{"id":180608,"date":"2026-02-26T15:13:26","date_gmt":"2026-02-26T15:13:26","guid":{"rendered":"https:\/\/sinch.com\/news\/sinch-expands-its-platform-with-agentic-conversations-for-ai-powered-customer-engagement-2\/"},"modified":"2026-02-26T15:13:27","modified_gmt":"2026-02-26T15:13:27","slug":"sinch-expands-its-platform-with-agentic-conversations-for-ai-powered-customer-engagement-2","status":"publish","type":"news","link":"https:\/\/sinch.com\/fr\/news\/sinch-expands-its-platform-with-agentic-conversations-for-ai-powered-customer-engagement-2\/","title":{"rendered":"Sinch \u00e9tend sa plateforme avec des conversations agentives pour un engagement client optimis\u00e9 par l&rsquo;IA"},"content":{"rendered":"\n<p><strong>Stockholm, Su\u00e8de, 26 f\u00e9vrier \u2013 Sinch (publ) a annonc\u00e9 aujourd&rsquo;hui les conversations agentives, un nouvel ensemble de fonctionnalit\u00e9s con\u00e7ues pour op\u00e9rationnaliser les agents d&rsquo;IA sur les canaux de communication mondiaux, permettant aux entreprises de d\u00e9ployer des agents intelligents sur la messagerie, la voix et l&#8217;email \u00e0 grande \u00e9chelle.<\/strong><\/p>\n\n\n\n<p>Alors que l&rsquo;IA g\u00e9n\u00e9rative et les canaux conversationnels comme la voix, le RCS et les applications de messagerie deviennent essentiels \u00e0 l&rsquo;engagement client, les entreprises se tournent vers des mod\u00e8les pilot\u00e9s par des agents. Pour un d\u00e9ploiement \u00e0 grande \u00e9chelle, les agents d&rsquo;IA doivent faire plus que converser. Ils ont besoin d&rsquo;une int\u00e9gration s\u00e9curis\u00e9e avec les syst\u00e8mes d&rsquo;entreprise pour ex\u00e9cuter des actions sur tous les canaux.<\/p>\n\n\n\n<p>Avec les conversations agentives, Sinch simplifie cette transition en fournissant une plateforme flexible, s\u00e9curis\u00e9e et ouverte qui permet aux entreprises d&rsquo;op\u00e9rationnaliser les agents d&rsquo;IA \u00e0 leur propre rythme et en fonction de leur maturit\u00e9 technique. Les clients ne sont pas enferm\u00e9s dans un mod\u00e8le d&rsquo;agent unique, une couche de donn\u00e9es propri\u00e9taire ou un \u00e9cosyst\u00e8me ferm\u00e9. Qu&rsquo;ils choisissent de cr\u00e9er leurs propres solutions, d&rsquo;utiliser les fonctionnalit\u00e9s d&rsquo;IA de Sinch, d&rsquo;apporter leurs propres agents ou de s&rsquo;int\u00e9grer via l&rsquo;\u00e9cosyst\u00e8me de partenaires de Sinch, Sinch fournit l&rsquo;infrastructure et l&rsquo;orchestration n\u00e9cessaires pour soutenir un d\u00e9ploiement \u00e0 grande \u00e9chelle, bas\u00e9 sur les API mondiales de messagerie, de voix et d&#8217;email de Sinch.<\/p>\n\n\n\n<p><em>\u00ab Notre philosophie est simple : les entreprises doivent \u00eatre libres de cr\u00e9er avec nous ou d&rsquo;apporter leur propre IA \u00bb, a d\u00e9clar\u00e9 Daniel Morris, directeur des produits (Chief Product Officer) chez Sinch. \u00ab Nous ne croyons pas \u00e0 l&rsquo;enfermement des clients dans un mod\u00e8le d&rsquo;agent unique, une couche de donn\u00e9es propri\u00e9taire ou un \u00e9cosyst\u00e8me ferm\u00e9. Que les entreprises utilisent les fonctionnalit\u00e9s d&rsquo;IA de Sinch, d\u00e9ploient leurs propres agents ou travaillent avec des partenaires de confiance, nous fournissons l&rsquo;infrastructure de communication et d&rsquo;orchestration qui rend ces agents op\u00e9rationnels sur la messagerie, l&#8217;email et la voix. \u00bb<\/em><\/p>\n\n\n\n<p>Les conversations agentives sont une suite de fonctionnalit\u00e9s, comprenant Sinch Agent Builder, des outils pour les d\u00e9veloppeurs et les agents tels que Sinch Functions et Sinch Skills, ainsi qu&rsquo;un large ensemble d&rsquo;int\u00e9grations, con\u00e7ue pour aider les entreprises \u00e0 cr\u00e9er, d\u00e9ployer et g\u00e9rer des agents d&rsquo;IA sur tous les canaux. La transition vers un engagement pilot\u00e9 par des agents devrait entra\u00eener une croissance substantielle du trafic conversationnel sur la messagerie, la voix et l&#8217;email. G\u00e9rer cette augmentation de volume, tout en maintenant la confiance, la fiabilit\u00e9 et la conformit\u00e9, n\u00e9cessitera une infrastructure sp\u00e9cialement con\u00e7ue pour le d\u00e9ploiement \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p><em>\u00ab Contrairement aux cadres d&rsquo;agents d&rsquo;IA autonomes, Sinch fournit la couche de communication de confiance dont les agents d\u00e9pendent pour fonctionner de mani\u00e8re fiable sur tous les canaux et march\u00e9s. Sinch poss\u00e8de une longue exp\u00e9rience dans le routage de qualit\u00e9 op\u00e9rateur, la fourniture de num\u00e9ros mondiaux, la conformit\u00e9 r\u00e9glementaire, la v\u00e9rification d&rsquo;identit\u00e9, les appels de marque, l&rsquo;optimisation de la d\u00e9livrabilit\u00e9 et la protection contre la fraude. Cette exp\u00e9rience garantit que les communications pilot\u00e9es par des agents sont s\u00e9curis\u00e9es, \u00e9volutives et pr\u00eates pour un d\u00e9ploiement en conditions r\u00e9elles. \u00bb a d\u00e9clar\u00e9 Daniel Morris.