{"id":191784,"date":"2026-06-12T13:27:16","date_gmt":"2026-06-12T13:27:16","guid":{"rendered":"https:\/\/sinch.com\/engage\/product-updates\/rcs-launch-2\/"},"modified":"2026-07-03T14:43:52","modified_gmt":"2026-07-03T14:43:52","slug":"rcs-launch","status":"publish","type":"engage_prod_updates","link":"https:\/\/sinch.com\/fr\/engage\/mises-a-jour-de-produits\/rcs-launch\/","title":{"rendered":"Le RCS dans Sinch Engage : une messagerie riche et branded dans la bo\u00eete de r\u00e9ception native"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Avec\u00a0plus de\u00a0<a href=\"https:\/\/blog.google\/products\/android\/billion-rcs-messages\/\" target=\"_blank\" rel=\"noreferrer noopener\">un milliard de messages RCS envoy\u00e9s chaque jour<\/a>\u00a0rien qu&rsquo;aux \u00c9tats-Unis,\u00a0et des entreprises\u00a0<a href=\"https:\/\/sinch.com\/fr\/customer-stories\/rcs-brings-big-boost-brand-visibility-and-customer-interaction\/\" target=\"_blank\" rel=\"noreferrer noopener\">observant des<\/a>\u00a0taux de clics sept fois plus \u00e9lev\u00e9s\u00a0avec celui-ci\u00a0qu&rsquo;avec le SMS,\u00a0le RCS\u00a0(Rich Communication Services)\u00a0repr\u00e9sente\u00a0un \u00e9norme\u00a0potentiel de croissance pour\u00a0le business messaging.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c0 partir du 1er d\u00e9cembre, le RCS sera disponible dans tout Sinch Engage\u00a0<\/strong>afin que vous puissiez envoyer des messages riches, branded et interactifs, que vous souhaitiez les envoyer depuis notre application web,\u00a0notre API, ou notre\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/integrations\/hubspot\/\">int\u00e9gration HubSpot<\/a>\u00a0(avec d&rsquo;autres int\u00e9grations \u00e0 venir).\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici\u00a0un\u00a0aper\u00e7u du\u00a0fonctionnement\u00a0du RCS dans\u00a0Sinch\u00a0Engage,\u00a0de la valeur qu&rsquo;il apporte \u00e0 vos communications client,\u00a0des\u00a0principaux\u00a0cas\u00a0d&rsquo;utilisation\u00a0du RCS et de la mani\u00e8re\u00a0de\u00a0commencer\u00a0d\u00e8s aujourd&rsquo;hui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez comment les marques <a href=\"https:\/\/sinch.com\/fr\/rcs\/chapter\/comment-le-rcs-maintient-l-engagement-l-information-la-securite-et-la-satisfaction-des-clients-dans-tous-les-secteurs\/\">dans tous les secteurs<\/a> utilisent le RCS pour garder leurs clients engag\u00e9s, inform\u00e9s et en s\u00e9curit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Comment fonctionne le RCS dans Sinch Engage<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Envoyer un\u00a0message\u00a0RCS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Il n&rsquo;y a aucune\u00a0application\u00a0suppl\u00e9mentaire\u00a0\u00e0 t\u00e9l\u00e9charger\u00a0(ni pour vous\u00a0ni pour les destinataires de vos messages)\u00a0lorsque vous envoyez un RCS\u00a0dans Sinch Engage.\u00a0Les messages RCS sont\u00a0envoy\u00e9s par votre op\u00e9rateur tout comme les SMS,\u00a0donc\u00a0lorsque\u00a0vous \u00eates\u00a0sur\u00a0la plateforme Sinch Engage,\u00a0l&rsquo;envoi\u00a0d&rsquo;une campagne RCS\u00a0est aussi simple que l&rsquo;envoi\u00a0d&rsquo;un\u00a0SMS.\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png\" alt=\"Interface pour composer un message RCS rich card avec un titre, une description et une pr\u00e9visualisation sur mobile \u00e0 droite\" class=\"wp-image-173776\" style=\"width:772px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1024x941.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-300x276.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-768x705.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform-1536x1411.