{"id":193513,"date":"2026-06-23T13:45:29","date_gmt":"2026-06-23T13:45:29","guid":{"rendered":"https:\/\/sinch.com\/confiance-dans-la-messagerie-d-entreprise\/"},"modified":"2026-06-23T13:45:29","modified_gmt":"2026-06-23T13:45:29","slug":"confiance-dans-la-messagerie-d-entreprise","status":"publish","type":"page","link":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/","title":{"rendered":"Confiance dans la messagerie d&rsquo;entreprise"},"content":{"rendered":"\r\n    <section data-content-type=\"component\" class=\"header-block section-py bg-sand\" data-theme=\"light\">\r\n        <div class=\"container header-block-container\">\r\n\r\n            \r\n            <div class=\"row align-items-center\">\r\n                <div class=\"col-12 col-lg-9\">\r\n                    <div class=\"d-flex flex-column gap-3 gap-md-4\">\r\n                        <div>\r\n                            \r\n                            \r\n                            <h1 class=\"text-accent m-0 p-0 h2\">\r\n                                Sinch &#8211; Fiers de signer le code de conduite de la messagerie d&rsquo;entreprise du MEF                            <\/h1>\r\n                        <\/div>\r\n\r\n                                                    <div class=\"content-body mb-0 text-body-color\"><p>Une collaboration \u00e0 l&rsquo;\u00e9chelle de l&rsquo;industrie pour lutter contre la fraude par SMS.<\/p><\/div>\r\n                        \r\n                        \r\n                        \r\n                                            <\/div>\r\n                <\/div>\r\n\r\n                \r\n            <\/div>\r\n        <\/div>\r\n\r\n        \r\n        \r\n        \r\n    <\/section>\r\n\n\n\r\n    <section data-content-type=\"component\" id=\"block-90d218296fb728434a4edc52dc9d07c6\" class=\"section section-altblo section-py bg-body\" data-theme=\"light\">\r\n        <div class=\"container\">\r\n            <div class=\"row align-items-center \">\r\n                                    <div class=\"col-12 col-md-9\">\r\n                        <div class=\"d-flex flex-column gap-3 gap-lg-4\">\r\n\r\n                                    <div>\r\n            \r\n                            <h2 class=\"mb-0 h3\">La lutte contre la fraude par SMS<\/h2>\r\n                    <\/div>\r\n\r\n\r\n                                                            <div class=\"content-body mb-0 text-body-color\"><p>Bien que les cas de fraude par SMS tels que le spoofing ou le smishing soient extr\u00eamement rares, lorsqu&rsquo;ils se produisent, ils peuvent causer des dommages importants \u00e0 la victime, tout en ayant un impact incroyablement n\u00e9gatif sur la confiance des consommateurs. La fraude par SMS inflige \u00e9galement des dommages majeurs \u00e0 la r\u00e9putation de toute banque, marque, r\u00e9seau mobile et fournisseur de messagerie qui y est associ\u00e9. Et cela sans parler de <a href=\"https:\/\/www.slideshare.net\/slideshow\/global-a2p-sms-messaging-forecasts-by-country-20172022\/88498338\">l&rsquo;estimation de 7,7 milliards de dollars am\u00e9ricains que la fraude par SMS co\u00fbte \u00e0 l&rsquo;industrie en perte de revenus chaque ann\u00e9e<\/a>.<\/p><p>En tant que leader mondial de la messagerie A2P, chez Sinch, nous prenons la protection de la confiance des consommateurs extr\u00eamement au s\u00e9rieux et sommes proactifs dans notre mission d&rsquo;acc\u00e9l\u00e9rer l&rsquo;assainissement du march\u00e9. Pour cette raison, nous avons d\u00e9cid\u00e9 de nous impliquer dans la conception et le d\u00e9veloppement du service <a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/\">Trust in Enterprise Messaging (TEM)<\/a> et du <a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/\">Code de conduite<\/a> du <a href=\"https:\/\/mobileecosystemforum.com\/\">Mobile Ecosystem Forum (MEF)<\/a>, dont nous sommes tr\u00e8s fiers d&rsquo;annoncer le lancement plus t\u00f4t ce mois-ci.<\/p><p>Robert Gerstmann, directeur du conseil d&rsquo;administration mondial du MEF, a dirig\u00e9 cette initiative, d\u00e9clarant que \u00ab la protection des consommateurs contre la fraude figure en bonne place sur la liste des priorit\u00e9s de Sinch. \u00bb Robert a poursuivi en disant qu&rsquo;\u00ab avoir l&rsquo;opportunit\u00e9 d&rsquo;\u00eatre si fortement impliqu\u00e9 dans quelque chose qui servira \u00e0 fa\u00e7onner l&rsquo;avenir de l&rsquo;industrie d&rsquo;une mani\u00e8re si positive a \u00e9t\u00e9 un v\u00e9ritable honneur pour nous. \u00bb<\/p><p>Le Code a \u00e9t\u00e9 d\u00e9velopp\u00e9 avec plus de 30 participants, dont les op\u00e9rateurs de r\u00e9seaux mobiles (MNO) Telefonica, Telenor et Vodafone, des fournisseurs de signalisation et des soci\u00e9t\u00e9s de messagerie, et repr\u00e9sente l&rsquo;initiative inter-collaborative la plus compl\u00e8te \u00e0 ce jour visant \u00e0 att\u00e9nuer le risque de fraude par SMS et \u00e0 prot\u00e9ger les consommateurs contre tout pr\u00e9judice. Le code mondial d\u00e9finit les best practices pour tous ceux qui op\u00e8rent dans le secteur des SMS A2P, et repose sur 10 principes offrant des orientations sur les exigences commerciales, proc\u00e9durales et techniques, ainsi qu&rsquo;un accent particulier sur la protection des consommateurs.<\/p><p>Les fournisseurs de messagerie et les agr\u00e9gateurs qui se conforment au code peuvent porter le badge TEM, qui sert de symbole puissant de leur engagement \u00e0 pr\u00e9server la confiance des consommateurs, tout en offrant une garantie pour toute marque ou entreprise cherchant \u00e0 acheter des SMS A2P.