{"id":165651,"date":"2025-10-01T20:30:50","date_gmt":"2025-10-01T20:30:50","guid":{"rendered":"https:\/\/sinch.com\/?post_type=engage_cust_stories&p=165651"},"modified":"2025-12-02T05:06:08","modified_gmt":"2025-12-02T05:06:08","slug":"milan-laser","status":"publish","type":"engage_cust_stories","link":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/","title":{"rendered":"Comment Milan Laser gagne du temps et am\u00e9liore la satisfaction de ses clients gr\u00e2ce aux SMS"},"content":{"rendered":"\n

Milan Laser se d\u00e9veloppe \u00e0 toute allure : des centaines de nouvelles cliniques ont ouvert rien qu’au cours des deux derni\u00e8res ann\u00e9es. Toutefois, les communications manuelles avec les clients (essentiellement par t\u00e9l\u00e9phone) et les processus de comptabilit\u00e9 \u00e9taient loin d’\u00eatre rapides\u2026 et ralentissaient l’entreprise. Milan Laser avait besoin d’une solution d’automatisation pour r\u00e9soudre les probl\u00e8mes de paiement, attirer des clients et continuer \u00e0 se d\u00e9velopper efficacement. <\/p>\n\n\n\n

Le d\u00e9fi : croissance rapide, communication manuelle<\/h2>\n\n\n\n

Les processus manuels de Milan Laser ne suivaient pas le rythme de sa croissance. Les \u00e9quipes g\u00e9raient manuellement les rappels de traitement, les suivis de consultation et les notifications de comptes clients en passant des appels t\u00e9l\u00e9phoniques, ce qui entra\u00eenait des inefficacit\u00e9s et le risque d’interactions manqu\u00e9es. Elles avaient besoin d’un processus de communication plus rationalis\u00e9, automatis\u00e9 et coh\u00e9rent. <\/p>\n\n\n\n

\u00ab Il est plus facile d’\u00e9changer par SMS avec un contact, surtout s’il est au travail ou occup\u00e9 tout au long de la journ\u00e9e. Ce canal remporte vraiment l’adh\u00e9sion \u00bb, explique Debbie Jensen, administratrice Salesforce senior chez Milan Laser. <\/p>\n\n\n\n

La solution : des SMS qui font gagner du temps<\/h2>\n\n\n\n

Milan Laser a fait appel \u00e0 Sinch Engage (anciennement Sinch MessageMedia) pour relever ces d\u00e9fis et mettre en \u0153uvre une solution compl\u00e8te. Mercury SMS pour Salesforce de Sinch Engage a automatis\u00e9 le flux de communication de Milan Laser, y compris les messages SMS pour les rappels de traitement, les rendez-vous de consultation et les notifications li\u00e9es aux comptes clients. L’automatisation a permis non seulement de gagner un temps consid\u00e9rable, mais aussi de garantir une exp\u00e9rience coh\u00e9rente et personnalis\u00e9e pour chaque client. <\/p>\n\n\n\n

Automatisation des rappels de traitement<\/h3>\n\n\n\n

L’automatisation des rappels de traitement a r\u00e9duit de fa\u00e7on significative la charge de travail du personnel en clinique, ce qui a permis de gagner environ deux heures par jour dans les plus fr\u00e9quent\u00e9es. Ce r\u00e9sultat a permis d’am\u00e9liorer l’efficacit\u00e9 et d’envoyer des rappels en temps voulu aux clients. Compte tenu du nombre de cliniques, qui est sup\u00e9rieur \u00e0 320, cela repr\u00e9sente 640 heures de travail \u00e9conomis\u00e9es par jour, gr\u00e2ce \u00e0 Sinch Engage. <\/p>\n\n\n\n

Suivi des consultations<\/h3>\n\n\n\n

Les rappels automatis\u00e9s pour les rendez-vous de consultation ont optimis\u00e9 l’accompagnement des nouveaux clients, en veillant \u00e0 ce qu’ils soient bien pr\u00e9par\u00e9s pour les rendez-vous et en facilitant la transition entre les SMS, les appels avec le personnel et les visites en personne. En raison de la nature des proc\u00e9dures, cette touche personnelle comptait pour les clients et a aid\u00e9 Milan Laser \u00e0 cr\u00e9er une excellente exp\u00e9rience utilisateur du d\u00e9but \u00e0 la fin de leur parcours. Cette approche a permis d’accro\u00eetre la satisfaction des clients et de pr\u00e9parer l’ouverture des nouvelles cliniques de Milan Laser pr\u00e9vues pour 2024. <\/p>\n\n\n\n

