{"id":213564,"date":"2026-10-21T13:10:25","date_gmt":"2026-10-21T13:10:25","guid":{"rendered":"https:\/\/sinch.com\/resources\/guide-email-sms-bfcm\/"},"modified":"2026-10-21T13:10:25","modified_gmt":"2026-10-21T13:10:25","slug":"guide-email-sms-bfcm","status":"publish","type":"resources","link":"https:\/\/sinch.com\/fr\/ressources\/guide-email-sms-bfcm\/","title":{"rendered":"Email x SMS\u00a0: votre strat\u00e9gie pour s\u00e9duire la client\u00e8le des f\u00eates en 2026"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py glow glow-start glow-top bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">GUIDE<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Email x SMS\u00a0: votre strat\u00e9gie pour s\u00e9duire la client\u00e8le des f\u00eates en 2026                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\"> Lors du Black Friday et du Cyber Monday, l&rsquo;objectif n&rsquo;est pas d&rsquo;envoyer plus de messages \u00e0 vos clients, mais de leur envoyer les bons. D\u00e9couvrez comment associer l&#8217;email et le SMS l\u00e0 o\u00f9 cela compte le plus, sortir du lot et stimuler les ventes pendant la p\u00e9riode d&rsquo;achats la plus intense de l&rsquo;ann\u00e9e.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch-marketing-na.s3.us-east-1.amazonaws.com\/content\/SI_Guide_EmailxSMS_Your_way_to_win_over_holiday_shopper_2026.pdf\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le guide BFCM 2026<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"563\" height=\"563\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png\" class=\"skip-lazy img-fluid\" alt=\"Image pour Email x SMS\u00a0: votre strat\u00e9gie pour s\u00e9duire la client\u00e8le des f\u00eates en 2026\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026.png 1126w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Resources-Guide-BFCM-Email-SMS-2026-768x769.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-253b9ab6df5971bdf209090c43d28715\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Ce que vous allez apprendre<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p class=\"mb-0\">Comment capter l&rsquo;attention en bo\u00eete de r\u00e9ception alors que <b>l&#8217;email reste le canal privil\u00e9gi\u00e9 par 55\u00a0% de la client\u00e8le pour les f\u00eates<\/b>, mais que la concurrence pour chaque envoi est plus f\u00e9roce que jamais.\u00a0<\/p><\/li><li><p class=\"mb-0\">Des m\u00e9thodes \u00e9prouv\u00e9es pour utiliser les SMS et la messagerie mobile afin de g\u00e9n\u00e9rer un engagement instantan\u00e9, avec <b>des taux d&rsquo;ouverture sup\u00e9rieurs \u00e0 90\u00a0%<\/b> et <b>82\u00a0% de la client\u00e8le qui consulte ses messages dans les cinq minutes.\u00a0<\/b><\/p><\/li><li><p class=\"mb-0\">Comment combiner l&#8217;email et les SMS pour g\u00e9n\u00e9rer jusqu&rsquo;\u00e0 <b>6,6\u00a0fois plus d&rsquo;achats par utilisateur.<\/b><\/p><\/li><li><p class=\"mb-0\">Comment prot\u00e9ger votre d\u00e9livrabilit\u00e9 et pr\u00e9server la confiance de vos clients lorsque les volumes d&#8217;emails et de messagerie explosent.<\/p><\/li><li><p class=\"mb-0\">Des exemples concrets de marques qui utilisent le RCS, WhatsApp et la messagerie omnicanale pour se d\u00e9marquer.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"425\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS.png\" class=\"img-fluid\" alt=\"Image pour Ce que vous allez apprendre\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/10\/SI-Guide-Diagram-Email-SMS-768x504.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-049cd33f8ed57898bcb68d4cfa66aadf\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Pr\u00e9parez votre strat\u00e9gie BFCM avant le rush<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">En 2025, Sinch a g\u00e9r\u00e9 des milliards de messages SMS et email pendant le Black Friday et le Cyber Monday, et nous pr\u00e9voyons une ann\u00e9e 2026 encore plus intense. Ce guide rassemble de nouvelles donn\u00e9es sur la client\u00e8le et des strat\u00e9gies de messagerie \u00e9prouv\u00e9es pour vous aider \u00e0 mieux vous organiser, \u00e0 toucher un public plus large et \u00e0 faire de cette saison intense la plus performante de l&rsquo;ann\u00e9e.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"648\" height=\"400\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS.png\" class=\"img-fluid\" alt=\"Image pour Pr\u00e9parez votre strat\u00e9gie BFCM avant le rush\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-300x185.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-1024x633.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-768x475.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-Resources-BFCM-Email-SMS-784x486.png 784w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  class=\"section section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"position-relative overflow-hidden resources-cards-wrap\">\r\n            <div class=\"position-relative resources-cards\">\r\n                                    <div class=\"container\">\r\n                                                <div class=\"row align-items-start gx-md-7 gx-lg-3\">\r\n                            <div class=\"col-12 col-md col-lg-9\">\r\n                                <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                            <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Mettez votre strat\u00e9gie en place<\/h2>\r\n                    <\/div>\r\n\r\n                                                                            <p class=\"content-body mb-0\">Envie d&rsquo;aller plus loin que le guide\u00a0? D\u00e9couvrez d&rsquo;autres ressources BFCM de Sinch pour vous aider \u00e0 cr\u00e9er des exp\u00e9riences client connect\u00e9es sur chaque canal et \u00e0 concr\u00e9tiser votre vision pour le BFCM.