{"id":199832,"date":"2026-07-31T15:44:39","date_gmt":"2026-07-31T15:44:39","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/instamotion-2\/"},"modified":"2026-07-31T15:44:39","modified_gmt":"2026-07-31T15:44:39","slug":"instamotion","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/instamotion\/","title":{"rendered":"WhatsApp et Sinch Engage g\u00e9n\u00e8rent 5 % de ventes de voitures en plus en seulement deux mois pour instamotion"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Ajouter une touche humaine aux ventes de voitures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le contact personnel fait toute la diff\u00e9rence lors de l&rsquo;achat d&rsquo;une voiture d&rsquo;occasion \u2013 mais de plus en plus de consommateurs souhaitent acheter leurs voitures en ligne. instamotion, une plateforme de voitures d&rsquo;occasion en ligne, tente de cr\u00e9er une touche personnelle via la messagerie, et constate que WhatsApp offre la combinaison parfaite entre des conversions plus \u00e9lev\u00e9es et une charge de travail r\u00e9duite.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un processus d&rsquo;achat simple et rapide<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au moment o\u00f9 un acheteur de voiture arrive chez le concessionnaire, il a g\u00e9n\u00e9ralement d\u00e9j\u00e0 effectu\u00e9 des recherches en ligne et sait exactement quel mod\u00e8le il souhaite. Il en va de m\u00eame pour les voitures d&rsquo;occasion : les clients sont bien inform\u00e9s avant d&rsquo;acheter. Ce que les clients souhaitent le plus, c&rsquo;est un processus d&rsquo;achat rapide et pratique.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est exactement ce que propose la plateforme de voitures d&rsquo;occasion en ligne instamotion. Les acheteurs int\u00e9ress\u00e9s peuvent acqu\u00e9rir des voitures d&rsquo;occasion certifi\u00e9es avec une garantie en seulement quatre \u00e9tapes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame avec un processus aussi simple, les clients ont des questions sur le financement, les d\u00e9tails du v\u00e9hicule ou la livraison. L&rsquo;\u00e9quipe de service d&rsquo;instamotion est l\u00e0 pour aider, disponible par t\u00e9l\u00e9phone pour accompagner les acheteurs.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l&rsquo;\u00e9quipe du service client n&rsquo;\u00e9tait pas toujours en mesure de joindre les personnes par t\u00e9l\u00e9phone, ce qui signifie que de nombreuses demandes passaient entre les mailles du filet. Pour relever ce d\u00e9fi, instamotion a introduit WhatsApp comme canal de service client.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Combiner le support personnel et l&rsquo;automatisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WhatsApp offre au service client d&rsquo;instamotion de nombreux avantages.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D&rsquo;une part, WhatsApp a une large port\u00e9e : 82 % des Allemands utilisent WhatsApp r\u00e9guli\u00e8rement. Cela signifie que l&rsquo;\u00e9quipe d&rsquo;instamotion peut facilement joindre ses contacts via WhatsApp, et personne n&rsquo;a besoin de t\u00e9l\u00e9charger une nouvelle application, car plus de 90 % des Allemands ont d\u00e9j\u00e0 l&rsquo;application install\u00e9e sur leurs smartphones.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communication WhatsApp pr\u00e9sente un autre avantage : m\u00eame si les clients ne peuvent pas r\u00e9pondre aux messages d&rsquo;instamotion imm\u00e9diatement, ils peuvent les voir plus tard dans leurs chats WhatsApp, et peuvent r\u00e9pondre lorsque cela leur convient. Le style de communication asynchrone permet \u00e0 instamotion d&rsquo;atteindre plus facilement les acheteurs int\u00e9ress\u00e9s.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour tirer parti de ces atouts et se conformer au RGPD, instamotion utilise Sinch Engage, qui fournit une bo\u00eete de r\u00e9ception unifi\u00e9e pour g\u00e9rer les messages WhatsApp \u00e0 grande \u00e9chelle. La solution web avec des serveurs en Europe dispose \u00e9galement d&rsquo;une protection des donn\u00e9es \u00e0 100 %.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comment instamotion obtient plus de conversions avec WhatsApp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">instamotion utilise WhatsApp lorsque le service client ne peut pas joindre les contacts par t\u00e9l\u00e9phone. La r\u00e9ponse montre que les clients souhaitent \u00eatre contact\u00e9s via WhatsApp : sur environ 1 900 messages WhatsApp envoy\u00e9s, l&rsquo;\u00e9quipe a re\u00e7u un taux de r\u00e9ponse de 19 %.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de ces chats WhatsApp, instamotion a pu convertir plus de prospects. Le taux de conversion de la demande \u00e0 l&rsquo;achat s&rsquo;est am\u00e9lior\u00e9 de 116 %. Et au cours des deux premiers mois d&rsquo;utilisation de WhatsApp, instamotion a enregistr\u00e9 5 % de ventes suppl\u00e9mentaires.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre avantage est que, comme les clients ont accept\u00e9 la communication WhatsApp, instamotion peut \u00e9galement leur envoyer des newsletters WhatsApp personnalis\u00e9es. Cela s&rsquo;est av\u00e9r\u00e9 particuli\u00e8rement efficace pour r\u00e9activer des prospects.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec WhatsApp, instamotion peut faire bien plus que stimuler les conversions : elle peut \u00e9galement \u00e9tablir des relations clients durables gr\u00e2ce \u00e0 une communication opportune et personnalis\u00e9e.<\/p>\n","protected":false},"author":70,"featured_media":164877,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[],"customer_stories_products":[],"class_list":["post-199832","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instamotion booste les ventes et les conversions avec Sinch Engage + WhatsApp<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Instamotion a tir\u00e9 parti de Sinch 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