{"id":161447,"date":"2025-06-16T09:29:00","date_gmt":"2025-06-16T09:29:00","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161447"},"modified":"2026-08-01T02:43:47","modified_gmt":"2026-08-01T02:43:47","slug":"engagement","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/fr\/etat-communications-clients\/chapitre\/engagement\/","title":{"rendered":"De l&rsquo;engagement \u00e0 chaque point de contact"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Des exp\u00e9riences clients engageantes sur tous les canaux de communication<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Les communications client num\u00e9riques sont essentielles \u00e0 une exp\u00e9rience engageante. Mais l&rsquo;attention des consommateurs se m\u00e9rite. Les experts de Sinch vous expliquent comment optimiser vos efforts de marketing en envoyant des campagnes promotionnelles efficaces.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\" class=\"lazy-video-link\" data-lazy-video=\"vfIbJb0Vd6w\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\" alt=\"The state of customer communications - Pillar 1: Engaged\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/vfIbJb0Vd6w\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vfIbJb0Vd6w\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=vfIbJb0Vd6w\",\n    \"name\": \"The state of customer communications - Pillar 1: Engaged\",\n    \"description\": \"If it feels like customers and prospects are ignoring your messages, you\\u2019re not alone. But you\\u2019re not powerless either. The key is understanding why you\\u2019re getting ignored and what encourages interaction. In this video, we break down the first pillar of customer communication: keeping people engaged.\\n\\nDiscover an emerging mobile messaging protocol that can help your marketing campaigns stand out from the noise while increasing consumer trust. Get some details on RCS messages and find out why many people prefer them to other options.\\n\\nGet more in Chapter 2 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/44xPyHC\\n\\n\\ud83c\\udfa5 This is the third video in our series covering highlights from the full report. Watch the entire series here: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-04T06:32:35+00:00\",\n    \"duration\": \"PT4M31S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quelle est la meilleure fa\u00e7on de recevoir des messages promotionnels ?<br>(Les personnes interrog\u00e9es ont s\u00e9lectionn\u00e9 jusqu&rsquo;\u00e0 trois canaux)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;77&quot;,&quot;31&quot;,&quot;17&quot;,&quot;15&quot;,&quot;9&quot;,&quot;9&quot;,&quot;6&quot;,&quot;3&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Email&quot;,&quot;Messagerie textuelle (SMS, MMS, RCS)&quot;,&quot;Autres applications de messagerie (WhatsApp, Messenger...)&quot;,&quot;Notifications in-app&quot;,&quot;MP sur les r\\u00e9seaux sociaux&quot;,&quot;Appels t\\u00e9l\\u00e9phoniques&quot;,&quot;Notifications push (sur votre appareil\\\/navigateur)&quot;,&quot;Autre, saisissez votre r\\u00e9ponse&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Quels sont les canaux pr\u00e9f\u00e9r\u00e9s des consommateurs pour les promotions\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Dans le cadre de notre enqu\u00eate mondiale aupr\u00e8s des consommateurs, nous leur avons demand\u00e9 de choisir jusqu&rsquo;\u00e0 trois canaux sur lesquels ils aimeraient recevoir des promotions de la part des marques.<\/p><p>Canal \u00e9prouv\u00e9, l&#8217;email est arriv\u00e9 en t\u00eate avec pr\u00e8s de 77\u00a0%. Cependant, l&#8217;email marketing a de la compagnie. <\/p><p class=\"mb-0\"><b>Plus de 30 % des consommateurs souhaitent recevoir des SMS promotionnels.<\/b> D&rsquo;autres canaux de messagerie, tels que WhatsApp et Messenger, ainsi que les messages in-app, deviennent de plus en plus fr\u00e9quents pour l&rsquo;envoi de communications promotionnelles. Votre entreprise doit trouver la combinaison multicanale adapt\u00e9e \u00e0 votre client\u00e8le.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Pr\u00e9f\u00e9rences r\u00e9gionales pour les canaux de messagerie OTT            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"40\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;30&quot;,&quot;17&quot;,&quot;3&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;R\\u00e9gions essentielles&quot;,&quot;Moyenne&quot;,&quot;\\u00c9tats-Unis consommateurs&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Engager les consommateurs dans le monde entier<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;endroit o\u00f9 vos clients vivent et travaillent peut influencer la mani\u00e8re dont ils souhaitent interagir avec les marques. Les pays o\u00f9 les canaux de messagerie over-the-top (<a href=\"https:\/\/sinch.com\/glossary\/ott-meaning\/\" target=\"_blank\" rel=\"noopener noreferrer\">OTT<\/a>) tels que WhatsApp sont populaires l&rsquo;illustrent tr\u00e8s bien.