{"id":188784,"date":"2026-06-04T15:41:15","date_gmt":"2026-06-04T15:41:15","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-lance-une-api-mondiale-pour-le-business-messaging-via-instagram\/"},"modified":"2026-06-04T15:41:16","modified_gmt":"2026-06-04T15:41:16","slug":"sinch-lance-une-api-mondiale-pour-le-business-messaging-via-instagram","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/sinch-lance-une-api-mondiale-pour-le-business-messaging-via-instagram\/","title":{"rendered":"Sinch lance une API mondiale pour le business messaging via Instagram"},"content":{"rendered":"\n

Le service permet aux marques d’avoir des conversations \u00e9volutives avec leurs clients en utilisant <\/em>les DM Instagram<\/em> ou les Stories, facilitant une interaction utilisateur engageante et une exp\u00e9rience client am\u00e9lior\u00e9e<\/em><\/p>\n\n\n\n

STOCKHOLM et ATLANTA \u2013 2 juin 2021 \u2013 Sinch AB (publ), l’un des leaders mondiaux de la cloud communication pour l’engagement client mobile, a lanc\u00e9 aujourd’hui une API mondiale pour le business messaging via Instagram afin de co\u00efncider avec la disponibilit\u00e9 de l’API Messenger pour Instagram annonc\u00e9e par Messenger de Facebook lors de sa conf\u00e9rence F8. L’API Messenger pour Instagram permet aux marques d’avoir des conversations \u00e9volutives avec leurs clients en utilisant les DM Instagram ou les Stories, facilitant une interaction utilisateur engageante et un support client am\u00e9lior\u00e9. Les entreprises peuvent d\u00e9sormais tirer parti de l’ API Messenger pour Instagram<\/a> via l’API de conversation de Sinch, une API unique qui permet aux entreprises de cr\u00e9er des conversations riches et engageantes avec leurs clients via une gamme de canaux de consommation largement utilis\u00e9s tels que WhatsApp, Facebook Messenger, SMS, MMS, RCS et plus encore. Les individus et les marques \u00e9changent plus de messages que jamais, et Instagram est un canal important pour connecter les clients et \u00e9tablir des relations \u00e0 long terme. Instagram compte plus d’un milliard de comptes actifs dans le monde. Selon Instagram<\/a>, 81 % des personnes interrog\u00e9es ont d\u00e9clar\u00e9 que cela les aide \u00e0 rechercher des produits et des services. \u00abInstagram est un canal puissant<\/a> qui permet aux entreprises de s’engager avec leurs clients de mani\u00e8re simple, s\u00e9curis\u00e9e et efficace \u00bb, a d\u00e9clar\u00e9 Eduardo Henrique, Chief Business Development Officer de Sinch. \u00ab Les r\u00e9sultats de nos essais en acc\u00e8s anticip\u00e9 sont tr\u00e8s encourageants, car les clients appr\u00e9cient les r\u00e9ponses plus rapides et l’exp\u00e9rience client am\u00e9lior\u00e9e qu’implique la nouvelle offre. \u00bb Sinch a b\u00e9n\u00e9fici\u00e9 d’un acc\u00e8s anticip\u00e9 \u00e0 la fonctionnalit\u00e9 derri\u00e8re l’API Messenger pour Instagram. L’une des premi\u00e8res marques \u00e0 qui Sinch a permis de tirer parti de l’API Messenger a \u00e9t\u00e9 Leiturinha, un club de lecture br\u00e9silien pour enfants comptant plus de 800 000 abonn\u00e9s. En tirant parti de la messagerie directe propuls\u00e9e par l’API via Instagram, Leiturinha a enregistr\u00e9 une r\u00e9duction de 35 % des commentaires de clients demandant de l’assistance par les DM Instagram au cours des 11 premiers jours. En plus de faciliter les processus, le business messaging via Instagram acc\u00e9l\u00e8re \u00e9galement le contact avec les utilisatrices qui nomment la marque par le biais de mentions dans les Stories, ce qui rend la communication encore plus dynamique et interactive. En cons\u00e9quence, le temps de r\u00e9ponse aux appels li\u00e9s aux messages directs a diminu\u00e9 de 42 % par rapport \u00e0 la moyenne des 6 derniers mois.<\/p>\n\n\n\n

\u00c0 propos de Sinch<\/strong> Sinch rapproche les entreprises et les personnes avec des outils permettant un engagement personnel. Sa plateforme de communication bas\u00e9e dans le cloud de premier plan permet aux entreprises d’atteindre chaque t\u00e9l\u00e9phone mobile de la plan\u00e8te, en quelques secondes ou moins, gr\u00e2ce au message mobile<\/u>, \u00e0 la voix et \u00e0 la vid\u00e9o. Sinch est un fournisseur de logiciels de confiance pour les op\u00e9rateurs mobiles, et sa plateforme propulse les communications critiques pour bon nombre des plus grandes entreprises au monde. Sinch est rentable et en croissance rapide depuis sa fondation en 2008. Son si\u00e8ge social est situ\u00e9 \u00e0 Stockholm, en Su\u00e8de, et elle a une pr\u00e9sence locale dans plus de 40 pays. Les actions sont n\u00e9goci\u00e9es au NASDAQ Stockholm : XSTO:SINCH. Rendez-nous visite sur sinch.com.<\/p>\n\n\n\n

Pour plus d’informations, veuillez contacter :<\/strong> Jeff Hasen, Directeur du contenu & des communications jeff.hasen@sinch.com<\/a><\/p>\n","protected":false},"featured_media":17896,"template":"","news_category":[593],"class_list":["post-188784","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"\nD\u00e9couvrez comment Sinch lance une API mondiale pour le business mes - Sinch<\/title>\n<meta name=\"description\" content=\"Permettre aux marques d'avoir des conversations \u00e9volutives avec leurs clients en utilisant les DM Instagram ou les Stories, facilitant une exp\u00e9rience client am\u00e9lior\u00e9e et engageante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/news\/sinch-lance-une-api-mondiale-pour-le-business-messaging-via-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez comment Sinch lance une API mondiale pour le business mes - 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