{"id":200077,"date":"2026-08-04T15:34:08","date_gmt":"2026-08-04T15:34:08","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/drummond-golf-2\/"},"modified":"2026-08-05T02:44:15","modified_gmt":"2026-08-05T02:44:15","slug":"drummond-golf","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/drummond-golf\/","title":{"rendered":"Drummond Golf augmente la fr\u00e9quentation en magasin gr\u00e2ce \u00e0 des campagnes SMS plus rapides"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pour Drummond Golf, le timing est primordial. Un SMS promotionnel qui arrive avec des heures de retard peut compl\u00e8tement manquer la fen\u00eatre de vente, en particulier lors de courtes campagnes de vente au d\u00e9tail o\u00f9 les clients doivent \u00eatre inform\u00e9s des offres imm\u00e9diatement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que premier d\u00e9taillant de golf hors parcours d&rsquo;Australie, Drummond Golf soutient 50 magasins exploit\u00e9s par leurs propri\u00e9taires \u00e0 l&rsquo;\u00e9chelle nationale gr\u00e2ce \u00e0 une \u00e9quipe restreinte au si\u00e8ge social bas\u00e9 \u00e0 Melbourne. Attirer les clients en magasin est un \u00e9l\u00e9ment central de ce r\u00f4le, et le SMS est depuis longtemps un canal important pour aider les franchis\u00e9s \u00e0 augmenter leurs ventes lors des p\u00e9riodes promotionnelles cl\u00e9s. Mais les fournisseurs pr\u00e9c\u00e9dents ont cr\u00e9\u00e9 des probl\u00e8mes de d\u00e9livrabilit\u00e9. Certains messages arrivaient avec quatre \u00e0 48 heures de retard, ce qui rendait plus difficile la transformation des campagnes en visites en magasin lorsque le timing \u00e9tait le plus important.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsque l&rsquo;entreprise a adopt\u00e9 HubSpot pour son CRM, elle a \u00e9galement choisi <strong>Sinch Engage (anciennement MessageMedia)<\/strong> comme partenaire SMS. La d\u00e9cision s&rsquo;est r\u00e9sum\u00e9e \u00e0 trois priorit\u00e9s : une livraison rapide, une int\u00e9gration HubSpot solide et un support client fiable. Cette combinaison a donn\u00e9 \u00e0 l&rsquo;\u00e9quipe une configuration plus fiable pour les campagnes SMS nationales et locales.<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\"><b><i>En savoir plus sur la puissante int\u00e9gration de Sinch Engage qui<br>permet d&rsquo;utiliser les <a href=\"https:\/\/sinch.com\/fr\/engage\/integrations\/hubspot\/\">SMS HubSpot, MMS, RCS et WhatsApp<\/a>.<\/i><\/b><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<h2 class=\"wp-block-heading\">Des campagnes plus rapides avec un meilleur timing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Drummond Golf utilise d\u00e9sormais les SMS en support de ses p\u00e9riodes de ventes et promotionnelles les plus importantes, des campagnes nationales aux messages sp\u00e9cifiques \u00e0 chaque magasin. Certaines campagnes sont envoy\u00e9es sur l&rsquo;ensemble de la base de donn\u00e9es nationale et \u00e9chelonn\u00e9es par \u00c9tat et par fuseau horaire, ce qui permet de r\u00e9partir le trafic sur le site web et de s&rsquo;assurer que les clients re\u00e7oivent les promotions au moment le plus pertinent de leur journ\u00e9e. D&rsquo;autres sont adapt\u00e9es en fonction de l&#8217;emplacement du magasin et de l&rsquo;historique d&rsquo;achat du client, rendant les messages plus cibl\u00e9s et utiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;impact a \u00e9t\u00e9 \u00e9vident d\u00e8s le d\u00e9but. Jordan Blick se souvient avoir envoy\u00e9 l&rsquo;une des premi\u00e8res campagnes de SMS en masse de l&rsquo;\u00e9quipe via Sinch Engage et avoir constat\u00e9 un pic de visiteurs sur le site web dans les 15 minutes. Pour un d\u00e9taillant avec des \u00e9v\u00e9nements de vente intenses comme le Black Friday et la saison des f\u00eates, ce type de rapidit\u00e9 a donn\u00e9 \u00e0 l&rsquo;\u00e9quipe marketing beaucoup plus de confiance quant au fait que les campagnes arrivaient au moment pr\u00e9vu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plus de trafic en magasin, moins de travail manuel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Sinch Engage int\u00e9gr\u00e9 \u00e0 HubSpot, Drummond Golf affirme atteindre d\u00e9sormais un taux de livraison de 100 % sur ses campagnes SMS. Plus important encore, Jordan suit la fr\u00e9quentation des magasins et constate syst\u00e9matiquement une forte augmentation lorsque les SMS sont inclus dans une campagne, par rapport aux campagnes qui ne les utilisent pas. Selon lui, la diff\u00e9rence est suffisamment significative pour que certains magasins appellent pour v\u00e9rifier si un message a \u00e9t\u00e9 envoy\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle configuration a \u00e9galement rendu l&rsquo;ex\u00e9cution des campagnes plus efficace. Au lieu de passer une journ\u00e9e enti\u00e8re \u00e0 g\u00e9rer les envois et \u00e0 v\u00e9rifier que tout fonctionnait, Jordan affirme que la plateforme lui fait d\u00e9sormais gagner une journ\u00e9e enti\u00e8re de travail. Les flux de travail automatis\u00e9s bas\u00e9s sur le fuseau horaire ont supprim\u00e9 une grande partie de l&rsquo;effort manuel tout en am\u00e9liorant l&rsquo;exp\u00e9rience client en m\u00eame temps.\u00a0<\/p>\n","protected":false},"author":75,"featured_media":181619,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-200077","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drummond Golf augmente la fr\u00e9quentation en magasin gr\u00e2ce \u00e0 des campagnes SMS plus rapides<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/drummond-golf\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drummond Golf augmente la fr\u00e9quentation en magasin gr\u00e2ce \u00e0 des campagnes SMS plus rapides\" \/>\n<meta property=\"og:description\" content=\"Pour Drummond Golf, le timing est primordial. Un SMS promotionnel qui arrive avec des heures de retard peut compl\u00e8tement manquer la fen\u00eatre de vente, en particulier lors de courtes campagnes de vente au d\u00e9tail o\u00f9 les clients doivent \u00eatre inform\u00e9s des offres imm\u00e9diatement. En tant que premier d\u00e9taillant de golf hors parcours d&rsquo;Australie, Drummond Golf [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/drummond-golf\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-05T02:44:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2026\/03\/Drummond-Golf.png\" \/>\n\t<meta property=\"og:image:width\" content=\"784\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 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