{"id":173236,"date":"2025-10-07T00:11:44","date_gmt":"2025-10-07T00:11:44","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_resources&#038;p=173236"},"modified":"2025-11-25T00:19:30","modified_gmt":"2025-11-25T00:19:30","slug":"hubspot-inbound-2025-recap-rcs-lancement","status":"publish","type":"engage_resources","link":"https:\/\/sinch.com\/fr\/engage\/resources\/uncategorized\/hubspot-inbound-2025-recap-rcs-lancement\/","title":{"rendered":"R\u00e9cap HubSpot INBOUND 2025&nbsp;: IA, RCS dans les workflows HubSpot, et plus encore"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.inbound.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">La conf\u00e9rence annuelle INBOUND de HubSpot<\/a> vient de se terminer et elle a \u00e9t\u00e9 un v\u00e9ritable succ\u00e8s\u00a0! L&rsquo;\u00e9quipe de Sinch a rejoint des milliers de sp\u00e9cialistes du marketing, de professionnels de la vente et de dirigeants d&rsquo;entreprise pour \u00e9changer des id\u00e9es et s&rsquo;inspirer des sessions d&rsquo;experts de haut niveau, du r\u00e9seautage et, bien s\u00fbr, des annonces de produits que nous avons attendues toute l&rsquo;ann\u00e9e. En tant qu&rsquo;application essentielle sur la marketplace et partenaire de co-innovation, nous avons \u00e9galement profit\u00e9 de cette occasion pour rencontrer des personnes de chez HubSpot afin d&rsquo;am\u00e9liorer et de renforcer notre partenariat.<\/p>\n\n<p>Outre les <a href=\"https:\/\/www.linkedin.com\/posts\/karenng2_inbound-ai-fallspotlight-activity-7369062879796318208-2OKE\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAWxgP8BOeAToesYiKuh8ndlRi_ZVZQHeyA\" target=\"_blank\" rel=\"noreferrer noopener\">annonces de Hubspot<\/a>, notamment le Loop Marketing Playbook, le Smart CRM et le nouveau Data Hub, notre \u00e9quipe a \u00e9galement partag\u00e9 quelques innovations passionnantes qui viennent d&rsquo;\u00eatre lanc\u00e9es, ainsi que d&rsquo;autres qui arriveront dans les prochains mois.<\/p>\n\r\n    <nav data-content-type=\"longform\" class=\"toc-block longform-spacings px-5 py-6 px-md-6 px-lg-7 py-md-7 bg-light fs-sm rounded-lg\" aria-labelledby=\"toc-title-5714\"><p class=\"h5 m-0\" id=\"toc-title-5714\">Sommaire<\/p><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">01<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#nouveautes-de-sinch-discussion-sur-lia-rcs-dans-les-workflows-hubspot-et-plus-encore\">Nouveaut\u00e9s de Sinch\u00a0: Discussion sur l&rsquo;IA, RCS dans les workflows HubSpot, et plus encore<\/a><a class=\"scrollme link-body-color\" href=\"#conference-sur-lia-gagnez-plus-avec-lia-et-la-messagerie-nouvelle-generation\">Conf\u00e9rence sur l&rsquo;IA\u00a0: \u00ab\u00a0Gagnez plus avec l&rsquo;IA et la messagerie nouvelle g\u00e9n\u00e9ration\u00a0\u00bb<\/a><a class=\"scrollme link-body-color\" href=\"#la-messagerie-rcs-nouvelle-generation-est-desormais-disponible-dans-les-workflows-hubspot\">La messagerie RCS nouvelle g\u00e9n\u00e9ration est d\u00e9sormais disponible dans les workflows HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#lia-dans-la-messagerie-hubspot\">L&rsquo;IA dans la messagerie HubSpot<\/a><a class=\"scrollme link-body-color\" href=\"#lancement-de-sinch-engage-aux-etats-unis\">Lancement de Sinch Engage aux \u00c9tats-Unis<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">02<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#levenement-de-reseautage-the-final-buzz-de-sinch\">L&rsquo;\u00e9v\u00e9nement de r\u00e9seautage \u00ab\u00a0The Final Buzz\u00a0\u00bb de Sinch<\/a><\/div><\/div><div