{"id":158726,"date":"2025-06-02T08:46:51","date_gmt":"2025-06-02T08:46:51","guid":{"rendered":"https:\/\/sinch.com\/?post_type=customer-stories&#038;p=158726"},"modified":"2026-09-15T04:31:13","modified_gmt":"2026-09-15T04:31:13","slug":"bpce","status":"publish","type":"messaging_cstories","link":"https:\/\/sinch.com\/fr\/messages\/temoignages-de-clients\/bpce\/","title":{"rendered":"Comment BPCE favorise l&rsquo;\u00e9ducation de la client\u00e8le et la conversion gr\u00e2ce \u00e0 une messagerie ludique\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pour les institutions financi\u00e8res, engager la client\u00e8le tout en assurant la conformit\u00e9 r\u00e9glementaire peut s&rsquo;av\u00e9rer un \u00e9quilibre d\u00e9licat. <a href=\"https:\/\/www.groupebpce.com\/annuaire\/bpce-financement\/\">BPCE<\/a>, filiale du deuxi\u00e8me plus grand groupe bancaire fran\u00e7ais, rel\u00e8ve ce d\u00e9fi au quotidien en s&rsquo;effor\u00e7ant d&rsquo;informer sa client\u00e8le sur ses produits de cr\u00e9dit renouvelable.\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=UBR_SeS4jcc\" class=\"lazy-video-link\" data-lazy-video=\"UBR_SeS4jcc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/UBR_SeS4jcc\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/UBR_SeS4jcc\/maxresdefault.jpg\" alt=\"How BPCE increased CTR by 4x with Rich SMS\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=UBR_SeS4jcc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/UBR_SeS4jcc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/UBR_SeS4jcc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=UBR_SeS4jcc\",\n    \"name\": \"How BPCE increased CTR by 4x with Rich SMS\",\n    \"description\": \"BPCE Financement, a subsidiary of France's second-largest banking group, partnered with Sinch to create engaging customer experiences through Rich SMS. Learn how they used gamified messaging to educate customers about revolving credit while maintaining regulatory compliance.\",\n    \"uploadDate\": \"2025-03-11T00:13:46+00:00\",\n    \"duration\": \"PT3M32S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Une grande partie de notre client\u00e8le conna\u00eet mal le cr\u00e9dit renouvelable ou la meilleure fa\u00e7on de l&rsquo;utiliser\u00a0\u00bb, explique C\u00e9line Kerrec, directrice du marketing et de la communication chez BPCE. \u00ab\u00a0Nous devions trouver un moyen de rendre ces informations plus accessibles et attrayantes tout en respectant notre cadre r\u00e9glementaire.\u00a0\u00bb\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trouver des moyens innovants de communiquer avec la client\u00e8le<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Travaillant avec diff\u00e9rents segments de client\u00e8le, de ceux qui ma\u00eetrisent le cr\u00e9dit renouvelable \u00e0 ceux qui ont besoin de plus d&rsquo;accompagnement, BPCE avait besoin d&rsquo;une solution capable d&rsquo;offrir des exp\u00e9riences personnalis\u00e9es \u00e0 grande \u00e9chelle.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0La communication bancaire traditionnelle peut parfois sembler rigide\u00a0\u00bb, d\u00e9clare C\u00e9line. \u00ab\u00a0Nous voulions innover au sein de nos contraintes pour cr\u00e9er une exp\u00e9rience plus attrayante pour notre client\u00e8le.\u00a0\u00bb\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est ce qui a conduit BPCE \u00e0 s&rsquo;associer \u00e0 Sinch en 2017, en utilisant <a href=\"http:\/\/sinch.com\/apis\/messaging\/rich-sms\/\">SMS enrichi<\/a> la technologie pour transformer sa communication client.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cr\u00e9er un parcours interactif<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au printemps 2024, BPCE a lanc\u00e9 une campagne mobile innovante proposant un mini-jeu sur le th\u00e8me du cyclisme. Lorsque la client\u00e8le re\u00e7oit le SMS enrichi, elle est dirig\u00e9e vers une landing page s\u00e9curis\u00e9e et optimis\u00e9e pour mobile, o\u00f9 elle peut participer \u00e0 une exp\u00e9rience interactive.