{"id":209913,"date":"2026-09-15T04:32:14","date_gmt":"2026-09-15T04:32:14","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/hsbc-2\/"},"modified":"2026-09-15T04:32:14","modified_gmt":"2026-09-15T04:32:14","slug":"hsbc","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/hsbc\/","title":{"rendered":"R\u00e9volutionner l&rsquo;exp\u00e9rience de pr\u00eat personnel avec WhatsApp"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Challenge\u00a0: concevoir une exp\u00e9rience de pr\u00eat fluide et personnalis\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cr\u00e9er des exp\u00e9riences bancaires num\u00e9riques fluides et personnalis\u00e9es n&rsquo;est pas une mince affaire, m\u00eame pour les g\u00e9ants du secteur comme HSBC. Pour relever ce d\u00e9fi, l&rsquo;entreprise s&rsquo;est donn\u00e9 pour mission de simplifier les demandes de pr\u00eat personnel et de renforcer sa relation avec son immense base de clients mondiale. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Port\u00e9e par une culture de l&rsquo;innovation et une forte orientation client, l&rsquo;\u00e9quipe CRM de HSBC s&rsquo;est associ\u00e9e \u00e0 Sinch pour une mission d\u00e9cisive\u00a0: simplifier et personnaliser l&rsquo;exp\u00e9rience de pr\u00eat personnel. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: cr\u00e9er une exp\u00e9rience d&rsquo;IA conversationnelle sur WhatsApp <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir test\u00e9 divers formats tels que le SMS enrichi et la vid\u00e9o personnalis\u00e9e, HSBC a fait un pas audacieux dans l&rsquo;univers de la banque conversationnelle et a cr\u00e9\u00e9 un chatbot IA sur <a href=\"https:\/\/sinch.com\/fr\/messages\/api-whatsapp-business\/\">WhatsApp<\/a>, permettant aux clients d&rsquo;effectuer une simulation de cr\u00e9dit personnalis\u00e9e sur leur canal de communication pr\u00e9f\u00e9r\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;issue de la simulation, le client a re\u00e7u son devis sous la forme d&rsquo;une image personnalis\u00e9e indiquant le montant du pr\u00eat souhait\u00e9, le taux d&rsquo;int\u00e9r\u00eat applicable, les mensualit\u00e9s et les mentions l\u00e9gales. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous sommes ravis de cette initiative. WhatsApp est plus qu&rsquo;un nouveau canal pour nous. C&rsquo;est une nouvelle fa\u00e7on d&rsquo;interagir avec nos clients qui nous permet de comprendre leurs besoins et de proposer des offres ultra-personnalis\u00e9es dans le m\u00eame fil de discussion. La puissance de WhatsApp r\u00e9side dans la possibilit\u00e9 de croiser les donn\u00e9es de conversation avec celles des clients pour personnaliser les processus d&rsquo;abonnement\u00a0\u00bb, d\u00e9clare Sabrina Giry Fernandez, responsable CRM chez HSBC. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: un engagement client renforc\u00e9 et des taux de conversion impressionnants <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La solution a \u00e9t\u00e9 lanc\u00e9e en un mois seulement avec plus de 18 variantes et a rencontr\u00e9 un franc succ\u00e8s. Avec 91\u00a0% des clients cibl\u00e9s ayant interagi avec la campagne et un taux de conversion de 1,4\u00a0%, la simulation a g\u00e9n\u00e9r\u00e9 plus de 20\u00a0millions d&rsquo;euros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0L&rsquo;\u00e9quipe Sinch a \u00e9t\u00e9 formidable et tr\u00e8s professionnelle. Son expertise et ses conseils nous ont permis de r\u00e9colter rapidement des opt-ins, de trouver des solutions techniques pour mettre en place des sc\u00e9narios complexes et d&rsquo;offrir une exp\u00e9rience fluide \u00e0 nos clients. Les r\u00e9sultats d\u00e9passent les objectifs que nous nous \u00e9tions fix\u00e9s et nous r\u00e9fl\u00e9chissons d\u00e9j\u00e0 aux prochaines \u00e9tapes\u00a0\u00bb, ajoute Sabrina Giry Fernandez. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apprenez-en plus sur <a href=\"https:\/\/sinch.com\/fr\/messages\/api-whatsapp-business\/\">WhatsApp ici<\/a><\/p>\n","protected":false},"author":19,"featured_media":60278,"template":"","meta":{"_acf_changed":false},"class_list":["post-209913","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez comment r\u00e9volutionner l&#039;exp\u00e9rience de pr\u00eat personnel - Sinch<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment la messagerie WhatsApp a r\u00e9volutionn\u00e9 les exp\u00e9riences de pr\u00eat personnel. 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