<\/em><\/p>\n\n\n\n<p>Alors que les agents d&rsquo;IA jouent un r\u00f4le plus actif dans l&rsquo;engagement client, les entreprises red\u00e9finissent la mani\u00e8re dont elles g\u00e8rent la confiance, la pertinence et le d\u00e9ploiement conversationnel \u00e0 grande \u00e9chelle sur tous les canaux. La prochaine phase des communications client sera fa\u00e7onn\u00e9e non seulement par une IA plus intelligente, mais aussi par l&rsquo;infrastructure qui fournit aux agents le contexte, l&rsquo;acc\u00e8s aux donn\u00e9es et l&rsquo;intelligence n\u00e9cessaires pour fonctionner de mani\u00e8re s\u00e9curis\u00e9e, fiable et en grand volume. Avec les conversations agentives, Sinch se positionne au centre de cette \u00e9volution.<\/p>\n\n\n\n<p><strong>Notes aux r\u00e9dacteurs :<br><\/strong>Sinch sera pr\u00e9sent au Mobile World Congress \u00e0 Barcelone du 2 au 5 mars 2026. Rendez-nous visite au Hall 5 Stand 5A15.<\/p>\n\n\n\n<p>Robert Gertsmann, co-fondateur de Sinch, participera \u00e0 la table ronde <a href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5948-ai-at-the-gateway-where-networks-learn-to-earn\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ab L&rsquo;IA \u00e0 la passerelle : o\u00f9 les r\u00e9seaux apprennent \u00e0 g\u00e9n\u00e9rer des revenus \u00bb<\/a>, le mardi 3 mars entre 13h15 et 14h00 CET.<\/p>\n\n\n\n<p><strong>Pour plus d&rsquo;informations, veuillez contacter<\/strong><br>Fredrik Hallstan<br>Directeur des communications d&rsquo;entreprise<br>Mobile : +46\u00a0761 15 38 30<br>E-mail : <a href=\"mailto:fredrik.hallstan@sinch.com\">fredrik.hallstan@sinch.com<\/a><\/p>\n\n\n\n<p><strong>\u00c0 propos de Sinch<\/strong><br>La vision de Sinch est de connecter chaque entreprise \u00e0 chaque client, partout dans le monde. Gr\u00e2ce \u00e0 la fondation la plus fiable du secteur pour les communications client intelligentes, Sinch g\u00e8re plus de 900 milliards d&rsquo;interactions client par an pour plus de 190 000 clients dans le monde. Les plus grandes entreprises mondiales, y compris les innovateurs en mati\u00e8re d&rsquo;IA, font confiance \u00e0 Sinch pour renforcer les relations avec leurs clients et offrir des exp\u00e9riences fluides sur la messagerie, l&#8217;email et la voix. Rentable depuis sa cr\u00e9ation en 2008, Sinch a g\u00e9n\u00e9r\u00e9 un chiffre d&rsquo;affaires net de 3 milliards de dollars (27 milliards de SEK) en 2025 et emploie plus de 4 000 personnes dans plus de 60 pays, avec son si\u00e8ge social \u00e0 Stockholm. Sinch est cot\u00e9e au Nasdaq de Stockholm (XSTO : SINCH). Rendez-nous visite sur sinch.com.<\/p>\n","protected":false},"featured_media":180495,"template":"","news_category":[593],"class_list":["post-180608","news","type-news","status-publish","has-post-thumbnail","hentry","news_category-communiques-de-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sinch \u00e9tend sa plateforme avec des conversations agentives pour un engagement client optimis\u00e9 par l&#039;IA - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/news\/sinch-expands-its-platform-with-agentic-conversations-for-ai-powered-customer-engagement-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sinch \u00e9tend sa plateforme avec des conversations agentives pour un engagement client optimis\u00e9 par l&#039;IA - Sinch\" \/>\n<meta property=\"og:description\" content=\"Stockholm, Su\u00e8de, 26 f\u00e9vrier \u2013 Sinch (publ) a annonc\u00e9 aujourd&rsquo;hui les conversations agentives, un nouvel ensemble de fonctionnalit\u00e9s con\u00e7ues pour op\u00e9rationnaliser les agents d&rsquo;IA sur les canaux de communication mondiaux, permettant aux entreprises de d\u00e9ployer des agents intelligents sur la messagerie, la voix et l&#8217;email \u00e0 grande \u00e9chelle. 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