{"id":190354,"date":"2026-06-07T13:52:20","date_gmt":"2026-06-07T13:52:20","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-devoile-une-nouvelle-enquete-sur-l-avenir-de-la-communication-client-marquant-les-175-ans-de-l-invention-du-telephone\/"},"modified":"2026-06-07T14:45:50","modified_gmt":"2026-06-07T14:45:50","slug":"sinch-devoile-une-nouvelle-enquete-sur-l-avenir-de-la-communication-client-marquant-les-175-ans-de-l-invention-du-telephone","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/actualites\/sinch-devoile-une-nouvelle-enquete-sur-l-avenir-de-la-communication-client-marquant-les-175-ans-de-l-invention-du-telephone\/","title":{"rendered":"Sinch d\u00e9voile une nouvelle enqu\u00eate sur l&rsquo;avenir de la communication client, marquant les 175 ans de l&rsquo;invention du t\u00e9l\u00e9phone"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>L&rsquo;IA et le RCS dirigent la transformation de la fa\u00e7on dont les marques se connectent avec les clients, alors que le Black Friday et le Cyber Monday soulignent l&rsquo;\u00e9volution des attentes des consommateurs\u00a0<\/em>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ATLANTA, G\u00e9orgie (\u00c9tats-Unis) et STOCKHOLM, Su\u00e8de<\/strong><strong><em> \u2013<\/em><\/strong><strong> 17 octobre 2024 \u2013 <\/strong><a href=\"https:\/\/sinch.com\/fr\/homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sinch<\/strong><\/a><strong> (<\/strong>Sinch AB (publ) \u2013 XSTO: SINCH) \u2014 Alors que le monde c\u00e9l\u00e8bre le 175e anniversaire de l&rsquo;invention r\u00e9volutionnaire du t\u00e9l\u00e9phone par Antonio Meucci, Sinch, qui r\u00e9volutionne les communications mondiales gr\u00e2ce \u00e0 son Customer Communications Cloud<strong>, <\/strong>ouvre la voie \u00e0 la prochaine \u00e8re de l&rsquo;interaction client. Sinch est \u00e0 l&rsquo;avant-garde de cette transformation en d\u00e9veloppant et en fournissant des produits qui permettent aux entreprises de r\u00e9pondre aux attentes des consommateurs gr\u00e2ce \u00e0 des exp\u00e9riences multim\u00e9dias riches et fluides.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour c\u00e9l\u00e9brer cette \u00e9tape cl\u00e9 de la communication humaine, Sinch a command\u00e9 une enqu\u00eate en Am\u00e9rique du Nord qui explore l&rsquo;avenir de l&rsquo;engagement client. Les r\u00e9sultats de l&rsquo;enqu\u00eate r\u00e9v\u00e8lent des statistiques pr\u00e9cieuses, mais il est essentiel de reconna\u00eetre que les \u00ab exp\u00e9riences similaires \u00e0 celle d&rsquo;une application \u00bb sur les plateformes de messagerie telles que RCS, WhatsApp et WeChat sont d\u00e9j\u00e0 tr\u00e8s r\u00e9pandues dans d&rsquo;autres r\u00e9gions du monde. Bien que les \u00c9tats-Unis soient \u00e0 la tra\u00eene sur le march\u00e9 dans l&rsquo;adoption de ces capacit\u00e9s de messagerie riches et interactives, ce retard pr\u00e9sente une opportunit\u00e9 d&rsquo;innovation significative. En adoptant ces technologies de pointe, les marques am\u00e9ricaines peuvent faire un bond en avant dans l&rsquo;am\u00e9lioration de l&rsquo;engagement client. Comme le souligne l&rsquo;enqu\u00eate, la transition des m\u00e9thodes de communication traditionnelles vers des exp\u00e9riences riches en multim\u00e9dia et optimis\u00e9es par l&rsquo;IA s&rsquo;acc\u00e9l\u00e8re. Cette \u00e9volution est cruciale alors que les marques se pr\u00e9parent \u00e0 des \u00e9v\u00e9nements d&rsquo;achat de pointe comme le Black Friday et le Cyber Monday, o\u00f9 un engagement client fluide et interactif sera essentiel pour r\u00e9pondre aux attentes des consommateurs.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<strong>Principales statistiques de l&rsquo;enqu\u00eate :<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le RCS est sur le point d&rsquo;am\u00e9liorer le message mobile :\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une proportion importante de 67,3 % des personnes interrog\u00e9es s&rsquo;attendent \u00e0 ce que le RCS devienne la plateforme de messagerie pr\u00e9f\u00e9r\u00e9e, soulignant la demande croissante d&rsquo;exp\u00e9riences de communication mobile plus riches et plus engageantes (en particulier lorsque les clients recherchent un support interactif et en temps r\u00e9el lors des grands jours de shopping).\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les jeunes g\u00e9n\u00e9rations adoptent les chatbots IA pour leurs achats :\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Plus de 45 % des personnes interrog\u00e9es issues de la g\u00e9n\u00e9ration Z et des mill\u00e9niaux (\u00e2g\u00e9es de 18 \u00e0 44 ans) ont exprim\u00e9 leur volont\u00e9 d&rsquo;utiliser des chatbots pour leurs achats du Black Friday, mettant en \u00e9vidence la d\u00e9pendance croissante \u00e0 l&rsquo;IA pour am\u00e9liorer l&rsquo;exp\u00e9rience de vente au d\u00e9tail.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La communication ax\u00e9e sur l&rsquo;IA gagne du terrain :\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">50 % des personnes interrog\u00e9es pr\u00e9disent que l&rsquo;IA et les chatbots domineront l&rsquo;exp\u00e9rience client au cours de la prochaine d\u00e9cennie, marquant une \u00e9volution majeure vers l&rsquo;automatisation et les exp\u00e9riences personnalis\u00e9es.\u00a0 Cette \u00e9volution est particuli\u00e8rement pertinente alors que les marques se pr\u00e9parent \u00e0 g\u00e9rer les interactions pendant les p\u00e9riodes de pointe d&rsquo;achats comme le Black Friday et le Cyber Monday.