{"id":161435,"date":"2025-06-16T09:28:32","date_gmt":"2025-06-16T09:28:32","guid":{"rendered":"https:\/\/sinch.com\/?post_type=scc-chapter&#038;p=161435"},"modified":"2026-08-17T14:47:06","modified_gmt":"2026-08-17T14:47:06","slug":"perspectives-secteur","status":"publish","type":"scc-chapter","link":"https:\/\/sinch.com\/fr\/etat-communications-clients\/chapitre\/perspectives-secteur\/","title":{"rendered":"Comment \u00e9voluent les communications clients num\u00e9riques\u00a0?"},"content":{"rendered":"    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-primary-subtle shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h2 class=\"h3 mb-0\">Communiquer avec les clients en 2025<\/h2>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p class=\"mb-0\">Les d\u00e9fis li\u00e9s \u00e0 la s\u00e9curit\u00e9, aux co\u00fbts et \u00e0 l&rsquo;int\u00e9gration constituent les pr\u00e9occupations majeures des chefs d&rsquo;entreprise. Mais il n&rsquo;existe pas de solution unique. C&rsquo;est pourquoi nous avons d\u00e9velopp\u00e9 un cadre clair pour aider les entreprises \u00e0 am\u00e9liorer leurs strat\u00e9gies de communication et \u00e0 allouer du temps et des ressources l\u00e0 o\u00f9 elles ont le plus d&rsquo;impact.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI\" class=\"lazy-video-link\" data-lazy-video=\"_Vjrgu-ybZI\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\" alt=\"The state of customer communications - Industry insights\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_Vjrgu-ybZI\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_Vjrgu-ybZI\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI\",\n    \"name\": \"The state of customer communications - Industry insights\",\n    \"description\": \"Security, cost, and integration. They\\u2019re three challenges every business leader knows all too well, and they can be concerns for your customer communications. In this video, we reveal what\\u2019s really keeping leaders in tech, retail, financial services, and healthcare up at night. \\n\\nBacked by survey insights from hundreds of decision-makers, Sinch explores how communication strategies are evolving to meet consumer expectations. Find out why a multichannel approach is no longer optional, and how to start making smarter investments in your communication stack.\\nGet more in Chapter 1 of The state of customer communications:\\nhttps:\/\/s.sinch.com\/4eQ6qwG\\n\\n\\ud83c\\udfa5 This video unpacks industry insights from \\u201cThe state of customer communications 2025.\\u201d Watch the full video series for more: https:\/\/www.youtube.com\/watch?v=_Vjrgu-ybZI&list=PLDWxiKsSIVPJcUp6nNuz958h2qlGl32sP\",\n    \"uploadDate\": \"2025-07-04T06:32:43+00:00\",\n    \"duration\": \"PT2M16S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">De quels canaux de communication client les entreprises se servent-elles\u00a0?<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Les diff\u00e9rents secteurs d&rsquo;activit\u00e9 ont des besoins uniques en mati\u00e8re de communication client, ce qui se refl\u00e8te dans les r\u00e9sultats de notre enqu\u00eate. Si les emails et les SMS sont largement utilis\u00e9s dans les quatre secteurs d&rsquo;activit\u00e9, les autres canaux ont des taux d&rsquo;adoption variables.<\/p><p>Par exemple, le commerce de d\u00e9tail est plus susceptible d&rsquo;utiliser d&rsquo;autres applications de messagerie (WhatsApp, Messenger, etc.), alors que les communications du secteur de la sant\u00e9 sont les moins susceptibles d&rsquo;inclure ces canaux. Le secteur de la sant\u00e9 est le plus susceptible d&rsquo;utiliser les communications vocales et la messagerie in-app. Les organisations de services financiers (FinServ) semblent \u00eatre les premi\u00e8res \u00e0 adopter le canal RCS (service de communication riche) \u00e9mergent, alors que les commer\u00e7ants sont peut-\u00eatre \u00e0 la tra\u00eene dans ce domaine. Comme nous le verrons dans ce rapport, les facteurs de confiance et de s\u00e9curit\u00e9 du RCS le rendent id\u00e9al pour certaines communications pour les services financiers, ce qui peut expliquer son adoption pr\u00e9coce.<\/p><p>Ces r\u00e9sultats mettent en \u00e9vidence que les entreprises utilisent un large \u00e9ventail de canaux pour r\u00e9pondre aux attentes des clients et offrir une exp\u00e9rience id\u00e9ale au plus grand nombre.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div class=\"text-center\">\r\n                                    <img decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SDCC-25-Chapter-1-Chart-1-1.png\" alt=\"Image for De quels canaux de communication client les entreprises se servent-elles\u00a0?\">\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-sand-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\r\n    \r\n        <div class=\"row hub-data longform-spacings\">\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">77%<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs souhaitent recevoir des messages promotionnels par email marketing.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">36 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs souhaitent recevoir des messages d&rsquo;information sur plus d&rsquo;un canal.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">52 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs feraient confiance aux r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l&rsquo;IA pour les mises \u00e0 jour informatives destin\u00e9es aux clients.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                            <div class=\"col-6 col-lg-6 my-2\">\r\n                    <div class=\"hub-data-item h-100 p-4 p-md-5 rounded-lg bg-sand\" data-theme=\"light\">\r\n                        <div class=\"h3 counter\">58 %<\/div>\r\n                        <div class=\"content-body text-body-color\">\r\n                            <p class=\"mb-0\">des consommateurs veulent choisir leur canal de communication pr\u00e9f\u00e9r\u00e9 lorsqu&rsquo;ils acceptent de recevoir des communications.<\/p>                        <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n\r\n            \r\n        <\/div>\r\n\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Les pr\u00e9f\u00e9rences de communication des consommateurs varient<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Comme vous le verrez tout au long de ce rapport, le canal que les consommateurs choisissent comme leur option pr\u00e9f\u00e9r\u00e9e d\u00e9pend en grande partie de la situation, du secteur et m\u00eame de leur \u00e2ge.