{"id":189541,"date":"2026-06-05T13:13:34","date_gmt":"2026-06-05T13:13:34","guid":{"rendered":"https:\/\/sinch.com\/news\/depenses-des-entreprises-en-cpaas-devraient-quadrupler-d-ici-2022\/"},"modified":"2026-06-11T11:16:08","modified_gmt":"2026-06-11T11:16:08","slug":"depenses-des-entreprises-en-cpaas-devraient-quadrupler-d-ici-2022","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/depenses-des-entreprises-en-cpaas-devraient-quadrupler-d-ici-2022\/","title":{"rendered":"Les d\u00e9penses des entreprises en CPaaS devraient quadrupler d&rsquo;ici 2022"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><em>Pr\u00e9visions tir\u00e9es du nouveau livre blanc de Juniper et CLX Communications \u2013 identifier l&rsquo;opportunit\u00e9 pour les entreprises concernant les plateformes de communication en tant que service (CPaaS)<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>20 f\u00e9vrier 2018, Londres et Stockholm<\/strong> : CLX Communications AB (publ) \u2013 (XSTO: CLX) a publi\u00e9 aujourd&rsquo;hui un nouveau livre blanc en partenariat avec <a href=\"https:\/\/www.juniperresearch.com\/home\">Juniper Research<\/a> qui pr\u00e9voit que les d\u00e9penses des entreprises en mati\u00e8re de plateforme de communication en tant que service (CPaaS) devraient quadrupler d&rsquo;ici 2022 pour atteindre 6,7 milliards de dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Juniper, la valeur du march\u00e9 des CPaaS a augment\u00e9 de 50 % pour d\u00e9passer 1,6 milliard de dollars en 2017. Bien que les premiers adoptants du CPaaS aient \u00e9t\u00e9 principalement des acteurs agiles, disruptifs et ax\u00e9s sur le num\u00e9rique, cela commence \u00e0 changer. Des entreprises plus \u00e9tablies commencent maintenant \u00e0 reconna\u00eetre le r\u00f4le vital que la diff\u00e9renciation et la personnalisation joueront pour attirer et fid\u00e9liser les consommateurs, l&rsquo;engagement client \u00e9tant per\u00e7u comme un champ de bataille cl\u00e9 pour l&rsquo;avenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le CPaaS est une plateforme cloud qui permet aux entreprises d&rsquo;int\u00e9grer rapidement et facilement des capacit\u00e9s de communication telles que la voix, la vid\u00e9o et la messagerie dans leurs propres applications, sans avoir besoin de construire une infrastructure backend et des interfaces. Cela leur permet d&rsquo;ajouter de nouvelles fonctionnalit\u00e9s telles que des chatbots, des agents de service et des centres de contact dans leurs applications orient\u00e9es client avec un effort minimal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le livre blanc, intitul\u00e9 \u00ab Plateformes de communication \u2013 Transformer les entreprises en innovateurs num\u00e9riques \u00bb, fournit un aper\u00e7u du march\u00e9 des CPaaS et de son potentiel de croissance. De plus, le document retrace le parcours du SaaS au PaaS et met en \u00e9vidence l&rsquo;efficacit\u00e9 des CPaaS \u00e0 travers diverses \u00e9tudes de cas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robert Gerstmann, cofondateur et directeur g\u00e9n\u00e9ral chez CLX, a comment\u00e9 : \u00ab Nous vivons dans un monde hyperconnect\u00e9 o\u00f9 nous interagissons couramment avec nos amis et notre famille en utilisant une gamme de technologies de voix, vid\u00e9o et messagerie. Par cons\u00e9quent, en tant que consommateurs, nous nous attendons \u00e0 pouvoir interagir avec les marques et les entreprises que nous avons choisies quand et comme nous le souhaitons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le CPaaS permet aux entreprises d&rsquo;innover rapidement pour r\u00e9pondre \u00e0 la demande des consommateurs \u2013 facilitant l&rsquo;int\u00e9gration d&rsquo;une gamme de fonctions de communication au sein de leurs applications et syst\u00e8mes en ligne existants orient\u00e9s vers les clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Comme l&rsquo;illustre notre livre blanc avec Juniper, ce ne sont plus seulement les entreprises technologiques natives qui innovent gr\u00e2ce au CPaaS, de nombreuses multinationales \u00e9tablies prennent d\u00e9sormais conscience de l&rsquo;importance de la communication omnicanale pour attirer et engager le client de demain. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le Dr Windsor Holden, Directeur des pr\u00e9visions &amp; du conseil chez Juniper Research, a ajout\u00e9 : \u00ab Le rythme rapide du changement technologique peut \u00eatre un probl\u00e8me pour les plus agiles des entreprises. Les nouvelles technologies et appareils engendrent \u00e0 leur tour de nouveaux mod\u00e8les de demande, ce qui signifie que suivre le rythme, et encore plus se pr\u00e9parer pour l&rsquo;avenir, peut \u00eatre un d\u00e9fi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Le CPaaS offre une solution tr\u00e8s flexible qui permet une plus grande \u00e9volutivit\u00e9, tout en r\u00e9duisant le d\u00e9lai de mise en \u0153uvre. Par cons\u00e9quent, les entreprises utilisant le CPaaS peuvent continuellement faire \u00e9voluer leurs canaux d&rsquo;engagement client en fonction de la demande des consommateurs. C&rsquo;est pourquoi les d\u00e9penses des entreprises en CPaaS devraient monter en fl\u00e8che au cours des quatre prochaines ann\u00e9es. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9l\u00e9chargez le livre blanc \u00ab Plateformes de communication \u2013 Transformer les entreprises en innovateurs num\u00e9riques \u00bb en cliquant ici <a href=\"https:\/\/sinch.com\/blog\/enterprise-cpaas-a-buyers-guide\/\">en cliquant ici aujourd&rsquo;hui.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00c0 propos de Juniper Research<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Juniper Research fournit des services de recherche et d&rsquo;analyse au secteur mondial des communications de haute technologie, offrant des services de conseil, des rapports d&rsquo;analystes et des commentaires sur le secteur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour en savoir plus, veuillez visiter : <a href=\"https:\/\/www.juniperresearch.com\/home\">www.juniperresearch.com\/home<\/a>.<\/p>\n","protected":false},"featured_media":17974,"template":"","news_category":[593],"class_list":["post-189541","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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