{"id":189664,"date":"2026-06-05T15:01:41","date_gmt":"2026-06-05T15:01:41","guid":{"rendered":"https:\/\/sinch.com\/news\/premiere-api-rcs-avec-repli-vers-sms\/"},"modified":"2026-06-10T23:49:06","modified_gmt":"2026-06-10T23:49:06","slug":"premiere-api-rcs-avec-repli-vers-sms","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/premiere-api-rcs-avec-repli-vers-sms\/","title":{"rendered":"Premi\u00e8re API RCS avec repli vers SMS"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Le march\u00e9 de l&rsquo;A2P p\u00e8sera 75 milliards de dollars d&rsquo;ici 2021, stimul\u00e9 par le RCS<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Stockholm, Su\u00e8de, le 9 janvier 2018<\/strong> : Le principal fournisseur de CPaaS, CLX Communications AB (NASDAQ XSTO:CLX), a annonc\u00e9 aujourd&rsquo;hui le lancement de la premi\u00e8re API de messagerie mondiale Rich Communications Service (RCS) avec repli vers SMS. \u00c0 partir d&rsquo;aujourd&rsquo;hui, les entreprises pourront s&rsquo;inscrire \u00e0 un Trial b\u00eata limit\u00e9 qui leur permettra de tester le RCS A2P dans certains pays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, le <a href=\"https:\/\/www.gsma.com\/futurenetworks\/digest\/future-networks-mobile-world-congress-americas-2017\/\">GSMA a confirm\u00e9<\/a> que 50 op\u00e9rateurs mobiles ont d\u00e9j\u00e0 lanc\u00e9 le RCS et qu&rsquo;il compte actuellement 138 millions d&rsquo;utilisatrices dans le monde, avec une pr\u00e9vision de croissance \u00e0 350 millions en 2018 et plus d&rsquo;un milliard d&rsquo;ici 2019.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le repli vers SMS garantit la livraison des messages, soit sous forme de  <a href=\"https:\/\/sinch.com\/fr\/products\/apis\/messaging\/rich-sms\/\">rich message<\/a>  pour les t\u00e9l\u00e9phones Android qui l&rsquo;ont  <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"fb9ae08f-9a7e-497c-9ffc-053922eea9f6\" href=\"https:\/\/sinch.com\/fr\/apis\/messages\/rcs\/\">Messagerie RCS<\/a> activ\u00e9, soit sous forme de  <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/in\/apis\/sms\/\">message SMS<\/a>  standard si aucun client RCS n&rsquo;est pr\u00e9sent sur l&rsquo;appareil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La norme RCS Universal Profile 2.0 permet des fonctionnalit\u00e9s de contenu riche telles que des images, des vid\u00e9os et des boutons de r\u00e9ponse intuitifs qui peuvent \u00eatre li\u00e9s \u00e0 d&rsquo;autres menus et fonctions. Il est con\u00e7u pour promouvoir une interaction bidirectionnelle entre l&rsquo;entreprise et le client, activant des fonctions de service client am\u00e9lior\u00e9es, y compris l&rsquo;interactivit\u00e9 par chatbot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TJ Thinakaran, COO chez Callfire, l&rsquo;un des premiers clients d&rsquo;entreprise de CLX \u00e0 s&rsquo;int\u00e9grer \u00e0 l&rsquo;API RCS de CLX, a comment\u00e9 : &lsquo;Chez Callfire, nous sommes ravis de lancer le RCS sur le march\u00e9 am\u00e9ricain et d&rsquo;offrir une exp\u00e9rience client riche gr\u00e2ce aux fonctionnalit\u00e9s avanc\u00e9es qu&rsquo;apporte la messagerie RCS.&rsquo; La d\u00e9livrabilit\u00e9 \u00e9tant critique, il est important de pouvoir g\u00e9rer un mod\u00e8le hybride entre le RCS et le SMS dans un avenir pr\u00e9visible. CLX a fait un excellent travail en permettant aux entreprises d&rsquo;utiliser facilement le RCS sans perdre la port\u00e9e du SMS&rsquo;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le <a href=\"https:\/\/www.gsma.com\/futurenetworks\/rcs\/messaging-as-a-platform\/\">GSMA estime<\/a> que d&rsquo;ici 2021, le march\u00e9 de la messagerie A2P p\u00e8sera 74 milliards de dollars et que le RCS sera un moteur cl\u00e9 de cette croissance, tout comme le march\u00e9 \u00e9mergent de la messagerie en tant que plateforme dans son ensemble (MaaP). Le MaaP est l&rsquo;\u00e9volution du message mobile en tant que canal d&rsquo;engagement client, ce qui peut inclure l&rsquo;utilisation de la messagerie d&rsquo;entreprise (A2P) qui int\u00e8gre des chatbots utilisant l&rsquo;intelligence artificielle (AI).