<\/p><p>Nous avons mis en \u00e9vidence quelques statistiques tir\u00e9es des prochains chapitres pour illustrer ce fait. Mais voici l&rsquo;essentiel\u2026<\/p><p>La communication client se complique lorsque plusieurs canaux et opinions sont \u00e0 prendre en compte. C&rsquo;est le premier d\u00e9fi \u00e0 relever \u2013 <b>identifier la bonne combinaison pour la strat\u00e9gie de communication de votre entreprise.<\/b><\/p><p class=\"mb-0\">Cependant, ce n&rsquo;est pas le seul obstacle auquel les entreprises font face lorsqu&rsquo;elles \u00e9laborent des programmes de communication qui engagent et informent les clients tout en assurant leur s\u00e9curit\u00e9 et leur satisfaction.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Principaux d\u00e9fis de la communication client <br>(Les participants ont s\u00e9lectionn\u00e9 toutes les options applicables)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"60\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;44&quot;,&quot;39&quot;,&quot;38&quot;,&quot;35&quot;,&quot;34&quot;,&quot;31&quot;,&quot;28&quot;,&quot;26&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;S\\u00e9curit\\u00e9 et vie priv\\u00e9e&quot;,&quot;Co\\u00fbt&quot;,&quot;Int\\u00e9gration avec d&#039;autres syst\\u00e8mes&quot;,&quot;Optimisation des communications&quot;,&quot;Manque de personnalisation&quot;,&quot;Port\\u00e9e limit\\u00e9e du canal&quot;,&quot;Probl\\u00e8mes de d\\u00e9livrabilit\\u00e9&quot;,&quot;Technologie obsol\\u00e8te&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Relever les d\u00e9fis de la communication en 2025<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La s\u00e9curit\u00e9 et la confidentialit\u00e9 (44 %), le co\u00fbt de la communication client (39 %) et l&rsquo;int\u00e9gration des communications avec d&rsquo;autres syst\u00e8mes (38 %) sont apparus comme trois des plus grands d\u00e9fis.<\/p><p>Toutefois, ces trois probl\u00e8mes familiers n&rsquo;ont pas devanc\u00e9 de beaucoup les autres d\u00e9fis de communication pr\u00e9sent\u00e9s aux participants \u00e0 l&rsquo;enqu\u00eate. <\/p><p>Il est clair qu&rsquo;un grand nombre d&rsquo;organisations dans les secteurs de la sant\u00e9, des services financiers, de la vente au d\u00e9tail et de la technologie sont \u00e9galement confront\u00e9es \u00e0 des probl\u00e8mes allant de la personnalisation \u00e0 la d\u00e9livrabilit\u00e9. Cela met en \u00e9vidence la complexit\u00e9 de la communication client num\u00e9rique, le paysage actuel et les nombreux probl\u00e8mes auxquels les entreprises sont confront\u00e9es.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10 text-center pb-4 pb-lg-0\">\r\n                        <img decoding=\"async\" width=\"648\" height=\"535\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels.png\" class=\"img-fluid\" alt=\"Image for \" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels-300x248.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels-1024x846.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/05\/SI-SDCC-Communication-Channels-768x635.png 768w\" \/>                    <\/div>\r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\"><\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><small><\/small><p><b>Examinons de plus pr\u00e8s trois aspects du d\u00e9fi que repr\u00e9sente l&rsquo;int\u00e9gration des communications clients\u00a0:<\/b><\/p><p class=\"mb-0\"><span style=\"font-family: -apple-system, BlinkMacSystemFont,\"><b>1.<\/b> Int\u00e9grer les communications avec d&rsquo;autres syst\u00e8mes et technologies.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\"><b>2.<\/b> Connecter les canaux de communication entre eux pour une exp\u00e9rience client plus coh\u00e9rente.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\"><b>3.<\/b> Int\u00e9grer les communications \u00e0 une application ou une plateforme destin\u00e9e aux clients.<\/span><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Dans quelle mesure les communications sont-elles int\u00e9gr\u00e9es \u00e0 votre pile technologique existante\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;55&quot;,&quot;38&quot;,&quot;5&quot;,&quot;1&quot;,&quot;1&quot;]\" data-chart-colors=\"[&quot;#2977ff&quot;,&quot;#5996ff&quot;,&quot;#a3c8ff&quot;,&quot;#aeb7bd&quot;,&quot;#d3d9de&quot;]\" data-chart-titles=\"[&quot;Enti\\u00e8rement int\\u00e9gr\\u00e9es&quot;,&quot;Partiellement int\\u00e9gr\\u00e9es&quot;,&quot;Int\\u00e9gration minimale&quot;,&quot;Non int\\u00e9gr\\u00e9es&quot;,&quot;Non applicable&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #2977ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>55%<\/span> Enti\u00e8rement int\u00e9gr\u00e9es            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5996ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>38%<\/span> Partiellement int\u00e9gr\u00e9es            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #a3c8ff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>5%<\/span> Int\u00e9gration minimale            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1%<\/span> Non int\u00e9gr\u00e9es            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #d3d9de\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1%<\/span> Non applicable            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">D\u00e9fi 1<\/p><h2 class=\"h3 mb-0\">Int\u00e9grer les canaux de communication et la technologie<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il est essentiel de relier les communications num\u00e9riques \u00e0 des technologies telles que les solutions de gestion de la relation client (CRM), les logiciels de centre d&rsquo;aide, le marketing automation et les plateformes d&rsquo;e-commerce. Cela permet tout, d&rsquo;une meilleure personnalisation \u00e0 une efficacit\u00e9 op\u00e9rationnelle accrue.<\/p><p>Dans tous les secteurs d&rsquo;activit\u00e9, 55\u00a0% des personnes interrog\u00e9es d\u00e9clarent que leurs communications sont totalement int\u00e9gr\u00e9es \u00e0 leur pile technologique. N\u00e9anmoins, <b>38 % indiquent qu&rsquo;elles sont partiellement int\u00e9gr\u00e9es<\/b> et 6 % d\u00e9clarent qu&rsquo;elles sont peu ou pas du tout int\u00e9gr\u00e9es.<\/p><p>Il est int\u00e9ressant de noter que <b>38 % des participants ont \u00e9galement indiqu\u00e9 que l&rsquo;int\u00e9gration avec d&rsquo;autres syst\u00e8mes constituait un d\u00e9fi majeur.<\/b> Ce chiffre sugg\u00e8re que l&rsquo;objectif d&rsquo;une int\u00e9gration compl\u00e8te repr\u00e9sente une opportunit\u00e9 pour de nombreuses entreprises.