{"id":209912,"date":"2026-09-15T04:32:12","date_gmt":"2026-09-15T04:32:12","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/printemps-2\/"},"modified":"2026-09-15T11:21:19","modified_gmt":"2026-09-15T11:21:19","slug":"printemps","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/printemps\/","title":{"rendered":"Comment Printemps multiplie par trois l&rsquo;engagement client gr\u00e2ce \u00e0 la messagerie enrichie\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Founded in 1865, <a href=\"https:\/\/www.printemps.com\/fr\/fr\">Printemps<\/a> is one of France&rsquo;s oldest and most iconic department stores. They&rsquo;ve used innovative physical retail experiences to engage customers over the last century and a half \u2014 think artificial ski slopes and firework displays in the heart of Paris.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Then, as online shopping became more popular, Printemps began to explore digital experiences to engage customers. The luxury retailer partnered with Sinch in 2017 to send their first SMS marketing campaigns, and they now send over 12 million texts a year.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Boosting sales with Black Friday messaging campaigns<\/h2>\n\n<p class=\"wp-block-paragraph\">After refreshing their brand in 2022, Printemps wanted an omnichannel customer communications strategy that would allow them to create more innovative campaigns.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Sinch helped Printemps\u00a0develop a Black Friday campaign using\u00a0two messaging channels \u2014 <strong><a href=\"https:\/\/sinch.com\/apis\/messaging\/rich-sms\/\">Rich SMS<\/a><\/strong> and <strong><a href=\"https:\/\/sinch.com\/fr\/api\/messages\/rcs\/\">RCS<\/a><\/strong> \u2014 to increase holiday sales.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how it worked:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong><a href=\"https:\/\/sinch.com\/apis\/messaging\/rich-sms\/\">Rich SMS<\/a> <\/strong>campaign included a link to a landing page with holiday deals\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>The <strong><a href=\"https:\/\/sinch.com\/fr\/api\/messages\/rcs\/\">RCS<\/a><\/strong> campaign featured all of the holiday deals in the message itself and linked to shopping category pages.\u00a0<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1518\" height=\"1344\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI-Customer-Printemps-BF.gif\" alt=\"Comparaison des messages de marketing mobile RCS et Rich SMS pour une campagne Black Friday du Printemps\" class=\"wp-image-148853\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The RCS campaign enticed shoppers with deals up front and produced three times more redirects than the Rich SMS campaign.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Printemps and Sinch launched several other RCS and Rich SMS campaigns, including one to encourage more loyalty card downloads. Though both channels drove loyalty card downloads, RCS drove more than three times more downloads than traditional SMS.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Personalizing their Back-to-School campaign<\/h2>\n\n<p class=\"wp-block-paragraph\">Printemps faced a new challenge with their 2024 Back-to-School campaign: how do you help someone pick out the perfect jacket without ever meeting them?\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Printemps developed RCS and Rich SMS campaigns \u2014 this time with more interactive elements.\u00a0<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1518\" height=\"1344\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/01\/SI-Customer-Printemps-School.gif\" alt=\"Comparaison c\u00f4te \u00e0 c\u00f4te de la messagerie RCS et d&apos;une landing page Rich SMS pour le Printemps sur des appareils mobiles\" class=\"wp-image-148859\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Here\u2019s how it worked:\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">1. The conversational RCS experience<\/h3>\n\n<p class=\"wp-block-paragraph\">For customers with RCS-compatible phones, a personal stylist chatbot helped them find a new jacket. They could reply with who they were shopping for, the occasion, words to describe their dream jacket, and more.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Then, the RCS personal stylist shared personalized jacket recommendations and a Back-to-School offer.\u00a0<\/p>\n\n<h3 class=\"wp-block-heading\">2. The swipeable Rich SMS experience<\/h3>\n\n<p class=\"wp-block-paragraph\">Customers without RCS capabilities received a Rich SMS message that linked to a page of jacket images. They could swipe right on products they liked and left on those they didn\u2019t, just like the popular dating app Tinder.\u00a0\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">When customers swiped through all of the jacket images, they could view product pages of the jackets they liked.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">Both campaigns generated strong results:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The <strong><a href=\"https:\/\/sinch.com\/fr\/api\/messages\/rcs\/\">RCS<\/a><\/strong> campaign had 75% read rate\u00a0<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>The <strong><a href=\"https:\/\/sinch.com\/apis\/messaging\/rich-sms\/\">Rich SMS<\/a><\/strong> campaign had a 78% response rate\u00a0<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The RCS campaign encouraged more customers to visit Printemps\u2019 site, with two times more redirects than the Rich SMS campaign.\u00a0<\/p>\n\n<h2 class=\"wp-block-heading\">Which channel is better for customer engagement?<\/h2>\n\n<p class=\"wp-block-paragraph\">RCS and Rich SMS are both strong messaging channels with higher average engagement rates than traditional SMS. But Printemps\u2019 team is most excited by the interactive features and conversational experience of RCS.\u00a0<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cThe RCS channel proved to be particularly powerful, and we intend to fully integrate it into our strategy,\u201d Sikou said. \u201cThanks to a robust infrastructure, we are ready for the industrialization of our campaigns, thus maximizing engagement, conversion, and loyalty.\u201d\u00a0<\/p>\n","protected":false},"author":19,"featured_media":148876,"template":"","meta":{"_acf_changed":false},"class_list":["post-209912","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Printemps multiplie par trois l&#039;engagement client | Sinch<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ce grand magasin fran\u00e7ais exploite le RCS et le SMS enrichi pour cr\u00e9er des exp\u00e9riences d&#039;achat personnalis\u00e9es qui renforcent la fid\u00e9lit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/printemps\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Printemps multiplie par trois l&#039;engagement client | Sinch\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment ce grand magasin fran\u00e7ais exploite le RCS et le SMS enrichi pour cr\u00e9er des exp\u00e9riences d&#039;achat personnalis\u00e9es qui renforcent la fid\u00e9lit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/printemps\/\" \/>\n<meta property=\"og:site_name\" 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