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Le jeu guide la client\u00e8le \u00e0 travers un parcours cycliste virtuel\u00a0\u00bb, explique Carla Chanca, responsable de campagne marketing chez BPCE. \u00ab\u00a0\u00c0 chaque \u00e9tape, elle d\u00e9couvre les principaux avantages du cr\u00e9dit renouvelable, ce qui rend l&rsquo;aspect p\u00e9dagogique naturel et attrayant.\u00a0\u00bb\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;exp\u00e9rience est con\u00e7ue pour \u00eatre fluide, en maintenant la client\u00e8le dans l&rsquo;environnement s\u00e9curis\u00e9 de BPCE tout au long de son parcours. Une fois le jeu termin\u00e9, la client\u00e8le peut facilement acc\u00e9der \u00e0 un simulateur de financement et soumettre des demandes de fonds directement depuis son appareil mobile.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Des r\u00e9sultats qui d\u00e9passent les attentes<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La campagne a g\u00e9n\u00e9r\u00e9 des r\u00e9sultats exceptionnels pour toutes les statistiques. Le taux de clics de 8\u00a0% \u00e9tait quatre fois sup\u00e9rieur \u00e0 la moyenne de BPCE, et 85\u00a0% de la client\u00e8le ayant cliqu\u00e9 a interagi avec l&rsquo;exp\u00e9rience interactive.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plus impressionnant encore, la campagne a doubl\u00e9 les taux de conversion par rapport aux campagnes standards.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"907\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-1024x907.png\" alt=\"\u00c9cran mobile pour un jeu promotionnel permettant de gagner un voyage ou des cartes-cadeaux. Inclut des instructions pour d\u00e9placer un cycliste et un bouton pour d\u00e9marrer\" class=\"wp-image-153694\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-1024x907.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-300x266.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image-768x680.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/image.png 1518w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Ce qui est particuli\u00e8rement enthousiasmant, c&rsquo;est que nous avons obtenu ces r\u00e9sultats tout en incluant plusieurs \u00e9tapes interactives\u00a0\u00bb, souligne Carla. \u00ab\u00a0M\u00eame si la client\u00e8le devait s&rsquo;impliquer davantage que dans nos campagnes habituelles, nous avons constat\u00e9 des taux de conversion nettement sup\u00e9rieurs.\u00a0\u00bb\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Un partenariat fond\u00e9 sur l&rsquo;innovation<\/strong>\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour BPCE, la collaboration avec Sinch a ouvert de nouvelles perspectives pour l&rsquo;engagement client tout en maintenant son engagement envers des pratiques bancaires responsables.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0\u00c9voluer dans un environnement r\u00e9glement\u00e9 nous pousse en r\u00e9alit\u00e9 \u00e0 faire preuve de plus de cr\u00e9ativit\u00e9\u00a0\u00bb, d\u00e9clare C\u00e9line. \u00ab\u00a0Sinch comprend les contraintes de notre secteur et nous aide \u00e0 trouver des solutions innovantes qui respectent ces limites.\u00a0\u00bb\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s de cette campagne a valid\u00e9 l&rsquo;approche de BPCE consistant \u00e0 allier p\u00e9dagogie et engagement, \u00e9tablissant ainsi une nouvelle r\u00e9f\u00e9rence pour le marketing num\u00e9rique dans le secteur bancaire. \u00c0 l&rsquo;avenir, BPCE continuera d&rsquo;explorer de nouvelles fa\u00e7ons d&rsquo;exploiter la technologie des SMS enrichis pour cr\u00e9er des liens forts avec sa client\u00e8le.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Cette campagne a prouv\u00e9 que nous pouvions trouver un juste \u00e9quilibre entre exigences r\u00e9glementaires et exp\u00e9riences client attrayantes\u00a0\u00bb, conclut C\u00e9line. \u00ab\u00a0Il s&rsquo;agit de trouver des moyens cr\u00e9atifs d&rsquo;apporter de la valeur \u00e0 notre client\u00e8le tout en conservant sa confiance.\u00a0\u00bb\u00a0<\/p>\n","protected":false},"author":16,"featured_media":153704,"template":"","meta":{"_acf_changed":false},"class_list":["post-158726","messaging_cstories","type-messaging_cstories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment BPCE favorise l&#039;\u00e9ducation client 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