{"id":57700,"date":"2024-06-27T12:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/courir-strategie-efficace-pour-stimuler-vos-ventes-pendant-les-periodes-commerciales-creuses\/"},"modified":"2025-12-18T15:47:32","modified_gmt":"2025-12-18T15:47:32","slug":"courir-strategie-efficace-pour-stimuler-vos-ventes-pendant-les-periodes-commerciales-creuses","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/courir-strategie-efficace-pour-stimuler-vos-ventes-pendant-les-periodes-commerciales-creuses\/","title":{"rendered":"Strat\u00e9gie efficace pour stimuler vos ventes pendant les p\u00e9riodes commerciales creuses"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p>Dans le secteur du retail, il est courant de rencontrer des cycles saisonniers, marqu\u00e9s par des p\u00e9riodes d&rsquo;intense activit\u00e9 et des temps plus calmes. Alors que mars-avril se r\u00e9v\u00e8lent souvent comme une p\u00e9riode de moindre effervescence, les Ventes Priv\u00e9es, les Soldes, le Black Friday et No\u00ebl se profilent comme des p\u00e9riodes avec forte pression commerciale. Face \u00e0 cette r\u00e9alit\u00e9, Courir s\u2019efforce continuellement d&rsquo;innover et d&rsquo;adapter sa strat\u00e9gie pour maintenir une dynamique commerciale optimale tout au long de l&rsquo;ann\u00e9e, notamment lors des Sneakers Alert.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>OBJECTIFS<\/strong><\/h2>\n\n\n\n<p>Dynamiser les ventes de sneakers pendant les p\u00e9riodes commerciales creuses en utilisant des canaux innovants.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Strat\u00e9gie efficace pour stimuler vos ventes pendant les p\u00e9riodes commerciales creuses\" src=\"https:\/\/player.vimeo.com\/video\/995435501?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p>Courir et Sinch ont capitalis\u00e9 le caract\u00e8re enrichi du RCS qui est aujourd\u2019hui le format top performer pour booster les redirections ainsi que les conversions m\u00eame lors de temps forts commerciaux plus calmes.&nbsp;<\/p>\n\n\n\n<p>Le contenu enrichi disponible directement dans le canal de messagerie (GIF, image, vid\u00e9o) permet de gagner en visibilit\u00e9 et captiver les clients. Le parcours client est \u00e9galement optimis\u00e9 gr\u00e2ce aux CTAs visibles d\u00e8s r\u00e9ception du message.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Le GIF permettait ici de capter directement l\u2019attention des clients avec la mise en avant de \u00ab\u202fJusqu\u2019\u00e0 -40% sur une s\u00e9lection d\u2019articles\u202f\u00bb.<\/p>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-57701\" width=\"1400\" height=\"370\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_COURIR_JUIN24_2.png\" alt=\"Taux de clics et Taux de Lecture\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_COURIR_JUIN24_2.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_COURIR_JUIN24_2-300x79.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_COURIR_JUIN24_2-1024x271.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_COURIR_JUIN24_2-768x203.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS<\/strong><\/h2>\n\n\n\n<p>Un taux de clics exceptionnel sur cette campagne RCS\u202f!<\/p>\n\n\n\n<p>70% de la cible adress\u00e9e a lu le message et on observe un excellent taux de clics de 11% (+4 pts vs leur campagne commerciale de No\u00ebl et x3,5 vs la moyenne march\u00e9).&nbsp;<\/p>\n\n\n\n<p>Ces chiffres confirment le potentiel du RCS pour renforcer l&rsquo;engagement client et booster les redirections de mani\u00e8re significative m\u00eame lors de temps forts commerciaux creux.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cApr\u00e8s un premier test concluant en d\u00e9cembre, nous souhaitions retester le potentiel du RCS du temps fort avec moins de pression commerciale. Ces r\u00e9sultats surpassent m\u00eame ceux que nous avions obtenus lors de notre campagne de No\u00ebl. La combinaison de nos efforts en mati\u00e8re de segmentation client, de personnalisation des communications et d&rsquo;optimisation des parcours d&rsquo;achat portent ses fruits. Ces performances t\u00e9moignent non seulement de l&rsquo;efficacit\u00e9 de nos strat\u00e9gies actuelles, mais \u00e9galement de la fid\u00e9lit\u00e9 et de l&rsquo;engagement continus de notre client\u00e8le envers la marque Courir.\u201d explique Chlo\u00e9 HERBAUT, Responsable Animation et Fid\u00e9lit\u00e9.<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Courir, laur\u00e9at du prix RCS Campaign aux Sinch Awards 2024\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/mq81EqU1dXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"author":39,"featured_media":57703,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57700","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gies pour Booster vos Ventes en P\u00e9riodes Creuses | Sinch<\/title>\n<meta name=\"description\" content=\"Dynamiser les ventes de sneakers pendant les p\u00e9riodes commerciales creuses en utilisant des canaux innovants\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sinch.com\/fr\/blog\/courir-strategie-efficace-pour-stimuler-vos-ventes-pendant-les-periodes-commerciales-creuses\/\" 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