{"id":209839,"date":"2026-09-15T04:28:30","date_gmt":"2026-09-15T04:28:30","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/currys-2\/"},"modified":"2026-09-15T04:28:31","modified_gmt":"2026-09-15T04:28:31","slug":"currys","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/currys\/","title":{"rendered":"Currys stimule efficacement l&rsquo;engagement client gr\u00e2ce aux SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fond\u00e9e par Henry Curry en 1884 en tant qu&rsquo;entreprise de fabrication de v\u00e9los, <a href=\"https:\/\/www.currysplc.com\/\">Currys<\/a> est aujourd&rsquo;hui un leader omnicanal de la vente au d\u00e9tail de produits et services technologiques, pr\u00e9sent en ligne et \u00e0 travers 815\u00a0magasins dans huit pays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La vision de Currys est de permettre \u00e0 tout le monde de profiter de technologies incroyables. En 2020, l&rsquo;entreprise a choisi Sinch SMS pour concr\u00e9tiser cette ambition et se rapprocher de sa client\u00e8le gr\u00e2ce \u00e0 une messagerie SMS pertinente et opportune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec un volume d&rsquo;envoi mensuel de 300\u00a0000 \u00e0 500\u00a0000\u00a0messages SMS, pouvant atteindre jusqu&rsquo;\u00e0 3\u00a0000\u00a0000 de messages pendant les p\u00e9riodes de forte activit\u00e9 comme le Black Friday, Currys utilise Sinch SMS pour offrir des exp\u00e9riences exceptionnelles \u00e0 sa client\u00e8le dans le monde entier.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9fi\u00a0: limites dans l&rsquo;envoi de campagnes cibl\u00e9es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En 2018, Currys a travers\u00e9 une p\u00e9riode de transformation. L&rsquo;entreprise a migr\u00e9 vers Adobe Campaign Classic afin d&rsquo;am\u00e9liorer ses capacit\u00e9s de messagerie et de perfectionner ses strat\u00e9gies d&rsquo;engagement client. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adobe l&rsquo;a aid\u00e9e \u00e0 cibler diff\u00e9rents publics. Currys a donc cherch\u00e9 un fournisseur de SMS capable de l&rsquo;aider \u00e0 renforcer davantage l&rsquo;engagement client. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-17107\" width=\"1920\" height=\"1280\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1.jpg\" alt=\"Currys - in text image\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1.jpg 1920w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-300x200.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-768x512.jpg 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-1024x683.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/08\/retail-colleagues-in-store-1-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Solution\u00a0: des campagnes SMS cibl\u00e9es et efficaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 qu&rsquo;environ 20\u00a0% de la base de contacts de Currys peut \u00eatre jointe par SMS, l&rsquo;entreprise avait besoin d&rsquo;un partenaire v\u00e9ritablement performant.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous avons contact\u00e9 plusieurs partenaires SMS ayant travaill\u00e9 avec les technologies dans lesquelles nous avions investi\u00a0\u00bb, explique Rory Nicholson, Senior Campaign Manager chez Currys. \u00ab\u00a0Nous avons d\u00e9cid\u00e9 de choisir le fournisseur offrant la meilleure solution de support, la gamme d&rsquo;extensions la plus pratique et le meilleur rapport qualit\u00e9-prix. Sinch repr\u00e9sentait la combinaison la plus convaincante de ces trois facteurs.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Currys a d\u00e9ploy\u00e9 le service SMS de Sinch sans le moindre accroc, b\u00e9n\u00e9ficiant d&rsquo;une int\u00e9gration simple et efficace. Selon les propres mots de Rory Nicholson, ce fut \u00ab\u00a0l&rsquo;une des parties les plus faciles [du partenariat]\u00a0\u00bb, gr\u00e2ce \u00e0 une \u00e9quipe de support d\u00e9di\u00e9e et toujours disponible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Peu de temps apr\u00e8s, le d\u00e9taillant utilisait Sinch SMS pour envoyer des communications cibl\u00e9es et utiles \u00e0 sa base d&rsquo;abonn\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats\u00a0: des interactions s\u00e9curis\u00e9es, une meilleure port\u00e9e et un impact maximal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd&rsquo;hui, Currys s&rsquo;appuie sur Sinch SMS pour diverses campagnes bas\u00e9es sur des \u00e9v\u00e9nements afin de stimuler le r\u00e9-engagement au sein de ses programmes mobiles. Gr\u00e2ce \u00e0 la solution SMS de Sinch, Currys envoie des communications pertinentes, s\u00e9curis\u00e9es et conformes au RGPD, avec une disponibilit\u00e9 de 99,9\u00a0% et un taux de livraison de 97,5\u00a0%. Cela a permis d&rsquo;am\u00e9liorer sa port\u00e9e et son impact aupr\u00e8s de sa client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre avantage\u00a0? La client\u00e8le semble appr\u00e9cier les SMS et y r\u00e9pondre, parfois plus qu&rsquo;aux emails. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Les taux d&rsquo;opt-out que nous observons pour les SMS sont incroyablement bas, ce qui sugg\u00e8re que les messages que nous envoyons sont bien accueillis. Nous constatons \u00e9galement un taux de conversion au dernier clic \u00e9lev\u00e9 en ligne lors de nos campagnes SMS, en particulier aupr\u00e8s des publics qui n&rsquo;ont pas donn\u00e9 leurs autorisations pour les emails ou qui n&rsquo;interagissent pas avec ces derniers\u00a0\u00bb, pr\u00e9cise Rory Nicholson. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 des interactions s\u00e9curis\u00e9es, une meilleure port\u00e9e et des r\u00e9sultats percutants, Currys continue de concr\u00e9tiser sa vision\u00a0: permettre \u00e0 tout le monde de profiter de technologies incroyables gr\u00e2ce \u00e0 une messagerie SMS opportune et \u00e0 un engagement client pertinent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En savoir plus sur les solutions Sinch SMS <a data-entity-substitution=\"canonical\" data-entity-type=\"node\" data-entity-uuid=\"cf1713ca-719b-46da-8120-5c52816ef996\" href=\"https:\/\/sinch.com\/fr\/api\/messages\/sms-2\/\">ici<\/a><\/p>\n","protected":false},"author":19,"featured_media":60236,"template":"","meta":{"_acf_changed":false},"class_list":["post-209839","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Currys stimule efficacement l&#039;engagement client gr\u00e2ce aux SMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/currys\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Currys stimule efficacement l&#039;engagement client gr\u00e2ce aux SMS\" \/>\n<meta property=\"og:description\" content=\"Fond\u00e9e par Henry Curry en 1884 en tant qu&rsquo;entreprise de fabrication de v\u00e9los, Currys est aujourd&rsquo;hui un leader omnicanal de la vente au d\u00e9tail de produits et services technologiques, pr\u00e9sent en ligne et \u00e0 travers 815\u00a0magasins dans huit pays. 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