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des technologies comme le RCS, les marques peuvent offrir un engagement plus riche en temps r\u00e9el, allant de recommandations personnalis\u00e9es \u00e0 des exp\u00e9riences d&rsquo;achat fluides, am\u00e9liorant ainsi le parcours client global et l&rsquo;exp\u00e9rience pendant les p\u00e9riodes de forte demande.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le service client reste un diff\u00e9renciateur essentiel :\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Une \u00e9crasante majorit\u00e9 de 75 % des personnes interrog\u00e9es a d\u00e9clar\u00e9 que d&rsquo;excellentes exp\u00e9riences client renforcent la fid\u00e9lit\u00e9 \u00e0 la marque, soulignant l&rsquo;importance d&rsquo;investir dans l&rsquo;IA et le RCS pour fournir des solutions fluides et centr\u00e9es sur le client, en particulier pendant les saisons d&rsquo;achat de pointe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Notre enqu\u00eate confirme ce que nous avions pr\u00e9vu depuis longtemps : l&rsquo;IA et le RCS r\u00e9volutionnent la communication client \u00bb, a d\u00e9clar\u00e9 Sean O\u2019Neal, chef de produit chez Sinch. \u00ab Alors que les entreprises cherchent \u00e0 cr\u00e9er des exp\u00e9riences plus significatives, dynamiques et personnalis\u00e9es, les solutions avanc\u00e9es de Sinch permettent aux marques d&rsquo;interagir avec leur public de mani\u00e8re plus efficace et cr\u00e9ative. \u00bb\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;invention du t\u00e9l\u00e9phone par Antonio Meucci en 1849 a jet\u00e9 les bases de la communication moderne, plus tard am\u00e9lior\u00e9e et popularis\u00e9e par Alexander Graham Bell. Tout comme le travail r\u00e9volutionnaire de Meucci a transform\u00e9 les relations humaines il y a 175 ans, l&rsquo;essor de l&rsquo;IA et du RCS r\u00e9volutionne aujourd&rsquo;hui la fa\u00e7on dont les marques interagissent avec les clients, en offrant des exp\u00e9riences plus riches, plus interactives et personnalis\u00e9es. \u00c0 mesure que l&rsquo;adoption du RCS augmente, la saison des achats du Black Friday et du Cyber Monday de l&rsquo;ann\u00e9e prochaine sera red\u00e9finie par des interactions client dynamiques et en temps r\u00e9el. \u00c0 la pointe de cette \u00e9volution, Sinch dote les marques d&rsquo;outils innovants pour exploiter pleinement ces technologies et renforcer l&rsquo;engagement client.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour plus d&rsquo;informations \u00e0 propos des solutions RCS et IA de Sinch, veuillez visiter le <a href=\"https:\/\/sinch.com\/fr\/homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch<\/a> site internet\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#\u202f\u202f #\u202f #\u202f<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 propos de Sinch<\/strong>\u202f\u202f\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinch a pour ambition de r\u00e9volutionner les communications mondiales. Plus de 150 000 entreprises \u2013 y compris de nombreuses parmi les plus grandes entreprises technologiques au monde \u2013 s&rsquo;appuient sur le Customer Communications Cloud de Sinch pour am\u00e9liorer l&rsquo;exp\u00e9rience client via le message mobile, la voix et l&#8217;email. Sinch est rentable et conna\u00eet une croissance rapide depuis sa cr\u00e9ation en 2008. Son si\u00e8ge social est situ\u00e9 \u00e0 Stockholm, en Su\u00e8de, et ses actions sont cot\u00e9es au NASDAQ Stockholm : XSTO : SINCH. En savoir plus sur <a href=\"https:\/\/sinch.com\/fr\/homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\">sinch.com<\/a>\u202f\u202f\u202f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u202f<strong>R\u00e9centes r\u00e9compenses\/reconnaissances de Sinch :<\/strong>\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022\u202f\u202f\u202f\u202f\u202fSinch nomm\u00e9 partenaire revendeur ISV de l&rsquo;ann\u00e9e 2024 pour Adobe Digital Experience\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022\u202f\u202f\u202f\u202f\u202f\u202fSinch reconnu comme leader de l&rsquo;Omdia Universe 2024 pour les plateformes de communication en tant que service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022\u202f\u202f\u202f\u202f\u202f\u202fSinch a \u00e9t\u00e9 nomm\u00e9 leader du Magic Quadrant\u2122 2024 de Gartner\u00ae pour les plateformes de communication en tant que service\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022\u202f\u202f\u202f\u202f\u202f\u202fSinch nomm\u00e9 leader du classement des plateformes de communication en tant que service de Juniper Research 2024\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022\u202f\u202f\u202f\u202f\u202f\u202fSinch reconnu comme leader du MarketScape d&rsquo;IDC 2023 pour les plateformes de communication en tant que service<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour plus d&rsquo;informations, veuillez prendre contact avec :\u202f\u202f\u202f<\/strong>\u202f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Janet Lennon\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directrice de la communication mondiale\u202f\u202f\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">j<a href=\"mailto:Janet.lennon@sinch.com\" target=\"_blank\" rel=\"noreferrer noopener\">anet.lennon@sinch.com<\/a>\u202f\u202f\u202f\u00a0<\/p>\n","protected":false},"author":18,"featured_media":68550,"template":"","news_category":[],"class_list":["post-190354","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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