<\/p><p class=\"mb-0\">Bien que de nombreuses entreprises soient confront\u00e9es \u00e0 ce d\u00e9fi, le fait que 55 % d&rsquo;entre elles d\u00e9clarent que leurs communications sont totalement int\u00e9gr\u00e9es \u00e0 leur pile technologique prouve que c&rsquo;est possible.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Dans quelle mesure vos communications sont-elles connect\u00e9es pour soutenir l&rsquo;exp\u00e9rience client sur plusieurs canaux\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;59&quot;,&quot;36&quot;,&quot;4&quot;,&quot;1&quot;]\" data-chart-colors=\"[&quot;#368f7d&quot;,&quot;#5ba891&quot;,&quot;#9adbc3&quot;,&quot;#aeb7bd&quot;]\" data-chart-titles=\"[&quot;Enti\\u00e8rement int\\u00e9gr\\u00e9es&quot;,&quot;Partiellement int\\u00e9gr\\u00e9es&quot;,&quot;Int\\u00e9gration minimale&quot;,&quot;Non applicable&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #368f7d\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>59%<\/span> Enti\u00e8rement int\u00e9gr\u00e9es            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #5ba891\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>36%<\/span> Partiellement int\u00e9gr\u00e9es            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #9adbc3\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>4%<\/span> Int\u00e9gration minimale            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #aeb7bd\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1%<\/span> Non applicable            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">D\u00e9fi 2<\/p><h2 class=\"h3 mb-0\">Cr\u00e9er une exp\u00e9rience de communication connect\u00e9e<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>R\u00e9pondre aux besoins et aux attentes des clients par le biais de multiples canaux de communication est logique. Cela cr\u00e9e \u00e9galement des d\u00e9fis.<\/p><p>On pourrait parler d&rsquo;une \u00ab\u00a0multiplication des communications\u00a0\u00bb. Toutefois, votre entreprise a tout \u00e0 y gagner si elle s&rsquo;att\u00e8le \u00e0 la t\u00e2che. Lorsque les canaux sont connect\u00e9s, les informations et les conversations peuvent circuler de mani\u00e8re fluide d&rsquo;un canal \u00e0 l&rsquo;autre. C&rsquo;est le meilleur moyen d&rsquo;assurer la coh\u00e9sion de l&rsquo;exp\u00e9rience client, en particulier lorsqu&rsquo;il s&rsquo;agit d&rsquo;assurer la satisfaction des clients en leur offrant un support fiable.<\/p><p class=\"mb-0\">Dans l&rsquo;enqu\u00eate de Sinch, <b>59 % des entreprises d\u00e9clarent que leurs canaux de communication sont totalement int\u00e9gr\u00e9s.<\/b> 36\u00a0% des personnes interrog\u00e9es d\u00e9clarent que les communications sont partiellement int\u00e9gr\u00e9es, et un peu moins de 5\u00a0% qu&rsquo;elles le sont tr\u00e8s peu ou pas du tout.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"hub-banner px-5 py-7 p-md-9 justify-content-lg-center rounded-lg bg- bg-sand-subtle\">\r\n\r\n                <div class=\"row align-items-center justify-content-center py-lg-3 gx-lg-7 gx-md-6 \">\r\n\r\n                                            <div class=\"col-md-6 mt-5 mt-md-0 order-2 order-md-2\">\r\n                            \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\" class=\"lazy-video-link\" data-lazy-video=\"6rybJP5cOuE\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\" alt=\"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/6rybJP5cOuE\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/6rybJP5cOuE\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=6rybJP5cOuE\",\n    \"name\": \"How Entertainment Production Company Fills 20K-Person Events with SMS Automation by Sinch Engage\",\n    \"description\": \"See how Family Quest Entertainment, creators of Jurassic Quest and Brick Fest Live, uses Sinch Engage's SMS platform and HubSpot texting integration to manage 200+ events annually. This case study shows how CEO Chad Collins automated event marketing to reach busy parents and fill venues with 8,000-20,000 attendees every weekend. \\n\\nKey Takeaways:\\n- How SMS cuts through busy parents' communication overload better than email\\n- Why HubSpot automation workflows, made easy with Sinch Engage, helped them launch events extremely quickly \\n- How personalized SMS campaigns increased attendance at large-scale events \\n- The positive business impact of automating customer outreach for 200+ events per year \\n- Why SMS has been their secret weapon since 2017 \\\"before it was cool\\\"\\n-  How automation freed up team time for higher-level strategic work \\n\\nAbout Family Quest Entertainment: Event production company creating educational, interactive family experiences like Jurassic Quest and Brick Fest Live, producing over 200 events annually across the country. \\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/family-quest-entertainment\/\\n\\nReady to scale your messaging campaigns? \\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nConnect with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/ \\nIf you\\u2019re a HubSpot user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/hubspot\",\n    \"uploadDate\": \"2025-01-30T15:21:21+00:00\",\n    \"duration\": \"PT3M1S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                        <\/div>\r\n                    \r\n                    \r\n                    <div class=\"col-md-6 order-1 order-md-1\">\r\n                                                    <p class=\"text-uppercase section-caption\">T\u00e9moignage de client<\/p>\r\n                        \r\n                        <h3 class=\"h4 mb-3 mb-lg-4\">D\u00e9velopper et int\u00e9grer les communications clients<\/h3>\r\n\r\n                        <p>D\u00e9couvrez ce qu&rsquo;a fait l&rsquo;entreprise de divertissement Family Quest lorsque sa pile technologique et sa solution de messagerie ne r\u00e9pondaient plus \u00e0 ses besoins.<\/p><p>Le PDG de Family Quest explique pourquoi l&rsquo;int\u00e9gration des communications textuelles \u00e0 sa plateforme de gestion de la relation client (CRM) \u00e9tait indispensable pour attirer les foules lors d&rsquo;\u00e9v\u00e9nements ludiques.<\/p>                        \r\n                    <\/div>\r\n                <\/div>\r\n\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\" class=\"lazy-video-link\" data-lazy-video=\"ef60QjNEXxQ\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\" alt=\"How SparkToro sends its most important emails\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ef60QjNEXxQ\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ef60QjNEXxQ\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ef60QjNEXxQ\",\n    \"name\": \"How SparkToro sends its most important emails\",\n    \"description\": \"SparkToro, co-founded by Casey Henry and Rand Fishkin in 2018, helps businesses understand their target audiences. From day one, SparkToro has used Sinch Mailgun to send its onboarding and transactional emails.