{"id":209868,"date":"2026-09-15T04:29:39","date_gmt":"2026-09-15T04:29:39","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/impact-data-2\/"},"modified":"2026-09-15T04:29:39","modified_gmt":"2026-09-15T04:29:39","slug":"impact-data","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/impact-data\/","title":{"rendered":"Comment Impact Data a atteint un nouveau niveau d&rsquo;efficacit\u00e9 gr\u00e2ce \u00e0 la messagerie int\u00e9gr\u00e9e"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La plateforme Impact Data est d\u00e9di\u00e9e \u00e0 l&rsquo;engagement client et au marketing automation. Elle aide les entreprises \u00e0 communiquer avec leurs clients afin d&rsquo;encourager les visites r\u00e9currentes, d&rsquo;augmenter les d\u00e9penses et de renforcer la fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sa vaste client\u00e8le comprend des entreprises du secteur de l&rsquo;h\u00f4tellerie-restauration et des services, telles que des cha\u00eenes de restauration rapide, des clubs et des h\u00f4tels. Gr\u00e2ce aux SMS, aux emails et \u00e0 la messagerie num\u00e9rique automatis\u00e9s, la client\u00e8le peut cr\u00e9er des messages pertinents, opportuns et personnalis\u00e9s \u00e0 grande \u00e9chelle. Tout cela s&rsquo;appuie sur des donn\u00e9es int\u00e9gr\u00e9es provenant des syst\u00e8mes CRM, de points de vente et de r\u00e9servation du client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que la messagerie ait toujours \u00e9t\u00e9 au c\u0153ur de l&rsquo;offre d&rsquo;Impact Data, Lachlan Opray, PDG de l&rsquo;entreprise, savait qu&rsquo;elle pouvait offrir \u00e0 sa client\u00e8le un service plus performant et plus fiable avec Sinch.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ZlAurLJ0mDw\" class=\"lazy-video-link\" data-lazy-video=\"ZlAurLJ0mDw\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ZlAurLJ0mDw\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ZlAurLJ0mDw\/maxresdefault.jpg\" alt=\"How Impact Data unlocked a new level of efficacy with integrated messaging\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ZlAurLJ0mDw#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ZlAurLJ0mDw\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ZlAurLJ0mDw\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ZlAurLJ0mDw\",\n    \"name\": \"How Impact Data unlocked a new level of efficacy with integrated messaging\",\n    \"description\": \"Uncover how a leading customer engagement and marketing automation platform partnered with Sinch to deliver excellent results over a decade.\",\n    \"uploadDate\": \"2025-06-09T16:43:06+00:00\",\n    \"duration\": \"PT3M27S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Taux de livraison inconstants et \u00e9volutivit\u00e9 limit\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;approche d&rsquo;Impact Data consiste \u00e0 connecter son logiciel propri\u00e9taire avec des fournisseurs sp\u00e9cialis\u00e9s figurant parmi les meilleurs du march\u00e9. Cela permet \u00e0 sa client\u00e8le de b\u00e9n\u00e9ficier de logiciels de pointe, regroup\u00e9s au sein d&rsquo;un seul et unique syst\u00e8me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pendant de nombreuses ann\u00e9es, Impact Data s&rsquo;est appuy\u00e9e sur plusieurs fournisseurs de messagerie, ce qui a entra\u00een\u00e9 des taux de livraison inconstants, des probl\u00e8mes d&rsquo;int\u00e9gration et une \u00e9volutivit\u00e9 limit\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gestion de ces multiples fournisseurs n\u00e9cessitait en outre un travail administratif superflu pour l&rsquo;\u00e9quipe d&rsquo;Impact Data, qui peinait \u00e0 s&rsquo;en sortir et manquait du support n\u00e9cessaire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une solution plus \u00e9volutive, plus fiable et parfaitement int\u00e9gr\u00e9e permettrait de r\u00e9soudre ces probl\u00e8mes op\u00e9rationnels tout en offrant de meilleurs r\u00e9sultats \u00e0 la client\u00e8le\u00a0: un \u00e9l\u00e9ment crucial pour l&rsquo;acquisition et la fid\u00e9lisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Dans l&rsquo;h\u00f4tellerie-restauration,\u00a0d&rsquo;apr\u00e8s la grande majorit\u00e9 des\u00a0bases de donn\u00e9es, la client\u00e8le ne vient qu&rsquo;une seule fois. Notre mission est de transformer chaque nouvelle visite en une personne habitu\u00e9e et fid\u00e8le\u00a0\u00bb,\u00a0explique\u00a0Sarah Franklyn, directrice des ventes et du\u00a0marketing chez Impact Data. \u00ab\u00a0Pour ce faire, nous avons besoin des meilleures plateformes logicielles, adapt\u00e9es \u00e0 nos activit\u00e9s.