{"id":188464,"date":"2026-06-04T09:45:44","date_gmt":"2026-06-04T09:45:44","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-et-blueshift-etendent-l-engagement-client-aux-canaux-conversationnels\/"},"modified":"2026-06-04T09:55:12","modified_gmt":"2026-06-04T09:55:12","slug":"sinch-et-blueshift-etendent-l-engagement-client-aux-canaux-conversationnels","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/sinch-et-blueshift-etendent-l-engagement-client-aux-canaux-conversationnels\/","title":{"rendered":"Sinch et Blueshift \u00e9tendent l&rsquo;engagement client aux canaux conversationnels"},"content":{"rendered":"\n<p><em>L&rsquo;int\u00e9gration permet aux marketeuses de d\u00e9clencher des conversations bidirectionnelles aux moments opportuns du parcours de chaque client<\/em><\/p>\n\n\n\n<p><strong>ATLANTA et SAN FRANCISCO, le 31 ao\u00fbt 2022<\/strong> &#8211; Sinch, un leader mondial de la cloud communication et de l&rsquo;engagement client mobile, s&rsquo;est associ\u00e9 \u00e0 <a href=\"https:\/\/blueshift.com?utm_medium=media&amp;utm_source=pr-newswire&amp;utm_campaign=pr-newswire&amp;utm_content=cross-channel-benchmark-2022&amp;utm_term=first_para\">Blueshift<\/a><u><\/u>pour offrir des exp\u00e9riences conversationnelles bidirectionnelles riches et puissantes dans une multitude de canaux sur l&rsquo;App Hub et l&rsquo;\u00e9diteur de parcours de Blueshift.<\/p>\n\n\n\n<p>Conversation de Sinch <a href=\"https:\/\/go.sinch.com\/l\/151751\/2022-08-25\/27kf25q\">API<\/a> est une API seule et unique permettant aux entreprises de communiquer avec les personnes sur de multiples canaux mobiles tels qu&rsquo;Instagram, Facebook Messenger, SMS, MMS, RCS et WhatsApp. Elle est utilis\u00e9e par plusieurs des plus grandes entreprises technologiques au monde.<\/p>\n\n\n\n<p>La solution de Blueshift et Sinch est bien positionn\u00e9e pour r\u00e9pondre aux tendances actuelles et \u00e9mergentes des besoins en marketing conversationnel, qui exigent des interactions dynamiques et hyper-personnalis\u00e9es, quel que soit le canal pr\u00e9f\u00e9r\u00e9 par leurs consommateurs et peu importe o\u00f9 ils g\u00e8rent leur entreprise.<\/p>\n\n\n\n<p>En employant l&rsquo;API de conversation de Sinch, Blueshift permet aux marques de stimuler l&rsquo;engagement et le commerce gr\u00e2ce \u00e0 des incitations utiles telles que des mises \u00e0 jour de retour en stock, des alertes de baisse de prix, des recommandations de produits et bien plus encore sur les canaux conversationnels. Les marketeuses peuvent facilement orchestrer une exp\u00e9rience unifi\u00e9e \u00e0 travers les canaux conversationnels et les canaux de marketing traditionnels comme l&#8217;email, les m\u00e9dias payants et les notifications mobiles.<\/p>\n\n\n\n<p>Le Smart Hub de Blueshift aide les marques \u00e0 unifier les donn\u00e9es client provenant de multiples sources, \u00e0 d\u00e9terminer la meilleure action suivante en utilisant l&rsquo;intelligence pr\u00e9dictive, et \u00e0 fournir un engagement personnalis\u00e9 \u00e0 travers de multiples canaux.<\/p>\n\n\n\n<p>Le client de Blueshift, CarParts.com, utilise actuellement les SMS dans ses campagnes et se r\u00e9jouit d&rsquo;\u00e9largir son approche avec des conversations bidirectionnelles. \u00ab \u00c9voluer au-del\u00e0 des messages unidirectionnels vers des conversations bidirectionnelles est l&rsquo;avenir du marketing \u00bb, a d\u00e9clar\u00e9 Houman Akhavan, CMO de CarParts.com. \u00ab Nous sommes enthousiastes \u00e0 propos du potentiel de la nouvelle solution de Blueshift et Sinch pour g\u00e9n\u00e9rer des interactions clients significatives en temps r\u00e9el sur diff\u00e9rents points de contact. \u00bb<\/p>\n\n\n\n<p>\u00ab Une compr\u00e9hension approfondie du client est cruciale pour orchestrer des conversations intelligentes \u00bb, a d\u00e9clar\u00e9 Vikram Khandpur, SVP Partenariats et Int\u00e9grations chez Sinch. \u00ab C&rsquo;est pourquoi nous sommes ravis de devenir partenaires de Blueshift. Leur