{"id":167548,"date":"2025-10-06T11:14:53","date_gmt":"2025-10-06T11:14:53","guid":{"rendered":"https:\/\/sinch.com\/?post_type=resources&#038;p=167548"},"modified":"2025-11-04T09:38:42","modified_gmt":"2025-11-04T09:38:42","slug":"etat-du-rcs-dans-les-communications-clients","status":"publish","type":"resources","link":"https:\/\/sinch.com\/fr\/ressources\/etat-du-rcs-dans-les-communications-clients\/","title":{"rendered":"L\u2019\u00e9tat du RCS dans les communications clients"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-5 col-md-6\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                                                            <p class=\"text-uppercase section-caption text-body-color\">RAPPORT<\/p>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h1\">\r\n                                L\u2019\u00e9tat du RCS dans les communications clients                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">S\u2019appuyant sur les donn\u00e9es d\u2019une nouvelle enqu\u00eate mondiale men\u00e9e aupr\u00e8s de 2&nbsp;800&nbsp;consommateurs et de 1&nbsp;600&nbsp;chefs d\u2019entreprise, ce rapport explore ce que les entreprises et les consommateurs disent du RCS dans les secteurs de la banque, de la vente au d\u00e9tail, de la sant\u00e9 et de la technologie. D\u00e9couvrez les tendances et les informations strat\u00e9giques sp\u00e9cifiques \u00e0 chaque secteur pour \u00e9laborer votre strat\u00e9gie de messagerie RCS.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                                    <div class=\"btn-group g-3 mt-0 row\">\r\n                                \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/s.sinch.com\/4ojqhrU\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le rapport gratuit<\/a>\r\n        <\/div>\r\n                                    <\/div>\r\n\r\n                                                    \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                                    <div class=\"col-12 col-lg-7 col-md-6 mt-5 mt-md-0 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                        \r\n                            \r\n                                <img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS.png\" class=\"skip-lazy img-fluid\" alt=\"Image pour L\u2019\u00e9tat du RCS dans les communications clients\" fetchpriority=\"high\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-300x300.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-1024x1024.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-150x150.png 150w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Guide-State-of-RCS-768x768.png 768w\" \/>\r\n                            \r\n                                                    \r\n                    <\/div>\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n                            \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-d4ce72da2d7edd7538e7f3fb43228fb3\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Ce que vous allez apprendre<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                            \r\n                            <ul class=\"list-styled-check m-0 text-body-color\"><li><p>Pourquoi les messages de marque v\u00e9rifi\u00e9s pourraient \u00eatre la raison pour laquelle 59&nbsp;% des consommateurs pr\u00e9f\u00e8rent le RCS aux SMS pour les codes \u00e0 usage unique.<\/p><\/li><li><p>La raison pour laquelle les messages interactifs li\u00e9s aux paniers abandonn\u00e9s envoy\u00e9s via le RCS sont diff\u00e9rents, avec 54&nbsp;% des consommateurs les pr\u00e9f\u00e9rant aux SMS ou MMS.<\/p><\/li><li><p>Pourquoi 71&nbsp;% des dirigeants du secteur technologique pensent que le RCS \u00ab&nbsp;change la donne&nbsp;\u00bb pour leur secteur.<\/p><\/li><li><p class=\"mb-0\">La fa\u00e7on dont les \u00e9l\u00e9ments visuels de v\u00e9rification du RCS renforcent la confiance de pr\u00e8s de 80&nbsp;% des consommateurs.<\/p><\/li><li><p class=\"mb-0\">Et bien plus encore.<\/p><\/li><\/ul>\r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 pe-md-7 pe-lg-10\">\r\n\r\n                    <img decoding=\"async\" width=\"565\" height=\"577\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS.png\" class=\"img-fluid\" alt=\"Image pour Ce que vous allez apprendre\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS.png 1131w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-294x300.png 294w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-1003x1024.png 1003w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-768x784.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-40ded6ac330e028da12e1d0ed3979229\" class=\"section section-altblo section-py bg-light-subtle\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 order-2 col-md-6 col-lg-5 order-md-1\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Des conseils d\u2019experts pour \u00e9laborer votre strat\u00e9gie RCS<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">D\u00e9couvrez comment des entreprises r\u00e9elles utilisent le RCS pour obtenir des r\u00e9sultats concrets. Dans ce rapport, vous d\u00e9couvrirez les strat\u00e9gies qui permettent aux d\u00e9taillants de tripler leurs taux de clics, aux prestataires de soins de sant\u00e9 de presque doubler les prises de rendez-vous et aux marques de tous secteurs d\u2019atteindre des taux de lecture trois fois sup\u00e9rieurs \u00e0 ceux de l\u2019email.