{"id":211412,"date":"2026-09-28T07:16:23","date_gmt":"2026-09-28T07:16:23","guid":{"rendered":"https:\/\/sinch.com\/customer-stories\/hsbc-2\/"},"modified":"2026-09-29T14:43:53","modified_gmt":"2026-09-29T14:43:53","slug":"hsbc","status":"publish","type":"customer-stories","link":"https:\/\/sinch.com\/fr\/temoignages-de-clients\/hsbc\/","title":{"rendered":"HSBC X Sinch\u00a0: des services bancaires de confiance assur\u00e9s par des milliards de messages"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;une des principales banques internationales au monde, HSBC envoie chaque mois des centaines de millions de messages \u00e0 ses clients sur l&rsquo;ensemble des march\u00e9s de la banque de d\u00e9tail et de la banque commerciale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces volumes consid\u00e9rables de SMS, d&#8217;emails, de notifications push et de messages in-app sont essentiels au secteur bancaire moderne. Presque chaque interaction ou transaction client repose sur une communication rapide et fiable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Sans un partenaire fiable pour assurer une messagerie en temps voulu, nos parcours clients essentiels seraient interrompus ou suspendus\u00a0\u00bb, explique Phoenix H Y Li, responsable de la messagerie chez HSBC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les r\u00e9percussions sont vastes et graves. Si les clients ne peuvent pas effectuer de transactions, cela \u00e9rode les revenus et la confiance. Les enjeux sont encore plus importants lorsque l&rsquo;on consid\u00e8re le r\u00f4le que jouent les finances dans chaque aspect de la vie d&rsquo;un client, de l&rsquo;achat de courses au d\u00e9veloppement d&rsquo;une entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus d&rsquo;une d\u00e9cennie, HSBC fait confiance \u00e0 l&rsquo;API SMS de Sinch pour assurer le support de son infrastructure de messagerie mondiale et garantir des communications client coh\u00e9rentes et s\u00e9curis\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0C&rsquo;est pr\u00e9cis\u00e9ment la raison pour laquelle nous avons besoin d&rsquo;un partenaire fiable pour nous aider \u00e0 naviguer et \u00e0 g\u00e9rer ces complexit\u00e9s\u00a0\u00bb, ajoute Phoenix.<\/p>\n\n\n\t<div class=\"custom-video\">\r\n\t\t\t\t\t                    <div class=\"iframe-responsive-container lazy-video rounded-lg overflow-hidden \">\r\n                <a href=\"https:\/\/www.youtube.com\/watch?v=E4fC-G3Egws\" class=\"lazy-video-link\" data-lazy-video=\"E4fC-G3Egws\" target=\"_blank\" rel=\"nofollow\" role=\"button\" data-source=\"youtube\" data-language=\"fr\" data-thumb=\"https:\/\/img.youtube.com\/vi\/E4fC-G3Egws\/maxresdefault.jpg\" title=\"Vid\u00e9o Sinch\">\r\n                    <div class=\"btn btn-light btn-light-social btn-play btn-play-circle\">\r\n                                                    <svg aria-hidden=\"true\" data-url=\"https:\/\/sinch.com\/wp-content\/plugins\/sinch-core\/assets\/icons\/sinch\/play.svg\"><\/svg>\r\n                                            <\/div>\r\n                    <img decoding=\"async\"  src=\"https:\/\/img.youtube.com\/vi\/E4fC-G3Egws\/maxresdefault.jpg\" alt=\"How HSBC Delivers 100M+ Messages a Month With Sinch\">\r\n                <\/a>\r\n            <\/div>\r\n                        <script type=\"application\/ld+json\">\r\n            {\n    \"@context\": \"http:\/\/schema.org\",\n    \"@type\": \"VideoObject\",\n    \"@id\": \"https:\/\/www.youtube.com\/watch?v=E4fC-G3Egws#VideoObject\",\n    \"thumbnailUrl\": \"https:\/\/img.youtube.com\/vi\/E4fC-G3Egws\/maxresdefault.jpg\",\n    \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/E4fC-G3Egws\",\n    \"contentUrl\": \"https:\/\/www.youtube.com\/watch?v=E4fC-G3Egws\",\n    \"name\": \"How HSBC Delivers 100M+ Messages a Month With Sinch\",\n    \"description\": \"HSBC sends hundreds of millions of customer messages every month across every retail and commercial banking market it operates in. OTPs, transaction alerts, account notifications: nearly every customer interaction depends on that message landing on time, everywhere, under strict regulatory deadlines.