{"id":176181,"date":"2026-01-05T11:12:51","date_gmt":"2026-01-05T11:12:51","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/oneill-marketing\/"},"modified":"2026-01-07T18:41:05","modified_gmt":"2026-01-07T18:41:05","slug":"oneill-marketing","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/oneill-marketing\/","title":{"rendered":"Comment O’Neill Marketing am\u00e9liore ses r\u00e9sultats gr\u00e2ce \u00e0 l’int\u00e9gration des SMS"},"content":{"rendered":"\n

O’Neill Marketing fournit un soutien marketing, des formations et des \u00e9v\u00e9nements pour les agents d’assurance \u00e0 travers les \u00c9tats-Unis. Rester en contact avec des centaines d’agents tr\u00e8s occup\u00e9s est essentiel pour le succ\u00e8s de l’entreprise, mais le fait de s’appuyer sur l’email et les appels t\u00e9l\u00e9phoniques \u00e9tait source d’inefficacit\u00e9. Les agents manquaient souvent des rappels importants concernant les webinars ou des mises \u00e0 jour, ce qui avait un impact direct sur la participation et l’engagement.<\/p>\n\n

Comme beaucoup d’entreprises, O’Neill Marketing avait besoin d’un moyen plus rapide et plus fiable pour communiquer avec les agents. L’\u00e9quipe a reconnu que les SMS offraient une ligne de communication directe que les agents pr\u00e9f\u00e9raient.<\/p>\n\n

\u00ab\u00a0Nos agents appr\u00e9cient davantage un SMS qu’un appel t\u00e9l\u00e9phonique, car c’est plus rapide et plus pratique\u00a0\u00bb, explique Bailey Hicks, charg\u00e9e de support aux agents chez O’Neill Marketing.<\/p>\n\n

Inscriptions aux \u00e9v\u00e9nements multipli\u00e9es par deux gr\u00e2ce aux SMS<\/h2>\n\n

When O\u2019Neill Marketing began using Zoho SMS integration from Sinch Engage<\/a> (formerly MessageMedia) the difference was immediate. For one webinar campaign, the team tracked where registrations came from: only two sign-ups were from the website and 24 from the newsletter. But a simple SMS reminder drove 52 registrations in one day \u2014 nearly doubling the total attendance.<\/p>\n\n

\u00ab\u00a0Par exemple, nous organisons aujourd’hui un webinar et nous avons re\u00e7u deux inscriptions sur notre site web, 24 depuis notre newsletter et 52 suite au simple envoi d’un SMS. Nous doublons ainsi presque le nombre d’inscriptions\u00a0\u00bb, d\u00e9clare Mme Hicks.<\/p>\n\n

Gr\u00e2ce au SMS, l’entreprise dispose d\u00e9sormais d’un moyen fiable de stimuler l’engagement pour les \u00e9v\u00e9nements, en veillant \u00e0 ce que les agents re\u00e7oivent des rappels en temps voulu et puissent agir rapidement.<\/p>\n\n

Une communication plus rapide avec les agents et une meilleure visibilit\u00e9 de l’\u00e9quipe<\/h2>\n\n

Au-del\u00e0 des promotions d’\u00e9v\u00e9nements, les SMS ont am\u00e9lior\u00e9 la fa\u00e7on dont O’Neill Marketing communique avec les agents au quotidien. Au lieu de compter sur les appels que les agents risquent de manquer, l’\u00e9quipe peut envoyer des SMS qui sont lus presque instantan\u00e9ment.<\/p>\n\n

\u00ab\u00a0Je l’utilise pratiquement tous les jours, car je traite avec les agents \u00e0 un niveau plus personnel. Il est extr\u00eamement utile de pouvoir contacter rapidement les agents et d’obtenir les informations n\u00e9cessaires\u00a0\u00bb, d\u00e9clare Sanjay Bidasee, consultant marketing chez O’Neill Marketing.<\/p>\n\n

Le SMS a \u00e9galement permis de r\u00e9soudre un probl\u00e8me interne\u00a0: la visibilit\u00e9. Auparavant, la communication pouvait \u00eatre interrompue lorsque certains membres du personnel n’\u00e9taient pas au bureau. Avec Sinch Engage, tous les membres de l’\u00e9quipe peuvent voir et suivre les messages, assurant ainsi la continuit\u00e9 et un meilleur soutien aux agents.<\/p>\n\n

\u00ab\u00a0Avec Sinch Engage, tout le monde a la m\u00eame visibilit\u00e9, donc si quelqu’un n’est pas au bureau, l’\u00e9quipe peut toujours voir les messages et assurer le suivi\u00a0\u00bb, ajoute M. Bidasee.<\/p>\n\n

Une assistance solide et une d\u00e9couverte facile<\/h2>\n\n

L’\u00e9quipe a \u00e9galement \u00e9t\u00e9 impressionn\u00e9e par la facilit\u00e9 de configuration de l’int\u00e9gration et par le niveau d’assistance fourni pendant la mise en \u0153uvre. Sinch Engage a guid\u00e9 O’Neill Marketing tout au long du processus et s’est assur\u00e9 que le syst\u00e8me fonctionnait parfaitement d\u00e8s le d\u00e9part.<\/p>\n\n

\u00ab\u00a0J’ai fait des recherches, j’ai trouv\u00e9 Sinch Engage, et ses \u00e9quipes nous ont tellement aid\u00e9s et guid\u00e9s\u2026 Le service client et l’assistance de Sinch Engage \u00e9taient tout simplement meilleurs que tout ce que j’avais pu voir ailleurs.\u00a0\u00bb, d\u00e9clare Mme Hicks.<\/p>\n\n

Principaux avantages de Sinch Engage<\/h2>\n\n
    \n
  • Inscriptions aux \u00e9v\u00e9nements multipli\u00e9es par deux en envoyant des rappels par SMS<\/li>\n\n\n\n
  • Communication plus rapide avec les agents par rapport au t\u00e9l\u00e9phone ou \u00e0 l’email<\/li>\n\n\n\n
  • Am\u00e9lioration de la visibilit\u00e9 au sein de l’\u00e9quipe gr\u00e2ce \u00e0 l’acc\u00e8s partag\u00e9 \u00e0 la bo\u00eete de r\u00e9ception<\/li>\n<\/ul>\n","protected":false},"featured_media":167195,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[720],"customer_stories_products":[],"class_list":["post-176181","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-service-client"],"acf":[],"yoast_head":"\nO'Neill Marketing am\u00e9liore la communication des agents gr\u00e2ce \u00e0 Sinch Engage<\/title>\n<meta name=\"description\" content=\"O'Neill Marketing a am\u00e9lior\u00e9 la collaboration au sein de l'\u00e9quipe et a centralis\u00e9 la communication entre les agents gr\u00e2ce \u00e0 l'int\u00e9gration de Zoho pour Sinch Engage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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