<\/p><p>Nous avons filtr\u00e9 les r\u00e9sultats de la question pr\u00e9c\u00e9dente pour n&rsquo;inclure que les personnes interrog\u00e9es dans les pays consid\u00e9r\u00e9s comme des \u00ab\u00a0r\u00e9gions essentielles\u00a0\u00bb pour les utilisateurs de WhatsApp\u00a0:<\/p><p class=\"mb-0\">\u2022 Inde<br><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Br\u00e9sil<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Royaume-Uni<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Allemagne<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Mexique<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Singapour<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Espagne<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"431\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png\" class=\"img-fluid\" alt=\"Image for \" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global.png 1297w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global-300x200.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global-1024x681.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Map-Channels-Global-768x511.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p><b>Pr\u00e8s de 30 % des personnes interrog\u00e9es ont choisi \u00ab Autres applications de messagerie \u00bb comme option pr\u00e9f\u00e9r\u00e9e pour les promotions.<\/b> Cela est \u00e0 comparer avec un peu plus de 3 % des  consommateurs am\u00e9ricains de notre enqu\u00eate. Gardez toutefois \u00e0 l&rsquo;esprit que <a href=\"https:\/\/sinch.com\/blog\/whatsapp-in-the-us-potential\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;utilisation de WhatsApp aux \u00c9tats-Unis<\/a> est en hausse.<\/p><p class=\"mb-0\">Pour en savoir plus sur la mani\u00e8re de <a href=\"https:\/\/sinch.com\/resources\/global-communication-channel-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">contacter vos clients au niveau mondial et de communiquer au niveau local<\/a>, consultez notre guide gratuit.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs de la g\u00e9n\u00e9ration Z souhaitent recevoir des SMS promotionnels.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">28 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs des g\u00e9n\u00e9rations Y et Z veulent recevoir des promotions sur les applications de messagerie comme WhatsApp.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">5,5 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des baby-boomers souhaitent recevoir des appels t\u00e9l\u00e9phoniques, ce qui repr\u00e9sente le taux le plus bas de toutes les g\u00e9n\u00e9rations.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">80 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des baby-boomers souhaitent recevoir des emails promotionnels, ce qui est le taux le plus \u00e9lev\u00e9 de toutes les g\u00e9n\u00e9rations.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">\u00c0 chaque g\u00e9n\u00e9ration son canal<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;\u00e2ge de votre public cible peut \u00e9galement \u00eatre d\u00e9terminant pour d\u00e9velopper une strat\u00e9gie de communication marketing efficace.<\/p><p>Les membres de la g\u00e9n\u00e9ration Z, habitu\u00e9s depuis toujours au num\u00e9rique, sont les plus susceptibles de choisir la messagerie SMS (41\u00a0%). Mais les g\u00e9n\u00e9rations Z et Y sont tout aussi susceptibles de choisir d&rsquo;autres canaux de messagerie tels que WhatsApp ou Messenger (28\u00a0%).<\/p><p>Ne faites pas de suppositions. Les baby-boomers (29\u00a0%) sont un peu plus nombreux que la g\u00e9n\u00e9ration X (26\u00a0%) \u00e0 choisir les SMS, et les deux groupes d&rsquo;adultes plus \u00e2g\u00e9s sont les moins nombreux \u00e0 vouloir des appels t\u00e9l\u00e9phoniques promotionnels.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quels aspects des messages promotionnels n&rsquo;appr\u00e9ciez-vous pas ?<br>(Les participants ont s\u00e9lectionn\u00e9 jusqu\u2019\u00e0 trois options)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#5996ff\" data-chart-values=\"[&quot;41&quot;,&quot;35&quot;,&quot;33&quot;,&quot;29&quot;,&quot;27&quot;,&quot;21&quot;,&quot;14&quot;,&quot;9&quot;,&quot;7&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Les messages sont trop fr\\u00e9quents\\\/excessifs&quot;,&quot;Je re\\u00e7ois des messages auxquels je ne me suis jamais inscrit\\u00b7e&quot;,&quot;Les messages ne m&#039;int\\u00e9ressent pas&quot;,&quot;Les offres sont trop r\\u00e9p\\u00e9titives&quot;,&quot;Marketing trompeur&quot;,&quot;Les messages me semblent envahissants ou me d\\u00e9rangent&quot;,&quot;Il est impossible de poser des questions ou d&#039;obtenir de l&#039;aide&quot;,&quot;Les messages sont trop rares&quot;,&quot;Il est impossible de s\\u00e9lectionner mon canal de communication pr\\u00e9f\\u00e9r\\u00e9&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Obstacles aux messages promotionnels<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il est clair que les consommateurs sont davantage frustr\u00e9s par des messages marketing fr\u00e9quents ou excessifs, cit\u00e9s dans 41\u00a0% des cas. Cette source d&rsquo;exasp\u00e9ration n&rsquo;est pas la seule.