{"id":165657,"date":"2025-10-01T20:37:06","date_gmt":"2025-10-01T20:37:06","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&p=165657"},"modified":"2026-07-31T03:29:08","modified_gmt":"2026-07-31T03:29:08","slug":"rta-store","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/","title":{"rendered":"Comment The RTA Store am\u00e9liore l’exp\u00e9rience client et signe des contrats par SMS"},"content":{"rendered":"\n

Avec sa large gamme d’options d’armoires pr\u00eates \u00e0 assembler (RTA) et pr\u00e9-assembl\u00e9es, The RTA Store<\/a> est une destination de choix pour les propri\u00e9taires et les entrepreneurs.\u00a0\u00a0<\/p>\n\n\n\n

Mais Michela Bracich, responsable des op\u00e9rations marketing et de Zoho CRM chez The RTA Store, explique que l’achat d’armoires peut impliquer un parcours client complexe.\u00a0<\/p>\n\n\n\n

\u00ab En fin de compte, les armoires doivent \u00eatre achet\u00e9es une par une \u00bb, d\u00e9clare Michela, \u00ab et nous voulons nous assurer de vous accompagner tout au long du processus, en veillant \u00e0 ce que vous ayez les bons produits entre les mains. \u00bb\u00a0<\/p>\n\n\n\n

G\u00e9rer l’augmentation des communications relatives \u00e0 la r\u00e9novation r\u00e9sidentielle\u00a0<\/h2>\n\n\n\n

Chaque r\u00e9novation de maison commence par des dizaines de conversations. Armoires en noyer chaleureux ou en blanc classique\u00a0? Poign\u00e9es en nickel bross\u00e9 ou noir mat\u00a0? Quelle est la meilleure mise en page pour tout rassembler ?\u00a0<\/p>\n\n\n\n

Pour The RTA Store, g\u00e9rer ces conversations de mani\u00e8re efficace signifie communiquer avec les clients par le biais de plusieurs canaux (email, t\u00e9l\u00e9phone et SMS) en fonction de leurs pr\u00e9f\u00e9rences. Ce syst\u00e8me a bien fonctionn\u00e9 jusqu’\u00e0 l’arriv\u00e9e de la pand\u00e9mie de COVID-19.\u00a0<\/p>\n\n\n\n

\u00ab\u00a0Les travaux d’am\u00e9lioration de l’habitat ont connu un essor consid\u00e9rable\u00a0\u00bb, explique Michela Bracich. \u00ab Nous avons remarqu\u00e9 qu’un grand nombre de nos clients disaient ne jamais avoir re\u00e7u nos communications. \u00bb\u00a0<\/p>\n\n\n\n

The RTA Store avait besoin d’une solution plus robuste pour faire face \u00e0 l’augmentation du volume de clients, et a donc mis en place Zoho\u00a0CRM. Rapidement, cependant, l’entreprise a r\u00e9alis\u00e9 que sa plateforme SMS existante ne pouvait pas r\u00e9pondre \u00e0 ses besoins croissants.\u00a0<\/p>\n\n\n\n

\u00ab Nous voulions qu’elle soit un peu plus moderne. Nous voulions mieux contr\u00f4ler le nombre de messages envoy\u00e9s. Il y avait une limite avec le syst\u00e8me avant que nous fassions la transition \u00bb, a d\u00e9clar\u00e9 Michela.\u00a0<\/p>\n\n\n\n

Cr\u00e9er une exp\u00e9rience de messagerie fluide avec Zoho et Sinch\u00a0<\/h2>\n\n\n\n

Apr\u00e8s avoir \u00e9valu\u00e9 plusieurs options, The RTA Store a choisi les services SMS de Sinch et les a int\u00e9gr\u00e9s directement \u00e0 Zoho\u00a0CRM. Cette int\u00e9gration leur a permis d’automatiser un grand nombre de leurs points de contact client tout au long du parcours d’achat.\u00a0<\/p>\n\n\n\n

\u00ab C’est nettement plus moderne et am\u00e9lior\u00e9 car nous pouvons utiliser tellement d’automatisation \u00bb, a d\u00e9clar\u00e9 Michela. \u00ab C’est comme une machine bien huil\u00e9e. \u00bb\u00a0<\/p>\n\n\n\n

