{"id":192429,"date":"2026-06-17T00:37:19","date_gmt":"2026-06-17T00:37:19","guid":{"rendered":"https:\/\/sinch.com\/email-marketing\/customer-stories\/burson-2\/"},"modified":"2026-06-17T15:50:11","modified_gmt":"2026-06-17T15:50:11","slug":"burson","status":"publish","type":"em_cust_stories","link":"https:\/\/sinch.com\/fr\/email-marketing\/customer-stories\/burson\/","title":{"rendered":"Comment Burson a unifi\u00e9 ses op\u00e9rations d&#8217;email sur 43 march\u00e9s gr\u00e2ce \u00e0 Sinch Mailjet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pour Burson, une agence de communication mondiale, l&#8217;email est le principal moyen pour son \u00e9quipe de contacter ses clients. Au fil du temps, les \u00e9quipes des 43 march\u00e9s de Burson ont adopt\u00e9 leurs propres outils et processus, cr\u00e9ant un r\u00e9seau complexe de syst\u00e8mes d&#8217;email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce manque de standardisation rendait difficile le suivi des performances, le maintien de la conformit\u00e9 et la garantie d&rsquo;une haute d\u00e9livrabilit\u00e9. Burson a commenc\u00e9 \u00e0 chercher une plateforme d&#8217;email pour satisfaire les besoins de toutes ses \u00e9quipes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trouver le bon \u00e9quilibre entre contr\u00f4le et flexibilit\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir \u00e9valu\u00e9 plus de 30 plateformes d&#8217;email, Burson a choisi Sinch Mailjet. D\u00e9sormais, chaque \u00e9quipe qui s&rsquo;appuie sur l&#8217;email a acc\u00e8s \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un <a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/email-editor\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9diteur d&#8217;emails<\/a>  flexible et convivial pour des campagnes simples et personnalis\u00e9es<\/li>\n\n\n\n<li><a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/segmentation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion des listes et segmentation<\/a>\u00a0 offrant la capacit\u00e9 d&rsquo;envoyer des messages pertinents et personnalis\u00e9s tout en\u00a0respectant\u00a0les r\u00e9glementations d&rsquo;opt-in et d&rsquo;opt-out sur tous les march\u00e9s<\/li>\n\n\n\n<li>Des outils d&rsquo;hygi\u00e8ne des listes pour supprimer automatiquement les rebonds, signaler les adresses invalides et mettre \u00e0 jour les listes de suppression<\/li>\n\n\n\n<li>En temps r\u00e9el,  <a href=\"https:\/\/www.mailjet.com\/products\/email-marketing\/tracking-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">suivi des performances des campagnes<\/a>, y compris les taux d&rsquo;ouverture, les taux de clics et d&rsquo;autres statistiques d&rsquo;engagement<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En trois mois, Burson a int\u00e9gr\u00e9 des milliers de collaborateurs avec le support de l&rsquo;\u00e9quipe d&rsquo;int\u00e9gration d\u00e9di\u00e9e de Sinch Mailjet. Cela incluait une formation pratique sur le produit, des sessions de Q&amp;R en direct et l&rsquo;acc\u00e8s \u00e0 un centre de ressources en ligne. Sinch Mailjet a \u00e9galement configur\u00e9 un sous-domaine d\u00e9di\u00e9 pour chaque bureau afin d&rsquo;aider \u00e0 maintenir une r\u00e9putation de domaine positive et une haute d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Mailjet nous offre le parfait \u00e9quilibre entre contr\u00f4le et flexibilit\u00e9, ainsi qu&rsquo;une standardisation mondiale avec une adaptabilit\u00e9 locale \u00bb, a d\u00e9clar\u00e9 Maria Vasiliev, Product Lead chez Burson.