class=\"d-flex mt-3\"><div class=\"w-auto fw-bold text-accent d-flex me-2\">03<\/div><div class=\"d-flex flex-column\"><a class=\"fw-bold scrollme link-body-color text-accent\" href=\"#principaux-enseignements-de-hubspot-inbound\">Principaux enseignements de HubSpot INBOUND<\/a><\/div><\/div><\/nav>\n<h2 class=\"wp-block-heading\">Nouveaut\u00e9s de Sinch\u00a0: Discussion sur l&rsquo;IA, RCS dans les workflows HubSpot, et plus encore<\/h2>\n\n<p>Il n&rsquo;y a rien de mieux que d&rsquo;entendre des commentaires tels que \u00ab\u00a0votre application est super fluide et facile \u00e0 int\u00e9grer\u00a0\u00bb, \u00ab\u00a0l&rsquo;une des meilleures <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/messagemedia-218459?__hstc=205072591.f63a3059e8635648196a38f9cbf11a75.1754893796546.1758279394742.1758288857102.49&amp;__hssc=205072591.2.1758288857102&amp;__hsfp=875581106\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9grations<\/a> que nous utilisons en tant que partenaire\u00a0\u00bb, et \u00ab\u00a0int\u00e9gration g\u00e9niale, nous l&rsquo;adorons !\u00a0\u00bb directement de la part des clients et des partenaires en personne.<\/p>\n\n<p>Ces conversations de la vie r\u00e9elle sont la raison pour laquelle nous aimons participer \u00e0 l&rsquo;\u00e9v\u00e9nement INBOUND, en plus de pouvoir d\u00e9voiler nos propres nouveaut\u00e9s et id\u00e9es de produits pour aider les utilisateurs de HubSpot \u00e0 <strong>travailler plus intelligemment et \u00e0 d\u00e9crocher davantage de contrats.<\/strong><strong> <\/strong>Voici ce que nous avons partag\u00e9\u00a0:<\/p>\n\n<h3 class=\"wp-block-heading\">Conf\u00e9rence sur l&rsquo;IA\u00a0: \u00ab\u00a0Gagnez plus avec l&rsquo;IA et la messagerie nouvelle g\u00e9n\u00e9ration\u00a0\u00bb<\/h3>\n\n<p>Julia Fraser, vice-pr\u00e9sidente ex\u00e9cutive Am\u00e9rique de Sinch, a fait une pr\u00e9sentation remarquable de 45\u00a0minutes sur la fa\u00e7on dont les partenaires de solutions HubSpot peuvent g\u00e9n\u00e9rer une v\u00e9ritable croissance commerciale gr\u00e2ce \u00e0 notre nouvelle IA et \u00e0 nos capacit\u00e9s de messagerie de nouvelle g\u00e9n\u00e9ration.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-1024x500.png\" alt=\"\" class=\"wp-image-168445\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-1024x500.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-300x146.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia-768x375.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-Julia.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Plus pr\u00e9cis\u00e9ment, elle a donn\u00e9 un aper\u00e7u de l&rsquo;avenir de la messagerie client\u00a0: des <strong>exp\u00e9riences RCS riches et une automatisation intelligente, int\u00e9gr\u00e9es dans l&rsquo;\u00e9cosyst\u00e8me HubSpot<\/strong>.<\/p>\n    <div data-content-type=\"longform\" class=\"quote hub-quote longform-spacings d-flex flex-column rounded-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 shadow-sm bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"quote-logo mb-3\">\r\n                            <img decoding=\"async\" class=\"quote-logo\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/06\/logo-sinch.svg\" alt=\"Logo pour la citation de Julia Fraser\">\r\n                    <\/div>\r\n\r\n        <blockquote class=\"quote-content m-0\" id=\"quote-block-bd3c52da0342171d95fd676f34f57ac5\">\r\n            \u00ab&nbsp;L&rsquo;avenir de l&rsquo;engagement client ne se r\u00e9sume pas \u00e0 l&rsquo;envoi de messages, il s&rsquo;agit d&rsquo;entamer des conversations intelligentes, opportunes et profond\u00e9ment personnelles.