{"id":209918,"date":"2026-09-15T04:32:27","date_gmt":"2026-09-15T04:32:27","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/yandy-2\/"},"modified":"2026-09-15T04:32:27","modified_gmt":"2026-09-15T04:32:27","slug":"yandy","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/yandy\/","title":{"rendered":"Comment Yandy a multipli\u00e9 par 20 son ROI gr\u00e2ce aux SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Yandy, marque e-commerce de lingerie et de costumes r\u00e9put\u00e9e pour ses cr\u00e9ations audacieuses et tendance, n&rsquo;a aucun mal \u00e0 faire parler d&rsquo;elle. Ses nouveaux produits et promotions s&rsquo;\u00e9coulant tr\u00e8s vite apr\u00e8s leur lancement, Yandy tient ses clients VIP inform\u00e9s gr\u00e2ce \u00e0 des alertes SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir rachet\u00e9 Yandy \u00e0 son ancienne soci\u00e9t\u00e9 m\u00e8re en 2023, le PDG Aras Koktas a souhait\u00e9 prendre un nouveau d\u00e9part et s&rsquo;est mis en qu\u00eate d&rsquo;une API SMS l\u00e9g\u00e8re et flexible, capable de s&rsquo;int\u00e9grer \u00e0 l&rsquo;architecture e-commerce sur mesure de Yandy.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM\" class=\"lazy-video-link\" data-lazy-video=\"BCzhDI-8MCM\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\" alt=\"How this lingerie brand earns 20x ROI from SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/BCzhDI-8MCM\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/BCzhDI-8MCM\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=BCzhDI-8MCM\",\n    \"name\": \"How this lingerie brand earns 20x ROI from SMS\",\n    \"description\": \"Aras Koktas, CEO at Yandy, walks us through how his team built a high-performing SMS program from the ground up and what kinds of campaigns they send to keep 100K+ subscribers engaged.\",\n    \"uploadDate\": \"2025-07-30T13:34:14+00:00\",\n    \"duration\": \"PT3M54S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous n&rsquo;avions pas besoin de tous les artifices d&rsquo;un fournisseur de SMS proposant des services complets\u00a0\u00bb, explique Aras. \u00ab\u00a0Nous avions besoin d&rsquo;un fournisseur d&rsquo;infrastructure SMS efficace et rentable.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche d&rsquo;un partenaire d&rsquo;API SMS fiable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aras et son \u00e9quipe ont commenc\u00e9 \u00e0 \u00e9valuer les acteurs majeurs du secteur des infrastructures et ont d\u00e9couvert l&rsquo;API SMS de Sinch. Leur choix s&rsquo;est finalement port\u00e9 sur Sinch pour\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sa configuration simple<\/li>\n\n\n\n<li>Son \u00e9quipe de support experte<\/li>\n\n\n\n<li>Accessibilit\u00e9 financi\u00e8re<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Yandy a int\u00e9gr\u00e9 l&rsquo;API REST de Sinch \u00e0 son syst\u00e8me e-commerce sur mesure en moins d&rsquo;une semaine et a commenc\u00e9 \u00e0 d\u00e9velopper sa base d&rsquo;abonn\u00e9s SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&rsquo;hui, l&rsquo;entreprise envoie des offres VIP, des lancements de produits et des promotions flash via l&rsquo;API de Sinch. Sinch les a \u00e9galement aid\u00e9s \u00e0 passer du 10DLC \u00e0 un num\u00e9ro abr\u00e9g\u00e9 pour am\u00e9liorer la d\u00e9livrabilit\u00e9 et le d\u00e9bit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campagnes SMS \u00e0 fort volume et r\u00e9sultats exceptionnels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2023, Yandy a d\u00e9velopp\u00e9 sa liste SMS, passant de z\u00e9ro \u00e0 plus de 100\u00a0000 abonn\u00e9s. En moyenne, leurs campagnes SMS g\u00e9n\u00e8rent\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des taux de clics de 35\u00a0%<\/li>\n\n\n\n<li>Des taux de conversion de 5 \u00e0 7\u00a0%<\/li>\n\n\n\n<li>Un ROI multipli\u00e9 par 15 \u00e0 20<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, leurs campagnes SMS affichent des taux d&rsquo;opt-out inf\u00e9rieurs \u00e0 ceux des campagnes d&#8217;emailing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Je pense que cela d\u00e9montre bien l&rsquo;intention\u00a0\u00bb, souligne Aras. \u00ab\u00a0Certaines personnes s&rsquo;inscrivent uniquement par email pour recevoir des bons de r\u00e9duction. Mais pour les SMS, elles veulent vraiment avoir de nos nouvelles en priorit\u00e9 et rapidement.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exploration des nouvelles technologies de messagerie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aras a h\u00e2te de voir comment les nouvelles technologies d&rsquo;IA, telles que les r\u00e9ponses automatis\u00e9es, pourraient les aider \u00e0 optimiser leur strat\u00e9gie de marketing par SMS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec son \u00e9quipe, il \u00e9tudie \u00e9galement les Rich Communication Services (RCS) afin de cr\u00e9er une exp\u00e9rience de marque encore plus immersive gr\u00e2ce \u00e0 des carrousels d&rsquo;images, des r\u00e9ponses rapides et des options de paiement int\u00e9gr\u00e9es aux messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Les bases sont pos\u00e9es et notre partenariat est excellent. Je suis donc impatient de d\u00e9couvrir les nouvelles technologies qui vont voir le jour dans ce domaine.\u00a0\u00bb<\/p>\n","protected":false},"author":19,"featured_media":164128,"template":"","meta":{"_acf_changed":false},"class_list":["post-209918","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Yandy a multipli\u00e9 par 20 son ROI gr\u00e2ce aux SMS - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/yandy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Yandy a multipli\u00e9 par 20 son ROI gr\u00e2ce aux SMS - Sinch\" \/>\n<meta property=\"og:description\" content=\"Yandy, marque e-commerce de lingerie et de costumes r\u00e9put\u00e9e pour ses cr\u00e9ations audacieuses et tendance, n&rsquo;a aucun mal \u00e0 faire parler d&rsquo;elle. 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