{"id":57721,"date":"2024-05-16T12:00:00","date_gmt":"2024-05-16T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/comment-booster-les-adhesions-direct-avantages-pendant-les-fetes-de-fin-dannee\/"},"modified":"2025-02-27T13:10:10","modified_gmt":"2025-02-27T13:10:10","slug":"comment-booster-les-adhesions-direct-avantages-pendant-les-fetes-de-fin-dannee","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/comment-booster-les-adhesions-direct-avantages-pendant-les-fetes-de-fin-dannee\/","title":{"rendered":"Comment booster les adh\u00e9sions \u00e0 Direct Avantages pendant les f\u00eates de fin d\u2019ann\u00e9e ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong><\/h2>\n\n\n\n<p><strong>Inciter l\u2019inscription \u00e0 Direct Avantages en mettant en avant les nombreuses offres utilisables pour les achats de fin d\u2019ann\u00e9e.<\/strong><\/p>\n\n\n\n<p>Voulant profiter de la p\u00e9riode des f\u00eates pour booster le nombre d\u2019adh\u00e9sion \u00e0 son nouveau programme de fid\u00e9lit\u00e9 sorti en Juin 2023, les \u00e9quipes Direct Assurance ont collabor\u00e9 avec Sinch afin de concevoir une exp\u00e9rience Rich SMS innovante et engageante centr\u00e9e sur les b\u00e9n\u00e9fices du programme Direct Avantages. Ce dernier offrant, entre autres, de nombreuses r\u00e9ductions valables sur les enseignes pl\u00e9biscit\u00e9es par les Fran\u00e7ais pour leurs achats de fin d\u2019ann\u00e9e.<\/p>\n\n\n\n<p>Les clients \u00e9taient donc invit\u00e9s \u00e0 ouvrir l\u2019enveloppe et ainsi d\u00e9couvrir les offres partenaires \u00e0 travers plusieurs blocs et carrousels qui redirigeant tous vers la plateforme Direct Assurances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS<\/strong><\/h2>\n\n\n\n<p><strong>Un client sur deux a \u00e9t\u00e9 redirig\u00e9 sur la plateforme Direct Avantages&nbsp;!<\/strong><\/p>\n\n\n\n<p>La campagne a \u00e9t\u00e9 envoy\u00e9e \u00e0 l\u2019ensemble des clients Direct Assurance et les r\u00e9sultats ont largement d\u00e9pass\u00e9 les attentes, avec un taux de r\u00e9activit\u00e9 de pr\u00e8s de 98% et un taux de redirection sur la plateforme de 49% (soit +64% de visites compar\u00e9es \u00e0 l\u2019email).<\/p>\n\n\n\n<p>Direct Assurance a observ\u00e9 un ROI de x300% gr\u00e2ce aux achats r\u00e9alis\u00e9s par leurs clients suite \u00e0 l\u2019envoi de la campagne.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab\u00a0Sinch m\u2019a tr\u00e8s bien accompagn\u00e9e pendant l\u2019ann\u00e9e 2023 et particuli\u00e8rement sur la campagne Direct Avantages &#8211; Enveloppe de f\u00eate de fin d&rsquo;ann\u00e9e. Le travail a \u00e9t\u00e9 globalement satisfaisant et a contribu\u00e9 de mani\u00e8re significative \u00e0 l&rsquo;atteinte de nos objectifs.<\/em><\/p>\n\n\n\n<p><em>J\u2019ai notamment appr\u00e9ci\u00e9 leur capacit\u00e9 \u00e0 respecter les d\u00e9lais convenus pour les livrables.<\/em><\/p>\n\n\n\n<p><em>De plus, les recommandations de Laure \u00e9taient pertinentes&nbsp;: elle a su cerner les probl\u00e9matiques et les enjeux de notre plateforme dans le but de nous proposer des activations innovantes sur cette campagne festive.\u00a0\u00bb<\/em><\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"author":39,"featured_media":38081,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57721","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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