<\/p>\r\n                                                                    <\/div>\r\n                            <\/div>\r\n                                                            <div class=\"col-12 col-md-auto col-lg-3 mt-6 mt-md-0 d-lg-none\">\r\n                                    <div class=\"d-flex justify-content-lg-end\">\r\n                                            <div class=\"d-flex gap-4\">\r\n        <button data-carousel-role=\"prev\" data-carousel-nav=\"block-ea4d0d22ba8c5ed7f516c39491d38092\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Panel pr\u00e9c\u00e9dent\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-left.svg\"><\/svg>\r\n        <\/button>\r\n        <button data-carousel-role=\"next\" data-carousel-nav=\"block-ea4d0d22ba8c5ed7f516c39491d38092\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Panel suivant\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-right.svg\"><\/svg>\r\n        <\/button>\r\n    <\/div>\r\n                                        <\/div>\r\n                                <\/div>\r\n                                                    <\/div>\r\n                    <\/div>\r\n                                <div class=\"w-100 mt-6 mt-md-7 mt-lg-9\">\r\n                    <div class=\"carousel\" data-carousel=\"block-ea4d0d22ba8c5ed7f516c39491d38092\" data-carousel-active-index=\"0\" data-carousel-dragable=\"false\">\r\n                        <div class=\"container\">\r\n                            <div class=\"carousel__track carouselTrack\" data-transition=\"true\">\r\n                                <div class=\"row position-relative flex-nowrap\">\r\n                                    \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"0\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/fr\/blog\/marketing-black-friday\/\" class=\"card-link text-decoration-none \" title=\"Black&nbsp;Friday&nbsp;: 13&nbsp;id\u00e9es marketing pour stimuler les ventes\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1.jpg\" class=\"rounded-0\" alt=\"Image pour Black&nbsp;Friday&nbsp;: 13&nbsp;id\u00e9es marketing pour stimuler les ventes\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-13-Black-Friday-marketing-ideas-to-drive-sales-Blog-1400x868-1-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Analyses<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Black&nbsp;Friday&nbsp;: 13&nbsp;id\u00e9es marketing pour stimuler les ventes                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Photo de Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"1\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/fr\/blog\/sms-black-friday\/\" class=\"card-link text-decoration-none \" title=\"Comment utiliser les SMS marketing pour le Black Friday afin de renforcer la confiance et l&#039;engagement des consommateurs&nbsp;?\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1400\" height=\"868\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1.jpg\" class=\"rounded-0\" alt=\"Image pour Comment utiliser les SMS marketing pour le Black Friday afin de renforcer la confiance et l&#039;engagement des consommateurs&nbsp;?\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-300x186.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-1024x635.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-768x476.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-1208x748.jpg 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Blog-Black-Friday-SMS-marketing-Hero-1400x868-1-784x486.jpg 784w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Analyses<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Comment utiliser les SMS marketing pour le Black Friday afin de renforcer la confiance et l&#039;engagement des consommateurs&nbsp;?                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/Megan-Libby.png\" width=\"40\" height=\"40\" alt=\"Photo de Megan Libby\">\r\n                                                                <span class=\"fs-xs\">Megan Libby<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                    <\/article>\r\n                                            \r\n                                            <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"2\">\r\n                                                                                                                    <a href=\"https:\/\/sinch.com\/fr\/blog\/strategie-omnicanale-bfcm\/\" class=\"card-link text-decoration-none \" title=\"Comment \u00e9laborer une meilleure strat\u00e9gie omnicanale, plus personnalis\u00e9e, pour le BFCM 2026\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"2400\" height=\"1260\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header.png\" class=\"rounded-0\" alt=\"Image pour Comment \u00e9laborer une meilleure strat\u00e9gie omnicanale, plus personnalis\u00e9e, pour le BFCM 2026\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header.png 2400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-300x158.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-1024x538.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-768x403.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-1536x806.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/10\/SI-Blog-omnichannel-strategy-bfcm-header-2048x1075.png 2048w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Analyses<\/span>, <span class=\"text-capitalize\">Campagnes<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Comment \u00e9laborer une meilleure strat\u00e9gie omnicanale, plus personnalis\u00e9e, pour le BFCM 2026                            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\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n                    <\/div>\r\n                                    <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/section>\r\n\r\n    \r\n","protected":false},"author":18,"featured_media":213419,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"resources_category":[598],"class_list":["post-213564","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-guides"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email x SMS\u00a0: convaincre la client\u00e8le pendant les f\u00eates en 2026 - Sinch<\/title>\n<meta name=\"description\" content=\"La cl\u00e9 pour maximiser vos ventes pendant les f\u00eates en 2026\u00a0? 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