{"id":187558,"date":"2026-06-01T15:12:38","date_gmt":"2026-06-01T15:12:38","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/"},"modified":"2026-06-08T14:41:24","modified_gmt":"2026-06-08T14:41:24","slug":"sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/","title":{"rendered":"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Stockholm, Su\u00e8de &#8211; 1er juin 2026 \u2014 Sinch AB (publ) annonce aujourd&rsquo;hui la nomination de Sophie Cheng au poste de Chief Marketing Officer, succ\u00e9dant \u00e0 Jonathan Bean, qui a r\u00e9cemment \u00e9t\u00e9 nomm\u00e9 Executive Vice President, EMEA &amp; Partenariats mondiaux. Elle rejoint l&rsquo;\u00e9quipe de direction mondiale de Sinch et sera rattach\u00e9e \u00e0 la Pr\u00e9sidente Directrice G\u00e9n\u00e9rale, Laurinda Pang.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Sinch, Sophie a dirig\u00e9 l&rsquo;organisation mondiale du marketing produit et de l&rsquo;activation des revenus de l&rsquo;entreprise, contribuant \u00e0 renforcer le positionnement sur le march\u00e9, les relations avec les analystes du secteur et l&rsquo;ex\u00e9cution de la mise sur le march\u00e9. Avant de rejoindre Sinch en 2024, elle a occup\u00e9 des postes de direction chez ZoomInfo et Chorus.ai, apportant son support \u00e0 une croissance commerciale rapide et aidant les entreprises \u00e0 am\u00e9liorer la fa\u00e7on dont elles s&rsquo;engagent aupr\u00e8s des clients gr\u00e2ce \u00e0 des technologies bas\u00e9es sur l&rsquo;IA.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00a0<\/em><em>\u00ab Sophie apporte une rare combinaison de vision strat\u00e9gique, d&rsquo;excellence op\u00e9rationnelle et de compr\u00e9hension approfondie des besoins en mati\u00e8re de produits et de clients. Elle a d\u00e9j\u00e0 eu un impact significatif chez Sinch gr\u00e2ce \u00e0 sa direction de notre organisation mondiale de mise sur le march\u00e9 des produits. Elle est une leader moderne du marketing avec une vision claire sur la fa\u00e7on d&rsquo;\u00e9lever notre pr\u00e9sence sur le march\u00e9, de renforcer la pertinence pour le client et de positionner Sinch pour une croissance continue \u00bb, d\u00e9clare Laurinda Pang, Pr\u00e9sidente Directrice G\u00e9n\u00e9rale de Sinch.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00ab J&rsquo;ai vu de mes propres yeux l&rsquo;ampleur de l&rsquo;ambition de Sinch et l&rsquo;opportunit\u00e9 massive qui s&rsquo;offre \u00e0 nous alors que l&rsquo;IA transforme la fa\u00e7on dont les entreprises communiquent avec les consommateurs. Je suis ravie d&rsquo;\u00e9largir mon champ d&rsquo;action et de transformer l&rsquo;intelligence client et march\u00e9 en croissance, en innovation et en exp\u00e9riences client plus significatives. Nous ne faisons qu&rsquo;effleurer la surface de ce qui est possible et je suis reconnaissante de cette confiance alors que nous continuons \u00e0 construire l&rsquo;avenir de la communication client \u00bb, d\u00e9clare Sophie Cheng.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour plus d&rsquo;informations, veuillez contacter\u00a0:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fredrik Hallstan<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directeur de la communication d&rsquo;entreprise Mobile : +46 761 15 38 30<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mail : <a href=\"mailto:fredrik.hallstan@sinch.com\">fredrik.hallstan@sinch.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mia Nordlander<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SVP Relations Investisseurs &amp; Durabilit\u00e9 Mobile : +46 73 511 53 95<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-mail : <a href=\"mailto:mia.nordlander@sinch.com\">mia.nordlander@sinch.com<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00c0 propos de Sinch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La vision de Sinch est de connecter chaque entreprise avec chaque client, partout dans le monde. Avec la base de communication client intelligente la plus fiable du secteur, Sinch g\u00e8re plus de 900 milliards d&rsquo;interactions client par an pour plus de 200 000 clients \u00e0 travers le monde. Les plus grandes entreprises mondiales, y compris