{"id":57704,"date":"2024-06-27T12:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/comment-bpce-financement-renforce-son-image-de-marque-lors-dun-temps-creux-commercial\/"},"modified":"2025-12-18T15:47:34","modified_gmt":"2025-12-18T15:47:34","slug":"comment-bpce-financement-renforce-son-image-de-marque-lors-dun-temps-creux-commercial","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/comment-bpce-financement-renforce-son-image-de-marque-lors-dun-temps-creux-commercial\/","title":{"rendered":"Comment BPCE Financement renforce son image de marque lors d\u2019un temps creux commercial ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE ET OBJECTIF<\/strong><\/h2>\n\n\n\n<p><strong>Renforcer son image de marque \u00e0 travers un jeu concours<\/strong><\/p>\n\n\n\n<p>Chaque ann\u00e9e au Printemps, les \u00e9quipes de BPCE Financement mettent en place un jeu concours pour leurs clients lors d\u2019un temps fort commercial.<br>L\u2019objectif est double&nbsp;: d\u2019une part renforcer leur image de marque et d\u2019autre part faire preuve de p\u00e9dagogie durant le jeu concours afin de rappeler \u00e0 leurs clients les avantages du Cr\u00e9dit Renouvelable.<\/p>\n\n\n\n<p>Cette ann\u00e9e, nous avons propos\u00e9 une m\u00e9canique sur la th\u00e9matique du printemps et des gains propos\u00e9s (qui \u00e9taient en rapport avec des activit\u00e9s ext\u00e9rieures ou des weekends \u00e0 gagner).<br>La landing page a ensuite \u00e9t\u00e9 envoy\u00e9e \u00e0 travers 2 canaux&nbsp;: le Rich SMS et l\u2019email.<\/p>\n\n\n\n<p>L\u2019utilisateur \u00e9tait invit\u00e9 \u00e0 faire un parcours en v\u00e9lo en 15 secondes.<br>Toutes les 5 secondes, le parcours rappelait un avantage du Cr\u00e9dit Renouvelable.<br>A la fin du parcours, l\u2019utilisateur validait sa participation et avait la possibilit\u00e9 de faire une demande de financement directement dans la landing page du jeu.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Comment BPCE Financement renforce son image de marque lors d\u2019un temps creux commercial ?\" src=\"https:\/\/player.vimeo.com\/video\/969822659?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>R\u00c9SULTATS<\/strong><\/h2>\n\n\n\n<p><strong>Un taux de participation record de 83%&nbsp;<\/strong><\/p>\n\n\n\n<p>Les r\u00e9sultats ont largement d\u00e9pass\u00e9 les attentes sur les cibl\u00e9s en Rich SMS puisque la campagne a obtenu 84% de taux de r\u00e9activit\u00e9 de la part des cliqueurs, avec un taux de participation de 83%&nbsp;!<br>De plus, cette m\u00e9canique a obtenu un tr\u00e8s bon taux de conversion de 2,30% en Rich SMS (VS 0,1% pour l\u2019email).<br>Ces excellents chiffres montrent que malgr\u00e9 un objectif de renforcement d\u2019image de marque et de p\u00e9dagogie, les clients sont plus enclins \u00e0 convertir lorsqu\u2019ils ont \u00e9t\u00e9 engag\u00e9s au pr\u00e9alable dans une m\u00e9canique ludique et simple&nbsp;!<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-57705\" width=\"1400\" height=\"328\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BPCE_JUIN24.png\" alt=\"Taux de r\u00e9activit\u00e9, participation et conversions tr\u00e8s bons\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BPCE_JUIN24.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BPCE_JUIN24-300x70.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BPCE_JUIN24-1024x240.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_BPCE_JUIN24-768x180.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>L&rsquo;accompagnement de Sinch pour notre jeu concours de printemps a \u00e9t\u00e9 exceptionnel. D\u00e8s les premi\u00e8res propositions de maquettes jusqu&rsquo;\u00e0 la restitution finale des r\u00e9sultats, le processus \u00e9tait clair et les propositions \u00e9taient pertinentes, tant sur le plan cr\u00e9atif que strat\u00e9gique. Les r\u00e9sultats ont confirm\u00e9 cette r\u00e9ussite en d\u00e9passant nos pr\u00e9visions pour ce jeu concours.<\/em><\/p>\n<\/blockquote>\n","protected":false},"author":39,"featured_media":57707,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57704","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Renforcer l\u2019Image de Marque de BPCE en P\u00e9riode Creuse | Sinch<\/title>\n<meta name=\"description\" content=\"Chaque ann\u00e9e au Printemps, les \u00e9quipes de BPCE Financement mettent en place un jeu concours pour leurs clients lors d\u2019un temps fort commercial. L\u2019objectif est double : d\u2019une part renforcer leur image de marque et d\u2019autre part faire preuve de p\u00e9dagogie durant le jeu concours afin de rappeler \u00e0 leurs clients les avantages du Cr\u00e9dit Renouvelable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/comment-bpce-financement-renforce-son-image-de-marque-lors-dun-temps-creux-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renforcer l\u2019Image de Marque de BPCE en P\u00e9riode Creuse | Sinch\" \/>\n<meta property=\"og:description\" content=\"Chaque ann\u00e9e au Printemps, les \u00e9quipes de BPCE Financement mettent en place un jeu concours pour leurs clients lors d\u2019un temps fort commercial. 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