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des fonctionnalit\u00e9s puissantes r\u00e9unies dans un seul syst\u00e8me<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Des parties prenantes de toute l&rsquo;entreprise ont particip\u00e9 \u00e0 la s\u00e9lection de ce nouveau partenaire de messagerie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe avait besoin d&rsquo;une solution de messagerie automatis\u00e9e capable de distribuer des messages personnalis\u00e9s de mani\u00e8re fiable et \u00e0 grande \u00e9chelle. Elle devait \u00e9galement s&rsquo;int\u00e9grer parfaitement aux syst\u00e8mes CRM et aux points de vente. Apr\u00e8s avoir \u00e9tudi\u00e9 plusieurs fournisseurs, Lachlan Opray affirme que le choix s&rsquo;est impos\u00e9 de lui-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0La priorit\u00e9 a \u00e9t\u00e9 donn\u00e9e au retour sur investissement, \u00e0 l&rsquo;impact sur l&rsquo;engagement client et \u00e0 la facilit\u00e9 d&rsquo;int\u00e9gration. Sinch s&rsquo;est distingu\u00e9e par ses capacit\u00e9s d&rsquo;API robustes, ses excellents taux de d\u00e9livrabilit\u00e9 et sa solide r\u00e9putation dans le secteur. Suite aux premiers essais et aux retours positifs, Sinch est devenu notre principal fournisseur de messagerie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0La capacit\u00e9 de Sinch \u00e0 stimuler la r\u00e9tention et les revenus en a fait un choix \u00e9vident.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinch joue un r\u00f4le cl\u00e9 dans la plateforme d&rsquo;Impact Data\u00a0: celle-ci extrait les donn\u00e9es de la client\u00e8le \u00e0 partir des syst\u00e8mes de point de vente, des programmes de fid\u00e9lit\u00e9 et des syst\u00e8mes de r\u00e9servation en ligne, facilitant ainsi la segmentation et la personnalisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La client\u00e8le peut ensuite cr\u00e9er des campagnes d&#8217;emailing et de SMS automatis\u00e9es via Sinch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un moteur d&rsquo;intelligence supervise l&rsquo;ensemble de ces campagnes et fournit des analyses de performances afin d&rsquo;assurer le support de leur optimisation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La transition depuis un fournisseur pr\u00e9c\u00e9dent entra\u00eene souvent des perturbations. Cependant, Lachlan Opray a \u00e9t\u00e9 agr\u00e9ablement surpris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0L&rsquo;\u00e9quipe de support et le processus d&rsquo;int\u00e9gration de Sinch ont rendu la transition fluide. Avec Sinch, tout fonctionne \u00e0 la perfection, contrairement aux autres fournisseurs.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un impact imm\u00e9diat, un partenariat sur le long terme<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lors du premier partenariat entre Impact Data et Sinch en 2015, Lachlan Opray a constat\u00e9 une am\u00e9lioration imm\u00e9diate de la livraison des messages et de l&rsquo;engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Notre client\u00e8le a constat\u00e9 de meilleures performances sur ses campagnes, ce qui nous a confirm\u00e9 que Sinch \u00e9tait le bon choix.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dix ans plus tard, Sinch est toujours un \u00e9l\u00e9ment central de la plateforme d&rsquo;automatisation des emails et des SMS d&rsquo;Impact Data. Sinch garantit \u00e0 sa client\u00e8le de pouvoir engager son public cible par le biais de communications personnalis\u00e9es et opportunes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au fil des ann\u00e9es, Impact Data et Sinch ont constamment offert d&rsquo;excellents r\u00e9sultats en mati\u00e8re d&rsquo;engagement client, de taux de r\u00e9ponse et de r\u00e9tention pour leur client\u00e8le. Ces r\u00e9sultats sont essentiels pour Impact Data, dont le succ\u00e8s se mesure \u00e0 l&rsquo;aune des performances de sa client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le logiciel a \u00e9galement toujours \u00e9t\u00e9 soutenu par le support expert et hautement responsif de Sinch. Lachlan Opray indique que, bien que la plateforme n\u00e9cessite \u00ab\u00a0tr\u00e8s peu d&rsquo;interventions\u00a0\u00bb, il sait pouvoir compter sur l&rsquo;\u00e9quipe Sinch en cas de besoin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Le\u00a0logiciel est massivement utilis\u00e9 et s&rsquo;av\u00e8re essentiel \u00e0 nos services. Le niveau \u00e9lev\u00e9 du support technique et commercial nous garantit des conseils d&rsquo;experts et des r\u00e9solutions rapides en cas de besoin. Sinch nous permet d&rsquo;automatiser et de faire \u00e9voluer l&rsquo;engagement client \u00e0 travers une multitude de secteurs et de destinations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Sinch est le pilier de notre plateforme. Elle fait le lien pour s&rsquo;assurer que notre client\u00e8le soit aussi conforme et en s\u00e9curit\u00e9 que possible avec ses donn\u00e9es.\u00a0\u00bb<\/p>\n","protected":false},"author":19,"featured_media":160969,"template":"","meta":{"_acf_changed":false},"class_list":["post-209868","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Impact Data a atteint un nouveau niveau d&#039;efficacit\u00e9 gr\u00e2ce \u00e0 la messagerie int\u00e9gr\u00e9e - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/impact-data\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Impact Data a atteint un nouveau niveau d&#039;efficacit\u00e9 gr\u00e2ce \u00e0 la messagerie int\u00e9gr\u00e9e - Sinch\" \/>\n<meta property=\"og:description\" content=\"La plateforme Impact Data est d\u00e9di\u00e9e \u00e0 l&rsquo;engagement client et au marketing automation. Elle aide les entreprises \u00e0 communiquer avec leurs clients afin d&rsquo;encourager les visites r\u00e9currentes, d&rsquo;augmenter les d\u00e9penses et de renforcer la fid\u00e9lit\u00e9 \u00e0 la marque. 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