{"id":176125,"date":"2026-01-05T10:48:09","date_gmt":"2026-01-05T10:48:09","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/ideatek\/"},"modified":"2026-01-05T10:48:11","modified_gmt":"2026-01-05T10:48:11","slug":"ideatek","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/ideatek\/","title":{"rendered":"IdeaTek utilise les SMS pour connecter les communaut\u00e9s du Kansas et \u00e9tendre l’acc\u00e8s \u00e0 l’internet"},"content":{"rendered":"\n

IdeaTek est un fournisseur d\u2019acc\u00e8s \u00e0 Internet bas\u00e9 au Kansas dont la mission est d’\u00e9tendre l’acc\u00e8s \u00e0 l’internet haut d\u00e9bit dans les zones rurales de l’\u00c9tat. C’est un objectif louable et consid\u00e9rable, \u00e9tant donn\u00e9 qu’un million d’habitants de l’\u00c9tat vivent dans des r\u00e9gions d\u00e9pourvues d’un service internet fiable.<\/p>\n\n

Atteindre de nouveaux clients<\/h2>\n\n

Pour \u00e9tendre ses services aux zones rurales mal desservies, IdeaTek devait atteindre les clients potentiels de ces zones avant les grandes entreprises de t\u00e9l\u00e9communications. Par ailleurs, l’entreprise avait besoin d’un moyen de suivre les messages automatis\u00e9s envoy\u00e9s aux clients existants et d’interagir avec les r\u00e9ponses aux messages, afin de s’assurer que les clients durement acquis restent satisfaits et fid\u00e8les.<\/p>\n\n

Des messages faciles et personnalis\u00e9s<\/h2>\n\n

IdeaTek connaissait bien les SMS\u00a0: la soci\u00e9t\u00e9 avait d\u00e9j\u00e0 vendu des services SMS \u00e0 des entreprises et savait donc ce qu’il fallait rechercher. La solution SMS pour Zoho CRM de Sinch Engage<\/a> a r\u00e9solu les probl\u00e8mes de sensibilisation et de communication d’IdeaTek, permettant \u00e0 l’entreprise d’atteindre facilement les habitants \u00e0 travers de multiples points de contact.<\/p>\n\n

Pour stimuler ses activit\u00e9s, IdeaTek envoie des messages personnalis\u00e9s avec des mises \u00e0 jour sur les nouveaux sites o\u00f9 le service est disponible, tout en faisant la promotion de son service client\u00e8le local et de l’absence de contrats. Pour les clients actuels, IdeaTek utilise les SMS pour envoyer des rappels concernant les interventions de service \u00e0 venir et pour r\u00e9soudre les probl\u00e8mes. Et gr\u00e2ce \u00e0 l’int\u00e9gration de Zoho<\/a>, il est facile pour l’\u00e9quipe de tout suivre \u00e0 partir d’un seul endroit. L’int\u00e9gration de Sinch Engage et Zoho a permis d’atteindre 89\u00a0villes \u00e0 l’aide des SMS.<\/p>\n\n

IdeaTek a m\u00eame int\u00e9gr\u00e9 les SMS dans son syst\u00e8me t\u00e9l\u00e9phonique de r\u00e9ponse vocale interactive (IVR), en envoyant aux appelants un lien par SMS leur permettant d’effectuer certaines actions, comme payer leur facture au lieu d’attendre de parler \u00e0 un conseiller. Cela permet d’avoir une meilleure visibilit\u00e9 sur ces messages et de r\u00e9duire les appels t\u00e9l\u00e9phoniques entrants pour le service.<\/p>\n\n

Des processus rationalis\u00e9s, des clients plus satisfaits<\/h2>\n\n

En partie gr\u00e2ce \u00e0 son partenariat avec Sinch Engage, IdeaTek progresse \u00e0 grands pas vers son objectif ultime\u00a0: apporter la libert\u00e9 d’acc\u00e8s \u00e0 internet dans les zones rurales du Kansas.<\/p>\n\n

Les rappels par SMS ont permis d’am\u00e9liorer l’engagement des clients et de rationaliser l’assistance, gagnant ainsi des fans parmi les clients et les repr\u00e9sentants commerciaux. D’ailleurs, IdeaTek a \u00e9t\u00e9 tellement satisfaite de Sinch Engage qu’elle a converti tous ses anciens clients de services SMS \u00e0 Sinch Engage.<\/p>\n\n

Quelle est la prochaine \u00e9tape\u00a0?<\/h2>\n\n

IdeaTek pr\u00e9voit de continuer \u00e0 travailler avec Sinch Engage SMS pour Zoho CRM<\/a> et de l’utiliser pour envoyer des messages de suivi aux destinataires des emails, afin d’am\u00e9liorer encore davantage la fid\u00e9lisation et l’engagement des clients. \u00c0 l’heure actuelle, IdeaTek dispose de 5 cas d’utilisation pour Sinch Engage, et d’autres sont pr\u00e9vus pour soutenir l’expansion de l’acc\u00e8s \u00e0 internet dans l’\u00c9tat.<\/p>\n","protected":false},"featured_media":167216,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[701],"customer_stories_products":[647],"class_list":["post-176125","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-telecommunications","customer_stories_products-engage"],"acf":[],"yoast_head":"\nIdeaTek \u00e9tend l'acc\u00e8s \u00e0 internet au Kansas gr\u00e2ce au SMS | Sinch Engage<\/title>\n<meta name=\"description\" content=\"IdeaTek utilise 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