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Propulser l&rsquo;engagement et la d\u00e9livrabilit\u00e9 vers de nouveaux sommets<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec Sinch Mailjet, Burson a standardis\u00e9 ses communications par email \u00e0 travers son r\u00e9seau mondial et a doubl\u00e9 son volume d&rsquo;envoi d&#8217;emails d&rsquo;un mois sur l&rsquo;autre. Aujourd&rsquo;hui, ses bureaux les plus performants envoient plus de 100 000 emails chaque mois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En s&rsquo;appuyant sur les capacit\u00e9s de statistiques et de cr\u00e9ation de rapports de Sinch Mailjet, Burson peut d\u00e9sormais suivre les performances des emails sur tous les march\u00e9s, affiner ses strat\u00e9gies d&rsquo;engagement et optimiser l&rsquo;efficacit\u00e9 de ses campagnes. Burson affiche un taux d&rsquo;ouverture moyen de 30 % \u2014 bien au-dessus de la  <a href=\"https:\/\/dma.org.uk\/article\/email-benchmarking-report-2018\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9f\u00e9rence de 15,1 % dans le secteur B2B<\/a>. De plus, les taux de livraison des emails de Burson restent constamment sup\u00e9rieurs \u00e0 90 %, d\u00e9passant le taux de d\u00e9livrabilit\u00e9 moyen de  <a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/email-deliverability-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">83,1 % parmi diff\u00e9rents services d&#8217;emailing<\/a>. Ces statistiques sont particuli\u00e8rement impressionnantes sachant que les emails envoy\u00e9s vers des destinations B2B pr\u00e9sentent souvent des d\u00e9fis plus stricts en mati\u00e8re de filtrage et d&rsquo;engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La transition vers Sinch Mailjet a \u00e9galement am\u00e9lior\u00e9 la r\u00e9putation de domaine de Burson. Les fonctionnalit\u00e9s de rapport int\u00e9gr\u00e9es de Sinch Mailjet, ainsi que les rapports complets fournis par l&rsquo;\u00e9quipe des services de d\u00e9livrabilit\u00e9, ont aid\u00e9 \u00e0 identifier les actions \u00e0 entreprendre concernant la gestion des contacts pour maximiser la d\u00e9livrabilit\u00e9 et la r\u00e9putation de domaine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chaque \u00e9quipe dispose d\u00e9sormais de son propre sous-domaine d\u00e9di\u00e9, ce qui lui permet de fonctionner de mani\u00e8re ind\u00e9pendante et de pr\u00e9server la s\u00e9curit\u00e9 de la r\u00e9putation du domaine principal. Les sous-domaines qui ont commenc\u00e9 \u00e0 envoyer des emails ont d\u00e9j\u00e0 \u00e9tabli une excellente r\u00e9putation, comme le confirme Google Postmaster Tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Mailjet nous offre le parfait \u00e9quilibre entre standardisation mondiale et adaptabilit\u00e9 locale \u00bb, a d\u00e9clar\u00e9 Maria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec une solution d&#8217;email \u00e9volutive et bas\u00e9e sur les donn\u00e9es en place, Burson permet \u00e0 ses \u00e9quipes de stimuler un meilleur engagement client \u00e0 l&rsquo;\u00e9chelle mondiale.<\/p>\n","protected":false},"featured_media":175496,"template":"","meta":{"_acf_changed":false},"class_list":["post-192429","em_cust_stories","type-em_cust_stories","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment Burson a unifi\u00e9 ses op\u00e9rations d&#039;email sur 43 march\u00e9s gr\u00e2ce \u00e0 Sinch Mailjet - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/email-marketing\/customer-stories\/burson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment Burson a unifi\u00e9 ses op\u00e9rations d&#039;email sur 43 march\u00e9s gr\u00e2ce \u00e0 Sinch Mailjet - Sinch\" \/>\n<meta property=\"og:description\" content=\"Pour Burson, une agence de communication mondiale, l&#8217;email est le principal moyen pour son \u00e9quipe de contacter ses clients. 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