{"id":214865,"date":"2026-11-02T16:35:39","date_gmt":"2026-11-02T16:35:39","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-etend-partenariat-sap-integration-rcs-sap-engagement-cloud\/"},"modified":"2026-11-02T16:35:39","modified_gmt":"2026-11-02T16:35:39","slug":"sinch-etend-partenariat-sap-integration-rcs-sap-engagement-cloud","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/actualites\/sinch-etend-partenariat-sap-integration-rcs-sap-engagement-cloud\/","title":{"rendered":"Sinch \u00e9tend son partenariat avec SAP gr\u00e2ce \u00e0 l&rsquo;int\u00e9gration du RCS pour SAP Engagement Cloud"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Stockholm, le 13 octobre 2026 \u2013 Sinch AB (publ) annonce que le Rich Communication Services (RCS) est d\u00e9sormais disponible dans le cadre de son int\u00e9gration native avec SAP Engagement Cloud, \u00e9largissant le partenariat existant entre Sinch et SAP avec un nouveau canal de messagerie. L&rsquo;int\u00e9gration cr\u00e9e \u00e9galement de nouvelles opportunit\u00e9s pour des exp\u00e9riences client conversationnelles bas\u00e9es sur l&rsquo;IA, en associant le RCS aux vastes capacit\u00e9s omnicanales de SAP Engagement Cloud.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS est la nouvelle g\u00e9n\u00e9ration de messagerie mobile. Il permet aux entreprises de cr\u00e9er des exp\u00e9riences plus riches et interactives que les SMS classiques, gr\u00e2ce \u00e0 des fonctionnalit\u00e9s telles que des exp\u00e9diteurs v\u00e9rifi\u00e9s et de marque, des m\u00e9dias enrichis et des boutons interactifs, le tout au sein de l&rsquo;application de messagerie native du client sur son t\u00e9l\u00e9phone mobile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;ajout du RCS aide les entreprises utilisant SAP Engagement Cloud \u00e0 cr\u00e9er et envoyer des messages RCS \u00e0 leurs clients dans le monde entier, l\u00e0 o\u00f9 ce format est pris en charge, directement depuis la plateforme. Le RCS s&rsquo;ajoute aux SMS, MMS, WhatsApp, LINE, Viber et KakaoTalk en tant que canaux de messagerie d\u00e9j\u00e0 disponibles via l&rsquo;int\u00e9gration native de Sinch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ajoutant le RCS dans le cadre de l&rsquo;int\u00e9gration avec SAP Engagement Cloud, les entreprises peuvent offrir des exp\u00e9riences client plus engageantes directement depuis leur environnement marketing actuel, tout en b\u00e9n\u00e9ficiant des capacit\u00e9s \u00e9prouv\u00e9es de livraison de messagerie de Sinch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab\u00a0Les entreprises souhaitent cr\u00e9er des exp\u00e9riences client plus engageantes et personnalis\u00e9es sans ajouter de complexit\u00e9\u00a0\u00bb, a d\u00e9clar\u00e9 Jonathan Bean, EVP EMEA et partenariats IA chez Sinch. \u00ab\u00a0L&rsquo;ajout du RCS \u00e0 notre int\u00e9gration native avec SAP Engagement Cloud est une \u00e9tape logique dans notre partenariat avec SAP. Cela offre aux entreprises un nouveau moyen de toucher leurs clients avec des exp\u00e9riences de marque riches, tout en g\u00e9rant leurs communications depuis la plateforme qu&rsquo;elles utilisent d\u00e9j\u00e0 pour, au final, obtenir de meilleurs r\u00e9sultats, tels que la croissance des revenus, la valeur vie client et la diff\u00e9renciation concurrentielle.