\\n\\nCasey chose Mailgun because of our developer-friendly documentation and accessible pricing. Plus, as he puts it, \\\"It just did what it was supposed to do.\\u201d\\n\\n\\ud83d\\udd17 Read the full story here: https:\/\/www.sinch.com\/insights\/customer-stories\/sparktoro\/\",\n    \"uploadDate\": \"2024-08-07T12:30:25+00:00\",\n    \"duration\": \"PT3M18S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">T\u00c9MOIGNAGE DE CLIENT<\/p><h3 class=\"h4 mb-0\">Int\u00e9grer les communications dans votre application<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les communications doivent \u00e9galement s&rsquo;int\u00e9grer aux applications c\u00f4t\u00e9 client. Des messages automatis\u00e9s d\u00e9clench\u00e9s par la cr\u00e9ation d&rsquo;un compte, les paiements et les activit\u00e9s au sein de l&rsquo;application permettent aux utilisateurs d&rsquo;\u00eatre inform\u00e9s et d&rsquo;interagir avec votre produit.<\/p><p>Casey Henry est directeur de la technologie de la startup SparkToro. D\u00e9couvrez pourquoi l&rsquo;entreprise avait besoin de trouver le bon moyen d&rsquo;int\u00e9grer les communications par email dans son application.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quel est votre plus grand d\u00e9fi lorsque vous int\u00e9grez des canaux de communication dans vos applications\u00a0?            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"30\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;18&quot;,&quot;17&quot;,&quot;12&quot;,&quot;11&quot;,&quot;10&quot;,&quot;10&quot;,&quot;9&quot;,&quot;7&quot;,&quot;6&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;S\\u00e9curit\\u00e9 et conformit\\u00e9&quot;,&quot;Co\\u00fbt de la mise en \\u0153uvre&quot;,&quot;Int\\u00e9gration avec les syst\\u00e8mes existants&quot;,&quot;R\\u00e9pondre aux attentes des patients\\\/clients&quot;,&quot;Complexit\\u00e9 de la documentation API&quot;,&quot;Probl\\u00e8mes d&#039;\\u00e9volutivit\\u00e9&quot;,&quot;Manque de ressources ou d&#039;expertise&quot;,&quot;Manque de support de la part des fournisseurs&quot;,&quot;Syst\\u00e8mes cloisonn\\u00e9s&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">D\u00e9fi 3<\/p><h2 class=\"h3 mb-0\">Int\u00e9grer les communications et les applications<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Si une application ou une plateforme telle qu&rsquo;un portail client\/patient fait partie de l&rsquo;exp\u00e9rience client, vous devrez faire appel \u00e0 des d\u00e9veloppeurs pour int\u00e9grer les communications \u00e0 votre application.<\/p><p>Cette connexion se fait souvent \u00e0 l&rsquo;aide d&rsquo;API et de SDK qui permettent de connecter rapidement et efficacement des canaux tels que les emails, les appels et les SMS sans avoir \u00e0 tout construire \u00e0 partir de z\u00e9ro. Mais la t\u00e2che n&rsquo;est pas forc\u00e9ment ais\u00e9e.<\/p><p>Notre enqu\u00eate a r\u00e9v\u00e9l\u00e9 qu&rsquo;un nombre l\u00e9g\u00e8rement plus \u00e9lev\u00e9 de personnes interrog\u00e9es consid\u00e8rent le co\u00fbt (17\u00a0%) et la s\u00e9curit\u00e9 (18\u00a0%) comme les principaux probl\u00e8mes li\u00e9s \u00e0 la connexion des applications et des communications clients.<\/p><p>Outre ces deux options, la plupart des autres d\u00e9fis ont \u00e9t\u00e9 choisis par 8\u00a0% \u00e0 12\u00a0% des r\u00e9pondants. Cela sugg\u00e8re que tous ces facteurs peuvent \u00eatre probl\u00e9matiques et que chaque entreprise a des pr\u00e9occupations qui lui sont propres. <\/p><p><b>Trouver les bonnes personnes et les bons partenaires permet de r\u00e9soudre plus facilement toute une s\u00e9rie d&rsquo;obstacles.<\/b><\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=hJKTz2i-Hfc\" class=\"lazy-video-link\" data-lazy-video=\"hJKTz2i-Hfc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/hJKTz2i-Hfc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/hJKTz2i-Hfc\/maxresdefault.jpg\" alt=\"Everything you need to know about RCS in 2 minutes | Sinch\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=hJKTz2i-Hfc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/hJKTz2i-Hfc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/hJKTz2i-Hfc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=hJKTz2i-Hfc\",\n    \"name\": \"Everything you need to know about RCS in 2 minutes | Sinch\",\n    \"description\": \"Discover how RCS (Rich Communication Services) is expanding what's possible with business messaging by enabling more engaging, interactive, and secure customer experiences right in their native messaging inbox.\\n\\nIn this video we break down:\\n\\u2713 The difference between SMS, RCS, and RCS for Business (previously know as RBM)\\n\\u2713 How RCS for Business works and how to get started\\n\\u2713 Interactive features that create app-like experiences\\n\\u2713 How verified sender status protects your customers\\n\\u2713 Simple steps to get started with RCS\\n\\n\\ud83d\\udd17 Want to learn more about RCS? Visit our website for guides, resources, and success stories: https:\/\/sinch.com\/rcs\/\\n\\nAbout Sinch\\nSinch is the Customer Communications Cloud. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it simple. With our suite of APIs, ready-to-use applications, and tailored solutions, you can easily reach your customers through mobile messaging, voice, and email. Trusted by over 150,000 businesses worldwide\\u2014including leading names like Google, Uber, Paypal, and Visa\\u2014Sinch stands out for its unmatched reliability, security, and global reach. With our Global Super Network and AI-enriched products, we are pioneering the way the world communicates, ensuring that every customer interaction is seamless and secure. https:\/\/www.sinch.com\/\",\n    \"uploadDate\": \"2025-03-03T21:15:34+00:00\",\n    \"duration\": \"PT2M1S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Canal \u00e9mergent<\/p><h3 class=\"h4 mb-0\">RCS pour les entreprises<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>La communication client compte un nouveau venu. Une transformation est en cours dans la communication client. Le RCS pour les entreprises pourrait changer la fa\u00e7on dont les consommateurs interagissent avec les entreprises sur leurs smartphones.