{"id":184269,"date":"2026-04-16T15:30:21","date_gmt":"2026-04-16T15:30:21","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-leader-idc-marketscape-2026-2\/"},"modified":"2026-04-16T15:30:27","modified_gmt":"2026-04-16T15:30:27","slug":"sinch-leader-idc-marketscape-2026","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/sinch-leader-idc-marketscape-2026\/","title":{"rendered":"Sinch nomm\u00e9 Leader dans le MarketScape d’IDC pour les plateformes d’engagement de communication"},"content":{"rendered":"\n

Stockholm, Sweden \u2013\u00a0April 16, 2026 \u2013 Sinch (Sinch AB (publ)) has been named a Leader in the inaugural\u00a0IDC MarketScape: Worldwide Communications Engagement Platforms 2026 Vendor Assessment<\/em>*\u2014 the first analyst evaluation to assess vendors across the converging landscape of Communications Platform as a Service (CPaaS), Unified Communications as a Service (UCaaS), and Contact\u00a0Center\u00a0as a Service (CCaaS).<\/strong><\/p>\n\n

Until now, enterprise buyers evaluating communications technology have faced a fragmented analyst landscape, with\u00a0CPaaS,\u00a0UCaaS, and\u00a0CCaaS\u00a0assessed separately, as though buying decisions happened in silos. The\u00a0IDC MarketScape: Worldwide Communications Engagement Platforms 2026<\/em>\u00a0is the first evaluation to reflect how enterprises\u00a0actually buy, assessing vendors across the full converged stack in a single framework. For CIOs, CX leaders and contact\u00a0center\u00a0decision-makers, that means a clearer and more complete view of which vendors can deliver across the entire engagement lifecycle \u2014 not just one layer of it.<\/p>\n\n

We believe being\u00a0named a Leader in this inaugural edition carries\u00a0particular weight: it helps define the benchmark before the category matures and signals to buyers that Sinch was evaluated and against the market\u2019s broadest definition from day one.<\/p>\n\n

\u201cSinch has a broad and deep portfolio of cloud communications services for both business and service provider platforms,\u201d said\u00a0Denise Lund,\u00a0Research Vice President WW Telecom and Unified Communications, IDC\u00a0IDC. \u201cA key differentiator is Sinch\u2019s AI-native orchestration layer, which enables context-aware,\u00a0compliant\u00a0and outcome-driven customer interactions across messaging, voice, and email. Combined with deep carrier relationships, global compliance\u00a0expertise, and decades of experience\u00a0operating\u00a0at scale, Sinch provides the trusted foundation enterprises rely on when security and reliability are non-negotiable.\u201d<\/em><\/p>\n\n

According to the report, \u201cA key differentiator is Sinch’s AI-native orchestration layer that enables context-aware, compliant, and outcome-driven customer interactions across messaging, voice, and email. Its comprehensive portfolio addresses the needs of distinctive business sizes and user groups, ranging from an advanced API suite for developers to specific use cases such as marketing campaigns, customer updates, identity and verification, and customer service. Its sweet spot is in the midmarket and large enterprise segment across a variety of verticals, with a differentiated services stack for the telco segment.\u201d<\/p>\n\n

\u201cCustomer engagement is becoming more connected, intelligent and global,\u201d said Laurinda Pang, CEO of Sinch. \u201cThe convergence of conversational messaging, voice and AI is not a trend \u2014 it is a restructuring of how enterprises engage with customers.\u00a0We believe\u00a0being\u00a0recognized as a Leader in the inaugural evaluation of this combined landscape\u00a0validates\u00a0that Sinch is the infrastructure this shift runs on.\u201d<\/em><\/p>\n\n

Sinch\u2019s communications engagement platform includes:<\/p>\n\n