\\n\\nWhen Chinese telcos introduced new SMS regulations requiring 10,000+ messaging templates to be re-registered, HSBC needed a partner who could move fast without missing a beat. Hear from Phoenix HY Li, Head of Messaging at HSBC, on how a 10+ year partnership with Sinch has kept HSBC's global messaging reliable, compliant, and ready for what's next: RCS and WhatsApp.\",\n    \"uploadDate\": \"2026-09-28T03:43:11+00:00\",\n    \"duration\": \"PT1M14S\"\n}        <\/script>\r\n        \t\t\r\n\t\t\t<\/div>\r\n\r\n\t\r\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9livrabilit\u00e9 et conformit\u00e9 sur tous les march\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour ajouter encore plus de complexit\u00e9 \u00e0 la gestion de la messagerie de la banque, chacun des march\u00e9s de HSBC a une r\u00e9glementation diff\u00e9rente en mati\u00e8re de livraison, d&rsquo;authentification et de conformit\u00e9 pour diff\u00e9rents types de messagerie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Pour les communications critiques telles que les OTP et les notifications \u00e0 haut risque, nous devons envoyer les messages en temps voulu, souvent en quelques secondes. Si nous ne respectons pas ces d\u00e9lais, nous sommes tenus d&rsquo;en faire le rapport aux autorit\u00e9s de r\u00e9gulation, ce qui comporte un risque de sanction\u00a0\u00bb, explique Phoenix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Plus important encore, pour HSBC, tout retard peut impacter les exp\u00e9riences clients, ainsi que leur vie quotidienne.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec la plateforme pr\u00e9c\u00e9dente, HSBC avait peu de visibilit\u00e9 sur cette d\u00e9livrabilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous manquions de d\u00e9tails sur l&rsquo;historique des messages et sur les messages qui avaient \u00e9t\u00e9 bloqu\u00e9s par les op\u00e9rateurs\u00a0\u00bb, pr\u00e9cise Phoenix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En revanche, avec Sinch, Phoenix obtient des statistiques quotidiennes sur les messages bloqu\u00e9s ou \u00e9chou\u00e9s, ce qui lui permet d&rsquo;agir rapidement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Sinch est un partenaire exceptionnellement fiable. Son agilit\u00e9 et ses d\u00e9lais d&rsquo;ex\u00e9cution rapides garantissent que nos communications sont toujours livr\u00e9es de mani\u00e8re fluide\u00a0\u00bb, affirme Phoenix.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00e9rer l&rsquo;\u00e9volution de la r\u00e9glementation en Chine<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le support proactif de Sinch a \u00e9t\u00e9 particuli\u00e8rement pr\u00e9cieux lorsque les op\u00e9rateurs de t\u00e9l\u00e9communications chinois ont introduit une nouvelle r\u00e9glementation stricte sur les SMS, ajoutant des exigences obligatoires d&rsquo;enregistrement et de mise sur liste d&rsquo;autorisation \u00e0 un environnement de messagerie A2P d\u00e9j\u00e0 complexe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les op\u00e9rateurs ont commenc\u00e9 \u00e0 bloquer les messages non enregistr\u00e9s envoy\u00e9s aux clients en Chine, affectant des entreprises de tous les secteurs, y compris HSBC. HSBC a d\u00fb collecter plus de 10\u00a0000 mod\u00e8les de messagerie pour l&rsquo;enregistrement et appliquer les modifications de contenu requises. Cela aurait pu prendre plus d&rsquo;un an de coordination, de d\u00e9veloppement et de tests \u00e0 travers diff\u00e9rentes plateformes et march\u00e9s. Ce retard \u00e9tait inacceptable et aurait pu exposer la banque \u00e0 des p\u00e9nalit\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sinch a travaill\u00e9 en \u00e9troite collaboration avec les op\u00e9rateurs locaux pour apporter son support \u00e0 HSBC pendant cette transition. En activant l&rsquo;authentification et en facilitant la mise sur liste d&rsquo;autorisation, Sinch a permis de garantir une d\u00e9livrabilit\u00e9 continue pour les mod\u00e8les de messagerie existants et \u00e0 venir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Les r\u00e9ponses rapides, le support quotidien et la collaboration \u00e9troite de Sinch ont prouv\u00e9 leur valeur pendant cette p\u00e9riode.