{"id":209879,"date":"2026-09-15T04:30:19","date_gmt":"2026-09-15T04:30:19","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/cdiscount-2\/"},"modified":"2026-09-15T04:30:19","modified_gmt":"2026-09-15T04:30:19","slug":"cdiscount","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/cdiscount\/","title":{"rendered":"Le juste prix\u00a0!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.cdiscount.com\/\">Cdiscount<\/a> a commenc\u00e9 en 1998 en vendant des CD \u00e0 un prix tr\u00e8s comp\u00e9titif. Depuis, l&rsquo;entreprise a ouvert un grand nombre de march\u00e9s en ligne avec le m\u00eame mot d&rsquo;ordre\u00a0: promouvoir ses offres aupr\u00e8s du public le plus large possible tout en b\u00e2tissant une \u00e9conomie num\u00e9rique europ\u00e9enne durable et \u00e9quitable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: dynamiser le marketing mobile<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cdiscount a l&rsquo;habitude d&rsquo;utiliser le marketing mobile pour atteindre sa client\u00e8le de neuf millions de personnes, ayant utilis\u00e9 des  <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"7b9d500a-f0c1-493f-9774-78cfe10abc7f\" href=\"https:\/\/sinch.com\/fr\/messages\/api-sms\/\">SMS<\/a>  standards depuis un certain temps. Cependant, les taux de conversion peinaient \u00e0 atteindre leurs objectifs et devaient \u00eatre am\u00e9lior\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leur campagne \u00ab\u00a0N\u00e9gociez vos prix\u00a0\u00bb avait besoin d&rsquo;un petit quelque chose en plus pour gagner en popularit\u00e9 aupr\u00e8s de la client\u00e8le cible. Comme cette campagne ciblait une client\u00e8le de 210\u00a0000 personnes, la diffusion d&rsquo;un message fort dot\u00e9 d&rsquo;un CTA solide \u00e9tait essentielle pour susciter une r\u00e9ponse positive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix de tester un canal de marketing mobile innovant, qui avait le potentiel de faire grimper en fl\u00e8che les taux de conversion, a \u00e9t\u00e9 facile\u00a0: Sinch avait exactement ce qu&rsquo;il leur fallait.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: transmettre un message fort<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans sa nouvelle approche, Cdiscount avait pour priorit\u00e9 que la client\u00e8le comprenne imm\u00e9diatement le but de chaque message envoy\u00e9 dans le cadre de cette campagne. Attirer l&rsquo;attention tout en faisant passer rapidement un message fort \u00e9tait primordial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cdiscount souhaitait continuer \u00e0 utiliser le SMS en raison de sa port\u00e9e consid\u00e9rable, tout en reconnaissant qu&rsquo;il fallait le dynamiser d&rsquo;une mani\u00e8re ou d&rsquo;une autre. <a href=\"https:\/\/sinch.com\/messaging\/conversation-api\/rich-sms\/\">Messagerie enrichie<\/a> via RCS a rapidement \u00e9t\u00e9 identifi\u00e9e comme la voie \u00e0 suivre. Sinch a aid\u00e9 Cdiscount \u00e0 int\u00e9grer des images captivantes, des CTA, des vid\u00e9os et des suggestions de r\u00e9ponses \u00e0 sa campagne gr\u00e2ce \u00e0 la magie du RCS, donnant ainsi vie aux messages directement dans la bo\u00eete de r\u00e9ception de la client\u00e8le.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-10982\" width=\"1236\" height=\"1288\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0.png\" alt=\"Les French Days by cDiscount\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0.png 1236w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0-288x300.png 288w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0-768x800.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/cDiscount-teaser_0-983x1024.png 983w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: de meilleures performances l\u00e0 o\u00f9 \u00e7a compte<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages enrichis, simples et clairs, accompagn\u00e9s de CTA dynamiques et envoy\u00e9s via RCS, ont permis d&rsquo;attirer l&rsquo;attention de la client\u00e8le et de faire passer le message de l&rsquo;op\u00e9ration \u00ab\u00a0Je n\u00e9gocie mes prix\u00a0\u00bb en quelques secondes. Cette campagne RCS a enregistr\u00e9 de meilleures performances que les campagnes pr\u00e9c\u00e9dentes qui s&rsquo;appuyaient sur des SMS textuels classiques pour envoyer des messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce au RCS qui a dynamis\u00e9 sa messagerie mobile et lui a donn\u00e9 l&rsquo;\u00e9lan suppl\u00e9mentaire n\u00e9cessaire pour attirer l&rsquo;attention et inciter \u00e0 l&rsquo;action, Cdiscount a enregistr\u00e9 une augmentation de 4\u00a0% de ses revenus et de 9\u00a0% de la taille moyenne du panier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s de Cdiscount a commenc\u00e9 avec la vente de CD \u00e0 un prix tr\u00e8s comp\u00e9titif. Depuis lors, et avec le support du groupe Casino qui a tr\u00e8s t\u00f4t investi dans l&rsquo;entreprise, Cdiscount a ouvert une vaste gamme de march\u00e9s en ligne tels que les produits high-tech, l&rsquo;\u00e9lectrom\u00e9nager, la d\u00e9coration d&rsquo;int\u00e9rieur, le jardinage, le bricolage, les vins, le sport, les jeux et jouets, ainsi que l&rsquo;automobile, avec toujours le m\u00eame mot d&rsquo;ordre\u00a0: promouvoir l&rsquo;acc\u00e8s \u00e0 l&rsquo;offre la plus large pour le plus grand nombre, tout en b\u00e2tissant une \u00e9conomie num\u00e9rique europ\u00e9enne durable et \u00e9quitable.<\/p>\n","protected":false},"author":6,"featured_media":60212,"template":"","meta":{"_acf_changed":false},"class_list":["post-209879","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez Le juste prix\u00a0! 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