<\/p><p>Environ un tiers des clients, voire plus, ont \u00e9galement cit\u00e9 les messages non d\u00e9sir\u00e9s et non pertinents. Plus d&rsquo;un quart d&rsquo;entre eux sont m\u00e9contents des offres trompeuses et r\u00e9p\u00e9titives. Le message adress\u00e9 aux marques est clair\u2026<\/p><p class=\"mb-0\"><b>Si vous voulez que les consommateurs s&rsquo;int\u00e9ressent \u00e0 vos communications, \u00e9vitez d&rsquo;en faire trop<\/b>. Misez sur des messages respectueux, utiles et qui apportent une valeur ajout\u00e9e \u00e0 votre marketing.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Offres de livraison gratuite<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">51 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Promotions de baisse de prix<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">43 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Points de fid\u00e9lit\u00e9\/r\u00e9compenses<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Codes promotionnels<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Un achet\u00e9, un offert<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-primary\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">40 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Pourcentage de r\u00e9duction<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Quels types de promotions suscitent l&rsquo;int\u00e9r\u00eat des consommateurs\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Dans le cadre de notre enqu\u00eate, nous avons demand\u00e9 aux consommateurs d&rsquo;\u00e9valuer l&rsquo;int\u00e9r\u00eat qu&rsquo;ils portaient \u00e0 diff\u00e9rentes offres promotionnelles typiques. Recevoir un code promotionnel est-il plus engageant qu&rsquo;une offre de type un achet\u00e9, un offert ? C&rsquo;est un match nul.<\/p><p>Nous avons mis en \u00e9vidence les six types de promotions qui, selon l&rsquo;\u00e9tude de Sinch aupr\u00e8s des consommateurs, sont consid\u00e9r\u00e9es comme \u00ab <b>tr\u00e8s int\u00e9ressantes.<\/b> \u00bb<\/p><p class=\"mb-0\">Les cadeaux offerts lors de l&rsquo;achat et l&rsquo;acc\u00e8s exclusif \u00e0 de nouveaux produits et fonctionnalit\u00e9s ont \u00e9t\u00e9 jug\u00e9s nettement moins int\u00e9ressants que la livraison gratuite et les baisses de prix.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Qu&rsquo;est-ce qui rend les promotions par messagerie mobile attrayantes\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Si la messagerie mobile est traditionnellement utilis\u00e9e pour discuter avec sa famille et ses amis, elle s&rsquo;av\u00e8re tr\u00e8s utile pour les messages d&rsquo;information des entreprises. <b>Aujourd&rsquo;hui, de plus en plus de marques se tournent vers les SMS pour proposer aux consommateurs des promotions personnalis\u00e9es, pertinentes et opportunes. <\/b><\/p><p class=\"mb-0\">Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 que les consommateurs ont choisi ces quatre facteurs comme \u00e9tant les principaux moyens d&rsquo;apporter de la valeur aux <a href=\"https:\/\/sinch.com\/blog\/promotional-sms\/\" target=\"_blank\" rel=\"noopener noreferrer\">SMS promotionnels<\/a> :<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/phone-bell.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    36 % d\u00e9clarent vouloir des <b>mises \u00e0 jour en temps r\u00e9el<\/b> sur les prix et la disponibilit\u00e9.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    27 % souhaitent recevoir des <b>recommandations de produits pertinentes<\/b> par SMS.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-text.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    24 % veulent <b>pouvoir poser des questions<\/b> sur les promotions qu&rsquo;ils re\u00e7oivent par SMS ou sur une application de messagerie.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-6 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-basket.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    18 % d\u00e9clarent vouloir <b>acheter ou personnaliser<\/b> des options de produits \u00e0 partir d&rsquo;un SMS ou de l&rsquo;application de messagerie.