{"id":199888,"date":"2026-08-03T03:23:07","date_gmt":"2026-08-03T03:23:07","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/clothing-the-gap-2\/"},"modified":"2026-08-03T03:23:07","modified_gmt":"2026-08-03T03:23:07","slug":"clothing-the-gap","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/clothing-the-gap\/","title":{"rendered":"Clothing The Gaps renforce les connexions client avec Sinch SMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Clothing The Gaps est une entreprise sociale aborig\u00e8ne et une entreprise certifi\u00e9e B Corp ayant ses racines dans le pays Wurundjeri, en Australie. Proposant de tout, des t-shirts aux sacs en toile, l&rsquo;entreprise encourage ses clients \u00e0 \u00ab porter leurs valeurs sur leur t-shirt \u00bb et suscite des conversations qui soutiennent la justice des Premi\u00e8res Nations.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc\" class=\"lazy-video-link\" data-lazy-video=\"LjBBYCPLpkc\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\" title=\"Sinch Video\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\" alt=\"How Clothing The Gaps Achieved 2,000% ROI with Sinch Engage\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/LjBBYCPLpkc\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/LjBBYCPLpkc\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=LjBBYCPLpkc\",\n    \"name\": \"How Clothing The Gaps Achieved 2,000% ROI with Sinch Engage\",\n    \"description\": \"See how Clothing The Gaps, an Aboriginal social enterprise and certified B Corp, used Sinch Engage\\u2019s SMS and MMS platform (formerly MessageMedia) to cut through crowded digital channels, connect instantly with customers, and achieve a 2,000% ROI on their Black Friday campaign.\\n\\nThis case study highlights how co-founder Laura Thompson and her team combined strategy and technology to make SMS a central part of their marketing and advocacy efforts \\u2014 from driving sales to mobilizing community action.\\n\\nKey Takeaways:\\n- How Clothing The Gaps achieved 2,000% ROI and tens of thousands of site visits with targeted SMS campaigns\\n- Why personalized strategy and support from Sinch made all the difference\\n- How smart segmentation outperformed traditional email and social channels\\n- How SMS now powers both sales and advocacy messages \\u2014 from Black Friday to NAIDOC Week\\n\\nAbout Clothing The Gaps:\\nAn Aboriginal-owned social enterprise based in Wurundjeri Country, Australia, Clothing The Gaps sells apparel and accessories that inspire people to \\u201cwear their values\\u201d and champion First Nations causes.\\n\\nRead the full story: https:\/\/sinch.com\/engage\/customer-stories\/clothing-the-gaps\/\\n\\nReady to scale your messaging campaigns?\\nLearn more about Sinch Engage (formerly MessageMedia): https:\/\/sinch.com\/engage\/\\n\\nBook a demo with our messaging experts: https:\/\/sinch.com\/engage\/book-a-demo\/\\n\\nIf you\\u2019re a Shopify user, explore our top-rated integration: https:\/\/sinch.com\/engage\/integrations\/shopify\/\",\n    \"uploadDate\": \"2025-10-27T16:16:18+00:00\",\n    \"duration\": \"PT4M38S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<p class=\"wp-block-paragraph\">Mais bien que Clothing The Gaps ait b\u00e2ti une solide communaut\u00e9 de sympathisants, l&rsquo;entreprise avait du mal \u00e0 atteindre les gens efficacement. S&rsquo;appuyer sur des newsletters par email et des publications quotidiennes sur les r\u00e9seaux sociaux ne g\u00e9n\u00e9rait pas l&rsquo;engagement dont ils avaient besoin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous utilisions l&#8217;email marketing depuis longtemps et nous publiions chaque jour sur les r\u00e9seaux sociaux, mais nous n&rsquo;obtenions pas l&rsquo;impact et le taux d&rsquo;ouverture que nous recherchions \u00bb, a d\u00e9clar\u00e9 Laura Thompson, femme Gunditjmara et PDG de Clothing The Gaps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est alors que Laura a commenc\u00e9 \u00e0 envisager les SMS pour se connecter instantan\u00e9ment avec sa communaut\u00e9. Inspir\u00e9e par son propre engagement avec ses marques pr\u00e9f\u00e9r\u00e9es, elle avait besoin d&rsquo;une solution qui soutiendrait de nouvelles voies de communication avec les clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Travailler avec Sinch pour des campagnes intelligentes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clothing The Gaps voulait plus qu&rsquo;une simple plateforme num\u00e9rique de communication client. Ils avaient besoin de support et de strat\u00e9gie de la part d&rsquo;un partenaire qui pourrait les aider \u00e0 bien faire les choses du premier coup. Ils savaient qu&rsquo;avec Sinch*, ils obtiendraient plus qu&rsquo;un simple support technique pour envoyer des messages SMS \u2014 ils obtiendraient des informations sur les meilleures fa\u00e7ons d&rsquo;atteindre leur public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce support est venu de Cameron Kellaghan-Tasker de Sinch, qui a travaill\u00e9 en \u00e9troite collaboration avec Laura et son \u00e9quipe pour faire des SMS un \u00e9l\u00e9ment central de leurs communications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous avons pu travailler avec Laura et Clothing The Gaps pour mettre en \u0153uvre une strat\u00e9gie logique pour leur base de clients : pouvoir les cibler \u00e0 la source en utilisant les SMS \u00bb, a d\u00e9clar\u00e9 Cameron.