L’int\u00e9gration permet \u00e0 The RTA Store d’envoyer des messages automatis\u00e9s \u00e0 des points cl\u00e9s du parcours client :\u00a0<\/p>\n\n\n\n

    \n
  • Suivi initial des prospects\u00a0<\/li>\n<\/ul>\n\n\n\n
      \n
    • Demandes de retour sur le design\u00a0<\/li>\n<\/ul>\n\n\n\n
        \n
      • Tarifs et rappels de panier\u00a0<\/li>\n<\/ul>\n\n\n\n
          \n
        • Mises \u00e0 jour d’exp\u00e9dition et de suivi\u00a0<\/li>\n<\/ul>\n\n\n\n
            \n
          • Suivi apr\u00e8s l’achat\u00a0<\/li>\n<\/ul>\n\n\n\n

            \u00ab Nous envoyons beaucoup de SMS d’automatisation pour les prospects et de messages li\u00e9s aux ventes \u00bb, a d\u00e9clar\u00e9 Michela. \u00ab La moiti\u00e9 du temps, nous n’avons m\u00eame pas besoin de toucher au SMS, sauf s’il s’agit d’une r\u00e9ponse. \u00bb\u00a0<\/p>\n\n\n\n

            R\u00e9engager les clients qui n’ont pas r\u00e9pondu\u00a0<\/h2>\n\n\n\n

            L’un des principaux avantages constat\u00e9s par The RTA Store est la capacit\u00e9 de r\u00e9engager les clients qui pourraient ne pas r\u00e9pondre aux autres canaux de communication.\u00a0<\/p>\n\n\n\n

            \u00ab Les gens sont beaucoup trop occup\u00e9s pour r\u00e9pondre au t\u00e9l\u00e9phone ou \u00e0 un email. Nous constatons que nous obtenons des r\u00e9ponses beaucoup plus rapidement par SMS\u00a0\u00bb, indique Michela Bracich. \u00ab Le SMS est un excellent moyen pour nous de les contacter et d’obtenir simplement une mise \u00e0 jour. \u00bb\u00a0<\/p>\n\n\n\n

            Michela a remarqu\u00e9 que les clients se sentent souvent plus \u00e0 l’aise pour donner un avis honn\u00eate par SMS sur les tarifs et les pr\u00e9f\u00e9rences en mati\u00e8re de design. Cela permet \u00e0 The RTA Store de qualifier et de convertir plus de prospects en moins de temps.\u00a0<\/p>\n\n\n\n

            Renforcer les relations avec les clients gr\u00e2ce \u00e0 une communication opportune\u00a0<\/h2>\n\n\n\n

            Le passage \u00e0 la plateforme SMS de Sinch a permis \u00e0 The RTA Store de d\u00e9velopper ses communications personnalis\u00e9es. Rien qu’en 2024, l’entreprise a envoy\u00e9 plus de 68\u00a0000\u00a0SMS, avec 7\u00a0000\u00a0r\u00e9ponses. Pour Michela, ces interactions repr\u00e9sentent des milliers d’opportunit\u00e9s de maintenir l’engagement des clients tout au long de leur parcours d’achat.\u00a0<\/p>\n\n\n\n

            \u00ab Les gens sont beaucoup trop occup\u00e9s pour r\u00e9pondre au t\u00e9l\u00e9phone ou \u00e0 un email \u00bb, a d\u00e9clar\u00e9 Michela. \u00ab Nous constatons que nous recevons des r\u00e9ponses beaucoup plus rapidement par SMS. Et comme Sinch s’int\u00e8gre \u00e0 Zoho, RTA peut envoyer aux clients le bon message au bon moment, o\u00f9 qu’ils en soient dans le processus d’achat. \u00bb\u00a0<\/p>\n\n\n\n