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/Create-an-RCS-message-in-Sinch-Engage-platform.png 1744w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c9tant donn\u00e9 que les messages\u00a0RCS\u00a0prennent en charge les m\u00e9dias riches\u00a0et les fonctionnalit\u00e9s de\u00a0chat\u00a0interactif que le SMS\u00a0ne propose pas,\u00a0vous\u00a0trouverez des\u00a0options\u00a0suppl\u00e9mentaires\u00a0pour\u00a0l&rsquo;envoi\u00a0de RCS\u00a0dans Sinch Engage,\u00a0notamment :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing your message content type,&nbsp;<strong>Rich Cards<\/strong>&nbsp;or&nbsp;<strong>Text Message<\/strong>&nbsp;\n<ul class=\"wp-block-list\">\n<li>Si Rich cards : Int\u00e9grer un m\u00e9dia autonome, une rich card ou un carrousel\u00a0<\/li>\n\n\n\n<li>If Text Message: Incorporate Up to 2,000 characters and&nbsp;up to four&nbsp;optional&nbsp;button&nbsp;types:&nbsp;\n<ul class=\"wp-block-list\">\n<li>R\u00e9ponse rapide\u00a0<\/li>\n\n\n\n<li>Ouvrir une URL\u00a0<\/li>\n\n\n\n<li>Appeler\u00a0un num\u00e9ro de t\u00e9l\u00e9phone\u00a0<\/li>\n\n\n\n<li>Partager une position <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Message de repli sur le SMS : C&rsquo;est ce que vos destinataires re\u00e7oivent si leur appareil ne prend pas en charge les messages RCS.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1002\" height=\"1024\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png\" alt=\"Interface pour composer un message marketing avec des champs de formulaire \u00e0 gauche et une pr\u00e9visualisation sur mobile \u00e0 droite\" class=\"wp-image-173782\" style=\"width:781px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1002x1024.png 1002w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-293x300.png 293w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-768x785.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage-1503x1536.png 1503w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/SMS-fallback-for-RCS-in-Sinch-Engage.png 1798w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pour vous permettre d&rsquo;apprendre et de visualiser encore plus facilement\u00a0le fonctionnement du RCS,\u00a0nous avons\u00a0r\u00e9alis\u00e9 une\u00a0rapide d\u00e9monstration sur la fa\u00e7on\u00a0d&rsquo;envoyer un RCS dans Sinch Engage :\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\" class=\"lazy-video-link\" data-lazy-video=\"0fT_5iazkso\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\" alt=\"How to create and send RCS campaigns | Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/0fT_5iazkso\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/0fT_5iazkso\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=0fT_5iazkso\",\n    \"name\": \"How to create and send RCS campaigns | Sinch Engage\",\n    \"description\": \"Sinch Engage is your easy, secure, multichannel messaging platform for scaling customer communication across SMS, MMS, WhatsApp \\u2014 and now RCS, too.  \\n\\nIn this short demo, we'll show you how to set up an RCS campaign in Sinch Engage's intuitive platform. \\n\\nBy the end, you'll know how to:\\u202f \\n- Build a rich card carousel with images, descriptions, and buttons \\n- Create a text-based RCS message with interactive buttons as your calls to action\\n- Set up an SMS fallback message for non-RCS enabled devices \\n- Analyze campaign performance with detailed reporting \\n\\nWant to learn more about RCS or explore the Sinch Engage platform further? \\n\\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#RCS #SinchEngage #CustomerEngagement #Messaging \\\"\",\n    \"uploadDate\": \"2025-12-03T15:41:56+00:00\",\n    \"duration\": \"PT1M17S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Compar\u00e9s aux SMS, les messages RCS offrent l&rsquo;avantage\u00a0d&rsquo;\u00eatre\u00a0<strong>Branded, V\u00e9rifi\u00e9s, Interactifs et Immersifs.