{"id":199849,"date":"2026-08-01T03:28:41","date_gmt":"2026-08-01T03:28:41","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/vinomofo-2\/"},"modified":"2026-08-01T03:28:41","modified_gmt":"2026-08-01T03:28:41","slug":"vinomofo","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/vinomofo\/","title":{"rendered":"Vinomofo stimule sa croissance gr\u00e2ce aux SMS pour HubSpot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Vinomofo n&rsquo;a jamais \u00e9t\u00e9 un d\u00e9taillant de vin comme les autres. Avec une communaut\u00e9 de plus d&rsquo;un demi-million de membres, la marque a b\u00e2ti sa r\u00e9putation sur la s\u00e9lection de vins exceptionnels et leur livraison avec personnalit\u00e9, humour et authenticit\u00e9. Pour Vinomofo, la relation client n&rsquo;est pas une tactique marketing, c&rsquo;est le fondement de sa croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais \u00e0 mesure que l&rsquo;entreprise s&rsquo;est d\u00e9velopp\u00e9e, l&#8217;email a commenc\u00e9 \u00e0 perdre de son impact. Les bo\u00eetes de r\u00e9ception des clients d\u00e9bordaient, des promotions importantes \u00e9taient manqu\u00e9es et l&rsquo;engagement chutait. Pour les campagnes sensibles au facteur temps comme les rappels d&rsquo;\u00e9v\u00e9nements ou les ventes flash, cela s&rsquo;est av\u00e9r\u00e9 particuli\u00e8rement co\u00fbteux. Vinomofo avait besoin d&rsquo;un moyen de se d\u00e9marquer et de transmettre des messages directement \u00e0 sa communaut\u00e9, sans cr\u00e9er de travail manuel suppl\u00e9mentaire pour l&rsquo;\u00e9quipe marketing.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/09\/Vinomofo-testimonial-FINALmusicvocals.mp3\"><\/audio><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Se d\u00e9marquer dans la bo\u00eete de r\u00e9ception<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vinomofo s&rsquo;est tourn\u00e9 vers <strong>Sinch Engage (anciennement MessageMedia)<\/strong> pour ajouter les SMS \u00e0 sa strat\u00e9gie de communication client. En utilisant l&rsquo;<strong><a href=\"https:\/\/sinch.com\/fr\/engage\/integrations\/hubspot\/\">int\u00e9gration Sinch Engage pour HubSpot<\/a><\/strong>, l&rsquo;\u00e9quipe a pu envoyer des SMS opportuns et personnalis\u00e9s directement depuis ses flux de travail HubSpot existants. Cela a facilit\u00e9 l&rsquo;int\u00e9gration des SMS dans les campagnes sans modifier les outils ou les processus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au lieu d&rsquo;esp\u00e9rer que les emails soient ouverts, Vinomofo pouvait joindre les clients instantan\u00e9ment, que ce soit pour des offres de vin de derni\u00e8re minute, des mises \u00e0 jour de livraison ou des invitations exclusives \u00e0 des \u00e9v\u00e9nements. Les SMS ont offert \u00e0 la marque un lien direct avec sa communaut\u00e9 et ont garanti que personne ne rate rien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Automatiser en toute simplicit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec les SMS enti\u00e8rement int\u00e9gr\u00e9s \u00e0 HubSpot, Vinomofo pouvait automatiser les communications et segmenter les publics avec la m\u00eame facilit\u00e9 que pour l&#8217;email. Les messages \u00e9taient d\u00e9clench\u00e9s par le comportement des clients et personnalis\u00e9s \u00e0 grande \u00e9chelle, rendant la communication \u00e0 la fois efficace et pertinente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela a \u00e9galement lib\u00e9r\u00e9 du temps pour l&rsquo;\u00e9quipe marketing. Les campagnes qui n\u00e9cessitaient autrefois des heures de travail manuel pouvaient d\u00e9sormais s&rsquo;ex\u00e9cuter automatiquement en arri\u00e8re-plan, donnant \u00e0 l&rsquo;\u00e9quipe plus de temps pour se concentrer sur la strat\u00e9gie cr\u00e9ative et la croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un ROI atteint en quelques semaines<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9sultats sont apparus rapidement. En seulement six semaines, Vinomofo a atteint un retour sur investissement de 120 % avec ses campagnes SMS. Les clients se sont engag\u00e9s \u00e0 des taux beaucoup plus \u00e9lev\u00e9s qu&rsquo;avec l&#8217;email seul, tandis que l&rsquo;imm\u00e9diatet\u00e9 de la messagerie texte a aid\u00e9 la marque \u00e0 renforcer son approche conversationnelle ax\u00e9e sur la communaut\u00e9. Pour Vinomofo, s&rsquo;associer \u00e0 <strong><a href=\"https:\/\/sinch.com\/engage\/\">Sinch Engage<\/a><\/strong> ne consistait pas seulement \u00e0 ajouter un canal suppl\u00e9mentaire. Il s&rsquo;agissait de cr\u00e9er des interactions plus authentiques et opportunes qui correspondaient \u00e0 la personnalit\u00e9 de la marque et incitaient les amateurs de vin \u00e0 en redemander.<\/p>\n","protected":false},"author":6,"featured_media":166609,"template":"","meta":{"_acf_changed":true},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-199849","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Vinomofo a atteint un ROI de 120x avec les SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment le d\u00e9taillant de vins en ligne Vinomofo a utilis\u00e9 Sinch Engage pour r\u00e9duire l&#039;attrition des clients et atteindre un retour sur investissement de 120x gr\u00e2ce \u00e0 des SMS personnalis\u00e9s 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