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-sand-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Comment attendez-vous des marques qu&rsquo;elles personnalisent leurs messages ?<br>(Les r\u00e9pondants ont s\u00e9lectionn\u00e9 toutes les options qui s\u2019appliquaient \u00e0 leur cas.)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"column\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"50\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;42&quot;,&quot;31&quot;,&quot;29&quot;,&quot;19&quot;,&quot;17&quot;,&quot;15&quot;,&quot;25&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Mes pr\\u00e9f\\u00e9rences&quot;,&quot;Mon pr\\u00e9nom et\\\/ou nom de famille&quot;,&quot;Mon historique d&#039;achat&quot;,&quot;Mes donn\\u00e9es d\\u00e9mographiques&quot;,&quot;Ma localisation&quot;,&quot;Mes navigations sur leur site web&quot;,&quot;Je ne souhaite pas recevoir de messages personnalis\\u00e9s&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Attentes en mati\u00e8re de personnalisation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La personnalisation constitue peut-\u00eatre le moyen le plus efficace de rendre une promotion plus pertinente et attrayante. Une <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e9tude distincte de McKinsey &amp; Co.<\/a> a r\u00e9v\u00e9l\u00e9 que plus de 70 % des consommateurs attendent de la personnalisation de la part des marques.<\/p><p>Mais les consommateurs attendent plus que leur simple nom dans un SMS ou un objet d&#8217;email. Les clients veulent une exp\u00e9rience promotionnelle vraiment personnalis\u00e9e.<\/p><p>C&rsquo;est pourquoi <b>plus de 42 % s&rsquo;attendent \u00e0 ce que les promotions soient personnalis\u00e9es en fonction de leurs pr\u00e9f\u00e9rences.<\/b> Par ailleurs, 29\u00a0% s&rsquo;attendent \u00e0 ce que les marques proposent des promotions plus pertinentes en fonction de leur historique d&rsquo;achats.<\/p><p class=\"mb-0\">N&rsquo;oublions pas que pr\u00e8s de 25\u00a0% des consommateurs d\u00e9clarent pr\u00e9f\u00e9rer ne pas recevoir de messages marketing personnalis\u00e9s.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-sand\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-af72162714f2ccf08c911c76b855aca9\">\r\n            \u00ab En fin de compte, ce que vous voulez, c&rsquo;est vous assurer d&rsquo;offrir une exp\u00e9rience tr\u00e8s personnalis\u00e9e \u00e0 vos clients, et d&rsquo;\u00eatre en mesure de convertir cette demande sur n&rsquo;importe quel canal de communication num\u00e9rique que vous utilisez. Les commer\u00e7ants, par exemple, devraient envisager de d\u00e9velopper des exp\u00e9riences personnalis\u00e9es avec le RCS. Nous constatons principalement un impact au niveau de l&rsquo;augmentation des taux de conversion avec le RCS pour les entreprises, qui est consid\u00e9rable.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Portrait-Jonathan-Bean.png\" alt=\"Photo de Jonathan\u00a0Bean\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-af72162714f2ccf08c911c76b855aca9\">\r\n                        Jonathan\u00a0Bean                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Directeur g\u00e9n\u00e9ral du marketing, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quels sont les types de messages personnalis\u00e9s qui ont le plus de valeur ?<br>(Les r\u00e9pondants ont choisi jusqu\u2019\u00e0 trois options.)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"70\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;54&quot;,&quot;28&quot;,&quot;24&quot;,&quot;24&quot;,&quot;16&quot;,&quot;16&quot;,&quot;13&quot;,&quot;11&quot;,&quot;10&quot;,&quot;8&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Les programmes de r\\u00e9compense\\\/fid\\u00e9lisation&quot;,&quot;Les recommandations de contenu utiles&quot;,&quot;Les recommandations d&#039;achat&quot;,&quot;Les conseils concernant un produit&quot;,&quot;Les messages anticipant les besoins \\u00e0 venir&quot;,&quot;Les messages de bienvenue&quot;,&quot;Les messages relatifs \\u00e0 l&#039;enregistrement du compte&quot;,&quot;Les messages marquant des \\u00e9tapes personnelles&quot;,&quot;Aucune de ces options&quot;,&quot;Les messages permettant de visualiser mes donn\\u00e9es personnelles&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Ajouter de la valeur gr\u00e2ce \u00e0 la personnalisation<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comprendre comment les consommateurs b\u00e9n\u00e9ficient de communications personnalis\u00e9es permet de proposer des campagnes plus attrayantes.<\/p><p>L&rsquo;\u00e9tude de Sinch a r\u00e9v\u00e9l\u00e9 que pr\u00e8s de <b>54 % des consommateurs consid\u00e8rent les r\u00e9compenses personnalis\u00e9es et les messages de fid\u00e9lisation comme les plus utiles.