<\/strong>\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"638\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png\" alt=\"Smartphone montrant une application de messagerie branded avec des \u00e9tiquettes pour les fonctionnalit\u00e9s branded, v\u00e9rifi\u00e9, immersif et interactif\" class=\"wp-image-173770\" style=\"width:934px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1024x638.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-300x187.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-768x479.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-1536x957.png 1536w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/12\/RCS-in-Sinch-Engage-product-launch-2048x1277.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Le RCS est \u00e9galement disponible dans\u00a0les flux de travail HubSpot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous utilisez HubSpot pour la communication client ?\u00a0Notre int\u00e9gration HubSpot vous permet\u00a0d&rsquo;automatiser vos campagnes RCS directement depuis\u00a0vos\u00a0flux de travail.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici\u00a0ce que cela signifie pour vous :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Suscitez l&rsquo;engagement avec des m\u00e9dias riches<\/strong>\u00a0\u2013 Envoyez des interactive RCS messages avec des images, des boutons et des carrousels d\u00e9clench\u00e9s par les automatisations HubSpot.\u00a0<\/li>\n\n\n\n<li><strong>Instaurez la confiance avec des messages de marque v\u00e9rifi\u00e9s<\/strong>\u00a0\u2013 D\u00e9marquez-vous dans la bo\u00eete de r\u00e9ception gr\u00e2ce \u00e0 des ID d&rsquo;exp\u00e9diteur v\u00e9rifi\u00e9s.\u00a0<\/li>\n\n\n\n<li><strong>Optimisez gr\u00e2ce \u00e0 des informations en temps r\u00e9el<\/strong>\u00a0\u2013 Suivez les lectures, les clics et les r\u00e9ponses directement\u00a0dans\u00a0HubSpot.\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Shrewsbury College,\u00a0un \u00e9tablissement d&rsquo;enseignement sup\u00e9rieur de premier plan au Royaume-Uni et l&rsquo;un de nos pr\u00e9cieux clients,\u00a0utilise d\u00e9j\u00e0 le RCS\u00a0via l&rsquo;\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/integrations\/hubspot\/\" target=\"_blank\" rel=\"noreferrer noopener\">int\u00e9gration Sinch Engage &amp; HubSpot<\/a>\u00a0pour\u00a0promouvoir les cours \u00e0 venir, les apprentissages et les examens de qualification.\u00a0Ils ont constat\u00e9 une am\u00e9lioration\u00a0de statistiques cl\u00e9s\u00a0telles que l&rsquo;augmentation\u00a0des candidatures,\u00a0ainsi qu&rsquo;une am\u00e9lioration de l&rsquo;engagement\u00a0des \u00e9tudiants et\u00a0des temps de r\u00e9ponse, tout en\u00a0r\u00e9duisant\u00a0simultan\u00e9ment la\u00a0charge administrative.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous avons cr\u00e9\u00e9 des flux de travail tr\u00e8s complexes \u00bb, d\u00e9clare Miles Porton, coordinateur du site web du Shrewsbury College. \u00ab Avant d&rsquo;utiliser Sinch Engage, si un \u00e9tudiant ne r\u00e9pondait pas \u00e0 un email, nous n&rsquo;avions pas d&rsquo;autre canal de communication. D\u00e9sormais, nous pouvons d\u00e9clencher un SMS ou un message RCS en guise de suivi, ce qui permet de maintenir la conversation \u00bb.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png\" alt=\"Trois \u00e9crans mobiles montrant un message RCS du Shrewsbury College avec un carrousel d&apos;options \u00e9ducatives\" class=\"wp-image-172369\" style=\"width:726px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1024x635.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-300x186.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-768x476.