<\/p><p>Le RCS apporte de nombreux avantages, mais les leaders de la sant\u00e9, des services financiers, de la vente au d\u00e9tail et de la technologie en sont-ils conscients\u00a0?<\/p><p>Dans ces quatre secteurs d&rsquo;activit\u00e9, nous avons constat\u00e9 que <b>87 % des chefs d&rsquo;entreprise sont au moins un peu familiers avec le RCS.<\/b><\/p><p class=\"mb-0\">Vous voulez en savoir plus\u00a0? Aucun probl\u00e8me. Retrouvez plus d&rsquo;informations sur le <a href=\"https:\/\/sinch.com\/fr\/rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">hub RCS de Sinch<\/a>\u00a0et regardez cette courte vid\u00e9o pour apprendre l&rsquo;essentiel.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-1 pe-md-7 pe-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Comment \u00e9valuez-vous le potentiel du RCS pour les entreprises en ce qui concerne l&rsquo;am\u00e9lioration des communications clients dans votre secteur d&rsquo;activit\u00e9\u00a0?            <\/p>\r\n        \r\n                    <div class=\"chart-radial\">            <div class=\"d-flex gap-4 chart-radial-body\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"donut\" data-chart-percentage=\"true\" data-chart-values=\"[&quot;59&quot;,&quot;32&quot;,&quot;8&quot;,&quot;1&quot;]\" data-chart-colors=\"[&quot;#fada5a&quot;,&quot;#c8bdff&quot;,&quot;#fff194&quot;,&quot;#e6ebed&quot;]\" data-chart-titles=\"[&quot;R\\u00e9volutionnaire&quot;,&quot;Utile, mais pas indispensable&quot;,&quot;Valeur incertaine&quot;,&quot;\\u00c7a ne m\\u2019int\\u00e9resse pas&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                                    <div class=\"d-flex gap-3 chart-radial-legend\">\r\n                                <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fada5a\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>59%<\/span> R\u00e9volutionnaire            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #c8bdff\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>32%<\/span> Utile, mais pas indispensable            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #fff194\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>8%<\/span> Valeur incertaine            <\/div>\r\n        <\/div>\r\n        <div class=\"d-flex gap-2 align-items-start\">\r\n            <div class=\"rounded-sm flex-shrink-0\" style=\"width: 1.25rem; height: 1.25rem; background-color: #e6ebed\"><\/div>\r\n            <div class=\"fs-xs text-body-color\">\r\n                <span class='text-accent fw-bold'>1%<\/span> \u00c7a ne m\u2019int\u00e9resse pas            <\/div>\r\n        <\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n            <\/div>\r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-2 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">Le RCS va-t-il changer la donne en mati\u00e8re de communication\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Les perspectives du RCS sont tr\u00e8s positives. En moyenne, dans les quatre secteurs d&rsquo;activit\u00e9, <b>59 % des participants affirment que le RCS va changer la donne pour la messagerie professionnelle.<\/b> 32\u00a0% le consid\u00e8rent comme utile, m\u00eame s&rsquo;il n&rsquo;est pas essentiel.<\/p><p>Les chefs d&rsquo;entreprise du secteur de la technologie sont les plus enclins \u00e0 consid\u00e9rer le RCS comme r\u00e9volutionnaire. Ces participants sont \u00e9galement plus susceptibles de se tenir au courant des innovations.<br>1.\tTechnologie (71 %)<br>2.\tSoins de sant\u00e9 (56 %)<br>3.\tServices financiers (55 %)<br>4.\tCommerce de d\u00e9tail (53 %)<\/p><p class=\"mb-0\">En r\u00e9alit\u00e9, tous les secteurs d&rsquo;activit\u00e9 peuvent tirer profit du RCS. Ce canal rend la messagerie d&rsquo;entreprise \u00e0 consommateur plus attrayante, plus pratique et plus s\u00fbre, ce qui <a href=\"https:\/\/sinch.com\/fr\/homepage\/?post_type=blog&amp;p=150522\" target=\"_blank\" rel=\"noopener noreferrer\">fait grimper la satisfaction des clients<\/a>.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Selon vous, quels sont les principaux avantages du RCS\u00a0? <br>(Les r\u00e9pondants ont choisi jusqu\u2019\u00e0 trois options)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"60\" data-chart-color=\"#fada5a\" data-chart-values=\"[&quot;48&quot;,&quot;40&quot;,&quot;37&quot;,&quot;35&quot;,&quot;32&quot;,&quot;31&quot;,&quot;31&quot;,&quot;28&quot;,&quot;1&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;S\\u00e9curit\\u00e9 am\\u00e9lior\\u00e9e&quot;,&quot;Augmentation de l\\u2019engagement&quot;,&quot;Renforcement de la confiance&quot;,&quot;Am\\u00e9lioration de la satisfaction&quot;,&quot;Efficacit\\u00e9 op\\u00e9rationnelle&quot;,&quot;Rapport co\\u00fbt-efficacit\\u00e9&quot;,&quot;Meilleures exp\\u00e9riences personnalis\\u00e9es&quot;,&quot;Communication bidirectionnelle&quot;,&quot;Aucune de ces options&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">Tirer le meilleur parti du RCS<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nous avons demand\u00e9 aux participants \u00e0 l&rsquo;enqu\u00eate de s\u00e9lectionner jusqu&rsquo;\u00e0 trois des principaux avantages de l&rsquo;utilisation du RCS dans leurs strat\u00e9gies de communication.<\/p><p>En t\u00eate de liste, 48 % pensent que le RCS <b>am\u00e9liorera la s\u00e9curit\u00e9.<\/b> Ce chiffre s&rsquo;explique en partie par le chiffrement en transit, ce qui rend le <a href=\"https:\/\/sinch.com\/fr\/blog\/securite-rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">RCS plus s\u00fbr<\/a> que les SMS de base. En outre, seuls les <a href=\"https:\/\/sinch.com\/blog\/rcs-verified-senders\/\" target=\"_blank\" rel=\"noopener noreferrer\">exp\u00e9diteurs v\u00e9rifi\u00e9s<\/a> peuvent envoyer des messages commerciaux RCS, ce qui rend les interactions plus s\u00fbres.<\/p><p>40 % des chefs d&rsquo;entreprise pensent que l&rsquo;utilisation du RCS les aidera \u00e0 <b>accro\u00eetre l&rsquo;engagement client<\/b> et pr\u00e8s de 37 % d\u00e9clarent que <b>l&rsquo;augmentation de la confiance des clients<\/b> est un avantage majeur.<\/p><p>La v\u00e9ritable valeur du RCS dans la communication client d\u00e9pendra de la mani\u00e8re dont vous choisirez de l&rsquo;utiliser, car chacun de ces avantages est envisageable.<\/p><p class=\"mb-0\">D\u00e9couvrez ce que les consommateurs pensent des exp\u00e9riences de messagerie RCS courantes dans les prochains chapitres.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body shadow-divider\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quelles sont vos principales pr\u00e9occupations concernant la mise en \u0153uvre de l&rsquo;IA dans la communication client ?