<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                                                            <div class=\"btn-group g-3 mt-0 row\">\r\n                                    \r\n        <div class=\"col-auto\">\r\n        <a href=\"https:\/\/s.sinch.com\/4ojqhrU\" target=\"_blank\" class=\"btn btn-secondary btn-lg btn-animated\" >T\u00e9l\u00e9charger le rapport gratuit<\/a>\r\n        <\/div>\r\n                                        <\/div>\r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 order-1 col-md-6 col-lg-7 mb-5 mb-md-0 order-md-2 ps-md-7 ps-lg-10 text-md-end\">\r\n\r\n                    <img decoding=\"async\" width=\"460\" height=\"320\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv.png\" class=\"img-fluid\" alt=\"Image pour Des conseils d\u2019experts pour \u00e9laborer votre strat\u00e9gie RCS\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 648px, (min-resolution: 2dppx) and (min-width: 1200px) 648px, (min-width: 1200px) 1296px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv.png 920w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-300x209.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Photo-RCS-Buttons-Finserv-768x534.png 768w\" \/>\r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n\n\n\r\n    <section data-content-type=\"component\"  class=\"section section-py bg-light\" data-theme=\"light\">\r\n        <div class=\"position-relative overflow-hidden resources-cards-wrap\">\r\n            <div class=\"position-relative resources-cards\">\r\n                                    <div class=\"container\">\r\n                        <div class=\"d-flex flex-column flex-md-row align-items-start justify-content-between gap-6 gap-md-7 gap-lg-9\">\r\n                            <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                        <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">Mettez votre strat\u00e9gie en place<\/h2>\r\n                    <\/div>\r\n\r\n                                                                    <p class=\"content-body mb-0\">Les bonnes id\u00e9es ne sont que la premi\u00e8re \u00e9tape du processus. Rendez-vous dans notre centre de ressources pour obtenir plus de conseils et de ressources pour donner vie \u00e0 votre vision du RCS, ou consultez nos nombreuses autres ressources RCS con\u00e7ues sp\u00e9cialement pour des marques comme la v\u00f4tre.<\/p>\r\n                                                            <\/div>\r\n                                                            <div class=\"d-lg-none\">\r\n                                        <div class=\"d-flex gap-4\">\r\n        <button data-carousel-role=\"prev\" data-carousel-nav=\"block-cf3117746b3c1935f3bc3dc9f9efaec3\" class=\"btn btn-neutral btn-lg btn-icon\" aria-label=\"Panel pr\u00e9c\u00e9dent\">\r\n            <svg width=\"24\" height=\"24\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/layout\/chevron-left.svg\"><\/svg>\r\n        <\/button>\r\n        <button data-carousel-role=\"next\" data-carousel-nav=\"block-cf3117746b3c1935f3bc3dc9f9efaec3\" 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fonctionnent les paiements dans le chat pour les entreprises\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Pay-SE-Blog-Title-01.jpg 1366w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Pay-SE-Blog-Title-01-300x169.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Pay-SE-Blog-Title-01-768x432.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/WhatsApp-Pay-SE-Blog-Title-01-1024x576.jpg 1024w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Conversations<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                WhatsApp Pay\u00a0: comment fonctionnent les paiements dans le chat pour les entreprises                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/1703169829592.jpeg\" width=\"40\" height=\"40\" alt=\"Photo de Drew Wilkinson\">\r\n                                                                <span class=\"fs-xs\">Drew Wilkinson<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                        <\/article>\r\n                                                                                    <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"1\">\r\n                                                    \r\n                                                                        <a href=\"https:\/\/sinch.com\/fr\/blog\/email-vs-sms-vs-whatsapp-canal-conversationnel-meilleur-marketing\/\" class=\"card-link text-decoration-none \" title=\"Email, SMS ou WhatsApp\u00a0: quel est le meilleur canal pour le marketing\u00a0?