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-1208x748.png 1208w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College-784x486.png 784w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI__Engage-Customer-Story-Handsets_Shrewsbury-College.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez plus en d\u00e9tail comment\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/universite-shrewsbury\/\" target=\"_blank\" rel=\"noreferrer noopener\">le Shrewsbury College utilise\u00a0Sinch Engage avec\u00a0HubSpot<\/a>\u00a0pour les SMS et le RCS\u00a0ou explorez vous-m\u00eame notre\u00a0application\u00a0dans la\u00a0<a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/listing\/sinch-engage-sms\" target=\"_blank\" rel=\"noreferrer noopener\">marketplace d&rsquo;applications de HubSpot<\/a>.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La valeur du\u00a0RCS<\/strong> : <strong>Plus d&rsquo;engagement\u00a0et de conversions<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La nature riche et interactive du RCS vous permet de transformer chaque conversation en une exp\u00e9rience plus visuelle, fiable et mesurable.\u00a0Le\u00a0RCS\u00a0\u00e9tant d\u00e9sormais en direct\u00a0dans Sinch Engage, cela signifie que\u00a0nos\u00a0utilisateurs b\u00e9n\u00e9ficient\u00a0instantan\u00e9ment de\u00a0quatre piliers de valeur cl\u00e9s :\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong> Une messagerie branded sans application\u00a0suppl\u00e9mentaire<\/strong>. Envoyez des messages \u00e0 fort impact avec votre logo, vos images et des boutons d&rsquo;action \u2013 le tout livr\u00e9 directement dans la bo\u00eete de r\u00e9ception de votre client de la m\u00eame mani\u00e8re que vous\u00a0enverriez un SMS.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Des conversations visuelles et engageantes qui convertissent<\/strong>. Transformez les messages unidirectionnels en fils de discussion interactifs avec des carrousels, des suggested replies et des CTA cliquables, qui invitent votre lecteur \u00e0 lire, r\u00e9pondre et s&rsquo;engager davantage.\u00a0<\/li>\n\n\n\n<li><strong>Con\u00e7u pour s&rsquo;adapter \u00e0 votre infrastructure et \u00e9voluer<\/strong>. Que ce soit via le cr\u00e9ateur no-code de Sinch Engage,\u00a0<a href=\"https:\/\/sinch.com\/fr\/api\/messages\/rcs\/\">via l&rsquo;API Engage<\/a>, ou\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/integrations\/\" target=\"_blank\" rel=\"noreferrer noopener\">nos int\u00e9grations<\/a>, le RCS s&rsquo;adapte pour r\u00e9pondre \u00e0 vos besoins en mati\u00e8re de volume, d&rsquo;automatisation et de conformit\u00e9.\u00a0<\/li>\n\n\n\n<li><strong>V\u00e9rifi\u00e9 et\u00a0s\u00e9curis\u00e9<\/strong>. Chaque\u00a0message\u00a0branded\u00a0est envoy\u00e9 depuis votre Agent RCS\u00a0v\u00e9rifi\u00e9. De plus,\u00a0le <strong>repli sur le SMS<\/strong>\u00a0garantit que vous atteignez toujours vos clients quoi qu&rsquo;il arrive<\/li>\n<\/ol>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">D\u00e9couvrez le\u00a0RCS\u00a0dans\u00a0Sinch Engage sur notre\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/canaux\/rcs\/\" target=\"_blank\" rel=\"noopener noreferrer\">page produit RCS<\/a>\u00a0ou dans\u00a0notre\u00a0<a href=\"https:\/\/support.app.sinch.com\/hc\/en-us\/categories\/11844926892047-RCS-Rich-Communication-Services\" target=\"_blank\" rel=\"noopener noreferrer\">centre de support<\/a>.