{"id":57712,"date":"2024-06-27T12:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\/"},"modified":"2025-12-18T15:47:37","modified_gmt":"2025-12-18T15:47:37","slug":"comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\/","title":{"rendered":"Comment valoriser les offres de changement de v\u00e9hicules via une sensibilisation personnalis\u00e9e au sujet des ZFE ?\u200b"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-57713\" width=\"1400\" height=\"235\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/winner_sinch_awards_MACIF.jpg\" alt=\"MACIF, Gagnant Sinch Awards 2024\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/winner_sinch_awards_MACIF.jpg 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/winner_sinch_awards_MACIF-300x50.jpg 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/winner_sinch_awards_MACIF-1024x172.jpg 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/winner_sinch_awards_MACIF-768x129.jpg 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>Assureur de plus de 6,4 millions de voitures, la Macif souhaite accompagner ses soci\u00e9taires dans l&rsquo;usage actuel et futur de leur v\u00e9hicule.&nbsp;\u200b<\/p>\n\n\n\n<p>Pour favoriser&nbsp;le verdissement du parc automobile, des Zones \u00e0 Faibles Emissions (ZFE) s&rsquo;imposent d\u00e9sormais \u00e0 certains citoyens fran\u00e7ais restreignant l&rsquo;acc\u00e8s \u00e0 certaines grandes agglom\u00e9rations aux v\u00e9hicules les moins r\u00e9cents. Cette r\u00e9glementation \u00e0 l&rsquo;impact soci\u00e9tal et \u00e9conomique important va pousser nos soci\u00e9taires \u00e0 faire \u00e9voluer leurs modes de&nbsp;d\u00e9placement.&nbsp;\u200b<\/p>\n\n\n\n<p>\u00catre pionn\u00e9 sur des sujets d&rsquo;actualit\u00e9 fait partie de l&rsquo;ADN de la Macif, c&rsquo;est pourquoi un dispositif multi-m\u00e9tiers ZFE&nbsp;a \u00e9t\u00e9 d\u00e9ploy\u00e9 pour sensibiliser les soci\u00e9taires \u00e0 cette r\u00e9glementation et&nbsp;valoriser l&rsquo;ensemble de nos solutions pour les accompagner.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MACIF, laur\u00e9at du prix hyper-personalization campaign aux Sinch Awards 2024\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/sGOdRbIX57Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u200b<strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p>Volont\u00e9 de sensibiliser chaque soci\u00e9taire, qu&rsquo;il soit d\u00e9tenteur ou non d&rsquo;un contrat assurance auto sur sa situation personnelle en lien avec les ZFE.&nbsp;Sa&nbsp;r\u00e9glementation tr\u00e8s sp\u00e9cifique exige&nbsp;une grande pr\u00e9cision afin&nbsp;de livrer un&nbsp;message pr\u00e9ventif perspicace au b\u00e9n\u00e9fice du second objectif d\u2019upsell.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/969800370?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u200b<strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p>2 approches&nbsp;hyper-personnalis\u00e9es&nbsp;ont \u00e9t\u00e9 recommand\u00e9es pour servir l&rsquo;objectif :\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un Rich SMS immersif pour les d\u00e9tenteurs d\u2019un contrat assurance auto, dot\u00e9 de 2 niveaux de personnalisation d\u00e8s le 1er \u00e9cran (texte et visuel vignette Crit&rsquo;Air)\u200b<\/li>\n\n\n\n<li>Un Rich SMS conversationnel pour les non-d\u00e9tenteurs d\u2019un contrat assurance auto, comportant plus de 70 combinaisons couvrant l&rsquo;ensemble des situations possibles gr\u00e2ce \u00e0 plusieurs \u00e9tapes conditionnelles : une&nbsp;simulation de Crit&rsquo;Air pour les moins avertis, un parcours mobilit\u00e9 douce pour ceux qui n&rsquo;ont pas de v\u00e9hicule, etc&#8230; En fonction des r\u00e9ponses, le soci\u00e9taire re\u00e7oit un contenu personnalis\u00e9 sur sa situation (restreints de circuler imm\u00e9diatement ou selon, \u00e0 quelle \u00e9ch\u00e9ance).&nbsp;\u200b<\/li>\n<\/ul>\n\n\n\n<p>Le + : le rich SMS conversationnel nous permet de r\u00e9cup\u00e9rer les donn\u00e9es des v\u00e9hicules non assur\u00e9s \u00e0 la Macif de sorte \u00e0 proposer un dispositif personnalis\u00e9 propre par la suite.