<\/b> Ces communications sont personnelles par nature, car elles se rapportent directement aux gains potentiels du client.<\/p><p>De nombreux consommateurs ont \u00e9galement choisi un contenu utile personnalis\u00e9 en fonction de leurs besoins (28\u00a0%), des recommandations d&rsquo;achat bas\u00e9es sur leurs pr\u00e9f\u00e9rences (24\u00a0%) et des conseils personnalis\u00e9s sur les produits (23\u00a0%).<\/p><p class=\"mb-0\">En r\u00e9sum\u00e9 ? Les messages engageants ne se contentent pas d&rsquo;ins\u00e9rer le nom d&rsquo;un client. <b>La personnalisation apporte de la valeur lorsqu&rsquo;elle a un but.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                                                            <p class=\"text-uppercase section-caption\">Engagement<\/p>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Comparatif des messages mobiles<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Lorsqu&rsquo;un message marketing arrive dans la bo\u00eete de r\u00e9ception mobile native d&rsquo;un client, quel type de communication est le plus susceptible de l&rsquo;int\u00e9resser\u00a0? Nous avons demand\u00e9 aux participants \u00e0 l&rsquo;enqu\u00eate de choisir entre trois SMS diff\u00e9rents sur les paniers abandonn\u00e9s :<br><br>1.\tUn SMS de base<br>2.\tUn message MMS avec une image du produit<br>3.\tUn message RCS avec l&rsquo;image de la marque, des images et de l&rsquo;interactivit\u00e9<\/p><p class=\"mb-0\">Le message RCS de panier abandonn\u00e9, avec des boutons d&rsquo;appel \u00e0 l&rsquo;action et l&rsquo;image de la marque, a \u00e9t\u00e9 le grand gagnant, <b>54 % des consommateurs<\/b> le d\u00e9signant comme le message le plus engageant. La possibilit\u00e9 d&rsquo;effectuer (ou de terminer) des achats dans l&rsquo;application de messagerie native d&rsquo;un client n&rsquo;est <a href=\"https:\/\/sinch.com\/fr\/blog\/statistiques-rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">qu&rsquo;une des nombreuses fa\u00e7ons<\/a> dont le RCS va transformer les communications client num\u00e9riques.\u00a0<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-Handsets-SMS-MMS-RCS-Engaged.png\" alt=\"Image for Comparatif des messages mobiles\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Que pr\u00e9f\u00e9rez-vous lorsque vous vous inscrivez pour recevoir des offres d&rsquo;une marque\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;58&quot;,&quot;11&quot;,&quot;18&quot;,&quot;13&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#c8bdff&quot;,&quot;#fff194&quot;,&quot;#aeb7bd&quot;]\" data-chart-titles=\"[&quot;Je veux choisir le meilleur canal&quot;,&quot;Je veux choisir plus d&#039;un canal&quot;,&quot;Tout me va&quot;,&quot;Je ne m&#039;inscris pas aux offres&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>58%<\/span> Je veux choisir le meilleur canal            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #c8bdff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>11%<\/span> Je veux choisir plus d&rsquo;un canal            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fff194\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>18%<\/span> Tout me va            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>13%<\/span> Je ne m&rsquo;inscris pas aux offres            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Engagement dans le commerce de d\u00e9tail<\/p><h3 class=\"h4 mb-0\">Le pouvoir de choisir le bon canal<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>L&rsquo;\u00e9tude de Sinch souligne que les consommateurs souhaitent pouvoir choisir leur canal de communication pr\u00e9f\u00e9r\u00e9 lorsqu&rsquo;ils s&rsquo;inscrivent pour recevoir des promotions de la part des commer\u00e7ants.<\/p><p>En plus des quelque 58 % qui souhaitent choisir le meilleur canal pour les promotions de vente au d\u00e9tail, <b>1 consommateur sur 10 souhaite \u00e9galement pouvoir choisir plus d&rsquo;un canal.<\/b><\/p><p>Les marques les plus performantes savent que la diffusion de messages marketing sur les canaux pr\u00e9f\u00e9r\u00e9s de leurs clients augmente consid\u00e9rablement la probabilit\u00e9 qu&rsquo;ils s&rsquo;y int\u00e9ressent.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Les recommandations d&rsquo;achat personnalis\u00e9es d&rsquo;un chatbot aliment\u00e9 par l&rsquo;IA d&rsquo;une marque de commerce de d\u00e9tail seraient-elles utiles\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;17&quot;,&quot;23&quot;,&quot;29&quot;,&quot;12&quot;,&quot;17&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#c8bdff&quot;,&quot;#fff194&quot;,&quot;#aeb7bd&quot;,&quot;#e6ebed&quot;]\" data-chart-titles=\"[&quot;Oui. Tr\\u00e8s utiles.&quot;,&quot;Oui. Assez utiles.&quot;,&quot;Peut-\\u00eatre. Si les recommandations sont logiques.