solution permet aux marketeuses de d\u00e9clencher facilement des conversations au bon moment du parcours client, et de recommander les meilleurs produits et contenus \u00e0 chaque client. Nous sommes fiers d&rsquo;\u00eatre leur partenaire pour offrir un engagement omnicanal fluide aux consommateurs \u00e0 l&rsquo;\u00e9chelle mondiale, via nos solutions de messagerie conversationnelle qui pourraient inclure le commerce conversationnel, le marketing conversationnel et la publicit\u00e9 conversationnelle. \u00bb<\/p>\n\n\n\n<p>\u00ab Avoir des conversations bidirectionnelles intelligentes avec les clients \u00e0 grande \u00e9chelle a toujours \u00e9t\u00e9 le r\u00eave de chaque marketeuse \u00bb, a d\u00e9clar\u00e9 Vijay Chittoor, Pr\u00e9sidente Directrice G\u00e9n\u00e9rale et co-fondatrice de Blueshift. \u00ab Nous sommes ravis du partenariat avec Sinch qui permet aux marques d&rsquo;avoir des conversations personnalis\u00e9es avec leurs clients, en tirant parti de toute la puissance des donn\u00e9es et de l&rsquo;intelligence \u00e0 propos de leurs clients. \u00bb<\/p>\n\n\n\n<p><strong>\u00c0 propos de Sinch<\/strong><\/p>\n\n\n\n<p>La plateforme de communication dans le cloud de pointe de Sinch permet aux entreprises d&rsquo;atteindre tout le monde sur la plan\u00e8te, en quelques secondes ou moins, via message mobile, email, voix et vid\u00e9o. Plus de 150 000 entreprises, y compris bon nombre des plus grandes entreprises et op\u00e9rateurs mobiles au monde, utilisent la plateforme technologique avanc\u00e9e de Sinch pour interagir avec leurs clients. Sinch est rentable et en croissance rapide depuis sa fondation en 2008. Son si\u00e8ge social est situ\u00e9 \u00e0 Stockholm, en Su\u00e8de, et elle a une pr\u00e9sence locale dans plus de 60 pays. Les actions sont n\u00e9goci\u00e9es au NASDAQ Stockholm : XSTO:SINCH. Visitez-nous sur <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Rzuyc3EqYLDXdHvacH-Sl4ZUN03U1pCxjYsv8XD1qwIqud9W8sz2OuMglxyN4EvnCoj5gKyQpbeCnv-JNkffeg==\">sinch.com<\/a>.<\/p>\n\n\n\n<p><strong>\u00c0 propos de Blueshift<\/strong><\/p>\n\n\n\n<p>Bas\u00e9e \u00e0 San Francisco, Blueshift aide les marques \u00e0 offrir des exp\u00e9riences connect\u00e9es et pertinentes lors de chaque interaction client. La plateforme de marketing cross-canal de Blueshift utilise une technologie d&rsquo;IA brevet\u00e9e pour unifier, enrichir et activer l&rsquo;int\u00e9gralit\u00e9 des donn\u00e9es client \u00e0 travers l&rsquo;ensemble des canaux et applications. Gr\u00e2ce aux donn\u00e9es unifi\u00e9es, \u00e0 l&rsquo;orchestration cross-canal, \u00e0 la prise de d\u00e9cision intelligente et \u00e0 une \u00e9volutivit\u00e9 in\u00e9gal\u00e9e, Blueshift fournit aux marques tous les outils dont elles ont besoin pour offrir des exp\u00e9riences 1:1 fluides en temps r\u00e9el tout au long du parcours client. Blueshift a \u00e9t\u00e9 reconnue dans le palmar\u00e8s 2021 Deloitte Technology Fast 500\u2122 comme l&rsquo;une des entreprises technologiques \u00e0 la croissance la plus rapide en Am\u00e9rique du Nord. Pour plus d&rsquo;informations, consultez le site blueshift.com.<\/p>\n\n\n\n<p><strong>Pour plus d&rsquo;informations, veuillez contacter<\/strong><\/p>\n\n\n\n<p>Jeff Hasen<\/p>\n\n\n\n<p>Vice-pr\u00e9sident, Communications <\/p>\n\n\n\n<p>Email : <a href=\"mailto:jeff.hasen@sinch.com\">jeff.hasen@sinch.com<\/a><\/p>\n","protected":false},"featured_media":17856,"template":"","news_category":[593],"class_list":["post-188464","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch - Sinch et Blueshift partenaires pour \u00e9tendre l&#039;engagement<\/title>\n<meta name=\"description\" content=\"D\u00e9mo de Sinch et Blueshift : conserver la conversation sur les nouvelles baskets\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/news\/sinch-et-blueshift-etendent-l-engagement-client-aux-canaux-conversationnels\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch - 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