{"id":200128,"date":"2026-08-05T03:34:07","date_gmt":"2026-08-05T03:34:07","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/yarn-2\/"},"modified":"2026-08-05T03:34:07","modified_gmt":"2026-08-05T03:34:07","slug":"yarn","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/yarn\/","title":{"rendered":"Comment Yarn obtient un ROI 3x avec ses campagnes de marketing par SMS et MMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pour Yarn, les SMS et les MMS ne sont pas des canaux secondaires. Ce sont des canaux de performance \u2014 utilis\u00e9s pour stimuler le trafic, les ventes et un engagement plus fort lorsque l&#8217;email seul ne suffit pas. La marque a constat\u00e9 qu&rsquo;une grande partie de son public ne r\u00e9pondait pas rapidement aux canaux de marketing traditionnels, alors m\u00eame que la publicit\u00e9 payante continuait \u00e0 faire cro\u00eetre la place de march\u00e9.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yarn est la premi\u00e8re place de march\u00e9 d&rsquo;Australie pour les produits et collaborations authentiques des Premi\u00e8res Nations, et aide les entreprises et les artistes autochtones \u00e0 partager leur culture et leurs histoires avec davantage de personnes. Mais \u00e0 mesure que l&rsquo;entreprise s&rsquo;est d\u00e9velopp\u00e9e, elle a eu besoin de meilleurs moyens pour transformer l&rsquo;attention du public en action. Elle y a \u00e9galement vu l&rsquo;opportunit\u00e9 de rendre les conversations avec les entreprises clientes potentielles plus personnelles tout en raccourcissant un long cycle de maturation.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir essay\u00e9 les SMS via Klaviyo et constat\u00e9 que cela ne convenait pas, Yarn est pass\u00e9 \u00e0 <strong>Sinch Engage (anciennement MessageMedia)<\/strong> via son int\u00e9gration HubSpot. Cela a donn\u00e9 \u00e0 l&rsquo;\u00e9quipe un moyen d&rsquo;ajouter les SMS, les MMS et la messagerie conversationnelle aux m\u00eames flux de travail multicanaux qu&rsquo;elle utilisait d\u00e9j\u00e0, tout en lui donnant l&rsquo;assurance que les messages de campagne urgents arriveraient rapidement.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b><i>En savoir plus sur la puissante int\u00e9gration de Sinch Engage qui<br>permet d&rsquo;utiliser les <a href=\"https:\/\/sinch.com\/engage\/integrations\/hubspot\/\">SMS HubSpot, MMS, RCS et WhatsApp<\/a>.<\/i><\/b><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Se d\u00e9marquer gr\u00e2ce aux SMS et aux MMS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l&rsquo;\u00e9quipe marketing de Yarn, les SMS et les MMS sont devenus particuli\u00e8rement pr\u00e9cieux lors des grands moments de la vente au d\u00e9tail tels que le Black Friday, le Cyber Monday et la semaine de la NAIDOC. Les campagnes peuvent \u00eatre configur\u00e9es \u00e0 l&rsquo;avance, personnalis\u00e9es avec des champs personnalis\u00e9s et envoy\u00e9es en quelques clics, ce qui permet \u00e0 l&rsquo;\u00e9quipe d&rsquo;agir rapidement lorsque des promotions doivent \u00eatre lanc\u00e9es. Les MMS offrent un autre avantage : les produits de Yarn \u00e9tant visuels, les images aident \u00e0 mettre en valeur les cr\u00e9ations plus efficacement que le texte seul.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce m\u00e9lange de rapidit\u00e9 et d&rsquo;impact visuel s&rsquo;est traduit par un engagement plus fort. Selon l&rsquo;\u00e9tude de cas, les campagnes SMS de Yarn enregistrent un taux de clics moyen de 4,2 %, tandis que les campagnes MMS atteignent 11 %, soit plus du double du taux des SMS. Pendant la semaine de la NAIDOC, l&rsquo;entreprise a envoy\u00e9 plus de 175 000 messages et a re\u00e7u pr\u00e8s de 1 000 r\u00e9ponses par campagne en moyenne, ainsi qu&rsquo;un taux de livraison de 100 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une approche plus personnelle pour entretenir les prospects professionnels<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yarn a \u00e9galement utilis\u00e9 la messagerie conversationnelle pour am\u00e9liorer l&rsquo;exp\u00e9rience de son \u00e9quipe de vente aux entreprises. Avant l&rsquo;introduction des SMS bidirectionnels, l&rsquo;\u00e9quipe passait environ 45 jours \u00e0 entretenir un prospect. En int\u00e9grant des conversations plus informelles, ax\u00e9es sur les mobiles, dans le processus, cette dur\u00e9e a \u00e9t\u00e9 r\u00e9duite \u00e0 pr\u00e8s de 30 jours, tout en cr\u00e9ant un engagement plus personnalis\u00e9 avec les clients potentiels.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est important car le travail d&rsquo;entreprise de Yarn est souvent collaboratif par nature. Une entreprise peut arriver avec un design existant, ou elle peut souhaiter explorer la possibilit\u00e9 de travailler avec un artiste de Yarn pour cr\u00e9er quelque chose de nouveau. Dans ces cas, les SMS conversationnels aident \u00e0 rendre l&rsquo;\u00e9change plus direct et plus accessible, au lieu de forcer chaque interaction via des canaux plus lents et plus formels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De meilleurs rendements gr\u00e2ce au mix de canaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats commerciaux ont \u00e9t\u00e9 solides. Yarn affirme que les SMS ont aid\u00e9 \u00e0 g\u00e9n\u00e9rer plus de trafic vers sa marketplace et ont g\u00e9n\u00e9r\u00e9 un ROI multipli\u00e9 par 2,5 \u00e0 3, dont 150 000 $ de revenus sur une p\u00e9riode de 90 jours qui incluait la semaine de la NAIDOC. L&rsquo;entreprise affirme \u00e9galement que la messagerie l&rsquo;aide \u00e0 atteindre davantage de clients au bon moment et sur les canaux qu&rsquo;ils pr\u00e9f\u00e8rent.<\/p>\n","protected":false},"author":75,"featured_media":181649,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200128","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Yarn obtient un ROI 3x avec ses campagnes de marketing par SMS et MMS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/yarn\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Yarn obtient un ROI 3x avec ses campagnes de marketing par SMS et MMS\" \/>\n<meta property=\"og:description\" content=\"Pour Yarn, les SMS et les MMS ne sont pas des canaux secondaires. 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