&nbsp;\u00bb        <\/blockquote>\r\n\r\n                    <div class=\"d-flex gap-3 mt-5\">\r\n                                    <div>\r\n                        <img decoding=\"async\" width=\"72\" height=\"72\" class=\"rounded-lg quote-author\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/08\/SI-Portrait-Julia-Fraser.png\" alt=\"Photo de Julia Fraser\">\r\n                    <\/div>\r\n                                <div class=\"d-flex flex-column align-self-center fs-sm\">\r\n                    <cite class=\"mb-0 fw-bold text-accent fst-normal\" aria-describedby=\"quote-block-bd3c52da0342171d95fd676f34f57ac5\">\r\n                        Julia Fraser                    <\/cite>\r\n                                            <span class=\"mb-0 text-body-color\">Vice-pr\u00e9sidente ex\u00e9cutive Am\u00e9rique, Sinch<\/span>\r\n                                    <\/div>\r\n            <\/div>\r\n            <\/div>\r\n\n<p>Avec une d\u00e9monstration de produit en direct et des exemples pratiques, la session de Julia a explor\u00e9 comment les outils de messagerie modernes comme <a href=\"https:\/\/sinch.com\/fr\/engage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sinch Engage (anciennement MessageMedia<\/a>) aident les utilisateurs de HubSpot \u00e0 r\u00e9soudre les d\u00e9fis des clients et \u00e0 susciter plus d&rsquo;engagement avec une messagerie contextuelle en temps r\u00e9el via l&rsquo;IA et une messagerie RCS riche.<\/p>\n\n<p>Vous avez manqu\u00e9 la pr\u00e9sentation ou vous souhaitez en savoir plus\u00a0? <a href=\"https:\/\/sinch.com\/fr\/engage\/programmer-une-demonstration\/\">R\u00e9servez une d\u00e9monstration<\/a> ou <a href=\"https:\/\/sinch.com\/fr\/engage\/parler-a-un-expert\/\">contactez notre \u00e9quipe<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">La messagerie RCS nouvelle g\u00e9n\u00e9ration est d\u00e9sormais disponible dans les workflows HubSpot<\/h3>\n\n<p>Et voil\u00e0, c&rsquo;est notre grand lancement de produit pour INBOUND\u00a0:<\/p>\n\n<p><strong>Vous pouvez d\u00e9sormais envoyer des messages RCS interactifs et de marque directement \u00e0 partir de vos workflows<\/strong> HubSpot, gr\u00e2ce \u00e0 notre <a href=\"https:\/\/sinch.com\/fr\/?post_type=engage_integrations&amp;p=165837\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9gration de messagerie HubSpot<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"585\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-1024x585.png\" alt=\"\" class=\"wp-image-168451\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-1024x585.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-300x171.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS-768x439.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-RCS.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Si vous ne connaissez pas le RCS\u00a0: le <a href=\"https:\/\/sinch.com\/fr\/engage\/channels\/rcs\/\" target=\"_blank\" rel=\"noreferrer noopener\">RCS (service de communication riche)<\/a> combine la port\u00e9e et la familiarit\u00e9 des SMS avec les fonctionnalit\u00e9s riches et interactives dont les sp\u00e9cialistes du marketing ont besoin pour cr\u00e9er des campagnes remarquables qui r\u00e9sonnent et convertissent.