les innovateurs en mati\u00e8re d&rsquo;IA, font confiance \u00e0 Sinch pour renforcer les relations avec leurs clients et offrir des exp\u00e9riences fluides sur la messagerie, l&#8217;email et la voix. Rentable depuis sa cr\u00e9ation en 2008, Sinch a g\u00e9n\u00e9r\u00e9 un chiffre d&rsquo;affaires net de 3 milliards de dollars (27 milliards de SEK) en 2025 et emploie plus de 4 000 personnes dans plus de 60 pays, avec son si\u00e8ge social \u00e0 Stockholm. Sinch est cot\u00e9e au Nasdaq de Stockholm (XSTO : SINCH). Rendez-nous visite sur sinch.com<\/p>\n","protected":false},"featured_media":187474,"template":"","news_category":[593],"class_list":["post-187558","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch nomme Sophie Cheng au poste de Chief Marketing Officer - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer - Sinch\" \/>\n<meta property=\"og:description\" content=\"Stockholm, Su\u00e8de &#8211; 1er juin 2026 \u2014 Sinch AB (publ) annonce aujourd&rsquo;hui la nomination de Sophie Cheng au poste de Chief Marketing Officer, succ\u00e9dant \u00e0 Jonathan Bean, qui a r\u00e9cemment \u00e9t\u00e9 nomm\u00e9 Executive Vice President, EMEA &amp; Partenariats mondiaux. Elle rejoint l&rsquo;\u00e9quipe de direction mondiale de Sinch et sera rattach\u00e9e \u00e0 la Pr\u00e9sidente Directrice G\u00e9n\u00e9rale, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-08T14:41:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/Sophie-Cheng-Sinch-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/\",\"name\":\"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer - Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Sophie-Cheng-Sinch-scaled.jpg\",\"datePublished\":\"2026-06-01T15:12:38+00:00\",\"dateModified\":\"2026-06-08T14:41:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Sophie-Cheng-Sinch-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Sophie-Cheng-Sinch-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer - Sinch","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/","og_locale":"fr_FR","og_type":"article","og_title":"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer - Sinch","og_description":"Stockholm, Su\u00e8de &#8211; 1er juin 2026 \u2014 Sinch AB (publ) annonce aujourd&rsquo;hui la nomination de Sophie Cheng au poste de Chief Marketing Officer, succ\u00e9dant \u00e0 Jonathan Bean, qui a r\u00e9cemment \u00e9t\u00e9 nomm\u00e9 Executive Vice President, EMEA &amp; Partenariats mondiaux. Elle rejoint l&rsquo;\u00e9quipe de direction mondiale de Sinch et sera rattach\u00e9e \u00e0 la Pr\u00e9sidente Directrice G\u00e9n\u00e9rale, [&hellip;]","og_url":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-06-08T14:41:24+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/Sophie-Cheng-Sinch-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/","url":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/","name":"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer - Sinch","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/Sophie-Cheng-Sinch-scaled.jpg","datePublished":"2026-06-01T15:12:38+00:00","dateModified":"2026-06-08T14:41:24+00:00","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/Sophie-Cheng-Sinch-scaled.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2026\/06\/Sophie-Cheng-Sinch-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/news\/sinch-nomme-sophie-cheng-au-poste-de-chief-marketing-officer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/sinch.com\/fr\/news\/"},{"@type":"ListItem","position":3,"name":"Sinch nomme Sophie Cheng au poste de Chief Marketing Officer"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video &amp; Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/news\/187558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/news\/187558\/revisions"}],"predecessor-version":[{"id":187560,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/news\/187558\/revisions\/187560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/187474"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=187558"}],"wp:term":[{"taxonomy":"news_category","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/news_category?post=187558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}