\u00a0\u00bb Le succ\u00e8s de cette gestion d&rsquo;att\u00e9nuation des risques a \u00e9t\u00e9 vivement salu\u00e9 par la direction, y compris les directeurs des op\u00e9rations des march\u00e9s, et Phoenix a \u00e9t\u00e9 sollicit\u00e9e pour aider d&rsquo;autres d\u00e9partements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Les \u00e9quipes internes qui utilisaient d&rsquo;autres partenaires s&rsquo;\u00e9taient retrouv\u00e9es au point mort. Nous avons pu partager notre exp\u00e9rience, offrir des conseils et les mettre en relation avec Sinch pour r\u00e9soudre leurs difficult\u00e9s.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une d\u00e9livrabilit\u00e9 \u00e0 l&rsquo;\u00e9preuve du temps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela a permis d&rsquo;\u00e9tablir une approche \u00e9volutive pour g\u00e9rer les futurs changements r\u00e9glementaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous observons des tendances similaires sur des march\u00e9s tels que Ta\u00efwan et l&rsquo;Irlande\u00a0\u00bb, explique Phoenix. \u00ab\u00a0Sinch nous tient au courant et anticipe ces changements, en appliquant ce que nous avons appris de la transition A2P en Chine pour r\u00e9agir plus efficacement.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un mod\u00e8le de support plus responsif<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec le volume impressionnant de messagerie et de march\u00e9s que g\u00e8re l&rsquo;\u00e9quipe, Phoenix affirme que des probl\u00e8mes surviennent toujours. Le niveau remarquable de support de Sinch aide Phoenix et son \u00e9quipe \u00e0 contourner les processus habituels qui ralentissent in\u00e9vitablement les temps de r\u00e9ponse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Certains partenaires s&rsquo;appuient strictement sur des processus de support standards. Sinch adopte une approche plus proactive, en travaillant directement avec nous pour r\u00e9soudre les probl\u00e8mes efficacement\u00a0\u00bb, explique-t-elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle ajoute que Sinch va bien au-del\u00e0 d&rsquo;une simple plateforme de messagerie\u00a0: l&rsquo;\u00e9quipe anticipe et r\u00e9sout les probl\u00e8mes futurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Sinch ne se contente pas de nous aider \u00e0 r\u00e9soudre les probl\u00e8mes lorsqu&rsquo;ils surviennent. Ils nous aident \u00e0 anticiper les changements sur le march\u00e9 et \u00e0 r\u00e9agir avant que les communications client ne soient impact\u00e9es.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sinch Mailgun booste le placement en bo\u00eete de r\u00e9ception et la confiance envers l&rsquo;exp\u00e9diteur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;email reste un canal cl\u00e9 dans la strat\u00e9gie de communication de HSBC et la banque cherchait \u00e0 identifier des opportunit\u00e9s pour am\u00e9liorer encore ses performances.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phoenix s&rsquo;est d&rsquo;abord tourn\u00e9e vers Sinch, s&rsquo;appuyant sur un partenariat de confiance d&rsquo;une d\u00e9cennie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous avons organis\u00e9 des ateliers avec Sinch pour comprendre leurs produits et les r\u00e9f\u00e9rences du march\u00e9 sur des canaux tels que l&#8217;email, WhatsApp et les notifications push\u00a0\u00bb, explique-t-elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9valuation a r\u00e9v\u00e9l\u00e9 que HSBC b\u00e9n\u00e9ficierait d&rsquo;une meilleure visibilit\u00e9 et de contr\u00f4les de