{"id":176123,"date":"2026-01-05T10:48:05","date_gmt":"2026-01-05T10:48:05","guid":{"rendered":"https:\/\/sinch.com\/engage\/customer-stories\/smart-horizons\/"},"modified":"2026-01-14T20:53:42","modified_gmt":"2026-01-14T20:53:42","slug":"smart-horizons","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/smart-horizons\/","title":{"rendered":"Comment Smart Horizons Career Online Education utilise les SMS pour des communications personnalis\u00e9es avec les \u00e9tudiants"},"content":{"rendered":"\n<p>Aux \u00c9tats-Unis, des millions d&rsquo;adolescents et d&rsquo;adultes qui ont abandonn\u00e9 l&rsquo;\u00e9cole secondaire ont besoin d&rsquo;une seconde chance d&rsquo;obtenir un dipl\u00f4me. Smart Horizons Career Online Education (SHCOE), lanc\u00e9 en 2009, contribue \u00e0 r\u00e9pondre \u00e0 ce besoin en offrant un soutien scolaire aux \u00e9tudiants non traditionnels. Depuis sa cr\u00e9ation, SHCOE a aid\u00e9 plus de 14\u00a0000\u00a0\u00e9tudiants \u00e0 obtenir leur dipl\u00f4me, et le nombre d&rsquo;inscriptions ne cesse d&rsquo;augmenter.<\/p>\n\n<h2 class=\"wp-block-heading\">Aider les \u00e9tudiants non traditionnels \u00e0 surmonter les obstacles<\/h2>\n\n<p>SHCOE souhaitait \u00e9tendre sa communication, sans pour autant perdre sa touche personnelle. En tant qu&rsquo;\u00e9cole con\u00e7ue pour des \u00e9tudiants non traditionnels, SHCOE accueille des personnes de tous horizons. Des parents c\u00e9libataires qui ont quitt\u00e9 l&rsquo;\u00e9cole pour travailler aux immigrants nouvellement arriv\u00e9s dans le pays, les \u00e9tudiants de SHCOE sont confront\u00e9s \u00e0 de s\u00e9rieux d\u00e9fis.<\/p>\n\n<p>\u00ab\u00a0Il est difficile de rester motiv\u00e9 lorsque l&rsquo;on travaille \u00e0 plein temps, que l&rsquo;on \u00e9l\u00e8ve des enfants et que l&rsquo;on g\u00e8re un foyer\u00a0\u00bb, d\u00e9clarait Kelley Newman, responsable d&rsquo;\u00e9quipe des coachs acad\u00e9miques \u00e0 SHCOE. \u00ab\u00a0Nous sommes l\u00e0 pour servir de coachs acad\u00e9miques et de supporters afin d&rsquo;aider nos \u00e9l\u00e8ves \u00e0 r\u00e9ussir\u00a0\u00bb.<\/p>\n\n<p>Mais comme l&rsquo;\u00e9cole compte de plus en plus d&rsquo;\u00e9l\u00e8ves, SHCOE avait besoin d&rsquo;un moyen de communiquer \u00e0 grande \u00e9chelle tout en faisant en sorte que chaque \u00e9l\u00e8ve se sente pleinement pris en compte et soutenu.<\/p>\n\n<h2 class=\"wp-block-heading\">La solution<\/h2>\n\n<p>Elle a d\u00e9cid\u00e9 de fournir une assistance directe et imm\u00e9diate aux \u00e9tudiants par le biais de SMS automatis\u00e9s et personnels.<\/p>\n\n<p>With so many students in need of academic coaching and support, SHCOE turned to <a href=\"https:\/\/sinch.com\/engage\/integrations\/salesforce\/\">Sinch Engage&rsquo;s Salesforce SMS integration<\/a> (formerly Mercury SMS) as the perfect approach that would combine personal contact with automation. SHCOE uses Salesforce to manage student records, and the SMS integration provides a great way for student coaches to automate standard messages, and also send personal (and sometimes motivational) messages to students.<\/p>\n\n<p>\u00ab\u00a0Tout ne peut pas ou ne doit pas \u00eatre envoy\u00e9 manuellement par SMS\u00a0\u00bb, expliquait Kelley Newman. \u00ab\u00a0Si j&rsquo;ai besoin de relev\u00e9s de notes, c&rsquo;est possible de l&rsquo;automatiser. Mais si je remarque qu&rsquo;un \u00e9l\u00e8ve n&rsquo;a pas fait ses devoirs, le SMS me permet aussi de le contacter personnellement et de lui demander si tout va bien\u00a0\u00bb. En utilisant les SMS pour communiquer, les coachs de SHCOE peuvent g\u00e9rer les dossiers de 300\u00a0\u00e9l\u00e8ves sans pour autant sacrifier l&rsquo;attention personnelle pour chacun.<\/p>\n\n<h2 class=\"wp-block-heading\">Les r\u00e9sultats<\/h2>\n\n<p>Aujourd&rsquo;hui, les \u00e9l\u00e8ves se sentent vus, valoris\u00e9s et motiv\u00e9s pour obtenir leur dipl\u00f4me d&rsquo;\u00e9tudes secondaires.<\/p>\n\n<p>Si l&rsquo;automatisation des SMS a permis \u00e0 SHCOE de d\u00e9velopper son soutien aux \u00e9tudiants, les messages personnels repr\u00e9sentent encore 80\u00a0% des communications re\u00e7ues par les \u00e9tudiants. Cette action de prise de contact a un impact. \u00ab\u00a0Cela permet aux \u00e9tudiants d&rsquo;obtenir une r\u00e9ponse rapide de leur coach\u00a0: ils n&rsquo;ont pas \u00e0 actualiser leur bo\u00eete de r\u00e9ception ou \u00e0 laisser un message vocal. Les SMS donnent aux \u00e9tudiants l&rsquo;impression qu&rsquo;ils sont votre priorit\u00e9 absolue\u00a0\u00bb, ajoute Kelley Newman.<\/p>\n\n<p>Pour les \u00e9tudiants d\u00e9termin\u00e9s \u00e0 obtenir leur dipl\u00f4me, le fait d&rsquo;\u00eatre en contact \u00e9troit avec un coach peut changer leur vie. Kelley Newman explique que l&rsquo;ajout des SMS \u00e0 la communication avec les \u00e9tudiants a permis aux accompagnateurs p\u00e9dagogiques de s&rsquo;assurer que chaque \u00e9tudiant se sente pleinement pris en compte et soutenu.<\/p>\n","protected":false},"featured_media":167277,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[721],"customer_stories_products":[],"class_list":["post-176123","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-education"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Horizons Career Online Education soutient la r\u00e9ussite des \u00e9tudiants avec Sinch Engage<\/title>\n<meta name=\"description\" content=\"Smart Horizons Career Online Education utilise Sinch Engage SMS pour renforcer le soutien aux \u00e9tudiants et am\u00e9liorer la communication 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