{"id":208268,"date":"2026-09-08T01:09:13","date_gmt":"2026-09-08T01:09:13","guid":{"rendered":"https:\/\/sinch.com\/resources\/evolution-gestion-parcours-client-marketing-au-dela\/"},"modified":"2026-09-08T01:09:13","modified_gmt":"2026-09-08T01:09:13","slug":"evolution-gestion-parcours-client-marketing-au-dela","status":"publish","type":"resources","link":"https:\/\/sinch.com\/fr\/ressources\/evolution-gestion-parcours-client-marketing-au-dela\/","title":{"rendered":"Retrouvez vos clients l\u00e0 o\u00f9 ils se trouvent\u00a0: un rapport sur la gestion du parcours client"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">RAPPORT \u2022 API DE CONVERSATION \u2022 MMS \u2022 SMS ENRICHI \u2022 SMS<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Retrouvez vos clients l\u00e0 o\u00f9 ils se trouvent\u00a0: un rapport sur la gestion du parcours client                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p>D\u00e9couvrez comment une gestion efficace du parcours client peut vous aider \u00e0 mieux comprendre et servir vos clients tout au long de leur parcours\u00a0!<\/p><p>Dans ce rapport de recherche de Winterberry Group, Sinch, Adobe, Microsoft et Merkle, vous d\u00e9couvrirez comment aller \u00e0 la rencontre de vos clients o\u00f9 et quand ils le souhaitent.  D\u00e9couvrez les pi\u00e8ges du parcours client auxquels sont confront\u00e9es les entreprises modernes et voyez comment des solutions compl\u00e8tes de gestion du parcours client peuvent vous aider \u00e0 relever vos d\u00e9fis et \u00e0 impressionner vos clients.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"648\" height=\"437\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03.png\" class=\"skip-lazy img-fluid\" alt=\"Image pour Retrouvez vos clients l\u00e0 o\u00f9 ils se trouvent\u00a0: un rapport sur la gestion du parcours client\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03.png 1296w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03-300x202.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03-1024x691.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Photo-Sinch-Partner-03-768x518.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-82232b3215904b0c936fde5fb4e7f9c1\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Obtenez votre rapport gratuit et regardez l&rsquo;engagement et la satisfaction augmenter\u00a0!<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>D\u00e9couvrez pourquoi il est essentiel de communiquer avec les clients selon leurs propres conditions<\/p><\/li><li><p>D\u00e9couvrez \u00e0 quel point la gestion du parcours client est r\u00e9pandue<\/p><\/li><li><p class=\"mb-0\">Apprenez comment les grandes entreprises g\u00e8rent les parcours de leurs clients<\/p><\/li><li><p>Explorez le niveau de maturit\u00e9 de la gestion du parcours client<\/p><\/li><\/ul>\r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/sinch.com\/talk-to-an-expert\/\"  class=\"btn btn-secondary btn-lg btn-animated\" >Contacter un expert<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"author":3,"featured_media":60046,"menu_order":26,"template":"","meta":{"_acf_changed":true,"footnotes":""},"resources_category":[407],"class_list":["post-208268","resources","type-resources","status-publish","has-post-thumbnail","hentry","resources_category-rapports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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