            Pour les autres commer\u00e7ants qui envisagent de mettre en place les SMS, le conseil de Michela est clair\u00a0: \u00ab\u00a0N’h\u00e9sitez pas. C’est un excellent moyen d’interagir avec vos clients \u00e0 un niveau plus personnel. \u00bb\u00a0<\/p>\n","protected":false},"author":6,"featured_media":152913,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[599],"customer_stories_products":[647],"class_list":["post-165657","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-vente-au-detail","customer_stories_products-engage"],"acf":[],"yoast_head":"\nThe RTA Store stimule l'engagement & conclut plus de ventes avec les SMS Sinch Engage<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment The RTA Store a utilis\u00e9 les SMS Sinch Engage int\u00e9gr\u00e9s \u00e0 Zoho CRM pour envoyer plus de 68 000 SMS en un an, g\u00e9n\u00e9rant plus de 7 000 r\u00e9ponses et concluant des ventes plus rapidement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The RTA Store stimule l'engagement & conclut plus de ventes avec les SMS Sinch Engage\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment The RTA Store a utilis\u00e9 les SMS Sinch Engage int\u00e9gr\u00e9s \u00e0 Zoho CRM pour envoyer plus de 68 000 SMS en un an, g\u00e9n\u00e9rant plus de 7 000 r\u00e9ponses et concluant des ventes plus rapidement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-31T03:29:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-THE_RTA_STORE-Featured-image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/\",\"name\":\"The RTA Store stimule l'engagement & conclut plus de ventes avec les SMS Sinch Engage\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/SI-THE_RTA_STORE-Featured-image.jpg\",\"datePublished\":\"2025-10-01T20:37:06+00:00\",\"dateModified\":\"2026-07-31T03:29:08+00:00\",\"description\":\"D\u00e9couvrez comment The RTA Store a utilis\u00e9 les SMS Sinch Engage int\u00e9gr\u00e9s \u00e0 Zoho CRM pour envoyer plus de 68 000 SMS en un an, g\u00e9n\u00e9rant plus de 7 000 r\u00e9ponses et concluant des ventes plus rapidement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/SI-THE_RTA_STORE-Featured-image.jpg\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/SI-THE_RTA_STORE-Featured-image.jpg\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/rta-store\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engage Customer Stories\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/temoignages-de-clients\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment The RTA Store am\u00e9liore l\u2019exp\u00e9rience client et signe des contrats par SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The RTA Store stimule l'engagement & conclut plus de ventes avec les SMS Sinch Engage","description":"D\u00e9couvrez comment The RTA Store a utilis\u00e9 les SMS Sinch Engage int\u00e9gr\u00e9s \u00e0 Zoho CRM pour envoyer plus de 68 000 SMS en un an, g\u00e9n\u00e9rant plus de 7 000 r\u00e9ponses et concluant des ventes plus rapidement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/","og_locale":"fr_FR","og_type":"article","og_title":"The RTA Store stimule l'engagement & conclut plus de ventes avec les SMS Sinch Engage","og_description":"D\u00e9couvrez comment The RTA Store a utilis\u00e9 les SMS Sinch Engage int\u00e9gr\u00e9s \u00e0 Zoho CRM pour envoyer plus de 68 000 SMS en un an, g\u00e9n\u00e9rant plus de 7 000 r\u00e9ponses et concluant des ventes plus rapidement.","og_url":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2026-07-31T03:29:08+00:00","og_image":[{"width":800,"height":496,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-THE_RTA_STORE-Featured-image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/","url":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/","name":"The RTA Store stimule l'engagement & conclut plus de ventes avec les SMS Sinch Engage","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-THE_RTA_STORE-Featured-image.jpg","datePublished":"2025-10-01T20:37:06+00:00","dateModified":"2026-07-31T03:29:08+00:00","description":"D\u00e9couvrez comment The RTA Store a utilis\u00e9 les SMS Sinch Engage int\u00e9gr\u00e9s \u00e0 Zoho CRM pour envoyer plus de 68 000 SMS en un an, g\u00e9n\u00e9rant plus de 7 000 r\u00e9ponses et concluant des ventes plus rapidement.","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-THE_RTA_STORE-Featured-image.jpg","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2025\/03\/SI-THE_RTA_STORE-Featured-image.jpg","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/rta-store\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Engage Customer Stories","item":"https:\/\/sinch.com\/fr\/engage\/temoignages-de-clients\/"},{"@type":"ListItem","position":3,"name":"Comment The RTA Store am\u00e9liore l\u2019exp\u00e9rience client et signe des contrats par SMS"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/engage_cust_stories\/165657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/engage_cust_stories"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/engage_cust_stories"}],"author":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/152913"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=165657"}],"wp:term":[{"taxonomy":"customer_stories_industry","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/customer_stories_industry?post=165657"},{"taxonomy":"customer_stories_products","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/customer_stories_products?post=165657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}