<\/p>\n\n<p>Avec la sortie du RCS dans HubSpot\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Instaurez la confiance gr\u00e2ce \u00e0 des profils d&rsquo;exp\u00e9diteurs v\u00e9rifi\u00e9s<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Engagez davantage avec les m\u00e9dias enrichis (images, vid\u00e9os, cartes enrichies, boutons intelligents et carrousels)<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Suivez les lectures, les clics et les r\u00e9ponses, et utilisez les donn\u00e9es de performance pour recibler les prospects<\/li>\n<\/ul>\n\n<p>Nous sommes les premiers \u00e0 permettre l&rsquo;envoi de messages RCS dans HubSpot. En tant qu&rsquo;<a href=\"https:\/\/sinch.com\/news\/sinch-named-an-essential-app-for-hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">application essentielle dans la cat\u00e9gorie des services de HubSpot<\/a>, Sinch favorise la co-innovation directement avec HubSpot, ce qui nous permet de prendre la t\u00eate de la messagerie enrichie RCS de nouvelle g\u00e9n\u00e9ration (et des innovations d&rsquo;IA \u00e0 venir).<\/p>\n\n<p>Vous souhaitez d\u00e9couvrir vous-m\u00eame le RCS dans HubSpot\u00a0? Trouvez et installez <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/messagemedia-218459?__hstc=205072591.f63a3059e8635648196a38f9cbf11a75.1754893796546.1758279394742.1758288857102.49&amp;__hssc=205072591.2.1758288857102&amp;__hsfp=875581106\" target=\"_blank\" rel=\"noreferrer noopener\">notre application sur la marketplace HubSpot<\/a>, ou lisez notre <a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/articles\/13604780981775-HubSpot-Rich-Communication-Services-RCS-in-HubSpot\" target=\"_blank\" rel=\"noreferrer noopener\">article de support<\/a>.<\/p>\n\n<h3 class=\"wp-block-heading\">L&rsquo;IA dans la messagerie HubSpot<\/h3>\n\n<p>Dans la lign\u00e9e des grands th\u00e8mes d&rsquo;INBOUND et de la conf\u00e9rence de Julia\u00a0Fraser sur l&rsquo;IA, Sinch a pr\u00e9vu de nombreuses mises \u00e0 jour passionnantes qui apporteront des capacit\u00e9s d&rsquo;IA plus profondes dans votre messagerie HubSpot.<\/p>\n\n<p>Gr\u00e2ce \u00e0 <a href=\"https:\/\/sinch.com\/fr\/?post_type=engage_integrations&amp;p=165837\" target=\"_blank\" rel=\"noreferrer noopener\">notre int\u00e9gration<\/a>, vous pourrez bient\u00f4t\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9clencher automatiquement des r\u00e9ponses bidirectionnelles semblables \u00e0 un \u00e9change avec un humain \u00e0 partir d&rsquo;HubSpot<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Cr\u00e9er des conversations individuelles et des mod\u00e8les intelligents gr\u00e2ce \u00e0 l&rsquo;IA<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Laisser l&rsquo;IA s\u00e9lectionner le meilleur canal pour envoyer votre message<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Le RCS personnalis\u00e9 par l&rsquo;IA \u00e9vite le d\u00e9sabonnement des clients.<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li>Utilisez les agents clients HubSpot IA + les canaux de messagerie Sinch<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Lancement de Sinch Engage aux \u00c9tats-Unis<\/h3>\n\n<p>Le nom Sinch Engage est-il nouveau pour vous\u00a0? C&rsquo;est parce que c&rsquo;est le cas. <a href=\"https:\/\/sinch.com\/blog\/introducing-sinch-engage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sinch Engage (anciennement MessageMedia) est le nouveau nom<\/strong><\/a> de notre plateforme de messagerie multicanal s\u00e9curis\u00e9e qui vous permet de contacter facilement vos clients partout dans le monde via SMS, MMS, RCS et WhatsApp, le tout \u00e0 partir d&rsquo;une seule bo\u00eete de r\u00e9ception.