{"id":209872,"date":"2026-09-15T04:29:56","date_gmt":"2026-09-15T04:29:56","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/bpce-financement-2\/"},"modified":"2026-09-15T04:29:56","modified_gmt":"2026-09-15T04:29:56","slug":"bpce-financement","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/bpce-financement\/","title":{"rendered":"Comment BPCE Financement a rendu la gestion financi\u00e8re ludique et p\u00e9dagogique avec le SMS enrichi"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: \u00e9duquer et engager les clients bancaires lors d&rsquo;une campagne de jeu-concours printani\u00e8re<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/groupebpce.com\/en\" target=\"_blank\" rel=\"noopener\">Groupe BPCE<\/a>, le deuxi\u00e8me plus grand groupe bancaire fran\u00e7ais (Banque Populaire, Caisse d&rsquo;\u00c9pargne), exerce l&rsquo;ensemble des m\u00e9tiers de la banque et de l&rsquo;assurance. Le groupe accompagne 35 millions de clients \u00e0 travers le monde, notamment des particuliers, des professionnels, des entreprises, des investisseurs et des collectivit\u00e9s locales. Il exerce \u00e9galement ses activit\u00e9s \u00e0 l&rsquo;international gr\u00e2ce aux services de gestion d&rsquo;actifs et de patrimoine de Natixis Investment Managers et \u00e0 l&rsquo;expertise en banque de financement et d&rsquo;investissement de Natixis Corporate &amp; Investment Banking. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au sein du groupe, l&rsquo;entit\u00e9 \u00ab\u00a0BPCE Financement\u00a0\u00bb propose \u00e0 ses clients des solutions de gestion de pr\u00eats personnels. Gr\u00e2ce \u00e0 sa capacit\u00e9 d&rsquo;innovation, \u00e0 sa connaissance approfondie du march\u00e9 et \u00e0 son approche multicanale, BPCE Financement s&rsquo;est impos\u00e9 comme un acteur incontournable du march\u00e9 du cr\u00e9dit \u00e0 la consommation. BPCE Financement et Sinch collaborent \u00e9troitement depuis de nombreuses ann\u00e9es pour proposer des outils innovants et engageants aux clients du groupe. Par exemple, Sinch permet d&rsquo;effectuer des demandes de financement directement sur une <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"b054318f-5074-4f6d-9c84-8e3ef9c60814\" href=\"\/apis\/messaging\/rich-sms\/\">SMS enrichi<\/a> landing page de campagne pour garantir la meilleure exp\u00e9rience utilisateur possible\u00a0! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: diffuser une campagne ludique, interactive et sous forme de concours gr\u00e2ce \u00e0 la puissance du SMS enrichi et de l&#8217;email<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque printemps, BPCE Financement envoie \u00e0 ses clients une campagne de jeu-concours. Cette ann\u00e9e, nos \u00e9quipes ont mis en place un concours par SMS enrichi et email pour maximiser la participation des clients de BPCE Financement. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le client devait trouver des pi\u00e8ces lors de trois grandes \u00e9tapes de vie faisant \u00e9cho \u00e0 l&rsquo;arriv\u00e9e du printemps. Des explications sur le cr\u00e9dit renouvelable \u00e9taient \u00e9galement pr\u00e9sent\u00e9es entre chaque \u00e9tape dans un but p\u00e9dagogique pour le client. \u00c0 la fin du jeu, les clients pouvaient faire une demande de financement directement sur la landing page. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17118\" width=\"1000\" height=\"1096\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire.png\" alt=\"BPCE handset\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire.png 1000w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-274x300.png 274w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-934x1024.png 934w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/Banque-Populaire-768x842.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: un engagement accru gr\u00e2ce au SMS enrichi et des financements valid\u00e9s\u00a0!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le concours a rencontr\u00e9 un franc succ\u00e8s\u00a0! En effet, 70\u00a0% des clients contact\u00e9s ont particip\u00e9 et termin\u00e9 l&rsquo;activit\u00e9. Bien que l&rsquo;objectif premier du concours n&rsquo;ait pas \u00e9t\u00e9 la conversion, les clients engag\u00e9s via le SMS enrichi ont converti 2,7 fois plus que ceux contact\u00e9s par email. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Sinch nous a donn\u00e9 les meilleurs conseils pour mettre en \u0153uvre notre temps fort p\u00e9dagogique sous forme de concours. Nous avons r\u00e9ussi \u00e0 associer un outil et une activit\u00e9 ludiques pour nos clients \u00e0 un rappel important des diff\u00e9rentes caract\u00e9ristiques du cr\u00e9dit renouvelable. La campagne a tr\u00e8s bien fonctionn\u00e9, au vu des r\u00e9sultats et des statistiques\u00a0\u00bb, explique Carla Chanca, cheffe de projet marketing et communication. <\/p>\n","protected":false},"author":6,"featured_media":60194,"template":"","meta":{"_acf_changed":false},"class_list":["post-209872","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment BPCE Financement a rendu la gestion financi\u00e8re ludique et p\u00e9dagogique avec le SMS enrichi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/bpce-financement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment BPCE Financement a rendu la gestion financi\u00e8re ludique et p\u00e9dagogique avec le SMS enrichi\" \/>\n<meta property=\"og:description\" content=\"D\u00e9fi\u00a0: \u00e9duquer et engager les clients bancaires lors d&rsquo;une campagne de jeu-concours printani\u00e8re Groupe BPCE, le deuxi\u00e8me plus grand groupe bancaire fran\u00e7ais (Banque Populaire, Caisse d&rsquo;\u00c9pargne), exerce l&rsquo;ensemble des m\u00e9tiers de la banque et de l&rsquo;assurance. 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