<\/p><p>En menant une collaboration \u00e0 l&rsquo;\u00e9chelle de l&rsquo;industrie, nous sommes convaincus qu&rsquo;une nouvelle r\u00e9f\u00e9rence dans la lutte contre la fraude par SMS peut \u00eatre \u00e9tablie. Ce qui ne peut \u00eatre que b\u00e9n\u00e9fique pour toutes les personnes impliqu\u00e9es. Sauf pour les fraudeurs \u2013 d\u00e9sol\u00e9s les gars.<\/p><p class=\"mb-0\">Visitez le site Web du MEF pour<a href=\"https:\/\/mobileecosystemforum.com\/programmes\/future-of-messaging\/fraud-management\/trust-in-enterprise-messaging\/a2p-code-of-conduct\/code-of-conduct-disclaimer\/\"> en savoir plus<\/a> sur le code de conduite de la messagerie d&rsquo;entreprise (Trust in Enterprise Messaging).<\/p><\/div>\r\n                            \r\n                            \r\n                            \r\n                            \r\n                        <\/div>\r\n                    <\/div>\r\n                                <div class=\"col-12 d-none\">\r\n\r\n                    \r\n                <\/div>\r\n            <\/div>\r\n\r\n            \r\n            \r\n            \r\n                    <\/div>\r\n    <\/section>\r\n\r\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":56228,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_slug_changed":false,"footnotes":""},"class_list":["post-193513","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Confiance dans la messagerie d&#039;entreprise<\/title>\n<meta name=\"description\" content=\"En tant que leader mondial de la messagerie A2P, nous prenons au s\u00e9rieux la protection de la confiance des consommateurs et sommes proactifs dans notre mission d&#039;acc\u00e9l\u00e9rer l&#039;assainissement du march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confiance dans la messagerie d&#039;entreprise\" \/>\n<meta property=\"og:description\" content=\"En tant que leader mondial de la messagerie A2P, nous prenons au s\u00e9rieux la protection de la confiance des consommateurs et sommes proactifs dans notre mission d&#039;acc\u00e9l\u00e9rer l&#039;assainissement du march\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Communications-Cloud-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/\",\"name\":\"Confiance dans la messagerie d'entreprise\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-Communications-Cloud-1.png\",\"datePublished\":\"2026-06-23T13:45:29+00:00\",\"description\":\"En tant que leader mondial de la messagerie A2P, nous prenons au s\u00e9rieux la protection de la confiance des consommateurs et sommes proactifs dans notre mission d'acc\u00e9l\u00e9rer l'assainissement du march\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-Communications-Cloud-1.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-Communications-Cloud-1.png\",\"width\":1200,\"height\":668,\"caption\":\"Customer Communications Cloud social preview\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/confiance-dans-la-messagerie-d-entreprise\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Confiance dans la messagerie d\u2019entreprise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"],\"contactPoint\":[{\"@type\":\"ContactPoint\",\"telephone\":\"+46-8-400-559-00\",\"email\":\"sales@sinch.com\",\"areaServed\":\"Monde\"},{\"@type\":\"ContactPoint\",\"telephone\":\"+46-8-400-559-00\",\"email\":\"support@sinch.com\",\"areaServed\":\"Monde\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Confiance dans la messagerie d'entreprise","description":"En tant que leader mondial de la messagerie A2P, nous prenons au s\u00e9rieux la protection de la confiance des consommateurs et sommes proactifs dans notre mission d'acc\u00e9l\u00e9rer l'assainissement du march\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/","og_locale":"fr_FR","og_type":"article","og_title":"Confiance dans la messagerie d'entreprise","og_description":"En tant que leader mondial de la messagerie A2P, nous prenons au s\u00e9rieux la protection de la confiance des consommateurs et sommes proactifs dans notre mission d'acc\u00e9l\u00e9rer l'assainissement du march\u00e9.","og_url":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","og_image":[{"width":1200,"height":668,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Communications-Cloud-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/","url":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/","name":"Confiance dans la messagerie d'entreprise","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Communications-Cloud-1.png","datePublished":"2026-06-23T13:45:29+00:00","description":"En tant que leader mondial de la messagerie A2P, nous prenons au s\u00e9rieux la protection de la confiance des consommateurs et sommes proactifs dans notre mission d'acc\u00e9l\u00e9rer l'assainissement du march\u00e9.","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Communications-Cloud-1.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-Communications-Cloud-1.png","width":1200,"height":668,"caption":"Customer Communications Cloud social preview"},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/confiance-dans-la-messagerie-d-entreprise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Confiance dans la messagerie d\u2019entreprise"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"],"contactPoint":[{"@type":"ContactPoint","telephone":"+46-8-400-559-00","email":"sales@sinch.com","areaServed":"Monde"},{"@type":"ContactPoint","telephone":"+46-8-400-559-00","email":"support@sinch.com","areaServed":"Monde"}]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/pages\/193513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/comments?post=193513"}],"version-history":[{"count":0,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/pages\/193513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/56228"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=193513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}