<br>(Les r\u00e9pondants ont choisi jusqu\u2019\u00e0 trois options.)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"80\" data-chart-color=\"#5996ff\" data-chart-values=\"[&quot;46&quot;,&quot;39&quot;,&quot;34&quot;,&quot;32&quot;,&quot;29&quot;,&quot;26&quot;,&quot;24&quot;,&quot;15&quot;,&quot;11&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Confidentialit\\u00e9 des donn\\u00e9es et s\\u00e9curit\\u00e9&quot;,&quot;Exactitude et fiabilit\\u00e9&quot;,&quot;Confiance et perception des clients&quot;,&quot;Conformit\\u00e9 r\\u00e9glementaire&quot;,&quot;Co\\u00fbt de la mise en \\u0153uvre&quot;,&quot;Perte du contact humain&quot;,&quot;Complexit\\u00e9 technique&quot;,&quot;D\\u00e9placement des employ\\u00e9s&quot;,&quot;Pr\\u00e9occupations \\u00e9thiques&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\">Opportunit\u00e9 \u00e9mergente<\/p><h2 class=\"h3 mb-0\">L&rsquo;IA dans les communications clients<\/h2><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Il est ind\u00e9niable que\u00a0<a href=\"https:\/\/sinch.com\/blog\/how-ai-will-make-us-better-humans\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;intelligence artificielle est en train de r\u00e9volutionner<\/a> de nombreux aspects de notre travail et de notre vie.<\/p><p>La communication client num\u00e9rique a certainement tout \u00e0 gagner de l&rsquo;IA de multiples fa\u00e7ons. Cela inclut tout, d&rsquo;une meilleure personnalisation \u00e0 un service client efficace. En m\u00eame temps, les progr\u00e8s rapides de cette technologie suscitent des inqui\u00e9tudes.<\/p><p><b>Les donn\u00e9es et la s\u00e9curit\u00e9<\/b> (46 %), <b>l&rsquo;exactitude et la fiabilit\u00e9<\/b> (39 %), ainsi que <b>la confiance des clients et la perception de l&rsquo;IA\u00a0<\/b>(34 %) figurent en t\u00eate de liste dans notre enqu\u00eate aupr\u00e8s des chefs d&rsquo;entreprise.<\/p><p>Les r\u00e9pondants sont moins nombreux \u00e0 avoir des pr\u00e9occupations d&rsquo;ordre \u00e9thique ou \u00e0 s&rsquo;inqui\u00e9ter du d\u00e9placement des employ\u00e9s suite \u00e0 la mise en \u0153uvre de l&rsquo;IA dans les communications clients.<\/p><p class=\"mb-0\">Nous reviendrons sur les attentes, l&rsquo;aisance et les pr\u00e9occupations des consommateurs en mati\u00e8re d&rsquo;IA dans les prochains chapitres.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                    \r\n                                            <div class=\"\">\r\n                                                            <div>\r\n                                    \n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content content-body m-0 text-body-color\" id=\"quote-block-829c332765a477ac91285fc1ec33213d\">\r\n            \u00ab\u00a0Les consommateurs deviennent de plus en plus exigeants.  L&rsquo;utilisation de l&rsquo;IA g\u00e9n\u00e9rative dans les communications permet aux entreprises d&rsquo;exploiter leurs connaissances et les informations \u00e0 leur disposition pour r\u00e9pondre instantan\u00e9ment aux clients. C\u00f4t\u00e9 assistance et service \u00e0 la client\u00e8le, je pense que nous verrons bient\u00f4t l&rsquo;IA g\u00e9rer un volume dix fois sup\u00e9rieur \u00e0 ses capacit\u00e9s actuelles.\u00a0\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/GLT-CEO-Laurinda-Pang@2x.png\" alt=\"Photo de Laurinda Pang\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-829c332765a477ac91285fc1ec33213d\">\r\n                        Laurinda Pang                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">PDG, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Comment les entreprises utilisent-elles l&rsquo;IA dans les communications clients\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p class=\"mb-0\">De nombreuses entreprises utilisent d\u00e9j\u00e0 l&rsquo;intelligence artificielle pour am\u00e9liorer leurs strat\u00e9gies de communication. Voici un aper\u00e7u de cas d&rsquo;utilisation potentiels et de leur popularit\u00e9 dans les secteurs de la sant\u00e9, des services financiers, de la vente au d\u00e9tail et de la technologie.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/filter.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Tous secteurs confondus, environ 44 % des personnes interrog\u00e9es utilisent <b>l&rsquo;IA pour la personnalisation.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/user-stack.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    47 % de tous les secteurs utilisent d\u00e9j\u00e0 <b>l&rsquo;IA pour des communications pr\u00e9dictives<\/b> afin de r\u00e9pondre aux besoins des clients\/patients.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/robot.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans les secteurs de la sant\u00e9 et de la finance, plus de 50 % d\u00e9clarent utiliser des <b>chatbots d&rsquo;IA<\/b> pour fournir des r\u00e9ponses automatis\u00e9es.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/database-badge-check.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Dans le domaine de la technologie, 59 % utilisent <b>l&rsquo;IA pour les aider \u00e0 analyser les donn\u00e9es clients.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/pin-map.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Environ 48 % dans le commerce de d\u00e9tail utilisent <b>l&rsquo;IA pour fournir des mises \u00e0 jour en temps r\u00e9el<\/b> sur l&rsquo;exp\u00e9dition et la livraison.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/calendar.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Seulement 32 % des entreprises du secteur de la sant\u00e9 utilisent <b>l&rsquo;IA pour aider \u00e0 planifier les rendez-vous.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/shopping-cart.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Moins de 38 % des commer\u00e7ants interrog\u00e9s ont mis en place des <b>assistants d&rsquo;achat aliment\u00e9s par l&rsquo;IA.<\/b>                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-3\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/badge-cross.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Moins de 2\u00a0% des participants \u00e0 l&rsquo;enqu\u00eate ont d\u00e9clar\u00e9 qu&rsquo;ils n&rsquo;utilisaient pas l&rsquo;IA dans les communications.