\u00a0\u00bb<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS aide les entreprises \u00e0 cr\u00e9er des exp\u00e9riences de marque plus riches et interactives. Ces int\u00e9grations avanc\u00e9es transforment les chats automatis\u00e9s basiques en conversations dynamiques bas\u00e9es sur l&rsquo;IA. Qu&rsquo;il s&rsquo;agisse de cas d&rsquo;usage marketing, commerciaux ou de service client, les entreprises peuvent transformer les interactions client en ventes conclues, ou passer le relais en toute transparence \u00e0 des agents humains dans SAP Service Cloud, le tout directement au sein des applications de messagerie natives des clients, avec un repli sur le SMS pour plus de port\u00e9e et de fiabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;int\u00e9gration du RCS est disponible sur les march\u00e9s o\u00f9 la messagerie professionnelle RCS est prise en charge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour plus d&rsquo;informations, veuillez contacter\u00a0:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik Hallstan, directeur de la communication d&rsquo;entreprise<br> Mobile\u00a0: +46 761 15 38 30<br> E-mail\u00a0: fredrik.hallstan@sinch.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mia Nordlander<br> SVP, relations investisseurs et d\u00e9veloppement durable <br> Mobile\u00a0: +46 735 11 53 95<br> E-mail\u00a0: <a target=\"_blank\" href=\"mailto:mia.nordlander@sinch.com\" rel=\"nofollow\"><u>mia.nordlander@sinch.com<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos de Sinch<\/strong><br> La vision de Sinch est de connecter chaque entreprise avec chaque client, partout dans le monde. Dot\u00e9 de la base la plus fiable du secteur pour les communications intelligentes avec les clients, Sinch g\u00e8re chaque ann\u00e9e plus de mille milliards d&rsquo;interactions clients pour plus de 200\u00a0000 clients \u00e0 travers le monde. Les plus grandes entreprises mondiales, y compris les innovateurs en mati\u00e8re d&rsquo;IA, font confiance \u00e0 Sinch pour renforcer les relations avec leurs clients et offrir des exp\u00e9riences fluides sur la messagerie, l&#8217;email et la voix. Rentable depuis sa cr\u00e9ation en 2008, Sinch a g\u00e9n\u00e9r\u00e9 un chiffre d&rsquo;affaires net de 3 milliards de dollars (27 milliards de SEK) en 2025 et emploie plus de 4 000 personnes dans plus de 60 pays, avec son si\u00e8ge social \u00e0 Stockholm. Sinch est cot\u00e9e au Nasdaq de Stockholm (XSTO : SINCH). Rendez-vous sur group.sinch.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SAP et les autres produits et services SAP mentionn\u00e9s dans le pr\u00e9sent document, ainsi que leurs logos respectifs, sont des marques commerciales ou des marques d\u00e9pos\u00e9es de SAP SE en Allemagne et dans d&rsquo;autres pays. Veuillez consulter https:\/\/www.sap.com\/copyright pour obtenir des informations et des avis suppl\u00e9mentaires sur les marques commerciales. Tous les autres noms de produits et de services mentionn\u00e9s sont les marques commerciales de leurs entreprises respectives.<\/p>\n","protected":false},"author":65,"featured_media":213157,"template":"","news_category":[593],"class_list":["post-214865","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch \u00e9tend son partenariat avec SAP gr\u00e2ce \u00e0 l&#039;int\u00e9gration du RCS pour SAP Engagement Cloud - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/actualites\/sinch-etend-partenariat-sap-integration-rcs-sap-engagement-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch \u00e9tend son partenariat avec SAP gr\u00e2ce \u00e0 l&#039;int\u00e9gration du RCS pour SAP Engagement Cloud - Sinch\" \/>\n<meta property=\"og:description\" content=\"Stockholm, le 13 octobre 2026 \u2013 Sinch AB (publ) annonce que le Rich Communication Services (RCS) est d\u00e9sormais disponible dans le cadre de son int\u00e9gration native avec SAP Engagement Cloud, \u00e9largissant le partenariat existant entre Sinch et SAP avec un nouveau canal de messagerie. 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