{"id":210158,"date":"2026-09-15T13:02:30","date_gmt":"2026-09-15T13:02:30","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/citadium-2\/"},"modified":"2026-09-15T13:02:30","modified_gmt":"2026-09-15T13:02:30","slug":"citadium","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/citadium\/","title":{"rendered":"Citadium booste sa fid\u00e9lisation pour le Black Friday et multiplie par 3 son taux de clics gr\u00e2ce au SMS enrichi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depuis 2000, Citadium est la marque de mode urbaine incontournable du groupe Printemps, se d\u00e9marquant comme un v\u00e9ritable carrefour lifestyle pour les 15-25 ans. La marque s\u00e9lectionne le haut de gamme en mati\u00e8re de mode, de sneakers et d&rsquo;accessoires. Chaque ann\u00e9e, elle accueille pr\u00e8s de huit millions de visiteurs dans ses neuf magasins et sur son site web. <ins><\/ins><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conserver son statut de lieu d&rsquo;\u00e9change culturel et de d\u00e9couverte, Citadium cherche constamment \u00e0 am\u00e9liorer l&rsquo;exp\u00e9rience client, en particulier pour les membres tr\u00e8s engag\u00e9s de son programme de fid\u00e9lit\u00e9 \u00ab\u00a0Planet C\u00a0\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Se d\u00e9marquer face \u00e0 la saturation des promotions du Black Friday<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque mois de novembre, les bo\u00eetes de r\u00e9ception des clients d\u00e9bordent d&rsquo;offres g\u00e9n\u00e9riques du Black Friday \u00ab\u00a0\u00e0 ne pas manquer\u00a0\u00bb et de pr\u00e9visualisations exclusives. Citadium savait qu&rsquo;il lui fallait une activation personnalis\u00e9e, ludique et impossible \u00e0 ignorer pour ses clients fid\u00e8les.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le brief de la marque \u00e9tait clair\u00a0: susciter un v\u00e9ritable engouement avant le Black Friday, r\u00e9compenser ses clients les plus fid\u00e8les avec une pr\u00e9visualisation des soldes,<del>\u00a0;<\/del> et prouver la croissance au-del\u00e0 des simples statistiques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour y parvenir, il lui fallait un canal marketing permettant de respecter son image de marque en y int\u00e9grant l&rsquo;univers fantaisiste de \u00ab\u00a0Planet C\u00a0\u00bb, et de prouver son efficacit\u00e9 avec des statistiques claires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;une mini-aventure \u00e0 une croissance mesurable gr\u00e2ce au SMS enrichi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Citadium s&rsquo;est associ\u00e9e \u00e0 Sinch pour lancer une exp\u00e9rience interactive par SMS enrichi qui se d\u00e9marque dans des bo\u00eetes de r\u00e9ception encombr\u00e9es. L&rsquo;\u00e9quipe l&rsquo;a con\u00e7ue comme un portail vers un autre monde, s&rsquo;alignant directement sur le th\u00e8me du programme de fid\u00e9lit\u00e9 \u00ab\u00a0Planet C\u00a0\u00bb.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/vimeo.com\/1125987124?share=copy\" class=\"lazy-video-link\" data-lazy-video=\"1125987124?share=copy\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"vimeo\" data-language=\"fr\" data-thumb=\"https:\/\/i.vimeocdn.com\/video\/2068290449-2aaee21b322b9724cf8c00480ff5842168bd50def0db351c629a4f07f5a053de-d_1280?region=us\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/i.vimeocdn.com\/video\/2068290449-2aaee21b322b9724cf8c00480ff5842168bd50def0db351c629a4f07f5a053de-d_1280?region=us\" alt=\"Citadium customer story demo\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/vimeo.com\/1125987124?share=copy#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/i.vimeocdn.com\/video\/2068290449-2aaee21b322b9724cf8c00480ff5842168bd50def0db351c629a4f07f5a053de-d_1280?region=us\",\n    \"embedUrl\": \"https:\/\/player.vimeo.com\/video\/1125987124?share=copy\",\n    \"contentUrl\": \"https:\/\/vimeo.com\/1125987124?share=copy\",\n    \"name\": \"Citadium customer story demo\",\n    \"uploadDate\": \"2025-10-09T15:52:56+00:00\",\n    \"duration\": \"P0DT0H0M10S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\"><a>La campagne de SMS enrichi commence par une accroche visuelle dynamique (une petite plan\u00e8te en rotation avec un continent en forme de C). Un simple clic menait vers une exp\u00e9rience ludique sur une micro landing page se chargeant nativement dans l&rsquo;application de messagerie. Le client y recevait son offre personnalis\u00e9e pour le Black Friday.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;exp\u00e9rience fluide et le lancement opportun juste avant le Black Friday se sont traduits directement par des performances exceptionnelles de la campagne\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>16\u00a0% de taux de clics (CTR), soit trois fois plus que la moyenne du secteur de la vente au d\u00e9tail en 2024<del>.<\/del><\/li>\n\n\n\n<li>83\u00a0% de taux de r\u00e9activit\u00e9 sur la landing page<\/li>\n\n\n\n<li>87\u00a0% des personnes visitant la landing page ont poursuivi vers le site principal, d\u00e9montrant un fort engagement tout au long du parcours client.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Citadium a indiqu\u00e9 que cette campagne unique s&rsquo;int\u00e9grait parfaitement \u00e0 son programme de fid\u00e9lit\u00e9 ludique et amusant, renfor\u00e7ant ainsi sa cr\u00e9dibilit\u00e9 aupr\u00e8s de sa communaut\u00e9 de membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un partenariat enrichissant et un d\u00e9veloppement futur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Audrey-Marie Pasbeau, responsable CRM chez Citadium, a d\u00e9crit la collaboration avec Sinch pour la mise en \u0153uvre de la campagne comme \u00ab\u00a0particuli\u00e8rement fluide et enrichissante\u00a0\u00bb. Ce succ\u00e8s a renforc\u00e9 l&rsquo;engagement de Citadium \u00e0 offrir une exp\u00e9rience client moderne et attrayante.<ins><\/ins><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suite au succ\u00e8s de la campagne, Citadium pr\u00e9voit d&rsquo;\u00e9tendre son utilisation du SMS enrichi pour ses futures activations client et d&rsquo;effectuer des tests A\/B sur les canaux \u00e9mergents comme le RCS afin de maintenir un engagement \u00e9lev\u00e9.<\/p>\n","protected":false},"author":19,"featured_media":169438,"template":"","meta":{"_acf_changed":false},"class_list":["post-210158","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citadium booste sa fid\u00e9lisation pour le Black Friday et multiplie par 3 son taux de clics gr\u00e2ce au SMS enrichi - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/citadium\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citadium booste sa fid\u00e9lisation pour le Black Friday et multiplie par 3 son taux de clics gr\u00e2ce au SMS enrichi - Sinch\" \/>\n<meta property=\"og:description\" content=\"Depuis 2000, Citadium est la marque de mode urbaine incontournable du groupe Printemps, se d\u00e9marquant comme un v\u00e9ritable carrefour lifestyle pour les 15-25 ans. 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