{"id":57692,"date":"2024-06-27T12:00:00","date_gmt":"2024-06-27T12:00:00","guid":{"rendered":"https:\/\/sinchbogdanimport.local\/blog\/clarins-comment-engager-ses-clients-et-booster-ses-ventes-lors-de-la-fete-des-meres\/"},"modified":"2025-12-18T15:47:28","modified_gmt":"2025-12-18T15:47:28","slug":"clarins-comment-engager-ses-clients-et-booster-ses-ventes-lors-de-la-fete-des-meres","status":"publish","type":"blog","link":"https:\/\/sinch.com\/fr\/blog\/clarins-comment-engager-ses-clients-et-booster-ses-ventes-lors-de-la-fete-des-meres\/","title":{"rendered":"Comment engager ses clients et booster ses ventes lors de la F\u00eate des M\u00e8res ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>CONTEXTE<\/strong><\/h2>\n\n\n\n<p>La f\u00eate des m\u00e8res est un temps fort crucial en CRM, offrant une opportunit\u00e9 unique pour les marques de renforcer leur connexion \u00e9motionnelle avec les clients. En activant les bons canaux de communication, les marques peuvent d\u00e9livrer des exp\u00e9riences uniques \u00e0 leurs clients.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Pour Clarins, la f\u00eate des m\u00e8res est une occasion pr\u00e9cieuse de renforcer sa relation avec sa client\u00e8le. Ce temps fort \u00e9tait combin\u00e9e aux Journ\u00e9es Privil\u00e8ges Clarins qui sont un rendez-vous incontournable pour les fid\u00e8les de la marque.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Cette ann\u00e9e, Clarins a choisi d&rsquo;innover avec une communication \u00e0 la fois ludique et raffin\u00e9e, sp\u00e9cialement con\u00e7ue pour c\u00e9l\u00e9brer la F\u00eate des M\u00e8res.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>L\u2019objectif \u00e9tait de cr\u00e9er une exp\u00e9rience immersive unique et premium, invitant les client.e.s \u00e0 d\u00e9couvrir les offres exclusives pour l\u2019occasion.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Clarins - Comment engager ses clients et booster ses ventes lors de la F\u00eate des M\u00e8res ?\" src=\"https:\/\/player.vimeo.com\/video\/969893475?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SOLUTION<\/strong><\/h2>\n\n\n\n<p><strong>Capitaliser sur les assets de communication 360\u00b0 pour cr\u00e9er une exp\u00e9rience ludique via Rich SMS&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Les \u00e9quipes Sinch ont collabor\u00e9 avec Clarins pour concevoir un Rich SMS, prenant la forme d\u2019une carte \u00e0 gratter full page faisant r\u00e9f\u00e9rence \u00e0 l\u2019identit\u00e9 graphique de la campagne.&nbsp;<\/p>\n\n\n\n<p>Ce format innovant permettait de d\u00e9couvrir l&rsquo;offre des Journ\u00e9es Privil\u00e8ges de mani\u00e8re interactive et raffin\u00e9e. La m\u00e9canique \u00e9tait pens\u00e9e pour offrir une exp\u00e9rience client premium et engageante, en suscitant l&rsquo;int\u00e9r\u00eat des client.e.s.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RESULTATS<\/strong>&nbsp;&nbsp;<\/h2>\n\n\n<div class=\"wp-block-image size-large\">\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-57693\" width=\"1400\" height=\"319\" src=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_clarins_JUIN24_0.png\" alt=\"Taux de clics, r\u00e9activit\u00e9 et redirection\" srcset=\"https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_clarins_JUIN24_0.png 1400w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_clarins_JUIN24_0-300x68.png 300w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_clarins_JUIN24_0-1024x233.png 1024w, https:\/\/sinch.com\/wp-content\/uploads\/2024\/09\/CHIFFRES_clarins_JUIN24_0-768x175.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Excellentes performances d\u2019engagement et redirection\u202f!&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>On observe de tr\u00e8s belles performances sur cette campagne avec un excellent taux de clics de 7,58%, une r\u00e9activit\u00e9 de 99% et un superbe taux de redirection de 51% vers le site Clarins.<\/p>\n","protected":false},"author":39,"featured_media":57695,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[336],"class_list":["post-57692","blog","type-blog","status-publish","has-post-thumbnail","hentry","blog_category-insights-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engager vos Clients pour la F\u00eate des M\u00e8res | Sinch<\/title>\n<meta name=\"description\" content=\"L\u2019objectif \u00e9tait de cr\u00e9er une exp\u00e9rience immersive unique et premium, invitant les 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