\u00a0<\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cas d&rsquo;utilisation du RCS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses\u00a0conversations client peuvent\u00a0b\u00e9n\u00e9ficier\u00a0de m\u00e9dias riches et\u00a0d&rsquo;interactivit\u00e9 &#8211; mais\u00a0la r\u00e9alit\u00e9 est\u00a0que de nombreux messages\u00a0sont\u00a0envoy\u00e9s sous forme de\u00a0SMS texte uniquement en raison de co\u00fbts, de d\u00e9livrabilit\u00e9,\u00a0ou\u00a0de raisons op\u00e9rationnelles\u00a0(comme\u00a0le fait de supposer qu&rsquo;il faut t\u00e9l\u00e9charger une autre application).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le\u00a0RCS\u00a0d\u00e9sormais disponible\u00a0dans\u00a0la plateforme de messagerie\u00a0s\u00e9curis\u00e9e de\u00a0Sinch\u00a0Engage,\u00a0vous\u00a0pouvez\u00a0facilement\u00a0int\u00e9grer des m\u00e9dias accrocheurs, des carrousels, et\u00a0des suggested replies\u00a0\u00e0\u00a0votre\u00a0strat\u00e9gie\u00a0SMS\u00a0existante\u00a0\u2013\u00a0ce qui ravira\u00a0vos clients et\u00a0augmentera\u00a0l&rsquo;engagement directement depuis la m\u00eame plateforme que celle o\u00f9 vous envoyez des SMS.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png\" alt=\"Interface de chat o\u00f9 un utilisateur s\u00e9lectionne une recette de Spicy Mac &amp; Cheese d&apos;Urban Field Market pour voir les ingr\u00e9dients et un bouton de boutique\" class=\"wp-image-171864\" style=\"width:686px;height:auto\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-1024x672.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-300x197.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01-768x504.png 768w, https:\/\/sinch.com\/wp-content\/uploads\/2025\/11\/SI-Handset-RCS-Business-API-01.png 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voici quelques\u00a0exemples de\u00a0cas\u00a0d&rsquo;utilisation\u00a0du RCS que vous pouvez d\u00e9sormais explorer dans Sinch Engage\u00a0et qui peuvent\u00a0imm\u00e9diatement\u00a0g\u00e9n\u00e9rer plus de\u00a0ROI \u00e0 partir du business texting :\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le RCS pour les messages promotionnels<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00e9n\u00e9rez plus d&rsquo;engagement pour vos\u00a0messages marketing gr\u00e2ce \u00e0 des visuels attrayants et des CTA cliquables :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Offres, r\u00e9ductions, mises \u00e0 jour de produits\u00a0<\/li>\n\n\n\n<li>Campagnes et lancements\u00a0<\/li>\n\n\n\n<li>Rappels pour finaliser un achat (par ex. panier abandonn\u00e9)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le RCS pour des mises \u00e0 jour transactionnelles fiables<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Diffusez\u00a0des informations importantes et\u00a0opportunes\u00a0avec\u00a0plus de\u00a0clart\u00e9\u00a0et de pr\u00e9sence de la marque :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alertes de fraude ou de s\u00e9curit\u00e9\u00a0<\/li>\n\n\n\n<li>Confirmations (tickets, rendez-vous, achats)\u00a0<\/li>\n\n\n\n<li>Mises \u00e0 jour de voyage, de livraison, ou de service\u00a0<\/li>\n\n\n\n<li>Mises \u00e0 jour de compte ou de produit\u00a0<\/li>\n\n\n\n<li>Demandes de commentaires\u00a0ou alertes d&rsquo;actualit\u00e9s\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Le RCS pour une authentification s\u00e9curis\u00e9e (OTP &amp; 2FA)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Envoyez des messages de v\u00e9rification fiables et branded sur lesquels les clients peuvent agir instantan\u00e9ment :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OTP \/ 2FA\u00a0<\/li>\n\n\n\n<li>R\u00e9initialisations de mot de passe\u00a0<\/li>\n\n\n\n<li>Approbations de transactions en ligne\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Disponibilit\u00e9 de la messagerie RCS et comment commencer<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce lancement de produit, le\u00a0RCS\u00a0est d\u00e9sormais\u00a0disponible sur\u00a0la plateforme Sinch Engage\u00a0dans