Notifications li\u00e9es aux comptes clients<\/strong><\/h3>\n\n\n\n

Milan Laser a automatis\u00e9 les notifications li\u00e9es aux comptes clients, ce qui a permis d’adopter une approche plus proactive dans le traitement des probl\u00e8mes de paiement. Ainsi, le nombre de paiements effectu\u00e9s dans les d\u00e9lais a augment\u00e9, ce qui a permis \u00e0 l’\u00e9quipe charg\u00e9e des comptes clients d’\u00e9conomiser environ deux heures par jour. <\/p>\n\n\n\n

Gr\u00e2ce \u00e0 l’automatisation, les clients b\u00e9n\u00e9ficiant de programmes de paiement mensuel ont pu facilement et rapidement modifier leur carte de cr\u00e9dit en cas d’\u00e9chec de paiement, ce qui a permis d’am\u00e9liorer leur exp\u00e9rience globale. <\/p>\n\n\n\n

\u00ab C’est fou de r\u00e9aliser \u00e0 quel point jusqu’ici tout \u00e9tait fait manuellement, et le nombre d’heures que cela prenait pour le personnel de la clinique, notre centre d’appel et notre \u00e9quipe responsable des comptes clients. Aujourd’hui, tout est automatis\u00e9, ce qui est formidable \u00bb, d\u00e9clare Debbie Jensen. <\/p>\n\n\n\n

Les r\u00e9sultats : des processus rationalis\u00e9s, des clients plus satisfaits<\/h2>\n\n\n\n

Mercury SMS pour Salesforce de Sinch Engage a contribu\u00e9 \u00e0 transformer les processus de communication avec les clients et d’encaissement des paiements de Milan Laser. L’automatisation des rappels de traitement a non seulement permis \u00e0 des cliniques tr\u00e8s occup\u00e9es de gagner environ deux heures par jour, mais elle a \u00e9galement garanti la r\u00e9ception des rappels de rendez-vous en temps voulu. <\/p>\n\n\n\n

Des messages automatis\u00e9s avant et apr\u00e8s les rendez-vous ont am\u00e9lior\u00e9 le processus d’accompagnement, pr\u00e9parant les clients pour des appels et des rendez-vous personnels et augmentant la satisfaction g\u00e9n\u00e9rale. De plus, les notifications li\u00e9es aux comptes clients envoy\u00e9es automatiquement entra\u00eenent une augmentation des paiements effectu\u00e9s dans les d\u00e9lais et une r\u00e9duction de la charge de travail de l’\u00e9quipe de comptabilit\u00e9. <\/p>\n\n\n\n

L’int\u00e9gration de Sinch \u00e0 la fonctionnalit\u00e9 Omni-Channel de Salesforce a permis \u00e0 Milan Laser de g\u00e9rer efficacement les appels vocaux, les SMS et les dossiers, optimisant ainsi la fonctionnalit\u00e9 de son centre d’appels. <\/p>\n\n\n\n