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec l&rsquo;aide de Sinch, Clothing The Gaps a commenc\u00e9 \u00e0 d\u00e9velopper des campagnes intelligentes et segment\u00e9es qui compl\u00e9taient les emails et les r\u00e9seaux sociaux. Pour le Black Friday, au lieu d&rsquo;envoyer des messages \u00e0 l&rsquo;ensemble de leur liste, ils ont d&rsquo;abord cibl\u00e9 leurs clients les plus engag\u00e9s et ont d\u00e9ploy\u00e9 les messages par phases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Je me souviens avoir pens\u00e9 pour le Black Friday que nous allions simplement envoyer un SMS de masse \u00e0 tout le monde \u00bb, a d\u00e9clar\u00e9 Laura. \u00ab Mais avec le support de Cam, nous avons en fait cibl\u00e9 notre public tr\u00e8s engag\u00e9 en premier&#8230; et cela a port\u00e9 ses fruits. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ils ont vu les r\u00e9sultats imm\u00e9diatement. Le ROI de la campagne a atteint le chiffre stup\u00e9fiant de 2 000 %, le trafic vers leur site Shopify montant en fl\u00e8che au moment de l&rsquo;envoi des messages. Des milliers de personnes affluaient sur le site Web \u2014 ce qu&rsquo;ils n&rsquo;avaient jamais vu avec l&#8217;email marketing seul.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un support \u00e0 chaque \u00e9tape<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir constat\u00e9 la hausse des ventes du Black Friday, Clothing The Gaps et Sinch ont rapidement d\u00e9velopp\u00e9 une strat\u00e9gie de communication plus large et un partenariat de confiance. Sinch apporte m\u00eame son support \u00e0 Clothing The Gaps en examinant les brouillons de SMS avant leur envoi, ce qui donne \u00e0 l&rsquo;entreprise la tranquillit\u00e9 d&rsquo;esprit de savoir que ce qu&rsquo;ils envoient trouvera un \u00e9cho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au-del\u00e0 des campagnes de vente au d\u00e9tail, Clothing The Gaps a commenc\u00e9 \u00e0 utiliser les SMS pour alimenter son travail de plaidoyer. En plus d&rsquo;utiliser les SMS pour parler des ventes, ils envoient des messages pendant la semaine du Comit\u00e9 national d&rsquo;observation de la journ\u00e9e des Aborig\u00e8nes et des Insulaires (NAIDOC) et \u00e0 d&rsquo;autres moments de l&rsquo;ann\u00e9e lorsqu&rsquo;ils font campagne pour diff\u00e9rentes actions ou p\u00e9titions qui doivent \u00eatre sign\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9quipe se pr\u00e9pare d\u00e9j\u00e0 pour les f\u00eates, Sinch les aidant \u00e0 \u00e9laborer des strat\u00e9gies pour les promotions du Black Friday et explorant comment les SMS peuvent apporter un support \u00e0 leurs campagnes de plaidoyer autour du 26 janvier et d&rsquo;autres dates cl\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Clothing The Gaps comme pour Sinch, la relation va au-del\u00e0 de la technologie, gr\u00e2ce \u00e0 un objectif commun et \u00e0 une vision de croissance \u00e0 long terme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comme l&rsquo;a dit Cameron : \u00ab Il ne s&rsquo;agit pas seulement de g\u00e9n\u00e9rer des retours tr\u00e8s positifs au sens de la campagne, mais il s&rsquo;agit aussi de diffuser un message tr\u00e8s important. \u00bb<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-light\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <i>La plateforme SMS de Sinch est commercialis\u00e9e sous la marque Sinch MessageMedia dans la r\u00e9gion APAC, mais est connue sous le nom de Sinch Engage dans d&rsquo;autres r\u00e9gions, notamment en Am\u00e9rique du Nord et dans la zone EMEA. Vous voulez en savoir plus\u00a0? Explorez <a href=\"https:\/\/sinch.com\/engage\/\" target=\"_blank\" rel=\"noopener noreferrer\">notre plateforme SMS de confiance<\/a>\u00a0qui prend \u00e9galement en charge WhatsApp, RCS et plus encore. \u00a0<\/i><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"\"><\/p><p class=\"mb-0\"><\/p><\/div>\r\n    <\/div>\r\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"author":70,"featured_media":170618,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[599],"customer_stories_products":[647,649,648],"class_list":["post-199888","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-vente-au-detail","customer_stories_products-engage","customer_stories_products-mms","customer_stories_products-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clothing The Gaps renforce les 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