{"id":176584,"date":"2026-01-08T21:14:12","date_gmt":"2026-01-08T21:14:12","guid":{"rendered":"https:\/\/sinch.com\/customer-stories\/wellpack\/"},"modified":"2026-01-08T21:16:37","modified_gmt":"2026-01-08T21:16:37","slug":"wellpack","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messaging\/customer-stories\/wellpack\/","title":{"rendered":"Comment Wellpack a envoy\u00e9 des centaines de campagnes et des millions de messages&nbsp;RCS en moins d&rsquo;un an"},"content":{"rendered":"    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <svg height=\"40\" class=\"quote-icon quote-icon-color\" aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/custom-icons\/quotes-right.svg\"><\/svg>\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-1b3421d5be0b4468223cfc335359c4fe\">\r\n            \u00ab&nbsp;Le RCS nous permet d&rsquo;offrir \u00e0 nos clients des campagnes immersives et interactives qui se d\u00e9marquent r\u00e9ellement. Avec Sinch, nous avons pu \u00e9voluer rapidement et prouver que cr\u00e9ativit\u00e9 et performance vont de pair.&nbsp;\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SI-Customer-Wellpack-Carousel-headshot-e1764760798815.jpg\" alt=\"Photo de Flavien&nbsp;Charles\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-1b3421d5be0b4468223cfc335359c4fe\">\r\n                        Flavien&nbsp;Charles                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Direction G\u00e9n\u00e9rale et Partenaire de Wellpack<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Depuis plus de 20\u00a0ans, Wellpack aide les marques fran\u00e7aises \u00e0 atteindre de nouveaux publics gr\u00e2ce \u00e0 des campagnes mobiles intelligentes et bas\u00e9es sur des donn\u00e9es. En puisant dans sa base de donn\u00e9es de 40\u00a0millions de consommateurs, l&rsquo;\u00e9quipe con\u00e7oit et g\u00e8re des campagnes localis\u00e9es \u00e0 grande \u00e9chelle pour des secteurs tels que la vente au d\u00e9tail, l&rsquo;assurance et l&rsquo;automobile.<\/p>\n\n<p>Bien que le SMS ait longtemps \u00e9t\u00e9 le canal de pr\u00e9dilection de l&rsquo;entreprise et qu&rsquo;il ait donn\u00e9 d&rsquo;excellents r\u00e9sultats en termes de co\u00fbt par visite (CPV) et de retour sur investissement, il pr\u00e9sentait des limites. Les messages textuels, le peu d&rsquo;interactivit\u00e9 et les taux de clics modestes ne suffisaient plus. Les annonceurs \u00e9taient pr\u00eats pour quelque chose de nouveau. C&rsquo;est l\u00e0 que le RCS est intervenu.<\/p>\n\n<p>Le RCS a offert le moyen parfait de faire passer leurs campagnes au niveau sup\u00e9rieur, en ajoutant des visuels, des boutons et une identit\u00e9 de marque pour cr\u00e9er des messages plus personnels, plus engageants et plus efficaces.<\/p>\n\n<h2 class=\"wp-block-heading\">Augmentation de l&rsquo;engagement de campagne gr\u00e2ce au RCS de Sinch<\/h2>\n\n<p>Pour donner vie \u00e0 cette vision, Wellpack s&rsquo;est tourn\u00e9 vers Sinch, et a choisi le RCS, les SMS et les SMS enrichis, tous g\u00e9r\u00e9s par la plateforme Sinch Campaigns.<\/p>\n\n<p>\u00ab\u00a0Nous avons compar\u00e9 plusieurs plateformes de messagerie\u00a0\u00bb, explique Flavien\u00a0Charles, \u00ab\u00a0mais nous recherchions un acteur innovant capable de prendre en charge les SMS, les SMS enrichis et le RCS \u00e0 grande \u00e9chelle, tout en aidant nos \u00e9quipes \u00e0 d\u00e9velopper leur expertise\u00a0\u00bb.<\/p>\n\n<p>Plus qu&rsquo;un fournisseur de technologie, Sinch est devenu un partenaire pratique.<\/p>\n\n<p>\u00ab\u00a0Sinch a form\u00e9 nos \u00e9quipes internes, tant sur le plan technique que commercial\u00a0\u00bb, a d\u00e9clar\u00e9 Flavien\u00a0Charles. \u00ab\u00a0Ils ont \u00e9galement adapt\u00e9 leurs processus et fonctionnalit\u00e9s internes au mod\u00e8le d&rsquo;entreprise sp\u00e9cifique de Wellpack. Il s&rsquo;agit d&rsquo;une v\u00e9ritable collaboration.