\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1401\" height=\"831\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SMS_Email_WhatsApp_blog_hero_image_1400x830-min.png\" class=\"rounded-0\" alt=\"Image pour Email, SMS ou WhatsApp\u00a0: quel est le meilleur canal pour le marketing\u00a0?\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SMS_Email_WhatsApp_blog_hero_image_1400x830-min.png 1401w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SMS_Email_WhatsApp_blog_hero_image_1400x830-min-300x178.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SMS_Email_WhatsApp_blog_hero_image_1400x830-min-768x456.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/SMS_Email_WhatsApp_blog_hero_image_1400x830-min-1024x607.png 1024w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Analyses<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Email, SMS ou WhatsApp\u00a0: quel est le meilleur canal pour le marketing\u00a0?                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/07\/1703169829592.jpeg\" width=\"40\" height=\"40\" alt=\"Photo de Drew Wilkinson\">\r\n                                                                <span class=\"fs-xs\">Drew Wilkinson<\/span>\r\n                            <\/address>\r\n                                                                                            <\/div>\r\n                                <\/div>\r\n\r\n                        <\/a>\r\n        \r\n                                                        <\/article>\r\n                                                                                    <article class=\"resoureces-cards__slide col-12 col-md-6 col-lg-4\" data-carousel-slide=\"2\">\r\n                                                    \r\n                                                                        <a href=\"https:\/\/sinch.com\/fr\/blog\/guide-marketing-applications-messagerie\/\" class=\"card-link text-decoration-none \" title=\"Comment utiliser les applications de messagerie pour le marketing\u00a0: le guide complet\">\r\n                        <div class=\"card h-100 bg-transparent d-flex flex-column\">\r\n                                                            <div class=\"card-image-zoom ratio-16x9 rounded-lg\">\r\n\r\n                            \r\n                            \r\n                            <img width=\"1366\" height=\"768\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Messaging-apps-Marking-guide-SE-Blog-Title-01-1.jpg\" class=\"rounded-0\" alt=\"Image pour Comment utiliser les applications de messagerie pour le marketing\u00a0: le guide complet\" decoding=\"async\" sizes=\"(-webkit-min-device-pixel-ratio: 2) and (min-width: 1200px) 400px, (min-resolution: 2dppx) and (min-width: 1200px) 400px, (min-width: 1200px) 800px, (min-width: 768px) 50vw, 100vw\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Messaging-apps-Marking-guide-SE-Blog-Title-01-1.jpg 1366w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Messaging-apps-Marking-guide-SE-Blog-Title-01-1-300x169.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Messaging-apps-Marking-guide-SE-Blog-Title-01-1-768x432.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Messaging-apps-Marking-guide-SE-Blog-Title-01-1-1024x576.jpg 1024w\" \/>                        <\/div>\r\n                                                                            <div class=\"card-body d-flex flex-column gap-3 gap-md-4 \">\r\n                        <div>\r\n                            \r\n                                                            <div class=\"fs-xs d-flex gap-2 pb-2\">\r\n                                                                            <span class=\"d-flex gap-2\">\r\n                                                                                            <svg class=\"text-accent\" aria-hidden=\"true\" width=\"20\" height=\"20\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/document-image.svg\"><\/svg>\r\n                                                                                        <span class=\"card-category-text\"><span class=\"text-capitalize\">Campagnes<\/span><\/span>\r\n                                        <\/span>\r\n                                                                                                                                            <\/div>\r\n                                                        <h3 class=\"card-title text-accent mb-0 fw-bold h5\"\r\n                                data-title-clamp='true'                                >\r\n                                Comment utiliser les applications de messagerie pour le marketing\u00a0: le guide complet                            <\/h3>\r\n                                                                                <\/div>\r\n                                                    <address class=\"text-start d-flex align-items-center gap-3 m-0\">\r\n                                                                    <img decoding=\"async\" class=\"img-cover rounded\" 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