&quot;,&quot;Non. Il est peu probable qu&#039;elles soient utiles.&quot;,&quot;Non. Je ne veux pas de recommandations d&#039;IA.&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>17%<\/span> Oui. Tr\u00e8s utiles.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #c8bdff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>23%<\/span> Oui. Assez utiles.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fff194\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>29%<\/span> Peut-\u00eatre. Si les recommandations sont logiques.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>12%<\/span> Non. Il est peu probable qu&rsquo;elles soient utiles.            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #e6ebed\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>17%<\/span> Non. Je ne veux pas de recommandations d&rsquo;IA.            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">L&rsquo;intelligence artificielle pour l&rsquo;engagement dans le commerce de d\u00e9tail<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Si pr\u00e8s de 40\u00a0% des consommateurs interrog\u00e9s dans le cadre de cette enqu\u00eate ont indiqu\u00e9 qu&rsquo;ils ne seraient pas \u00e0 l&rsquo;aise \u00e0 l&rsquo;id\u00e9e de discuter de leurs pr\u00e9f\u00e9rences personnelles avec un chatbot aliment\u00e9 par l&rsquo;IA, ils semblent ouverts aux recommandations personnalis\u00e9es.<\/p><p>Au total,<b> 42 % des participants ont estim\u00e9 que les recommandations de l&rsquo;IA seraient au moins quelque peu utiles.<\/b> Par ailleurs, 29\u00a0% estiment que les recommandations seraient utiles, \u00e0 condition d&rsquo;\u00eatre logiques.<\/p><p class=\"mb-0\">Au total, ce sont plus de 70\u00a0% qui sont pr\u00eats \u00e0 interagir avec un assistant d&rsquo;achat aliment\u00e9 par l&rsquo;IA con\u00e7u pour le commerce de d\u00e9tail.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Communiqueriez-vous avec un chatbot aliment\u00e9 par l&rsquo;IA de votre fournisseur de soins de sant\u00e9\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;35&quot;,&quot;40&quot;,&quot;25&quot;]\" data-chart-colors=\"[&quot;#5996ff&quot;,&quot;#aeb7bd&quot;,&quot;#8f9aa1&quot;]\" data-chart-titles=\"[&quot;Oui&quot;,&quot;Non&quot;,&quot;Je ne sais pas&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>35%<\/span> Oui            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>40%<\/span> Non            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #8f9aa1\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>25%<\/span> Je ne sais pas            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">L&rsquo;intelligence artificielle pour l&rsquo;engagement dans le secteur de la sant\u00e9<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Alors que 35\u00a0% des personnes discuteraient volontiers avec un chatbot aliment\u00e9 par l&rsquo;IA d&rsquo;un prestataire de soins de sant\u00e9, 40\u00a0% ne sont pas \u00e0 l&rsquo;aise \u00e0 cette id\u00e9e et 25\u00a0% ne sont pas s\u00fbres.<\/p><p>Notre \u00e9tude a r\u00e9v\u00e9l\u00e9 les principales raisons pour lesquelles les consommateurs h\u00e9sitent \u00e0 utiliser l&rsquo;IA dans le domaine de la sant\u00e9\u00a0:<\/p><p class=\"mb-0\">1. Doutes par rapport \u00e0 l&rsquo;exactitude (64 %)<br>2. Sentiment d&rsquo;impersonnalit\u00e9 (43 %)<br>3. Pr\u00e9occupations relatives \u00e0 la confidentialit\u00e9 (40 %)<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Utiliseriez-vous un chatbot aliment\u00e9 par l&rsquo;IA pour recevoir des recommandations financi\u00e8res personnalis\u00e9es\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;36&quot;,&quot;43&quot;,&quot;21&quot;]\" data-chart-colors=\"[&quot;#5ba891&quot;,&quot;#d3d9de&quot;,&quot;#8f9aa1&quot;]\" data-chart-titles=\"[&quot;Oui&quot;,&quot;Non&quot;,&quot;Je ne sais pas&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5ba891\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>36%<\/span> Oui            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d3d9de\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>43%<\/span> Non            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #8f9aa1\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>21%<\/span> Je ne sais pas            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">L&rsquo;intelligence artificielle pour l&rsquo;engagement dans les services financiers<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les consommateurs ont eu une r\u00e9action similaire \u00e0 l&rsquo;id\u00e9e d&rsquo;\u00e9changer avec un chatbot aliment\u00e9 par l&rsquo;IA de leur institution financi\u00e8re ou d&rsquo;une marque de finance personnelle.