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-1024x684.png\" alt=\"\" class=\"wp-image-160751\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-1024x684.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-300x200.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats-768x513.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/06\/Campaign-creation-stats.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>S&rsquo;appuyant sur plus de 20\u00a0ans d&rsquo;expertise de Sinch, plus de 600\u00a0connexions directes avec les op\u00e9rateurs, et une s\u00e9curit\u00e9 et conformit\u00e9 de niveau 1, Sinch Engage est la plateforme qui alimente maintenant notre int\u00e9gration HubSpot (et <a href=\"https:\/\/sinch.com\/engage\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">bien d&rsquo;autres<\/a>), facilitant la connexion avec les clients plus rapidement, plus personnellement, et \u00e0 grande \u00e9chelle.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light\" data-theme=\"light\" aria-labelledby=\"banner-block-block_e0c7dabc82eaa4ce35709a362ec3e32d\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sinch Engage            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_e0c7dabc82eaa4ce35709a362ec3e32d\">\r\n                D\u00e9veloppez votre audience et votre chiffre d&rsquo;affaires gr\u00e2ce \u00e0 une plateforme de messagerie con\u00e7ue pour \u00e9voluer            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">Avec Sinch Engage, vous pouvez facilement \u00e9tendre votre strat\u00e9gie d&rsquo;engagement client \u00e0 des canaux tels que les SMS, WhatsApp et maintenant le RCS, le tout \u00e0 partir d&rsquo;une seule plateforme. Obtenez toutes les fonctionnalit\u00e9s de messagerie dont vous avez besoin, comme les rappels automatis\u00e9s, les messages group\u00e9s, les conversations bidirectionnelles, la bo\u00eete de r\u00e9ception de l&rsquo;\u00e9quipe, les analyses, et bien plus encore, \u00e0 partir d&rsquo;une plateforme s\u00e9curis\u00e9e \u00e0 laquelle des milliers de grandes marques mondiales font confiance.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/sinch.com\/engage\/\"  class=\"btn btn-secondary\" >D\u00e9couvrez Sinch Engage<\/a><\/div>\r\n    <\/aside>\r\n\r\n\n<h2 class=\"wp-block-heading\">L&rsquo;\u00e9v\u00e9nement de r\u00e9seautage \u00ab\u00a0The Final Buzz\u00a0\u00bb de Sinch<\/h2>\n\n<p>Si vous avez particip\u00e9 \u00e0 INBOUND, vous savez que certains des meilleurs moments se produisent entre les sessions. Notre \u00e9v\u00e9nement sponsoris\u00e9, The Final Buzz, a \u00e9t\u00e9 marqu\u00e9 par une ambiance anim\u00e9e, des bulles et de nombreuses conversations passionnantes avec nos partenaires et nos nombreux amis, anciens et nouveaux, de la communaut\u00e9 HubSpot.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"759\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-1024x759.png\" alt=\"\" class=\"wp-image-168457\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-1024x759.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-300x222.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage-768x569.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/SI-Blog-Hubspot-Inbound-collage.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">Principaux enseignements de HubSpot INBOUND<\/h2>\n\n<p>Chez Sinch, nous savons que l&rsquo;IA pour l&rsquo;IA ne permettra pas aux entreprises de gagner dans cette nouvelle \u00e8re. Dans ce nouveau monde, le r\u00f4le de l&rsquo;humain est le go\u00fbt et le jugement. Celui de l&rsquo;IA est la vitesse, l&rsquo;\u00e9chelle et l&rsquo;ex\u00e9cution. Quelques citations m\u00e9morables d&rsquo;INBOUND soulignent ces id\u00e9es\u00a0:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Le contenu sans point de vue n&rsquo;est que du spam.