&nbsp;\u200b<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-57714\" width=\"1400\" height=\"328\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_MACIF_1_0.png\" alt=\"Taux de clics et engagement\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_MACIF_1_0.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_MACIF_1_0-300x70.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_MACIF_1_0-1024x240.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_MACIF_1_0-768x180.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n\n\n\n<p>L\u2019engagement au global a \u00e9t\u00e9 excellent : jusqu\u2019\u00e0 39% de taux de clics et 50% de taux de redirection pour la cible captive, le meilleur de toutes les actions valorisant les offres de changement de v\u00e9hicule. On observe notamment un pic historique de trafic sur la page d\u00e9di\u00e9e \u00e0 la location de v\u00e9hicules.&nbsp;\u200b<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u00ab Nous avons r\u00e9ussi \u00e0 sensibiliser les soci\u00e9taires sur un sujet complexe gr\u00e2ce \u00e0 un diagnostic personnalis\u00e9 qui a permis ensuite&nbsp;de&nbsp;susciter de l&rsquo;int\u00e9r\u00eat pour nos offres de changement de v\u00e9hicule.&nbsp;\u200b<\/em><\/p>\n\n\n\n<p><em>Nous sommes convaincus que ce type d&rsquo;approche qui vise \u00e0 mettre au c\u0153ur de&nbsp;notre communication la situation personnelle de chaque soci\u00e9taire accentue notre proposition de valeur.&nbsp;\u200b<\/em><\/p>\n\n\n\n<p><em>L&rsquo;objectif est d\u00e9sormais de rentrer dans une phase d&rsquo;am\u00e9lioration continue de ce dispositif avec Sinch&nbsp;tout en l&rsquo;enrichissant d&rsquo;une campagne d&rsquo;appels sortants sur la base des donn\u00e9es v\u00e9hicules r\u00e9colt\u00e9es.&nbsp;\u00bb\u200b<\/em><\/p>\n\n\n\n<p><em>Samuel RACAUD, Responsable Marketing, Macif<\/em><\/p>\n<\/blockquote>\n","protected":false},"author":39,"featured_media":57716,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57712","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valoriser les offres de v\u00e9hicules avec sensibilisation | Sinch<\/title>\n<meta name=\"description\" content=\"Volont\u00e9 de sensibiliser chaque soci\u00e9taire, qu&#039;il soit d\u00e9tenteur ou non d&#039;un contrat assurance auto sur sa situation personnelle en lien avec les ZFE. Sa r\u00e9glementation tr\u00e8s sp\u00e9cifique exige une grande pr\u00e9cision afin de livrer un message pr\u00e9ventif perspicace au b\u00e9n\u00e9fice du second objectif d\u2019upsell. \u200b\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valoriser les offres de v\u00e9hicules avec sensibilisation | Sinch\" \/>\n<meta property=\"og:description\" content=\"Volont\u00e9 de sensibiliser chaque soci\u00e9taire, qu&#039;il soit d\u00e9tenteur ou non d&#039;un contrat assurance auto sur sa situation personnelle en lien avec les ZFE. Sa r\u00e9glementation tr\u00e8s sp\u00e9cifique exige une grande pr\u00e9cision afin de livrer un message pr\u00e9ventif perspicace au b\u00e9n\u00e9fice du second objectif d\u2019upsell. \u200b\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sinch.com\/fr\/blog\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\/\" \/>\n<meta property=\"og:site_name\" content=\"Sinch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wearesinch\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-18T15:47:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/MACIF_featured_june24_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@WeAreSinch\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\\\/\",\"url\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\\\/\",\"name\":\"Valoriser les offres de v\u00e9hicules avec sensibilisation | Sinch\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/sinch.com\\\/fr\\\/blog\\\/comment-valoriser-les-offres-de-changement-de-vehicules-une-sensibilisation-personnalisee-au\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sinch.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/MACIF_featured_june24_0.jpg\",\"datePublished\":\"2024-06-27T12:00:00+00:00\",\"dateModified\":\"2025-12-18T15:47:37+00:00\",\"description\":\"Volont\u00e9 de sensibiliser chaque soci\u00e9taire, qu'il soit d\u00e9tenteur ou non d'un contrat assurance auto sur sa situation personnelle en lien avec les ZFE. 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