<\/p><p>Alors que 36 % accepteraient de recevoir des conseils financiers de la part d&rsquo;un chatbot aliment\u00e9 par l&rsquo;IA, 43 % refuseraient et environ 21 % ne sont pas s\u00fbrs.<\/p><p class=\"mb-0\">Toutefois, l&rsquo;opinion des consommateurs sur l&rsquo;IA \u00e9volue rapidement \u00e0 mesure que ces interactions se banalisent.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Souhaitez-vous ou attendez-vous des messages personnalis\u00e9s contenant des conseils de la part des entreprises de soins de sant\u00e9\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;50&quot;,&quot;17&quot;,&quot;33&quot;]\" data-chart-colors=\"[&quot;#5996ff&quot;,&quot;#aeb7bd&quot;,&quot;#a3c8ff&quot;]\" data-chart-titles=\"[&quot;Oui&quot;,&quot;Non&quot;,&quot;Uniquement sur demande&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>50%<\/span> Oui            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>17%<\/span> Non            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #a3c8ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>33%<\/span> Uniquement sur demande            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Engagement dans le secteur de la sant\u00e9<\/p><h3 class=\"h4 mb-0\">Des conseils personnalis\u00e9s<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les entreprises du secteur de la sant\u00e9 doivent maintenir l&rsquo;int\u00e9r\u00eat des patients et des clients entre les rendez-vous avec les prestataires et les sp\u00e9cialistes.<\/p><p>Pr\u00e8s de la moiti\u00e9 des consommateurs s&rsquo;attendent \u00e0 ce que ces communications soient personnalis\u00e9es en fonction de leur situation et de leurs besoins en mati\u00e8re de soins de sant\u00e9. <\/p><p>Environ un tiers des personnes interrog\u00e9es ont d\u00e9clar\u00e9 qu&rsquo;elles ne souhaitaient recevoir des conseils personnalis\u00e9s que si elles en faisaient la demande expresse.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">41 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Contenu de la newsletter par email<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">32 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Messages in-app<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">23 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Conseils rapides via SMS ou application de messagerie<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">18 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">Webinaires et\/ou quiz interactifs<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Engagement dans les services financiers<\/p><h3 class=\"h4 mb-0\">Fournir des conseils<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comme dans le domaine de la sant\u00e9, pr\u00e8s de la moiti\u00e9 des consommateurs souhaitent que les marques financi\u00e8res leur proposent des communications personnalis\u00e9es en fonction de leur situation et de leurs besoins. Mais quels sont les meilleurs moyens d&rsquo;engager les clients et de leur fournir ces conseils\u00a0?<\/p><p>Selon notre enqu\u00eate, 41\u00a0% des personnes souhaitent trouver des conseils dans le contenu des newsletters par email. Cependant, environ un tiers d&rsquo;entre elles souhaitent recevoir des messages dans l&rsquo;application, et 23\u00a0% choisiraient des conseils rapides transmis par SMS ou par une autre application de messagerie.<\/p><p class=\"mb-0\">Pr\u00e8s de 18\u00a0% sont int\u00e9ress\u00e9es par des webinaires ou des quiz interactifs qui les aident \u00e0 s&rsquo;informer sur les finances personnelles.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-light-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                                            <div class=\"col-md-6 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\" class=\"lazy-video-link\" data-lazy-video=\"wZULSog5JLI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\" alt=\"Learn how Courir achieved 137% ROI with RCS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/wZULSog5JLI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/wZULSog5JLI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=wZULSog5JLI\",\n    \"name\": \"Learn how Courir achieved 137% ROI with RCS\",\n    \"description\": \"Courir is one of Europe's leading footwear retailers with over 350 stores. For more than eight years, they have been working with Sinch to drive sales through innovative mobile messaging. Their latest experiment? RCS.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/courir-steps-up-sales-with-innovative-messaging\/\\n\\nCourir leveraged Rich Communication Services (RCS) messaging to boost back-to-school sales, achieving a 137% return on investment. Their RCS campaign, implemented with the help of Sinch, significantly improved click-through rates and website traffic compared to previous years. The campaign\\u2019s success is attributed to a personalized customer experience, a strong call to action, and a collaborative partnership with Sinch.