{"id":209904,"date":"2026-09-15T04:31:49","date_gmt":"2026-09-15T04:31:49","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/orange-2\/"},"modified":"2026-09-15T04:31:49","modified_gmt":"2026-09-15T04:31:49","slug":"orange","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/orange\/","title":{"rendered":"Stimuler les ventes du Black Friday avec des campagnes interactives hyper-personnalis\u00e9es"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Orange, g\u00e9ant multinational des t\u00e9l\u00e9communications, a consolid\u00e9 sa position de leader du secteur gr\u00e2ce \u00e0 une innovation constante et un engagement sans faille en faveur de la satisfaction client. Avec une vaste base de 287 millions de clients \u00e0 travers 26 pays, Orange a su s&rsquo;imposer de mani\u00e8re significative dans le secteur des t\u00e9l\u00e9communications. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi : profiter du Black Friday pour renouer avec les clients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Orange a identifi\u00e9 le besoin de r\u00e9engager ses clients et a vu dans les promotions du Black Friday l&rsquo;occasion id\u00e9ale pour y parvenir. Avec la volont\u00e9 d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience client et la fid\u00e9lit\u00e9, l&rsquo;objectif principal \u00e9tait de concevoir une campagne favorisant la r\u00e9tention et forgeant des liens solides avec les clients. Le but \u00e9tait d&rsquo;y parvenir en exploitant les donn\u00e9es client pour \u00e9laborer une campagne personnalis\u00e9e, en multipliant les opportunit\u00e9s de mont\u00e9e en gamme et en am\u00e9liorant la satisfaction client. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution : cr\u00e9er une exp\u00e9rience interactive personnalis\u00e9e gr\u00e2ce au SMS enrichi et \u00e0 la plateforme Campagnes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Orange a conclu un partenariat avec Sinch pour cr\u00e9er une exp\u00e9rience unique et ultra-personnalis\u00e9e. Ensemble, les deux entreprises ont \u00e9labor\u00e9 une strat\u00e9gie pour proposer des offres personnalis\u00e9es, comme de nouveaux smartphones et des forfaits mobiles sur mesure, correspondant aux pr\u00e9f\u00e9rences des clients. La solution s&rsquo;appuyait sur le SMS enrichi de Sinch, qui offre des possibilit\u00e9s cr\u00e9atives et une hyper-personnalisation efficace des messages afin d&rsquo;en accro\u00eetre l&rsquo;impact. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au c\u0153ur de cette solution se trouvait un cadenas num\u00e9rique innovant. Les clients recevaient un SMS enrichi et \u00e9taient invit\u00e9s \u00e0 \u00ab d\u00e9verrouiller \u00bb le cadenas pour d\u00e9couvrir une offre exclusive. Cette exp\u00e9rience interactive a suscit\u00e9 l&rsquo;engagement des clients de mani\u00e8re ludique, tout en mettant en valeur le caract\u00e8re unique de l&rsquo;offre. En cas d&rsquo;\u00e9chec de la premi\u00e8re tentative, une seconde \u00e9tait d\u00e9clench\u00e9e pour garantir que l&rsquo;offre soit finalement d\u00e9voil\u00e9e. Apr\u00e8s avoir d\u00e9verrouill\u00e9 le cadenas, les clients acc\u00e9daient \u00e0 une offre personnalis\u00e9e, \u00e0 des informations d\u00e9taill\u00e9es sur le produit ainsi qu&rsquo;\u00e0 une offre de reprise afin de r\u00e9duire le co\u00fbt d&rsquo;achat d&rsquo;un nouvel appareil mobile. Ce r\u00e9sultat a non seulement renforc\u00e9 l&rsquo;engagement client, mais a \u00e9galement soulign\u00e9 l&rsquo;engagement d&rsquo;Orange \u00e0 proposer des offres personnalis\u00e9es et exclusives. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17096\" width=\"1366\" height=\"810\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Orange-in-text-image-1.png\" alt=\"Orange handset\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Orange-in-text-image-1.png 1366w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Orange-in-text-image-1-300x178.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Orange-in-text-image-1-768x455.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Orange-in-text-image-1-1024x607.png 1024w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultat : une hausse des taux d&rsquo;engagement, de conversion et de redirection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La solution innovante et hyper-personnalis\u00e9e de Sinch a donn\u00e9 des r\u00e9sultats impressionnants pour Orange. En tirant parti de la puissance du SMS enrichi et de la campagne interactive du cadenas, Orange a pu offrir \u00e0 ses clients une exp\u00e9rience exclusive et sur mesure in\u00e9dite. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab C&rsquo;est un r\u00e9el plaisir d&rsquo;avoir collabor\u00e9 avec Sinch, qui propose toujours des id\u00e9es novatrices \u00bb, a d\u00e9clar\u00e9 Stephanie Souvignon, Marketing Campaign Manager chez Orange. \u00ab L&rsquo;aspect ludique a jou\u00e9 un r\u00f4le essentiel dans l&rsquo;engagement des clients, particuli\u00e8rement lors d&rsquo;\u00e9v\u00e9nements comme le Black Friday o\u00f9 de nombreux annonceurs communiquent. \u00bb <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le contenu personnalis\u00e9 a atteint un taux d&rsquo;engagement impressionnant de 78 % gr\u00e2ce au SMS enrichi. L&rsquo;offre interactive du cadenas a su capter l&rsquo;attention des clients, entra\u00eenant un taux de redirection exceptionnel de 62 % et un taux de conversion de 8 %. De plus, cette messagerie personnalis\u00e9e et attrayante a permis d&rsquo;obtenir un taux de mont\u00e9e en gamme important de 12 %. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab L&rsquo;utilisation du SMS enrichi s&rsquo;est \u00e9galement r\u00e9v\u00e9l\u00e9e \u00eatre un avantage de taille pendant cette p\u00e9riode de l&rsquo;ann\u00e9e tr\u00e8s concurrentielle \u00bb, a ajout\u00e9 Stephanie Souvignon. \u00ab Les r\u00e9sultats obtenus ont \u00e9t\u00e9 deux fois plus efficaces qu&rsquo;avec un SMS classique. C&rsquo;est un v\u00e9ritable plaisir de travailler avec une \u00e9quipe aussi professionnelle et responsive. \u00bb <\/p>\n","protected":false},"author":19,"featured_media":60350,"template":"","meta":{"_acf_changed":false},"class_list":["post-209904","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrir Booster les ventes du Black Friday avec l&#039;hyper-personnalisation - Sinch<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Orange a utilis\u00e9 une campagne du Black Friday personnalis\u00e9e pour r\u00e9engager ses clients et stimuler ses ventes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/orange\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrir Booster les ventes du Black Friday avec l&#039;hyper-personnalisation - 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