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS a re\u00e7u un coup de pouce important en f\u00e9vrier 2017 lorsque Google a annonc\u00e9 le lancement de son programme d&rsquo;acc\u00e8s anticip\u00e9 \u00e0 Android Business Messaging, le premier service A2P bas\u00e9 sur la norme RCS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rob Malcolm, vice-pr\u00e9sident du marketing et des ventes en ligne chez CLX, a d\u00e9clar\u00e9 : \u00ab\u00a0Il est clair que le RCS fera avancer le march\u00e9 de la messagerie d&rsquo;entreprise vers une nouvelle \u00e8re de service client et d&rsquo;engagement. Surtout, il est d\u00e9sormais possible d&rsquo;inclure des services enrichis bas\u00e9s sur l&rsquo;AI, tels que des chatbots, dans un canal de messagerie mobile natif. Bien que ce soit une excellente nouvelle pour les entreprises et les marques, il est important de prendre en compte les t\u00e9l\u00e9phones non compatibles RCS en proposant le SMS comme solution de repli automatique afin que les messages parviennent \u00e0 tout le monde.\u00a0\u00bb <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 propos de Callfire<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La famille de marques CallFire est le principal fournisseur de solutions de marketing par SMS et par voix en libre-service et faciles \u00e0 utiliser pour des milliers d&rsquo;entreprises aux \u00c9tats-Unis et au Canada. Nous sommes sp\u00e9cialis\u00e9s dans l&rsquo;aide aux entreprises locales pour qu&rsquo;elles se d\u00e9veloppent et conservent leurs revenus gr\u00e2ce \u00e0 une sensibilisation et un engagement proactifs. Nos solutions prennent \u00e9galement en charge les communications du service client, du recouvrement et de la logistique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de servir les entreprises locales, nous donnons aux organisations \u00e0 but non lucratif, aux groupes religieux et \u00e0 d&rsquo;autres organisations les moyens d&rsquo;am\u00e9liorer leurs efforts de sensibilisation. Le si\u00e8ge social de CallFire est situ\u00e9 \u00e0 Santa Monica, en Californie, avec des bureaux affili\u00e9s \u00e0 Austin, au Texas, et \u00e0 Kiev, en Ukraine. Pour en savoir plus, veuillez visiter : <a href=\"https:\/\/www.callfire.com\/\">https:\/\/www.callfire.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Publi\u00e9 \u00e0 l&rsquo;origine sur www.clxcommunications.com<\/em><\/p>\n","protected":false},"featured_media":17980,"template":"","news_category":[593],"class_list":["post-189664","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Explorer la premi\u00e8re API RCS avec repli vers SMS - Sinch<\/title>\n<meta name=\"description\" content=\"Nous sommes l&#039;entreprise \u00e0 avoir lanc\u00e9 la premi\u00e8re API de messagerie mondiale Rich Communications Services (RCS), dot\u00e9e d&#039;un repli vers SMS !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/news\/premiere-api-rcs-avec-repli-vers-sms\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Explorer la premi\u00e8re API RCS avec repli vers SMS - Sinch\" \/>\n<meta property=\"og:description\" content=\"Nous sommes l&#039;entreprise \u00e0 avoir lanc\u00e9 la premi\u00e8re API de messagerie mondiale Rich Communications Services (RCS), dot\u00e9e d&#039;un repli vers SMS !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/news\/premiere-api-rcs-avec-repli-vers-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-10T23:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/RCS-API-1000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"668\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/\",\"name\":\"Explorer la premi\u00e8re API RCS avec repli vers SMS - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RCS-API-1000.png\",\"datePublished\":\"2026-06-05T15:01:41+00:00\",\"dateModified\":\"2026-06-10T23:49:06+00:00\",\"description\":\"Nous sommes l'entreprise \u00e0 avoir lanc\u00e9 la premi\u00e8re API de messagerie mondiale Rich Communications Services (RCS), dot\u00e9e d'un repli vers SMS !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RCS-API-1000.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/RCS-API-1000.png\",\"width\":1000,\"height\":668},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/premiere-api-rcs-avec-repli-vers-sms\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Premi\u00e8re API RCS avec repli vers SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; 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