\\n\\nHighlights:\\n- 137% ROI: Courir achieved a remarkable 137% return on investment from their RCS back-to-school campaign.\\n- 74% Read Rate: The RCS messages boasted a high 74% read rate, demonstrating strong engagement.\\n- 8x Higher Redirects: The campaign generated eight times more website redirects than previous years\\u2019 efforts.\\n- Collaborative Partnership: Courir highlights the value of their collaborative relationship with Sinch for campaign optimization.\\nFuture Growth: Courir anticipates further growth with RCS expansion to iOS devices with iOS 18.1.\\n\\n#RCS\",\n    \"uploadDate\": \"2024-11-26T21:39:00+00:00\",\n    \"duration\": \"PT3M51S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">T\u00e9moignage de client<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">Engager les acheteurs de chaussures avec des campagnes RCS<\/h3>\r\n\r\n                        <p>La marque europ\u00e9enne de chaussures Courir a test\u00e9 toutes sortes de campagnes de marketing mobile. Elle a obtenu certains des meilleurs r\u00e9sultats en utilisant le RCS.<\/p><p class=\"mb-0\">D\u00e9couvrez dans cette vid\u00e9o comment la strat\u00e9gie de communication num\u00e9rique de cette marque est pass\u00e9e d&rsquo;un simple SMS \u00e0 une exp\u00e9rience beaucoup plus riche. La transformation de ce SMS promotionnel a permis d&rsquo;obtenir un <b>ROI de 137 %<\/b> gr\u00e2ce \u00e0 une exp\u00e9rience plus engageante.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Vous souhaitez relever les d\u00e9fis de la communication et saisir les opportunit\u00e9s\u00a0?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-user.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Messagerie personnalis\u00e9e                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    <a href=\"https:\/\/sinch.com\/fr\/engage\/\" target=\"_blank\">Sinch Engage<\/a> facilite la diffusion de campagnes de messagerie multicanales qui capteront l&rsquo;attention de vos clients.<br><br \/>\r\nBoostez votre pile technologique avec des int\u00e9grations de messagerie natives \u00e0 l&rsquo;aide de logiciels tels que Salesforce, HubSpot et Shopify.<br><br \/>\r\nSinch Engage permet de renforcer le marketing, les ventes, le support et m\u00eame les communications internes.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/engage\/\" class=\"btn-arrow fs-sm \" title=\"Messagerie personnalis\u00e9e\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/email.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Email marketing                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Vous avez besoin d&rsquo;un service d&#8217;emailing con\u00e7u pour offrir des exp\u00e9riences attrayantes dans la bo\u00eete de r\u00e9ception ?<br><br \/>\r\n<a href=\"https:\/\/www.mailjet.com\/\" target=\"_blank\">Sinch Mailjet<\/a> aide les exp\u00e9diteurs \u00e0 envoyer de superbes campagnes d&#8217;emailing. De plus, il propose \u00e9galement des outils avanc\u00e9s.<br><br \/>\r\nProfitez du kit de marque de Mailjet, d&rsquo;un assistant IA, d&rsquo;options de personnalisation intuitives et de bien d&rsquo;autres fonctionnalit\u00e9s.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/www.mailjet.com\/\" class=\"btn-arrow fs-sm \" title=\"Email marketing\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/heart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Engagement client sur mesure                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Vous souhaitez cr\u00e9er votre propre solution pour engager les clients et les prospects\u00a0?<br \/>\r\n<br \/>\r\nL&rsquo;<a href=\"https:\/\/sinch.com\/fr\/?post_type=apis&amp;p=61047\" target=\"_blank\">API de conversation<\/a> de Sinch est facile \u00e0 int\u00e9grer, optimis\u00e9e pour de multiples canaux de messagerie, et permet une communication bidirectionnelle avec les clients.<br \/>\r\nRenforcez vos relations et am\u00e9liorez votre exp\u00e9rience mobile.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/?post_type=apis&#038;p=61047\" class=\"btn-arrow fs-sm \" title=\"Engagement client sur mesure\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":159532,"template":"","meta":{"_acf_changed":true},"class_list":["post-161447","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engagement client et communications num\u00e9riques - Sinch<\/title>\n<meta name=\"description\" content=\"Explorez les r\u00e9sultats d&#039;une enqu\u00eate men\u00e9e aupr\u00e8s des consommateurs pour comprendre pourquoi ils interagissent avec les campagnes de marketing et les communications. 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