d\u00e9livrabilit\u00e9 plus stricts, d&rsquo;une gestion am\u00e9lior\u00e9e de la r\u00e9putation d&rsquo;exp\u00e9diteur et d&rsquo;une infrastructure email plus fiable. L&rsquo;utilisation de Mailgun permettrait de r\u00e9pondre \u00e0 ces exigences \u00e0 grande \u00e9chelle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cela serait essentiel pour conserver les communications client critiques dans les bo\u00eetes de r\u00e9ception au lieu des dossiers spam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phoenix affirme que l&rsquo;impl\u00e9mentation et le service ont plus que r\u00e9pondu \u00e0 ses attentes, renfor\u00e7ant la confiance de HSBC envers Sinch. \u00ab\u00a0Sinch est vraiment \u00e0 l&rsquo;\u00e9coute et personnalise ses solutions pour r\u00e9pondre \u00e0 nos exigences op\u00e9rationnelles et de d\u00e9livrabilit\u00e9.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de l&rsquo;\u00e9volution de sa strat\u00e9gie, HSBC collabore \u00e9galement avec Sinch pour explorer de nouvelles exp\u00e9riences de canal, telles que le RCS et WhatsApp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Nous nous int\u00e9ressons aux canaux et aux exp\u00e9riences client de nouvelle g\u00e9n\u00e9ration pour communiquer de mani\u00e8re plus s\u00e9curis\u00e9e et fiable, tout en continuant \u00e0 nous adapter \u00e0 l&rsquo;\u00e9volution des comportements des clients.\u00a0\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Et ensuite pour HSBC\u00a0?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis plus d&rsquo;une d\u00e9cennie, la relation entre HSBC et Sinch a \u00e9volu\u00e9 pour assurer le support d&rsquo;un large \u00e9ventail de besoins de communication, et ce n&rsquo;est que le d\u00e9but. Avec la messagerie RCS et WhatsApp \u00e0 l&rsquo;horizon, Phoenix sait qu&rsquo;elle travaille avec les bonnes personnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Ils apportent de la valeur au-del\u00e0 du contrat, notamment gr\u00e2ce \u00e0 des informations sur le march\u00e9, le partage de cas d&rsquo;utilisation et la cocr\u00e9ation\u00a0\u00bb, conclut Phoenix. \u00ab\u00a0Il s&rsquo;agit d&rsquo;un v\u00e9ritable partenariat, et non d&rsquo;une simple relation avec un fournisseur de services.\u00a0\u00bb<\/p>\n\n\n    <div data-content-type=\"longform\"  class=\"callout text-body-color px-5 py-6 px-md-6 px-lg-7 py-md-7 longform-spacings rounded-lg bg-primary\" data-theme=\"light\">\r\n\r\n        <div class=\"content-body\"> <p class=\"mb-0\">Vous souhaitez en savoir plus sur les produits de Sinch\u00a0? <a href=\"https:\/\/sinch.com\/fr\/secteurs\/services-financiers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Commencer d\u00e8s maintenant<\/a><\/p><\/div>\r\n    <\/div>\r\n","protected":false},"author":18,"featured_media":60278,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"customer_stories_industry":[661],"customer_stories_products":[648],"class_list":["post-211412","customer-stories","type-customer-stories","status-publish","has-post-thumbnail","hentry","customer_stories_industry-services-financiers","customer_stories_products-sms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HSBC X Sinch\u00a0: des services bancaires de confiance assur\u00e9s par des milliards de messages - Sinch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/temoignages-de-clients\/hsbc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HSBC X Sinch\u00a0: des services bancaires de confiance assur\u00e9s par des milliards de messages - Sinch\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;une des principales banques internationales au monde, HSBC envoie chaque mois des centaines de millions de messages \u00e0 ses clients sur l&rsquo;ensemble des march\u00e9s de la banque de d\u00e9tail et de la banque commerciale. Ces volumes consid\u00e9rables de SMS, d&#8217;emails, de notifications push et de messages in-app sont essentiels au secteur bancaire moderne. 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