{"id":190425,"date":"2026-06-07T14:35:29","date_gmt":"2026-06-07T14:35:29","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\/"},"modified":"2026-06-07T14:35:30","modified_gmt":"2026-06-07T14:35:30","slug":"sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/actualites\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\/","title":{"rendered":"Sinch fait \u00e9tat d&rsquo;un int\u00e9r\u00eat accru pour la messagerie RCS alors qu&rsquo;Apple ajoute le RCS \u00e0 iOS 18"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Plus de 70 % des marques pr\u00e9disent que le RCS deviendra un canal de communication client principal d&rsquo;ici cinq ans<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>STOCKHOLM, Su\u00e8de <\/strong>\u2013 <strong>5 novembre 2024<\/strong> \u2013 Sinch (Sinch AB (publ) \u2013 XSTO: SINCH), qui r\u00e9volutionne les communications mondiales gr\u00e2ce \u00e0 son Customer Communications Cloud, signale que l&rsquo;int\u00e9r\u00eat des marques pour les Rich Communication Services (RCS) et la messagerie d&rsquo;entreprise RCS (RBM) augmente d\u00e9sormais rapidement. \u00a0Les discussions de Sinch avec un panel d&rsquo;experts compos\u00e9 de sp\u00e9cialistes chevronn\u00e9s du marketing et de la communication en ligne de grandes marques europ\u00e9ennes ont r\u00e9v\u00e9l\u00e9 que plus de 70 % d&rsquo;entre eux s&rsquo;attendent \u00e0 ce que le RCS devienne l&rsquo;un de leurs principaux canaux de communication client au cours des cinq prochaines ann\u00e9es, tandis que 73 % pr\u00e9disent qu&rsquo;il deviendra le canal de messagerie par d\u00e9faut d&rsquo;ici une d\u00e9cennie.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le support du RCS par Apple, qui \u00e9tait auparavant exclusif aux appareils Android, marque une avanc\u00e9e significative tant pour les particuliers que pour les entreprises. Les particuliers peuvent d\u00e9sormais profiter d&rsquo;une messagerie de contenu riche et fluide entre les utilisatrices d&rsquo;iPhone et d&rsquo;Android, ainsi que des read receipts et de la messagerie de groupe. Avec la sortie d&rsquo;iOS 18.1 le 28<sup> <\/sup> octobre, Apple offre d\u00e9sormais le support de RBM sur certains march\u00e9s et chez certains transporteurs. Le support d&rsquo;Apple pour RBM permet aux entreprises de communiquer avec leur public sur tous les appareils via un canal unique et natif en utilisant des exp\u00e9diteurs v\u00e9rifi\u00e9s et branded, dot\u00e9s de capacit\u00e9s riches et conversationnelles. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le panel d&rsquo;experts de Sinch, l&rsquo;adoption du RCS par Apple a \u00e9galement acc\u00e9l\u00e9r\u00e9 l&rsquo;adoption du canal parmi les marques, beaucoup pr\u00e9voyant ou ayant d\u00e9j\u00e0 commenc\u00e9 \u00e0 mettre en \u0153uvre la nouvelle norme de messagerie.\u00a0 Les principales motivations incluent la fonctionnalit\u00e9 d&rsquo;\u00ab exp\u00e9diteur v\u00e9rifi\u00e9 \u00bb et la capacit\u00e9 de communiquer directement avec les clients sans avoir besoin d&rsquo;applications tierces \u2013 toutes deux cit\u00e9es comme des facteurs critiques favorisant l&rsquo;adoption du RCS.\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu&rsquo;ils ont \u00e9t\u00e9 interrog\u00e9s \u00e0 propos de leur motivation principale pour ajouter le RCS \u00e0 leurs strat\u00e9gies de communication, la plupart des experts ont soulign\u00e9 l&rsquo;opportunit\u00e9 de \u00ab cr\u00e9er des solutions d&rsquo;exp\u00e9rience client (CX) innovantes \u00bb, suivie de pr\u00e8s par le d\u00e9sir d&rsquo;un \u00ab canal de communication s\u00e9curis\u00e9 et v\u00e9rifi\u00e9 \u00bb.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9tude a \u00e9galement r\u00e9v\u00e9l\u00e9 que 90 % des experts, dans des secteurs tels que les services financiers, l&rsquo;assurance et le commerce de d\u00e9tail, estiment que le RCS sera \u00ab extr\u00eamement important \u00bb au sein de leurs secteurs.