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                    <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-sand-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                                    <div class=\"col-md-6 col-lg-7 order-2 order-md-2 ps-md-7 ps-lg-10\">\r\n                        \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quelles m\u00e9thodes de communication nouvelles ou \u00e9mergentes envisagez-vous d&rsquo;adopter en 2025 ?<br>(Les r\u00e9pondants ont s\u00e9lectionn\u00e9 toutes les options qui s\u2019appliquaient \u00e0 leur cas.)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"100\" data-chart-color=\"#5ba891\" data-chart-values=\"[&quot;63&quot;,&quot;48&quot;,&quot;46&quot;,&quot;42&quot;,&quot;42&quot;,&quot;4&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Assistants vocaux aliment\\u00e9s par l&#039;IA&quot;,&quot;Chat vid\\u00e9o&quot;,&quot;Chatbots pilot\\u00e9s par l&#039;IA&quot;,&quot;Autres applications de messagerie (WhatsApp, Messenger, etc.)&quot;,&quot;RCS&quot;,&quot;Aucune de ces options&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                    <\/div>\r\n                \r\n                \r\n                <div class=\"col-md-6 col-lg-5 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <p class=\"text-uppercase section-caption\"><\/p><h3 class=\"h4 mb-0\">Dans quels aspects des communications clients les entreprises investissent-elles\u00a0?<\/h3><div class=\"content-body mb-0 mt-3 mt-lg-4\"><p>Nous avons demand\u00e9 aux chefs d&rsquo;entreprise d&rsquo;identifier les canaux de communication \u00e9mergents dont ils comptent tirer parti au cours des 12\u00a0prochains mois.<\/p><p>Pr\u00e8s de <b>63 % pr\u00e9voient d&rsquo;adopter des robots vocaux aliment\u00e9s par l&rsquo;IA en 2025<\/b>, ce qui en fait le canal \u00e9mergent le plus populaire. Environ 48\u00a0% pr\u00e9voient \u00e9galement d&rsquo;investir dans des capacit\u00e9s de chat vid\u00e9o ou d&rsquo;en adopter.<\/p><p>60\u00a0% des r\u00e9pondants du secteur des services financiers d\u00e9clarent qu&rsquo;ils investiront dans des chatbots d&rsquo;IA, une proportion plus \u00e9lev\u00e9e que la moyenne qui se situe \u00e0 46\u00a0%.<\/p><p>Seuls 29\u00a0% des commer\u00e7ants ont d\u00e9clar\u00e9 qu&rsquo;ils investiraient dans d&rsquo;autres applications de messagerie telles que WhatsApp et Messenger. Ce chiffre est inf\u00e9rieur \u00e0 la moyenne qui atteint 42\u00a0% pour l&rsquo;ensemble des secteurs d&rsquo;activit\u00e9 que nous avons interrog\u00e9s. N\u00e9anmoins, comme nous l&rsquo;avons sugg\u00e9r\u00e9 au d\u00e9but de ce chapitre, le commerce de d\u00e9tail est le secteur le plus susceptible de d\u00e9j\u00e0 utiliser ces autres applications de messagerie.<\/p><p class=\"mb-0\">Seuls 4\u00a0% des chefs d&rsquo;entreprise interrog\u00e9s ont d\u00e9clar\u00e9 ne pr\u00e9voir aucun investissement dans l&rsquo;une ou l&rsquo;autre de ces opportunit\u00e9s au cours de l&rsquo;ann\u00e9e \u00e0 venir. Ces r\u00e9sultats montrent que le monde de la communication num\u00e9rique avec les clients est en constante \u00e9volution, ce qui incite les entreprises innovantes \u00e0 explorer de nouvelles possibilit\u00e9s et \u00e0 faire preuve d&rsquo;agilit\u00e9.<\/p><\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center justify-content-center\">\r\n                <div class=\"col-md-10 justify-content-center\">\r\n\r\n                                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                                            <div>\r\n                                    \r\n                                    <h3 class=\"h4 mb-0\">Des plans strat\u00e9giques pour les communications num\u00e9riques en 2025<\/h3>                                <\/div>\r\n                            \r\n                            <div class=\"content-body text-body-color\"><p>Au cours de l&rsquo;ann\u00e9e \u00e0 venir, <b>46 % des chefs d&rsquo;entreprise que nous avons interrog\u00e9s pr\u00e9voient de se concentrer sur l&rsquo;am\u00e9lioration de l&rsquo;int\u00e9gration des communications avec leurs piles technologiques.<\/b> Et ce, bien que plus de la moiti\u00e9 d&rsquo;entre eux affirment qu&rsquo;elles sont d\u00e9j\u00e0 totalement int\u00e9gr\u00e9es. 43 % donneront la priorit\u00e9 \u00e0 l&rsquo;adoption de technologies \u00e9mergentes en 2025. D\u00e9couvrez d&rsquo;autres informations int\u00e9ressantes\u00a0:<\/p><p>\u2022 Les efforts de personnalisation et l&rsquo;optimisation des canaux de communication existants ont \u00e9t\u00e9 choisis dans environ 40 % des cas.<br><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Plus de 35 % des personnes interrog\u00e9es pr\u00e9voient d&rsquo;int\u00e9grer davantage l&rsquo;IA et l&rsquo;automatisation dans leurs communications.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Au total, 22 % d\u00e9clarent qu&rsquo;ils maintiendront ou r\u00e9duiront leurs investissements dans les communications.<br><\/span><span style=\"font-family: -apple-system, BlinkMacSystemFont,\">\u2022 Les r\u00e9pondants du secteur de la sant\u00e9 (25 %) sont les plus nombreux \u00e0 indiquer qu&rsquo;ils r\u00e9duiront leurs investissements. Le m\u00eame pourcentage d&rsquo;entreprises de soins de sant\u00e9 pr\u00e9voit de maintenir ses investissements. Moins de 3 % des participants travaillant dans les autres secteurs ont exprim\u00e9 la m\u00eame opinion.<\/span><\/p><p class=\"mb-0\">Ces r\u00e9sultats sugg\u00e8rent que la plupart des entreprises chercheront \u00e0 am\u00e9liorer leur communication en 2025. Et pourquoi pas\u00a0? Il s&rsquo;agit de l&rsquo;un des meilleurs moyens d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client ainsi que l&rsquo;efficacit\u00e9 op\u00e9rationnelle.<\/p><\/div>                        <\/div>\r\n                    \r\n                                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                                                            <div>\r\n                                    \n<div class=\"chart longform-spacings d-flex flex-column gap-3\">\r\n    <div class=\"rounded-lg bg-light-subtle position-relative py-5 py-md-6 py-lg-7 px-3 px-md-4\">\r\n\r\n                    <p class=\"mb-4 fs-sm fw-bold text-accent text-center\">\r\n                Quelle est l&rsquo;approche strat\u00e9gique de votre entreprise en mati\u00e8re d&rsquo;investissement dans la communication client cette ann\u00e9e ?<br>(Les r\u00e9pondants ont s\u00e9lectionn\u00e9 toutes les options qui s\u2019appliquaient \u00e0 leur cas.)            <\/p>\r\n        \r\n                                <div class=\"d-flex gap-4 flex-column\">\r\n                <div class=\"auto-chart\"  data-chart-type=\"bar\" data-chart-percentage=\"true\" data-chart-track=\"true\" data-chart-max=\"60\" data-chart-color=\"#5996ff\" data-chart-values=\"[&quot;46&quot;,&quot;43&quot;,&quot;41&quot;,&quot;40&quot;,&quot;38&quot;,&quot;35&quot;,&quot;33&quot;,&quot;18&quot;,&quot;14&quot;,&quot;8&quot;]\" data-chart-colors=\"[&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;,&quot;&quot;]\" data-chart-titles=\"[&quot;Am\\u00e9liorer l&#039;int\\u00e9gration avec la pile technologique&quot;,&quot;Adopter les technologies \\u00e9mergentes&quot;,&quot;Privil\\u00e9gier la personnalisation&quot;,&quot;Optimiser les canaux existants&quot;,&quot;Mettre l&#039;accent sur la s\\u00e9curit\\u00e9 des donn\\u00e9es et la conformit\\u00e9&quot;,&quot;Mettre en \\u0153uvre plus d&#039;IA et d&#039;automatisation&quot;,&quot;D\\u00e9velopper les capacit\\u00e9s omnicanales&quot;,&quot;\\u00c9valuer et consolider les fournisseurs&quot;,&quot;Maintenir les investissements actuels&quot;,&quot;R\\u00e9duire les investissements dans les communications&quot;]\" data-chart-series=\"[]\"><\/div>\r\n\r\n                            <\/div>\r\n            \r\n        \r\n        \r\n    <\/div>\r\n    <\/div>\n\r\n                                <\/div>\r\n                            \r\n                        <\/div>\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n\n\n    <section data-content-type=\"hub\"  class=\"section section-hub-py hub-altblock bg-primary-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center\">\r\n\r\n                \r\n                \r\n                <div class=\"col-md-9 altblo-content order-1 order-md-1 pb-4 pb-lg-0\">\r\n\r\n\r\n                    <h3 class=\"h4 mb-0\">Vous souhaitez relever les d\u00e9fis de la communication et saisir les opportunit\u00e9s\u00a0?<\/h3>\r\n\r\n                <\/div>\r\n            <\/div>\r\n\r\n                            <div class=\"mt-6 mt-md-7 mt-lg-9\">\r\n                    \n\r\n    \r\n        <div class=\"row cards gy-6 gy-md-7 gy-lg-9 gx-lg-5 \">\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/plugs.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Int\u00e9grez les communications                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Sinch fournit les outils n\u00e9cessaires pour int\u00e9grer les canaux de communication client dans n&rsquo;importe quelle application.<br><br \/>\r\nCela inclut des API pour les emails, la voix, les v\u00e9rifications, les SMS\/MMS et les canaux de messagerie avanc\u00e9s.<br><br \/>\r\nOutre l&rsquo;assistance experte et r\u00e9active de Sinch, nos API et SDK sont accompagn\u00e9s d&rsquo;une documentation claire, ce qui facilite la cr\u00e9ation et la mise \u00e0 l&rsquo;\u00e9chelle de vos propres solutions.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/api\/\" class=\"btn-arrow fs-sm \" title=\"Int\u00e9grez les communications\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/ai.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Explorez les possibilit\u00e9s de l&rsquo;IA                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Comment l&rsquo;intelligence artificielle peut-elle am\u00e9liorer votre strat\u00e9gie de communication ?<br><br \/>\r\nSinch ouvre la voie avec des solutions d&rsquo;IA plus intelligentes et plus s\u00fbres.<br><br \/>\r\nCela inclut des outils pour vous aider \u00e0 accomplir le travail plus rapidement, \u00e0 lutter contre la fraude et \u00e0 cr\u00e9er des robots vocaux et des chatbots IA de pointe.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/sinch-ai\/\" class=\"btn-arrow fs-sm \" title=\"Explorez les possibilit\u00e9s de l'IA\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n            \r\n                <div class=\"col-12 col-md-4 col-lg-4\">\r\n                                        <div class=\"card h-100 bg-transparent d-flex flex-column card-no-paddings\">\r\n                                                    <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                                                            <div class=\"card-icon mb-4 text-accent\">\r\n                                    <svg aria-hidden=\"true\" width=\"48\" height=\"48\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/chat-stack-audio-video.svg\"><\/svg>\r\n                                <\/div>\r\n                            \r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h6\"\r\n                                                                >\r\n                                Offrez des exp\u00e9riences plus riches                            <\/h3>\r\n                                                            <div class=\"card-text fs-sm text-body-color mb-0 mt-2\"\r\n                                                                        >\r\n                                    Soyez parmi les premiers \u00e0 adopter le RCS, la grande nouveaut\u00e9 en mati\u00e8re de communication client.<br><br \/>\r\nDonnez vie \u00e0 vos campagnes de messagerie tout en renfor\u00e7ant la confiance et la notori\u00e9t\u00e9 de votre marque.<br><br \/>\r\nD\u00e9couvrez l&rsquo;avenir en exploitant la puissance du RCS et offrez des exp\u00e9riences similaires \u00e0 celles d&rsquo;une application dans la bo\u00eete de r\u00e9ception mobile native.                                <\/div>\r\n                                                                                <\/div>\r\n                                                                            <div class=\"text-start\">\r\n                                                                    <a href=\"https:\/\/sinch.com\/fr\/api\/messages\/rcs\/\" class=\"btn-arrow fs-sm \" title=\"Offrez des exp\u00e9riences plus riches\" target=\"_blank\">Commencer maintenant<\/a>\r\n                                                            <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n\r\n            \r\n                        <\/div>\r\n                    <\/div>\r\n\n\r\n                <\/div>\r\n            \r\n        <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":159431,"template":"","meta":{"_acf_changed":true},"class_list":["post-161435","scc-chapter","type-scc-chapter","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perspectives par secteur sur les communications clients - Sinch<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les r\u00e9sultats d&#039;une enqu\u00eate men\u00e9e aupr\u00e8s de dirigeants des secteurs de la sant\u00e9, de la finance, du commerce au d\u00e9tail et de la technologie. 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