Quelle est la prochaine \u00e9tape ?<\/h2>\n\n\n\n

Maintenant qu’elle consacre moins de temps \u00e0 la communication et au traitement des paiements manuels, Milan Laser est pr\u00eate \u00e0 poursuivre sa croissance.<\/p>\n","protected":false},"featured_media":59866,"template":"","meta":{"_acf_changed":false},"customer_stories_industry":[599],"customer_stories_products":[647],"class_list":["post-165651","engage_cust_stories","type-engage_cust_stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-vente-au-detail","customer_stories_products-engage"],"acf":[],"yoast_head":"\nMilan Laser am\u00e9liore l'engagement de ses patients gr\u00e2ce aux SMS<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Milan Laser utilise la messagerie Sinch pour am\u00e9liorer les rappels de rendez-vous, r\u00e9duire les d\u00e9sistements et augmenter la satisfaction des clients gr\u00e2ce aux SMS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milan Laser am\u00e9liore l'engagement de ses patients gr\u00e2ce aux SMS\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment Milan Laser utilise la messagerie Sinch pour am\u00e9liorer les rappels de rendez-vous, r\u00e9duire les d\u00e9sistements et augmenter la satisfaction des clients gr\u00e2ce aux SMS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-02T05:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-MilanLaser.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/\",\"name\":\"Milan Laser am\u00e9liore l'engagement de ses patients gr\u00e2ce aux SMS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-MilanLaser.png\",\"datePublished\":\"2025-10-01T20:30:50+00:00\",\"dateModified\":\"2025-12-02T05:06:08+00:00\",\"description\":\"D\u00e9couvrez comment Milan Laser utilise la messagerie Sinch pour am\u00e9liorer les rappels de rendez-vous, r\u00e9duire les d\u00e9sistements et augmenter la satisfaction des clients gr\u00e2ce aux SMS.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/#primaryimage\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-MilanLaser.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/SI-Customer-MilanLaser.png\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/milan-laser\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Engage Customer Stories\",\"item\":\"https:\\\/\\\/sinch.com\\\/fr\\\/engage\\\/customer-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Comment Milan Laser gagne du temps et am\u00e9liore la satisfaction de ses clients gr\u00e2ce aux SMS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"name\":\"Sinch\",\"description\":\"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch\",\"publisher\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/sinch.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#organization\",\"name\":\"Sinch\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"contentUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Thumbnail-Logo-Honey.png\",\"width\":800,\"height\":496,\"caption\":\"Sinch\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wearesinch\\\/\",\"https:\\\/\\\/x.com\\\/WeAreSinch\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sinch\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCZZ2u_B2afTxA0v-xcgfsaw\",\"https:\\\/\\\/www.instagram.com\\\/wearesinch\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Milan Laser am\u00e9liore l'engagement de ses patients gr\u00e2ce aux SMS","description":"D\u00e9couvrez comment Milan Laser utilise la messagerie Sinch pour am\u00e9liorer les rappels de rendez-vous, r\u00e9duire les d\u00e9sistements et augmenter la satisfaction des clients gr\u00e2ce aux SMS.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/","og_locale":"fr_FR","og_type":"article","og_title":"Milan Laser am\u00e9liore l'engagement de ses patients gr\u00e2ce aux SMS","og_description":"D\u00e9couvrez comment Milan Laser utilise la messagerie Sinch pour am\u00e9liorer les rappels de rendez-vous, r\u00e9duire les d\u00e9sistements et augmenter la satisfaction des clients gr\u00e2ce aux SMS.","og_url":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/","og_site_name":"Sinch","article_publisher":"https:\/\/www.facebook.com\/wearesinch\/","article_modified_time":"2025-12-02T05:06:08+00:00","og_image":[{"width":800,"height":496,"url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-MilanLaser.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@WeAreSinch","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/","url":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/","name":"Milan Laser am\u00e9liore l'engagement de ses patients gr\u00e2ce aux SMS","isPartOf":{"@id":"https:\/\/sinch.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/#primaryimage"},"image":{"@id":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/#primaryimage"},"thumbnailUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-MilanLaser.png","datePublished":"2025-10-01T20:30:50+00:00","dateModified":"2025-12-02T05:06:08+00:00","description":"D\u00e9couvrez comment Milan Laser utilise la messagerie Sinch pour am\u00e9liorer les rappels de rendez-vous, r\u00e9duire les d\u00e9sistements et augmenter la satisfaction des clients gr\u00e2ce aux SMS.","breadcrumb":{"@id":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/#primaryimage","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-MilanLaser.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/SI-Customer-MilanLaser.png","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/milan-laser\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sinch.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Engage Customer Stories","item":"https:\/\/sinch.com\/fr\/engage\/customer-stories\/"},{"@type":"ListItem","position":3,"name":"Comment Milan Laser gagne du temps et am\u00e9liore la satisfaction de ses clients gr\u00e2ce aux SMS"}]},{"@type":"WebSite","@id":"https:\/\/sinch.com\/fr\/#website","url":"https:\/\/sinch.com\/fr\/","name":"Sinch","description":"SMS Messaging, Voice, Email, Video & Verification APIs | Sinch","publisher":{"@id":"https:\/\/sinch.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sinch.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/sinch.com\/fr\/#organization","name":"Sinch","url":"https:\/\/sinch.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","contentUrl":"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/Thumbnail-Logo-Honey.png","width":800,"height":496,"caption":"Sinch"},"image":{"@id":"https:\/\/sinch.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wearesinch\/","https:\/\/x.com\/WeAreSinch","https:\/\/www.linkedin.com\/company\/sinch","https:\/\/www.youtube.com\/channel\/UCZZ2u_B2afTxA0v-xcgfsaw","https:\/\/www.instagram.com\/wearesinch\/"]}]}},"_links":{"self":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/engage_cust_stories\/165651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/engage_cust_stories"}],"about":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/types\/engage_cust_stories"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media\/59866"}],"wp:attachment":[{"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/media?parent=165651"}],"wp:term":[{"taxonomy":"customer_stories_industry","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/customer_stories_industry?post=165651"},{"taxonomy":"customer_stories_products","embeddable":true,"href":"https:\/\/sinch.com\/fr\/wp-json\/wp\/v2\/customer_stories_products?post=165651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}