la\u00a0plupart\u00a0de\u00a0nos r\u00e9gions principales,\u00a0y compris\u00a0<strong>les \u00c9tats-Unis, le Royaume-Uni, l&rsquo;Allemagne, l&rsquo;Espagne et la France<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les tarifs et les fonctionnalit\u00e9s\u00a0sont\u00a0adapt\u00e9s \u00e0 la structure d&rsquo;abonnement de chaque march\u00e9 :\u00a0Explorez\u00a0notre\u00a0<a href=\"https:\/\/sinch.com\/fr\/integrations\/salesforce-marketing-cloud-omnichannel-connector\/rcs-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">page de pr\u00e9sentation du RCS<\/a>\u00a0pour plus de\u00a0FAQ\u00a0et de points forts des fonctionnalit\u00e9s,\u00a0ou\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/parler-a-un-expert\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9changez avec l&rsquo;un de nos experts<\/a>\u00a0si vous avez des questions sur la disponibilit\u00e9 r\u00e9gionale.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e8s que\u00a0vous \u00eates\u00a0pr\u00eat \u00e0 vous lancer, notre \u00e9quipe vous accompagnera \u00e0 chaque \u00e9tape. Le processus en lui-m\u00eame est simple :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soumettez votre\u00a0inscription d&rsquo;Agent RCS dans\u00a0Sinch\u00a0Engage\u00a0<\/li>\n\n\n\n<li>Obtenez l&rsquo;approbation de l&rsquo;op\u00e9rateur\u00a0et de\u00a0Google\u00a0<\/li>\n\n\n\n<li>Confirmez les conditions et les tarifs du RCS\u00a0<\/li>\n\n\n\n<li>Commencez \u00e0 envoyer des rich messages\u00a0(aucun d\u00e9veloppeur requis)\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Comment commencer \u00e0 utiliser le RCS<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voici\u00a0un aper\u00e7u vid\u00e9o rapide de l&rsquo;inscription au RCS\u00a0\u2013 de la configuration de l&rsquo;Agent RCS \u00e0 l&rsquo;envoi de votre premier message de test en cinq minutes :\u00a0<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\" class=\"lazy-video-link\" data-lazy-video=\"_1Lrcfpl7Bs\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\" alt=\"How to register your RCS Agent in Sinch Engage in five minutes\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/_1Lrcfpl7Bs\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/_1Lrcfpl7Bs\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=_1Lrcfpl7Bs\",\n    \"name\": \"How to register your RCS Agent in Sinch Engage in five minutes\",\n    \"description\": \"With Sinch Engage, you can setup and send test messages from your RCS agent in less than five minutes. \\n\\nCurious what RCS Agent registration actually entails? This step-by-step tutorial covers it all - from creating your agent to submitting it for approval. Follow along to learn how to:  \\n\\n- Create an RCS agent in Sinch Engage  \\n- Customize your agent's profile with your brand's information  \\n- Define message triggers and user interactions  \\n- Configure country-specific requirements  \\n- Submit your agent for approval  \\n- Add test numbers to your agent  \\n \\nWant to learn more about this feature or explore the Sinch Engage platform? \\nLearn more about RCS: https:\/\/sinch.com\/engage\/channels\/rcs\/  \\nExplore Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/ \\nTalk to our team: https:\/\/sinch.com\/engage\/talk-to-us\/  \\n\\n#rcs  #SinchEngage #customerengagement  #messaging\",\n    \"uploadDate\": \"2025-12-03T15:25:00+00:00\",\n    \"duration\": \"PT4M10S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00eat\u00a0\u00e0 ajouter le RCS \u00e0 votre strat\u00e9gie d&rsquo;engagement client ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le RCS est aujourd&rsquo;hui l&rsquo;un des canaux de messagerie \u00e0 la croissance la plus rapide au monde\u00a0et\u00a0c&rsquo;est\u00a0actuellement le\u00a0<em>meilleur<\/em>\u00a0moyen de se d\u00e9marquer dans la bo\u00eete de r\u00e9ception native (l\u00e0 o\u00f9 l&rsquo;attention du client est la plus forte). Et\u00a0avec cette mise \u00e0 jour de produit,\u00a0il est\u00a0plus facile que jamais de l&rsquo;int\u00e9grer dans vos\u00a0flux de travail de messagerie existants\u00a0avec Sinch Engage.