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinch a d\u00e9j\u00e0 observ\u00e9 une augmentation notable de 22 % des volumes de messagerie RCS entre les entreprises et les clients de janvier 2023 \u00e0 septembre 2024, ce qui indique une forte dynamique. \u00a0\u00ab Le RCS devient rapidement un incontournable pour les marques cherchant \u00e0 enrichir leurs strat\u00e9gies de communication client \u00bb, a d\u00e9clar\u00e9 Virginie Debris, vice-pr\u00e9sidente senior du produit de messagerie chez Sinch. \u00ab Deux tiers des r\u00e9pondants estiment que les partenariats avec des fournisseurs de plateforme de communication en tant que service comme Sinch sont essentiels pour r\u00e9ussir avec le RCS, soulignant le besoin de solutions int\u00e9gr\u00e9es et \u00e9volutives. \u00bb \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que les marques int\u00e8grent de plus en plus le RCS dans leurs strat\u00e9gies multicanales, Sinch continue de montrer la voie, en proposant des solutions de pointe r\u00e9pondant \u00e0 divers besoins en mati\u00e8re de business messaging et en stimulant l&rsquo;innovation dans la communication.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>#\u00a0\u00a0 #\u00a0 #<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Note de bas de page :<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le panel d&rsquo;experts de Sinch \u00e9tait compos\u00e9 de 11 d\u00e9cideurs du marketing et de la communication en ligne, directement responsables de l&rsquo;adoption des technologies de communication client, y compris le RCS. Les experts couvrent divers secteurs, notamment les services financiers, l&rsquo;assurance et le commerce de d\u00e9tail. L&rsquo;\u00e9tude a \u00e9t\u00e9 compl\u00e9t\u00e9e entre ao\u00fbt et septembre 2024.\u00a0<\/p>\n","protected":false},"featured_media":0,"template":"","news_category":[],"class_list":["post-190425","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch fait \u00e9tat d&#039;un int\u00e9r\u00eat accru pour la messagerie RCS alors qu&#039;Apple ajoute le RCS \u00e0 iOS 18 - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/actualites\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch fait \u00e9tat d&#039;un int\u00e9r\u00eat accru pour la messagerie RCS alors qu&#039;Apple ajoute le RCS \u00e0 iOS 18 - Sinch\" \/>\n<meta property=\"og:description\" content=\"Plus de 70 % des marques pr\u00e9disent que le RCS deviendra un canal de communication client principal d&rsquo;ici cinq ans STOCKHOLM, Su\u00e8de \u2013 5 novembre 2024 \u2013 Sinch (Sinch AB (publ) \u2013 XSTO: SINCH), qui r\u00e9volutionne les communications mondiales gr\u00e2ce \u00e0 son Customer Communications Cloud, signale que l&rsquo;int\u00e9r\u00eat des marques pour les Rich Communication Services [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/actualites\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-07T14:35:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/02\/SI-Powering-Trusted-Comms.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/actualites\\\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/actualites\\\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\\\/\",\"name\":\"Sinch fait \u00e9tat d'un int\u00e9r\u00eat accru pour la messagerie RCS alors qu'Apple ajoute le RCS \u00e0 iOS 18 - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-06-07T14:35:29+00:00\",\"dateModified\":\"2026-06-07T14:35:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/actualites\\\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/actualites\\\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/actualites\\\/sinch-fait-etat-d-un-interet-accru-pour-la-messagerie-rcs-alors-qu-apple-ajoute-le-rcs-a-ios-18\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/actualites\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sinch fait \u00e9tat d&#8217;un int\u00e9r\u00eat accru pour la messagerie RCS alors qu&#8217;Apple ajoute le RCS \u00e0 iOS 18\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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