\u00a0\u00bb<\/strong> et <strong>\u00ab\u00a0Les clients attendent des r\u00e9sultats, pas seulement des logiciels\u00a0.\u00bb<\/strong> &#8211; HubSpot Keynote par Yamini Rangan, PDG de HubSpot et Karen Ng, cheffe de produit chez HubSpot<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0Les humains dirigent et l&rsquo;IA acc\u00e9l\u00e8re.\u00a0\u00bb<\/strong> &#8211; Jon Dick, responsable de la r\u00e9ussite client chez HubSpot<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0L&rsquo;avenir sera centr\u00e9 sur l&rsquo;humain, sinon cela ne fonctionnera pas.\u00a0\u00bb<\/strong> &#8211; Sarah McDevitt, directrice principale de la strat\u00e9gie des partenaires chez HubSpot<\/li>\n<\/ul>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00ab\u00a0La transformation de l&rsquo;IA est en train de se produire, que vous soyez pr\u00eat ou non.\u00a0\u00bb<\/strong> &#8211; Karen Ng, cheffe de produit chez HubSpot<\/li>\n<\/ul>\n\n<p>Dans l&rsquo;ensemble, l&rsquo;\u00e9v\u00e9nement HubSpot INBOUND de cette ann\u00e9e nous a donn\u00e9 de l&rsquo;\u00e9nergie et de l&rsquo;inspiration pour la suite, et nous sommes plus enthousiastes que jamais \u00e0 l&rsquo;id\u00e9e de continuer \u00e0 innover avec (et pour\u00a0!) la communaut\u00e9 HubSpot.<\/p>\n\r\n    <aside data-content-type=\"longform\"  class=\"banner-block longform-spacings rounded-lg shadow-lg px-5 py-6 px-md-6 py-md-7 p-lg-7 bg-light-subtle\" data-theme=\"dark\" aria-labelledby=\"banner-block-block_975a3106d0268743557d887263d8e1d0\">\r\n                    <p class=\"text-uppercase section-caption text-body-color\">\r\n                Sinch Engage et HubSpot            <\/p>\r\n                            <p class=\"h4 text-accent fw-bold\" id=\"banner-block-block_975a3106d0268743557d887263d8e1d0\">\r\n                Int\u00e9gration de messagerie la mieux not\u00e9e sur HubSpot pour les SMS, WhatsApp et maintenant le RCS            <\/p>\r\n                            <div class=\"mb-0 text-body-color\">\r\n                                    <div class=\"content-body mb-0 text-body-color\"><p class=\"mb-0\">D\u00e9couvrez pourquoi nous sommes le partenaire d&rsquo;application essentiel de HubSpot pour l&rsquo;envoi et l&rsquo;automatisation de campagnes promotionnelles, la recherche des prospects et les conversations bidirectionnelles sur les canaux mobiles pr\u00e9f\u00e9r\u00e9s de vos clients, directement depuis HubSpot. Configuration rapide, conformit\u00e9 et assistance mondiale 24&nbsp;h\/24 et 7&nbsp;j\/7.<\/p><\/div>\r\n                            <\/div>\r\n        \r\n        <div class=\"text-start mt-5\"><a href=\"https:\/\/sinch.com\/engage\/integrations\/hubspot\/\"  class=\"btn btn-secondary\" >En savoir plus<\/a><\/div>\r\n    <\/aside>\r\n\r\n","protected":false},"author":70,"featured_media":172756,"template":"","meta":{"_acf_changed":false},"engage_resources_category":[],"class_list":["post-173236","engage_resources","type-engage_resources","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9cap HubSpot INBOUND 2025\u00a0: IA, Smart CRM, RCS dans les workflows HubSpot et mises \u00e0 jour Sinch Engage<\/title>\n<meta name=\"description\" content=\"Les nouveaut\u00e9s de HubSpot INBOUND 2025\u00a0: IA, Smart CRM, Agents Breeze, ainsi que 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