir des exp\u00e9riences attrayantes dans la bo\u00eete de r\u00e9ception&nbsp;?<br><br \/>\r\n<a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\">Sinch Mailjet<\/a> aide les exp\u00e9diteurs \u00e0 envoyer de superbes campagnes d&#8217;emailing, en plus de proposer des outils avanc\u00e9s.<br><br \/>\r\nProfitez du kit de marque de Mailjet, d&rsquo;un assistant IA, d&rsquo;options de personnalisation intuitives et de bien d&rsquo;autres fonctionnalit\u00e9s.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/\" class=\"btn-arrow fs-sm \" title=\"Email marketing\" target=\"_blank\">Commencer<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Engagement client sur mesure                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Vous souhaitez cr\u00e9er votre propre solution pour engager les clients et les prospects&nbsp;?<br \/>\r\n<br \/>\r\nFacile \u00e0 int\u00e9grer et optimis\u00e9e pour de multiples canaux de messagerie, l&rsquo;<a href=\"https:\/\/sinch.com\/fr\/apis\/messages\/api-conversation\/\" target=\"_blank\">API de conversation<\/a> de Sinch prend en charge la communication bidirectionnelle avec les clients.<br \/>\r\nRenforcez vos relations et am\u00e9liorez votre exp\u00e9rience mobile.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/apis\/messaging\/conversation-api\/\" class=\"btn-arrow fs-sm \" title=\"Engagement client sur mesure\" target=\"_blank\">Commencer<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"featured_media":159533,"template":"","meta":{"_acf_changed":true},"class_list":["post-161447","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement des clients et communications num\u00e9riques - Sinch<\/title>\n<meta name=\"description\" content=\"Explorez les r\u00e9sultats 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