\u00a0\u00bb<\/p>\n\n<p>Avec Sinch, les experts en campagnes de Wellpack peuvent rapidement lancer de nouveaux agents RCS, construire des campagnes cr\u00e9atives et interactives, et suivre les performances, le tout \u00e0 partir d&rsquo;une seule plateforme. R\u00e9sultats\u00a0? Une ex\u00e9cution plus fluide, une \u00e9volutivit\u00e9 plus rapide et des campagnes qui touchent v\u00e9ritablement les consommateurs.<\/p>\n\n<h2 class=\"wp-block-heading\">Mesurer le succ\u00e8s, message apr\u00e8s message<\/h2>\n\n<p>En moins d&rsquo;un an, Wellpack a lanc\u00e9 plus de 60\u00a0agents RCS, men\u00e9 des centaines de campagnes et envoy\u00e9 des millions de messages RCS. Les tests A\/B ont confirm\u00e9 l&rsquo;impact\u00a0: le RCS a toujours \u00e9t\u00e9 plus performant que le SMS en termes d&rsquo;engagement et de taux de conversion.<\/p>\n\n<p>Pour une grande marque de distribution alimentaire, Wellpack a r\u00e9alis\u00e9\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>378\u00a0% d&rsquo;augmentation du retour sur investissement<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>91\u00a0% d&rsquo;augmentation du nombre de visites en magasin<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>54\u00a0% de co\u00fbt inf\u00e9rieur par visite<\/li>\n<\/ul>\n\n<p>\u00ab\u00a0Le RCS Sinch nous permet d&rsquo;offrir des exp\u00e9riences beaucoup plus engageantes et de nous adresser aux marques pour lesquelles une communication cr\u00e9ative et interactive correspond parfaitement \u00e0 leurs objectifs marketing et aux attentes de leurs clients\u00a0\u00bb, a d\u00e9clar\u00e9 Flavien\u00a0Charles.<\/p>\n\n<p>Le RCS a \u00e9galement aid\u00e9 Wellpack \u00e0 toucher de nouveaux secteurs et de nouveaux publics. Les annonceurs peuvent d\u00e9sormais choisir le RCS, le SMS ou le SMS enrichi en fonction de leurs objectifs, le tout g\u00e9r\u00e9 par un partenaire de confiance.<\/p>\n\n<h2 class=\"wp-block-heading\">Un partenariat con\u00e7u pour la croissance de la messagerie<\/h2>\n\n<p>Ce qui n&rsquo;\u00e9tait au d\u00e9part qu&rsquo;une volont\u00e9 de cr\u00e9er des campagnes plus attrayantes s&rsquo;est transform\u00e9 en un partenariat solide et durable. Gr\u00e2ce aux API de messagerie fiables et \u00e0 l&rsquo;innovation continue de Sinch, Wellpack continue d&rsquo;\u00e9tendre son utilisation du RCS et d&rsquo;accro\u00eetre son impact dans tous les secteurs d&rsquo;activit\u00e9.<\/p>\n\n<p>\u00ab\u00a0Sinch nous aide \u00e0 proposer des campagnes innovantes et performantes qui font vraiment la diff\u00e9rence\u00a0\u00bb, a d\u00e9clar\u00e9 Flavien\u00a0Charles. \u00ab\u00a0C&rsquo;est un v\u00e9ritable partenaire de croissance.\u00a0\u00bb<\/p>\n","protected":false},"featured_media":173490,"template":"","meta":{"_acf_changed":false},"class_list":["post-176584","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Wellpack a envoy\u00e9 des centaines de campagnes et des millions de messages&nbsp;RCS en moins d&#039;un an - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/messaging\/customer-stories\/wellpack\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Wellpack a envoy\u00e9 des centaines de campagnes et des millions de messages&nbsp;RCS en moins d&#039;un an - Sinch\" \/>\n<meta property=\"og:description\" content=\"Depuis plus de 20\u00a0ans, Wellpack aide les marques fran\u00e7aises \u00e0 atteindre de nouveaux publics gr\u00e2ce \u00e0 des campagnes mobiles intelligentes et bas\u00e9es sur des donn\u00e9es. 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