{"id":209819,"date":"2026-09-15T04:27:15","date_gmt":"2026-09-15T04:27:15","guid":{"rendered":"https:\/\/sinch.com\/messaging\/customer-stories\/eebt-2\/"},"modified":"2026-09-15T04:27:15","modified_gmt":"2026-09-15T04:27:15","slug":"eebt","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/eebt\/","title":{"rendered":"Un cadre pour stimuler l&rsquo;efficacit\u00e9, contr\u00f4ler les co\u00fbts et optimiser la messagerie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">G\u00e9ant du secteur des t\u00e9l\u00e9communications <a href=\"https:\/\/ee.co.uk\/bt\">BT<\/a> a connu de nombreux changements au fil du temps. Fond\u00e9e il y a plus de 175\u00a0ans, l&rsquo;entreprise poss\u00e8de une solide expertise dans la cr\u00e9ation d&rsquo;une exp\u00e9rience client exceptionnelle sur les canaux de communication que la client\u00e8le pr\u00e9f\u00e8re. L&rsquo;acquisition en 2016 d&rsquo;Everything Everywhere (EE) &#8211; le plus grand r\u00e9seau mobile du Royaume-Uni &#8211; a consolid\u00e9 la position de BT en tant que fournisseur n\u00b0\u00a01 de services de t\u00e9l\u00e9communications au Royaume-Uni. Mais, comme tout autre acteur du secteur des t\u00e9l\u00e9communications, l&rsquo;entreprise devait r\u00e9pondre \u00e0 la demande pour garantir la fid\u00e9lit\u00e9 de sa client\u00e8le.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi\u00a0: booster les communications en temps r\u00e9el<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour rester \u00e0 la pointe de la technologie, EE\/BT recherchait une fonctionnalit\u00e9 puissante au c\u0153ur de son logiciel SMSC pour garantir une meilleure interconnectivit\u00e9 et une messagerie num\u00e9rique faisant la diff\u00e9rence dans le quotidien de sa client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En plus de ces besoins, EE\/BT souhaitait r\u00e9duire la lourde charge administrative li\u00e9e \u00e0 la mise \u00e0 disposition d&rsquo;une couverture mondiale fluide\u00a0: ce n&rsquo;est pas aussi simple qu&rsquo;il n&rsquo;y para\u00eet\u00a0!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La solution\u00a0: r\u00e9duire les co\u00fbts tout en am\u00e9liorant le service<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sunil Joshi, Sr. Roaming Manager, Global Roaming Products chez EE\/BT, explique pourquoi la solution de Sinch a r\u00e9pondu aux besoins de BT\u00a0: \u00ab\u00a0La solution de Sinch \u00e9tait innovante et nous a permis d&rsquo;optimiser notre infrastructure de messagerie, notre livraison et nos revenus. Nous subissons une pression constante pour r\u00e9duire les co\u00fbts <em>et<\/em> am\u00e9liorer l&rsquo;efficacit\u00e9 de l&rsquo;entreprise\u00a0: le SMSC virtuel de Sinch nous a apport\u00e9 tout ce dont nous avions besoin pour y parvenir.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats\u00a0: des milliers de milliards de SMS envoy\u00e9s en un temps record<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0En r\u00e9duisant les frais g\u00e9n\u00e9raux d&rsquo;exploitation engendr\u00e9s par la gestion de 400\u00a0relations en un seul hub, EE\/BT a pu r\u00e9aliser des \u00e9conomies consid\u00e9rables\u00a0\u00bb, explique Sunil Joshi. \u00ab\u00a0La solution de hubbing intelligent SMS de Sinch a permis de r\u00e9duire de plus de dix semaines le cycle juridique et op\u00e9rationnel qui \u00e9tait en place. De plus, elle a \u00e9t\u00e9 op\u00e9rationnelle en moins de deux semaines, avec plus de 400\u00a0accords conjoints conclus ou annul\u00e9s dans ce court laps de temps. Enfin, la couverture MNP de Sinch nous a permis de r\u00e9duire au minimum les perturbations pour notre base d&rsquo;abonn\u00e9s\u00a0\u00bb.<\/p>\n","protected":false},"author":19,"featured_media":60248,"template":"","meta":{"_acf_changed":false},"class_list":["post-209819","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00e9couvrez un cadre pour stimuler l&#039;efficacit\u00e9, contr\u00f4ler les co\u00fbts - Sinch<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment EE\/BT a am\u00e9lior\u00e9 son interconnectivit\u00e9 et sa messagerie num\u00e9rique avec le hubbing intelligent SMS de Sinch\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/eebt\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvrez un cadre pour stimuler l&#039;efficacit\u00e9, contr\u00f4ler les co\u00fbts - 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