{"id":159054,"date":"2025-05-27T07:02:32","date_gmt":"2025-05-27T07:02:32","guid":{"rendered":"https:\/\/sinch.com\/?post_type=customer-stories&#038;p=159054"},"modified":"2025-05-27T08:49:48","modified_gmt":"2025-05-27T08:49:48","slug":"comment-clarins-augmente-engagement-avec-rcs","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messaging\/customer-stories\/comment-clarins-augmente-engagement-avec-rcs\/","title":{"rendered":"Comment la marque de soins de la peau Clarins a multipli\u00e9 par 2,5 le taux d&rsquo;engagement gr\u00e2ce au RCS"},"content":{"rendered":"\n<p>Clarins compte des millions de clients fid\u00e8les dans le monde entier, ayant b\u00e2ti sa r\u00e9putation sur ses prestigieux produits de soin de la peau. La marque de luxe propose des exp\u00e9riences num\u00e9riques personnalis\u00e9es pour r\u00e9pondre aux besoins uniques des consommateurs en mati\u00e8re de cosm\u00e9tiques.  <\/p>\n\n\n\n<p>Toutefois, le march\u00e9 actuel de la beaut\u00e9 est extr\u00eamement comp\u00e9titif. M\u00eame les marques \u00e9tablies doivent trouver des moyens novateurs de se rapprocher de leurs clients et de favoriser la conversion. Alors que la demande des consommateurs pour des communications personnalis\u00e9es et interactives augmente, Clarins a vu une opportunit\u00e9 de se d\u00e9marquer \u00e0 l&rsquo;aide du RCS.  <\/p>\n\n\n\r\n\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden  \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY\" class=\"lazy-video-link\" data-lazy-video=\"ZrU7ellEqdY\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\" alt=\"The Secret Behind Clarins&#039; 2.5x Engagement Boost\">\r\n                <\/a>\r\n            <\/div>\r\n\r\n            \r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/ZrU7ellEqdY\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/ZrU7ellEqdY\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=ZrU7ellEqdY\",\n    \"name\": \"The Secret Behind Clarins' 2.5x Engagement Boost\",\n    \"description\": \"Discover how Clarins, Europe\\u2019s leading skincare brand, used RCS messaging to create more personalized, interactive customer experiences \\u2014 and boosted engagement by 2.5x.\\n\\nIn this behind-the-scenes look from Clarins' headquarters in Paris, see how the brand teamed up with Sinch to test Rich Communication Services (RCS) during their biggest campaigns \\u2014 and why it paid off. With a 79% read rate and a 22% click-through rate, RCS helped Clarins stand out in a competitive beauty market and connect with customers in a whole new way.\\n\\nRead the full story here: https:\/\/sinch.com\/customer-stories\/how-clarins-increased-engagement-with-rcs\/\\n\\nLearn more about RCS here: https:\/\/sinch.com\/rcs\",\n    \"uploadDate\": \"2025-05-12T14:39:16+00:00\",\n    \"duration\": \"PT2M59S\"\n}        <\/script>\r\n        \r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">Anticiper l&rsquo;avenir de la messagerie mobile<\/h2>\n\n\n\n<p>Lorsque Clarins a appris qu&rsquo;Apple prenait d\u00e9sormais en charge le RCS sur les appareils iOS, elle s&rsquo;est associ\u00e9e \u00e0 Sinch afin de le tester dans le cadre de sa campagne pour les f\u00eates.  <\/p>\n\n\n\n<p>Clarins a envoy\u00e9 deux messages pour promouvoir ses coffrets de No\u00ebl. Un groupe de clients a re\u00e7u un SMS enrichi contenant un lien pour acc\u00e9der \u00e0 la page mobile sp\u00e9ciale f\u00eates sur le site de Clarins.  <\/p>\n\n\n\n<p>Le deuxi\u00e8me groupe a re\u00e7u une <a href=\"https:\/\/sinch.com\/blog\/rcs-use-cases-and-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">rich card<\/a> dans un message RCS avec&nbsp;:  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le logo Clarins et le badge d&rsquo;<a href=\"https:\/\/sinch.com\/blog\/rcs-verified-senders\/\" target=\"_blank\" rel=\"noreferrer noopener\">exp\u00e9diteur v\u00e9rifi\u00e9<\/a>, qui contribuent \u00e0 instaurer la confiance.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une image, un titre et une description attrayants pr\u00e9sentant les coffrets de No\u00ebl.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des boutons renvoyant aux coffrets de No\u00ebl, au calendrier de l&rsquo;Avent et aux offres actuelles.  <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-1024x907.png\" alt=\"\" class=\"wp-image-112805\" style=\"width:1278px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/Clarins-RCS-and-Rich-SMS-comparison.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Bien que les deux messages aient renvoy\u00e9 vers les coffrets-cadeaux de No\u00ebl, le message RCS interactif a enregistr\u00e9 un taux de lecture de 79 % et un taux de clics de 22 %. C&rsquo;est 2,5&nbsp;fois plus que le taux de clic des SMS enrichis et trois fois plus que la moyenne du march\u00e9.<\/p>\n\n\n\n<p>Encourag\u00e9e par ces r\u00e9sultats, Clarins a r\u00e9alis\u00e9 un test similaire pour son \u00e9v\u00e9nement promotionnel \u00ab&nbsp;Les Journ\u00e9es Privil\u00e8ges&nbsp;\u00bb.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-1024x907.png\" alt=\"\" class=\"wp-image-112787\" style=\"width:1266px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/11\/image-1.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Le message RCS a g\u00e9n\u00e9r\u00e9 un taux de lecture de 76&nbsp;% et un taux de clics de 11&nbsp;%, soit le double du taux de clics des SMS enrichis.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Augmentation de l&rsquo;engagement et des revenus gr\u00e2ce au RCS<\/h2>\n\n\n\n<p>\u00c0 la suite de ce succ\u00e8s initial, Clarins affine sa strat\u00e9gie RCS avant la <a href=\"https:\/\/sinch.com\/fr\/blog\/rcs-ios-18\/\" target=\"_blank\" rel=\"noreferrer noopener\">prise en charge du RCS par iOS 18.<\/a> Avec l&rsquo;appui de Sinch, l&rsquo;entreprise se positionne pour offrir une exp\u00e9rience unifi\u00e9e et interactive sur tous les appareils.  <\/p>\n\n\n\n<p>\u00ab Nous sommes extr\u00eamement satisfaits de ces premiers r\u00e9sultats \u00bb, a d\u00e9clar\u00e9 H\u00e9l\u00e9na Michel, responsable CRM omnicanal chez Clarins. \u00ab&nbsp;Sinch nous a aid\u00e9s \u00e0 d\u00e9velopper des campagnes cibl\u00e9es qui d\u00e9livrent le bon message au bon public, et ce canal nous a ainsi permis d\u2019am\u00e9liorer consid\u00e9rablement l\u2019engagement et les revenus.&nbsp;\u00bb<\/p>\n","protected":false},"featured_media":112800,"template":"","meta":{"_acf_changed":false},"class_list":["post-159054","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Clarins a multipli\u00e9 par 2,5 le taux d&#039;engagement gr\u00e2ce au RCS | Sinch<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le leader europ\u00e9en des soins de la peau utilise le service de communication riche (RCS) pour cr\u00e9er une exp\u00e9rience client personnalis\u00e9e et attrayante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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