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Commencez votre parcours RCS :\u00a0<a href=\"https:\/\/sinch.com\/fr\/engage\/parler-a-un-expert\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contactez notre \u00e9quipe<\/a>\u00a0pour discuter de vos objectifs et des prochaines \u00e9tapes, ou\u00a0<a href=\"https:\/\/app.sinch.com\/register\" target=\"_blank\" rel=\"noreferrer noopener\">commencer maintenant<\/a>\u00a0d\u00e8s maintenant en\u00a0explorant notre\u00a0plateforme de\u00a0messagerie\u00a0vous-m\u00eame.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec\u00a0plus de\u00a0un milliard de messages RCS envoy\u00e9s chaque jour\u00a0rien qu&rsquo;aux \u00c9tats-Unis,\u00a0et des entreprises\u00a0observant des\u00a0taux de clics sept fois plus \u00e9lev\u00e9s\u00a0avec celui-ci\u00a0qu&rsquo;avec le SMS,\u00a0le RCS\u00a0(Rich Communication Services)\u00a0repr\u00e9sente\u00a0un \u00e9norme\u00a0potentiel de croissance pour\u00a0le business messaging.\u00a0\u00a0 \u00c0 partir du 1er d\u00e9cembre, le RCS sera disponible dans tout Sinch Engage\u00a0afin que vous puissiez envoyer des messages riches, branded et interactifs, [&hellip;]<\/p>\n","protected":false},"featured_media":162216,"template":"","meta":{"_acf_changed":false},"class_list":["post-191784","engage_prod_updates","type-engage_prod_updates","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le RCS dans Sinch Engage : une messagerie riche et branded dans la bo\u00eete de r\u00e9ception native<\/title>\n<meta name=\"description\" content=\"Sinch Engage prend d\u00e9sormais en charge le RCS. D\u00e9couvrez comment cette version branded et interactive du SMS fonctionne sur notre plateforme, ainsi que les cas d&#039;utilisation, la disponibilit\u00e9 et comment commencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/engage\/mises-a-jour-de-produits\/rcs-launch\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le RCS dans Sinch Engage : une messagerie riche et branded dans la bo\u00eete de r\u00e9ception native\" \/>\n<meta property=\"og:description\" content=\"Sinch Engage prend d\u00e9sormais en charge le RCS. D\u00e9couvrez comment cette version branded et interactive du SMS fonctionne sur notre plateforme, ainsi que les cas d&#039;utilisation, la disponibilit\u00e9 et comment commencer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/engage\/mises-a-jour-de-produits\/rcs-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T14:43:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/04\/SI-Blog-RCS-vs-SMS-update.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"831\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/mises-a-jour-de-produits\\\/rcs-launch\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/mises-a-jour-de-produits\\\/rcs-launch\\\/\",\"name\":\"Le RCS dans Sinch Engage : une messagerie riche et branded dans la bo\u00eete de r\u00e9ception native\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/mises-a-jour-de-produits\\\/rcs-launch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/mises-a-jour-de-produits\\\/rcs-launch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/SI-Blog-RCS-vs-SMS-update.png\",\"datePublished\":\"2026-06-12T13:27:16+00:00\",\"dateModified\":\"2026-07-03T14:43:52+00:00\",\"description\":\"Sinch Engage prend d\u00e9sormais en charge le RCS. 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